Podcast Marketing
Plan, launch, and grow a podcast with SEO, show notes, schema, and repurposing so solo builders get found beyond word of mouth.
Overview
Podcast Marketing is an agent skill most often used in Launch (also Grow and Validate) that plans podcast strategy, distribution, SEO, and repurposing for discoverability.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill podcast-marketingWhat is this skill?
- Initial assessment for stage (planning, launching, growing), format, niche, and goals
- Discovery mix framing: search, podcast apps, social, and word-of-mouth
- Content strategy table with niche focus and listener personas
- PodcastEpisode schema and podcast SEO discoverability guidance
- Hands off detailed show notes to article-content skill when needed
- 3M+ active shows cited in skill context
- 500M+ listeners globally cited
- Discovery channel split: ~32% search, ~28% apps, ~24% social, ~16% word-of-mouth
Adoption & trust: 863 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You want a podcast to drive authority or leads but lack a discoverability plan across search, apps, and social in a market with millions of competing shows.
Who is it for?
Solo founders using interview or solo shows to build trust, SEO surface area, and repurposable content alongside a product.
Skip if: Teams that only need transcript cleanup or long-form show notes without strategy—use article-content instead.
When should I use this skill?
When the user wants to plan, create, or market a podcast, or mentions podcast, podcast SEO, show notes, distribution, Spotify, Apple Podcasts, discoverability, PodcastEpisode schema, or repurposing.
What do I get? / Deliverables
You get a staged podcast plan with positioning, format, distribution priorities, and SEO/schema hooks you can execute and repurpose into other content.
- Podcast strategy aligned to stage and format
- Distribution and SEO recommendations
- Repurposing plan tied to goals
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch is the canonical shelf because discoverability and multi-channel distribution are the core bottleneck once a show exists or is about to ship. Distribution matches Spotify, Apple Podcasts, social clips, and search-led discovery called out in the skill.
Where it fits
Define listener personas and niche focus before recording ten episodes nobody searches for.
Prioritize Spotify, Apple Podcasts, and social clips using the stated discovery channel mix.
Add PodcastEpisode schema and search-oriented titles so episodes rank beside blog content.
Repurpose episodes into articles and social posts to compound reach without new recording.
Align growing-stage goals with download and authority metrics from the initial assessment.
How it compares
End-to-end podcast GTM and discoverability skill, not a DAW tutorial or episode-editing checklist alone.
Common Questions / FAQ
Who is podcast-marketing for?
Solo and indie builders planning or growing a podcast for authority, downloads, lead generation, or content repurposing.
When should I use podcast-marketing?
Use in Launch for distribution and SEO, in Grow for analytics-driven content and lifecycle touchpoints, and in Validate when scoping audience and positioning before you commit to a format.
Is podcast-marketing safe to install?
Check the Security Audits panel on this Prism page and review the skill source before connecting accounts or publishing APIs on your behalf.
SKILL.md
READMESKILL.md - Podcast Marketing
# Content: Podcast Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read for audience, positioning, and content strategy. Identify: 1. **Stage**: Planning, launching, growing 2. **Format**: Interview, solo, co-hosted, narrative 3. **Niche**: Target audience, listener personas 4. **Goals**: Downloads, authority, lead gen, repurposing ## Content Strategy | Element | Guideline | |---------|-----------| | **Niche focus** | Define audience through listener personas; tailored content cuts through noise | | **Quality over gimmicks** | Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency | | **Episode structure** | Intro, main content, CTA; consistent format aids retention | ## Distribution & Discovery | Channel | Share | Optimization | |---------|-------|---------------| | **Search engines** | ~32% | Transcripts, show notes, SEO-optimized titles/descriptions | | **Podcast apps** | ~28% | Title, description, cover art; category selection | | **Social media** | ~24% | Clips, quotes, repurposed content | | **Word-of-mouth** | ~16% | Cross-promotion, guest appearances | **Multi-channel**: Repurpose across platforms to multiply discovery surface. ## SEO for Podcasts Search engines cannot listen to audio. Text-based content is essential: | Element | Guideline | |---------|-----------| | **Transcripts** | Full or key-moment transcripts; indexable, accessible | | **Show notes** | SEO-optimized; pull organic search traffic; include keywords naturally | | **Titles** | ≤60 chars; keywords; engaging language | | **Descriptions** | Episode-specific; keywords; voice-search friendly | | **Backlinks** | Build links to show notes, guest posts, directory listings | **Schema**: Use **PodcastEpisode** and **PodcastSeries** for rich results. See **schema-markup** for implementation. ## Cross-Promotion & Partnerships | Tactic | Use | |--------|-----| | **Feed drops** | Swap episodes with similar-sized podcasts | | **Ad swaps** | Promote each other's shows | | **Guest appearances** | Tap into pre-existing engaged audiences | ## Repurposing | Format | Use | |--------|-----| | **Clips** | Short-form for social (TikTok, YouTube Shorts, X) | | **Blog posts** | Expand show notes; pillar content | | **Newsletter** | Episode summaries, key takeaways | | **Quotes** | Pull quotable moments for social | ## Output Format - **Strategy** (niche, format, distribution mix) - **SEO checklist** (transcripts, show notes, schema) - **Launch checklist** (cover art, description, category, RSS) - **Repurposing plan** (clips, blog, newsletter) ## Related Skills - **schema-markup**: PodcastEpisode, PodcastSeries schema - **video-marketing**: Video content; podcast-to-video repurposing - **copywriting**: Show notes, episode descriptions, social copy - **content-marketing**: Content strategy, repurposing framework - **youtube-seo**: If publishing podcast to YouTube