Meta Ads
- 1.7k installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
meta-ads is an agent skill for When the user wants to set up, optimize, or manage Meta Facebook/Instagram Ads. Also use when the user mentions "Meta Ad
About
The meta-ads skill When the user wants to set up, optimize, or manage Meta Facebook/Instagram Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator. It covers image : Clear product; before/after; human faces; text <20%. Key workflows include video 15 - 30s : Hook 0 - 3s; problem 3 - 8s; solution 8 - 20s; CTA 20 - 30s. Developers invoke meta-ads when the task matches the triggers and reference files in SKILL.md for grounded, stepwise execution. Reference files and progressive disclosure keep context focused while preserving concrete commands, configuration fields, and validation checks copied from the upstream documentation. Reference files and progressive disclosure keep context focused while preserving concrete commands, configuration fields, and validation checks copied from the upstream documentation.
- Image : Clear product; before/after; human faces; text <20%
- Video 15 - 30s : Hook 0 - 3s; problem 3 - 8s; solution 8 - 20s; CTA 20 - 30s
- Placements : Feed FB/IG ; Stories/Reels; vertical for Stories
- Volume : 3 - 5 ad variants per ad set for testing
- Learning phase : 50+ conversions per ad set per week to exit; avoid frequent changes during learning
Meta Ads by the numbers
- 1,673 all-time installs (skills.sh)
- +5 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #336 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
meta-ads capabilities & compatibility
- Capabilities
- image : clear product; before/after; human faces · video 15 30s : hook 0 3s; problem 3 8s; so · placements : feed fb/ig ; stories/reels; vertica · volume : 3 5 ad variants per ad set for testin · learning phase : 50+ conversions per ad set per
- Use cases
- seo · marketing · copywriting
npx skills add https://github.com/kostja94/marketing-skills --skill meta-adsAdd your badge
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| Installs | 1.7k |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
What problem does meta-ads solve for developers using the documented workflows?
When the user wants to set up, optimize, or manage Meta Facebook/Instagram Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage
Who is it for?
Developers working with meta-ads patterns described in the skill documentation.
Skip if: Skip when docs are empty or the task is outside the skill documented scope.
When should I use this skill?
Use when When the user wants to set up, optimize, or manage Meta Facebook/Instagram Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversi
What you get
Actionable meta-ads guidance grounded in SKILL.md workflows and reference files.
By the numbers
- Skill version 1.1.1 in kostja94/marketing-skills metadata
Files
Paid Ads: Meta Ads
Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when creative assets are strong.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Campaign Structure
Hierarchy: Campaign → Ad Set → Ad (3 levels)
Principle: One objective per campaign. Multiple campaigns for the same objective split budget and data, slowing the algorithm's learning phase. Consolidate by objective; focus on clean structure and data-led decisions.
Account
├── Campaign: Prospecting
│ ├── Ad Set: Lookalike 1%
│ └── Ad Set: Broad (Advantage+)
├── Campaign: Retargeting
└── Campaign: TestingNaming: META_[Objective]_[Audience]_[Offer]_[Date] (e.g., META_Conv_Lookalike-Customers_FreeTrial_2024Q1)
Advantage+ & Automation
| Feature | Use |
|---|---|
| Advantage+ Shopping Campaigns | E-commerce; automatic audience discovery |
| Dynamic Ads | Product catalog; auto-generated creative |
| Automatic Placements | Let Meta optimize across Feed, Stories, Reels |
| Advantage+ Audience | Broad targeting; algorithm finds converters |
Provide diverse creative assets to enable multiple ad formats; algorithm performs better with variety.
Campaign Objectives
| Objective | Use when |
|---|---|
| Awareness | Reach; brand recall |
| Traffic | Clicks to site |
| Conversions | Leads; sales; app installs |
| Engagement | Video views; post engagement |
Audience Targeting
| Type | Best for |
|---|---|
| Lookalikes | Base on best customers (by LTV), not all customers |
| Interest/behavior | Broad; let algorithm optimize |
| Advantage+ | Automated; fewer manual controls |
| Retargeting | Website visitors; engagers; custom audiences |
Exclusions: Existing customers; recent converters (7–14d).
Creative Best Practices
- Image: Clear product; before/after; human faces; text <20%
- Video (15–30s): Hook 0–3s; problem 3–8s; solution 8–20s; CTA 20–30s
- Placements: Feed (FB/IG); Stories/Reels; vertical for Stories
- Volume: 3–5 ad variants per ad set for testing
Optimization
- Learning phase: 50+ conversions per ad set per week to exit; avoid frequent changes during learning
- CBO vs ABO: Campaign Budget Optimization consolidates spend; use when scaling
- Frequency: <3 to avoid fatigue
- Creative refresh: Plan continuous testing; creative fatigue is a main lever—refresh when performance drops
Tracking
- Meta Pixel + Conversions API: Server-side for better attribution
- Events API: App events; server-to-server
Pre-Launch Checklist
- [ ] Pixel installed; Conversions API configured
- [ ] Conversion events firing correctly
- [ ] Landing page mobile-friendly; fast load
- [ ] 3+ ad creatives per ad set
- [ ] Audience exclusions set
Related Skills
- paid-ads-strategy: Channel selection; creative frameworks; budget allocation
- landing-page-generator: LP for paid traffic
- analytics-tracking: Conversion tracking; ROAS
Related skills
Seo AuditRun structured SEO audits on their SaaS site or content hub and receive a prioritized action plan.173k42.2kCopywritingGenerate, rewrite, or strengthen persuasive website and landing-page copy that converts visitors into users.164k42.2k
Viral Short FormQuickly generate high-retention hooks, scripts, and outlines for TikTok, Reels, YouTube Shorts, and carousels.132k67Viral HooksWrite and critique viral hooks for short-form video opening sequences.123k67Viral Captions And CtasOptimize social media captions and CTAs for viral short-form video reach and saves.123k67Viral Youtube ShortsWrite and diagnose YouTube Shorts for Shorts Feed and long-form funnel.123k67How it compares
Choose this over generic paid-ads skills when the channel is specifically Meta Facebook and Instagram with Pixel, CAPI, and Advantage+ requirements.
FAQ
Who is meta-ads for?
Developers and software engineers working with meta-ads patterns described in the skill documentation.
When should I use meta-ads?
When When the user wants to set up, optimize, or manage Meta Facebook/Instagram Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversi.
Is meta-ads safe to install?
Review the Security Audits panel on this page before installing in production.