Pmf Strategy
- 783 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
pmf-strategy is a product-planning agent skill that systematically validates product-market fit before scaling or go-to-market execution for developers who need evidence before investing in growth.
About
pmf-strategy is a kostja94/marketing-skills agent skill that guides systematic product-market fit validation before teams invest in scaling, distribution, or full go-to-market execution. Developers reach for pmf-strategy when they have a working product or prototype and need structured criteria to confirm demand, positioning, and readiness rather than accelerating marketing spend prematurely. The skill helps frame validation experiments, success signals, and scope decisions that determine whether to proceed, pivot, or narrow the product focus. It is intended for pre-scale decision-making when PMF evidence is still ambiguous.
- Guides Sean Ellis 40% "very disappointed" test and interpretation
- Diagnoses vitamin vs painkiller problems and premature scaling risks
- Provides PMF measurement frameworks with retention, churn, and organic growth signals
- Includes explicit triggers for when to use gtm-strategy after validation
- Delivers actionable validation plans before committing to full build or launch
Pmf Strategy by the numbers
- 783 all-time installs (skills.sh)
- +6 installs in the week ending Jul 25, 2026 (Skillselion tracking)
- Ranked #577 of 3,282 Productivity & Planning skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 783 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you validate product-market fit systematically?
Systematically validate product-market fit before investing in scaling or go-to-market execution.
Who is it for?
Developers with an early SaaS or AI product who need structured PMF validation before increasing marketing spend or engineering scope.
Skip if: Teams already in growth-stage SEO, creator programs, or launch distribution who have confirmed PMF and need execution skills instead.
When should I use this skill?
A developer asks to validate product-market fit, assess PMF readiness, or decide whether to scale before go-to-market execution.
What you get
PMF validation plan with success criteria, experiment scope, and go-or-no-go decision framework
- PMF validation plan
- Go-or-no-go decision framework
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
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Choose pmf-strategy over growth or SEO skills when the open question is whether the product has market fit, not how to distribute it.
FAQ
What does pmf-strategy help developers decide?
pmf-strategy helps developers decide whether a product has sufficient product-market fit to justify scaling and go-to-market execution. It structures validation criteria, experiments, and evidence review before major investment.
When should pmf-strategy be used?
pmf-strategy should be used after an early product or prototype exists but before large marketing or engineering expansion. It is for teams that need systematic PMF evidence rather than growth-tactic execution.
Is Pmf Strategy safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.