Paid Ads Strategy
- 919 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
paid-ads-strategy is a marketing skill (v1.7.0) that plans paid acquisition timing, channel selection, budget allocation, and ad-to-landing-page alignment for developers who need a channel mix before platform-specific ca
About
paid-ads-strategy is a kostja94/marketing-skills commercial strategy skill at version 1.7.0 that guides developers through paid acquisition planning: when to start, which channels to pick, how to split budget, and how to align ads with landing pages. The skill defines two modes—PMF testing with $47–$500 budgets tracking CTR and sign-up rates versus conversion-driven campaigns targeting ROAS and CAC after product-market fit is validated. Platform routing covers Google Ads for high-intent search, Meta and TikTok for demand generation, LinkedIn for B2B, plus app-ads, ctv-ads, display-ads, and directory placements for non-web formats. Budget guidance allocates 70% to proven channels and 30% to experimental creative during 2–4 week tests, then scales winners 20–30% at a time. Documented benchmarks include Quality Score 5→7 lowering CPC 30–50% and smart bidding requiring at least 30 conversions in 30 days. Reach for paid-ads-strategy before launching google-ads or meta-ads when you need channel mix, PMF validation with ads, or landing-page promise alignment across the full paid funnel.
- Guides channel selection across Google Ads, Meta, LinkedIn, Reddit, TikTok, app ads and CTV
- Covers budget allocation, ROAS targets, Quality Score and ad-to-page alignment
- Distinguishes between PMF validation testing and scaled paid growth
- Platform-specific handoffs: google-ads, meta-ads, linkedin-ads, reddit-ads, tiktok-ads, app-ads, ctv-ads
- Triggers on mentions of paid ads, PPC, SEM, ad spend, ROAS or PMF testing with ads
Paid Ads Strategy by the numbers
- 919 all-time installs (skills.sh)
- +7 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #470 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 919 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you plan paid ads budget and channels?
Get structured guidance on when to start paid acquisition, which channels to pick, how to allocate budget, and how to align ads with landing pages.
Who is it for?
Developers or growth engineers launching SaaS, mobile, or e-commerce products who need a paid channel strategy before configuring Google Ads, Meta, or app install campaigns.
Skip if: Developers who only need google-ads campaign structure or teams with no landing page, no conversion tracking, and no budget for even a small PMF test.
When should I use this skill?
User mentions paid ads strategy, ad budget, channel selection, PMF testing with ads, ROAS targets, paid acquisition mix, or ad-to-page alignment.
What you get
Channel recommendation, PMF vs conversion mode decision, budget allocation plan, landing-page alignment checklist, and ROAS/CAC metrics framework.
- Channel recommendation
- Budget allocation plan
- Metrics and alignment framework
By the numbers
- Skill version 1.7.0 in kostja94/marketing-skills
- PMF testing budgets range $47–$500
- Testing split: 70% proven channels and 30% experimental
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
Related skills
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Pick paid-ads-strategy for channel mix and budget planning before platform-specific google-ads, meta-ads, or app-ads execution skills.
FAQ
When should paid-ads-strategy run PMF testing mode?
paid-ads-strategy recommends PMF testing mode before product-market fit with $47–$500 budgets, simple landing pages, and CTR or sign-up metrics. Conversion-driven ROAS scaling starts only after PMF is validated and tracking is live.
Which platforms does paid-ads-strategy route to?
paid-ads-strategy maps web traffic to google-ads, meta-ads, linkedin-ads, reddit-ads, and tiktok-ads, plus app-ads for installs, ctv-ads for streaming, and display-ads for banner networks based on intent and audience.
How does paid-ads-strategy split test budgets?
paid-ads-strategy allocates 70% of test spend to proven channels and 30% to new audiences or creative during a 2–4 week phase, then scales winning campaigns 20–30% at a time with 3–5 day pauses.
Is Paid Ads Strategy safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.