Pinterest Posts
Draft and optimize Pinterest Pins, titles, and board strategy with search-style keywords to drive traffic or signups without treating Pinterest like Google SEO.
Overview
Pinterest Posts is an agent skill most often used in Launch (also Grow content) that guides Pin titles, descriptions, boards, and Pinterest SEO for traffic and conversions.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill pinterest-postsWhat is this skill?
- Pin title rules: up to 100 characters with primary keyword in the first 40 visible in feeds
- Long-tail Pinterest keywords outperform broad terms versus typical Google phrasing
- Business name in the first sentence tied to higher email signup conversion in skill guidance
- Reads project-context.md Sections 6 (Keywords) and 11 (Content Strategy) when present
- Defers visual asset dimensions to the visual-content skill
- Pin title up to 100 characters; first 40 visible in feeds
- Business name in first sentence → 54% higher email signup conversion (per skill guidance)
Adoption & trust: 1k installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You want Pinterest discovery traffic but do not know how Pin titles, boards, or keywords differ from Google-focused SEO.
Who is it for?
Creators and indie shops publishing product, tutorial, or inspiration Pins with a clear traffic or signup goal.
Skip if: Builders who only need programmatic landing pages at scale—use programmatic-seo instead.
When should I use this skill?
User wants Pinterest Pins, optimization, or growth; mentions Pinterest, Pin, Pinterest SEO, board, or Pinterest marketing.
What do I get? / Deliverables
You leave with Pin-ready titles and descriptions aligned to board strategy, goals, and long-tail Pinterest search intent.
- Pin title and description drafts
- Board and keyword alignment notes
- Optimization checklist per Pin
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Pinterest is a discovery and distribution channel you turn on when pushing the product or content into the world after something exists to link to. Distribution covers platform-specific posting playbooks; Pinterest’s search behavior fits long-tail Pin copy and board placement rules here.
Where it fits
Ship a product launch Pin series with keyword-forward titles and board placement for cold discovery.
Refresh tutorial Pins each season with new long-tail recipe or how-to phrasing.
Align Pin primary keywords with broader content keywords from project context Section 6.
How it compares
Platform-specific Pin copy playbook, not full visual spec sheets (use visual-content for assets).
Common Questions / FAQ
Who is pinterest-posts for?
Solo marketers and founders growing organic reach on Pinterest for content sites, shops, or lead magnets.
When should I use pinterest-posts?
At Launch distribution when planning a Pin batch; at Grow content when refreshing seasonal boards; whenever the user says Pinterest, Pin, or Pinterest SEO.
Is pinterest-posts safe to install?
Check the Security Audits panel on this Prism page; the skill is copy guidance and optional local context file reads.
Workflow Chain
Then invoke: visual content
SKILL.md
READMESKILL.md - Pinterest Posts
# Platforms: Pinterest Guides Pinterest Pin creation and optimization. Pinterest users search differently than Google; long-tail keywords like "easy fall dinner recipes" perform better than broad terms. Use this skill when creating Pins, optimizing boards, or planning Pinterest content. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 6 (Keywords), 11 (Content Strategy). Identify: 1. **Content type**: Product, recipe, tutorial, inspiration 2. **Board**: Where Pin will be saved first (shapes Pinterest's understanding) 3. **Goal**: Traffic, sales, email signups ## Pin Title | Rule | Guideline | |------|-----------| | **Length** | Up to 100 chars; first 40 visible in feeds | | **Keyword** | Primary keyword in first 40 chars | | **Business name** | In first sentence → 54% higher email signup conversion | ## Pin Description | Rule | Guideline | |------|-----------| | **Length** | 220–232 chars optimal | | **Keywords** | Main + 2–3 related; natural placement | | **CTA** | Clear, actionable → 70% signup boost, 6% sales lift | | **Price** | When relevant → 28% sales increase | ## Board SEO - **Board name** and description are ranking factors - **First save** board shapes Pinterest's content understanding - Use keywords in board title and description ## 2025 Algorithm Notes - **Fresh content**: New URL + new image + new board = max distribution - **Alt text**: Pins with alt text earn ~25% more impressions, 123% more clicks - **Consistency**: Keyword-optimized content to relevant boards ## Output Format - **Title** (under 100 chars) - **Description** (220–232 chars) - **Board** recommendation - **Alt text** suggestion ## Related Skills - **content-marketing**: Pinterest as channel - **display-ads**: Pinterest Ads (if paid) - **visual-content**: Cross-channel visual planning; Pinterest Pin specs in context - **url-slug-generator**: URL for landing page