Press Coverage Page Generator
Plan and implement a press coverage page or compact As Seen In strip so visitors see third-party media proof before they buy.
Overview
Press-coverage-page-generator is an agent skill most often used in Launch (also Grow content, Validate landing) that structures third-party media mentions into a full press page or As Seen In section for credibility.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill press-coverage-page-generatorWhat is this skill?
- Distinguishes press coverage vs media kit vs company press releases with audience table
- Full page at /press or /news when 10+ mentions; logo strip section for 1–10 mentions
- Separates third-party Press Coverage from self-authored Press Releases on full pages
- Homepage placement guidance: below hero, minimal logo strip, optional quote and See all link
- Authority heuristic: Forbes, Bloomberg, trade press outweigh unknown blogs
- Full page recommended at 10+ third-party mentions
- Section format suited for 1–10 mentions
Adoption & trust: 713 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You earned a few podcast or press mentions but they are buried in tweets and emails, so buyers never see authoritative social proof on your site.
Who is it for?
Founders with at least one credible third-party mention who are launching or refreshing a marketing site and need trustworthy As Seen In UX.
Skip if: Products with zero external coverage who need fabricated logos—use validation and outreach first, not an empty press page.
When should I use this skill?
You have third-party media mentions to showcase and need page vs section structure for a marketing site.
What do I get? / Deliverables
You get a clear information architecture—full page or homepage strip—with third-party coverage separated from press releases and optional See all coverage navigation.
- Press page or section layout spec
- Copy blocks separating coverage vs releases
- Placement notes for homepage, About, or footer
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch distribution surfaces trust signals on the site; press coverage is a classic credibility asset at go-live. Distribution covers how the product is presented to the market on owned channels like /press or homepage sections.
Where it fits
Add a three-logo As Seen In row under the hero on a pre-launch landing page to test conversion with early podcast mentions.
Ship /press with a Press Coverage section listing Forbes or trade articles separate from your product press releases.
Refresh homepage footer logo strip after a new award and link See all coverage to the full archive.
How it compares
Focuses on visitor-facing proof pages, not downloadable media kits for journalists.
Common Questions / FAQ
Who is press-coverage-page-generator for?
Solo builders and indie SaaS founders who want marketing-site social proof from real press, podcasts, or awards without hiring a PR agency for page structure.
When should I use press-coverage-page-generator?
At Launch when wiring /press or footer strips; during Validate on a landing page with 2–3 logos; at Grow when refreshing homepage credibility after new coverage.
Is press-coverage-page-generator safe to install?
It is documentation and implementation guidance for your site content; review the Security Audits panel on this page and only link to URLs you control or can verify.
SKILL.md
READMESKILL.md - Press Coverage Page Generator
# Press Coverage Page — Reference Aggregation of third-party media coverage for trust and social proof. Optional page; when coverage is sparse, use as a small "As Seen In" section. See **SKILL.md** in this folder for implementation. ## What It Is A **press coverage page** (or "As Seen In" / "As Featured In" section) showcases mentions from authoritative sites—news articles, podcasts, awards, reviews—to build credibility. It aggregates **third-party coverage**, distinct from: | Type | Purpose | Audience | |------|---------|----------| | **Press coverage** | Social proof; "look who covered us" | Visitors, buyers | | **Media kit** | Assets for journalists (logos, bios, releases) | Journalists, bloggers | | **Press releases** | Company-authored announcements | Journalists, SEO | ## Full Page vs Section | Format | When | Placement | |--------|------|-----------| | **Full page** | 10+ mentions; journalists visit for expert contacts | /press, /news, /in-the-news | | **Section** | 1–10 mentions; quick credibility | Homepage below hero; About; footer | **Section design**: Logo strip only; minimal; below main CTA. Optional: one compelling quote; "See all coverage" link if full page exists. ## Best Practices - **Third-party > self-authored**: Media mentions carry more credibility than press releases - **Authority**: Forbes, Bloomberg, industry trade > unknown blogs - **Separation**: On full page, separate "Press Coverage" (third-party) from "Press Releases" (company) - **Recency**: Update regularly; stale coverage damages credibility - **Dates**: Omit on evergreen content to keep timeless ## Related - **media-kit-page-generator** — Press assets for journalists - **skills-reference §2** — Page taxonomy, classification - **public-relations** — Press release, media relations --- name: press-coverage-page-generator description: When the user wants to create a press coverage page, "As Seen In" section, or media mentions aggregation. Also use when the user mentions "press coverage," "media mentions," "as seen in," "as featured in," "in the news," "press mentions," "media coverage page," or "trusted by publications." For pitching journalists and press releases, use public-relations. metadata: version: 1.1.0 --- # Pages: Press Coverage Guides press coverage and media mentions aggregation—showcasing third-party coverage from authoritative sites to build trust. Optional page; when coverage is sparse, implement as a small "As Seen In" or "As Featured In" section on homepage or elsewhere. Distinct from **media-kit-page-generator** (assets for journalists). For conceptual overview and comparison table, see [reference.md](reference.md). **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read for company story and key messages. Identify: 1. **Coverage volume**: Few mentions vs substantial 2. **Format**: Full page vs section 3. **Sources**: Publications, podcasts, awards, industry lists ## Full Page vs Section | Format | When to Use | Placement | |--------|-------------|-----------| | **Full page** | Substantial coverage (10+ mentions); journalists visit for expert contacts; "inbound PR" | /press, /news, /in-the-news | | **Section** | Sparse coverage (1–10); quick credibility; logo strip or quote carousel | Homepage below hero; About page; footer | **Rule**: Homepage section = logos only, minimal, below main CTA. Full page = headlines, links, dates, contact. ## Full Page Structure | Element | Guideline | |---------|-----------| | **Coverage list** | Chronological or by publication; headline, outlet, date, link | | **Separation** | Press coverage (third-party) vs press releases (company-authored); coverage carries more c