Public Relations
Plan PR angles, write structured press releases, and align media outreach when announcing launches, funding, or milestones.
Overview
Public Relations is an agent skill for the Launch phase that guides press release structure, PR strategy, and media relations for product and milestone announcements.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill public-relationsWhat is this skill?
- Press release table: header, headline, lead, quote, boilerplate sections
- Initial assessment: news angle, trade vs mainstream audience, embargo vs immediate
- Reads project-context.md positioning and brand voice when present
- Journalist reality check: most releases are not picked up without a strong angle
- Points to press-coverage-page-generator for on-site As Seen In pages
- Press release structure table with multiple guided sections
- Metadata version 1.1.0
Adoption & trust: 699 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You have news to share but your draft reads like marketing fluff journalists will ignore.
Who is it for?
Solo builders shipping a launch, funding round, or partnership who need a conventional release skeleton and PR checklist.
Skip if: Pure on-site logo walls or press coverage pages—use press-coverage-page-generator—and not a substitute for legal review of forward-looking statements.
When should I use this skill?
User wants to plan PR, write a press release, or manage media relations; mentions public relations, PR, press release, journalist, media coverage, product announcement, or earned media.
What do I get? / Deliverables
You leave with an angle, audience, timing plan, and section-level press release structure aligned to your positioning—then publish or pitch with clear contacts and headlines.
- Press release section outline and copy guidance
- PR initial assessment: angle, audience, timing
- Media outreach framing aligned to brand voice
Recommended Skills
Journey fit
Earned media and announcements are core Launch work—getting coverage is distribution, not in-product build. Distribution covers press releases, journalist targeting, and embargo timing rather than on-site SEO alone.
How it compares
Structured earned-media playbook for releases—not generic social copy or GEO/SEO page optimization.
Common Questions / FAQ
Who is public-relations for?
Founders and small teams preparing announcements who want journalist-oriented structure and angle selection without a full PR retainer.
When should I use public-relations?
At Launch/distribution when you plan PR, write a press release, manage media relations, or discuss embargoes, journalists, and product announcements.
Is public-relations safe to install?
It is editorial guidance only; review the Security Audits panel on this page and treat claims in releases as your responsibility to verify before send.
SKILL.md
READMESKILL.md - Public Relations
# Channels: Public Relations Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice). Identify: 1. **News angle**: Product launch, funding, partnership, milestone 2. **Audience**: Trade press, mainstream, bloggers 3. **Timing**: Embargo or immediate ## Press Release Structure | Section | Guideline | |---------|-----------| | **Header** | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo | | **Headline** | Under 100 chars; strong action verbs; "Why should I care?" | | **Subheadline** | Optional; additional context | | **Dateline** | City, state, date | | **Lead** | 50–75 words; all 5 W's (Who, What, When, Where, Why) | | **Body** | 1–2 paragraphs; inverted pyramid; most newsworthy first | | **Quote** | Executive/stakeholder; perspective, not fact repetition | | **Boilerplate** | 2–3 sentence company description | | **Media contact** | Name, email, phone | ## Lead Paragraph Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact). ## Quote Quality - Add perspective or emotion - Avoid generic corporate-speak - Don't repeat facts already stated ## Writing Style - AP style - Short paragraphs (one idea each) - Clear language for easy journalist adaptation - Data and context to support claims ## Output Format - **Headline** and subheadline - **Lead** paragraph - **Body** copy - **Quote** suggestion - **Boilerplate** ## Related Skills - **media-kit-page-generator**: Media kit for press (assets) - **press-coverage-page-generator**: Aggregation of coverage; outcome of PR; "As Seen In" - **branding**: Brand voice for PR copy - **cold-start-strategy**: Product Hunt, launch channels - **product-launch**: GTM; PR as launch channel