
Pinterest Posts
- 1.7k installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
pinterest-posts listing hosts a local SEO skill for Google Business Profile, NAP consistency, and citation building guidance.
About
This marketing skill guides local SEO work covering Google Business Profile optimization, NAP consistency, and citation building for storefront and service-area businesses. It states that businesses with accurate NAP across 40+ authoritative sites see about 19% higher visibility in Google Maps, and applies when users mention local SEO, Google Business Profile, Google Maps, NAP, citations, local search, or service areas. The workflow starts by reading project context for audience and website details, then audits name-address-phone exact-match rules before adding listings. It documents GBP elements such as 750-character descriptions with primary keywords in the first 100 characters, accurate hours, and correct primary categories, plus a prioritized citation order from Google Business Profile through Apple Maps, Yelp, Bing Places, Facebook, BBB, and niche directories. Developers use it to output NAP format guidance, GBP checklists, citation priority lists, and audit findings, fixing duplicates and outdated data before expansion. Related skills include geo, localization-strategy, and directory-submission for overlapping local and multilingual work.
- NAP exact-match consistency required before adding new citations.
- GBP checklist covers description length, hours, categories, and service-area rules.
- Prioritized citation order from Google Business Profile through niche directories.
- Cites ~19% higher Maps visibility with accurate NAP across 40+ authoritative sites.
- Audit duplicates and outdated listings before building new citations.
Pinterest Posts by the numbers
- 1,661 all-time installs (skills.sh)
- +47 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #339 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
pinterest-posts capabilities & compatibility
- Capabilities
- nap consistency auditing guidance · google business profile optimization checklist · citation priority and audit workflow · service area versus storefront listing rules
- Use cases
- seo · marketing
What pinterest-posts says it does
Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps.
npx skills add https://github.com/kostja94/marketing-skills --skill pinterest-postsAdd your badge
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| Installs | 1.7k |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do I improve local search visibility with consistent NAP, optimized GBP, and the right citation targets?
Optimize local search with consistent NAP, Google Business Profile setup, and prioritized citation building across authoritative directories.
Who is it for?
Developers and marketers optimizing storefront or service-area businesses for Google Maps and local directories.
Skip if: Skip for purely programmatic location page generation; use programmatic-seo instead per related-skill note.
When should I use this skill?
User mentions local SEO, Google Business Profile, NAP, citations, Google Maps, or local business listings.
What you get
NAP format, GBP optimization checklist, citation priority list, and audit findings for local rankings.
By the numbers
- Metadata version 1.0.1 in kostja94/marketing-skills
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
Related skills
How it compares
Use pinterest-posts for Pin copy and Pinterest SEO; pair with visual-content for image specs.
FAQ
What does this local SEO skill cover?
NAP consistency, Google Business Profile optimization, citation priority, and audit steps for local search.
When should I use it?
When setting up or auditing local listings, GBP, and citations for a physical or service-area business.
Is it safe to install?
Review the Security Audits panel on this page before installing in production.