Meta Description
- 884 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
meta-description is a Claude Code marketing skill that generates and refines HTML meta descriptions to improve search engine results page click-through rates for developers shipping web content.
About
meta-description is a kostja94/marketing-skills module for writing and refining meta description tags that appear in search engine results pages. The skill helps developers and technical marketers craft concise SERP snippets aligned with page intent, keywords, and click-through goals instead of leaving default or duplicated descriptions. Developers reach for meta-description when launching or updating landing pages, product docs, or marketing URLs that need distinct, compelling summaries within typical SERP length limits. The workflow fits agent-assisted SEO copy iteration alongside broader marketing-skills collections focused on organic search performance.
- Optimizes meta descriptions with CTA, unique value proposition, and target keyword placement
- Provides language-specific length guidance including Latin (150–160 chars) and CJK (75–100 chars)
- Accounts for Google pixel-width truncation rather than simple character counts
- Delivers unique, page-specific descriptions that avoid duplication across a site
- First-use explanatory mode followed by direct output on repeat calls
Meta Description by the numbers
- 884 all-time installs (skills.sh)
- +7 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #495 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 884 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you write meta descriptions for better CTR?
Generate and refine meta descriptions that improve click-through rates from search engine results pages.
Who is it for?
Developers publishing web pages who need agent-assisted meta description copy optimized for organic search snippets.
Skip if: Teams optimizing Google Business Profile local listings, full on-page SEO audits, or paid ad copy instead of organic SERP descriptions.
When should I use this skill?
The user asks to write, improve, or A/B refine meta descriptions, SERP snippets, or page summary tags for SEO click-through.
What you get
Polished HTML meta description tags tuned for SERP display, keyword alignment, and improved click-through intent.
- meta description tag copy
- SERP snippet variants
- CTR-focused description refinements
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
Related skills
Seo AuditRun structured SEO audits on their SaaS site or content hub and receive a prioritized action plan.173k42.2kCopywritingGenerate, rewrite, or strengthen persuasive website and landing-page copy that converts visitors into users.164k42.2k
Viral Short FormQuickly generate high-retention hooks, scripts, and outlines for TikTok, Reels, YouTube Shorts, and carousels.132k67Viral HooksWrite and critique viral hooks for short-form video opening sequences.123k67Viral Captions And CtasOptimize social media captions and CTAs for viral short-form video reach and saves.123k67Viral Youtube ShortsWrite and diagnose YouTube Shorts for Shorts Feed and long-form funnel.123k67How it compares
Use meta-description for SERP snippet copy; use broader SEO skills for technical audits, schema markup, or local search listings.
FAQ
What does the meta-description skill produce?
meta-description produces and refines HTML meta description tags written for search engine results pages, focused on clearer intent and higher organic click-through rates.
When should developers use meta-description?
meta-description fits page launches or SEO updates when SERP snippets are missing, duplicated, or underperforming and need concise, keyword-aligned copy.
Is meta-description for local SEO or GBP optimization?
meta-description targets HTML meta description tags for standard web pages in organic SERPs, not Google Business Profile listings or local citation workflows.
Is Meta Description safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.