Reddit Ads
Plan and configure Reddit paid campaigns with subreddit targeting, format choice, and authentic creative aligned to community norms.
Overview
Reddit Ads is an agent skill for the Launch phase that helps solo builders set up and optimize Reddit paid campaigns with subreddit targeting and community-appropriate creative.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill reddit-adsWhat is this skill?
- Covers Promoted Posts, Conversation Ads, Video Ads, and Takeover formats with use-case table
- Subreddit-first targeting playbook: start 5–10 communities then expand by performance
- Benchmark ranges: CPM $2–10, CPC $0.50–3.00, minimum ~$5/day spend context
- Authentic value-first creative guidance for discussion-driven audiences
- Explicit pairing: use reddit-posts skill for organic Reddit, this skill for paid
- 100K+ subreddits referenced for community targeting breadth
- Suggested 5–10 subreddits to start before expansion
- CPM $2–10 and CPC $0.50–3.00 benchmark ranges
Adoption & trust: 770 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know your audience lives in specific subreddits but do not know which Reddit ad formats, targeting slices, or creative tone will spend efficiently without getting downvoted or ignored.
Who is it for?
Indie SaaS, tools, or content products with clear niche communities on Reddit and a modest paid test budget.
Skip if: Organic-only Reddit engagement or broad brand campaigns with no subreddit fit; use reddit-posts instead for unpaid community posts.
When should I use this skill?
User wants to set up, optimize, or manage Reddit Ads, or mentions Promoted Posts, subreddit targeting, or Reddit advertising.
What do I get? / Deliverables
You leave with a structured Reddit Ads plan—formats, 5–10 starter subreddits, budget bands, and value-first creative direction ready to implement in Ads Manager.
- Reddit Ads format and targeting plan
- Starter subreddit list and creative brief aligned to community norms
- Optimization notes tied to performance expansion
Recommended Skills
Journey fit
Paid community distribution fits Launch when you are pushing a defined offer to niche subreddits after the product exists. Reddit Ads are a paid distribution channel distinct from organic reddit-posts and general SEO work.
How it compares
Use for paid Promoted Posts and Ads Manager workflows—not the organic reddit-posts skill in the same marketing pack.
Common Questions / FAQ
Who is reddit-ads for?
Solo founders and marketers running paid reach to Reddit communities where users actively discuss problems your product solves.
When should I use reddit-ads?
Use it at Launch distribution when setting up or optimizing Reddit Ads, Promoted Posts, subreddit targeting, or Reddit advertising—not for organic posting alone.
Is reddit-ads safe to install?
It is marketing guidance without inherent repo access; review the Security Audits panel on this Prism page and treat ad spend and account linking as your own operational risk.
SKILL.md
READMESKILL.md - Reddit Ads
# Paid Ads: Reddit Ads Guides Reddit Ads setup, subreddit targeting, and creative best practices. Reddit excels at niche communities and discussion-driven audiences; use when your audience is active in specific subreddits and values authentic, value-first messaging. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Why Reddit - **High engagement**: ~34 min/session; users seek solutions, not passive scroll - **Lower competition**: vs Facebook/Instagram for niche audiences - **100K+ subreddits**: Precise community targeting - **Cost**: CPM $2–10; CPC $0.50–3.00; min $5/day ## Ad Formats | Format | Use | |--------|-----| | **Promoted Posts** | Image, video, carousel, text; native to feed | | **Conversation Ads** | Inbox messages; lead gen; direct response | | **Video Ads** | Autoplay; captions supported | | **Takeover Ads** | Homepage; premium; major campaigns | ## Targeting | Type | Use | |------|-----| | **Subreddit** | Primary; 5–10 relevant subreddits to start; expand by performance | | **Interests** | Broader; interest-based | | **Lookalike** | Based on converters or engagers | | **Retargeting** | Website visitors | **Principle**: Subreddit targeting is Reddit's strength; choose communities where your audience already discusses relevant topics. ## Creative Best Practices - **Native feel**: Ads must blend with organic content; avoid sales-heavy language - **Value-first**: Offer genuine value; respect community norms - **Authentic**: Redditors reject spam-like or inauthentic ads quickly - **No clickbait**: Transparent; honest headlines ## Budget Guidance | Phase | Budget | |-------|--------| | **Testing** | $150–300 over 30 days for statistical significance | | **Scaling** | $500–2,000+/month by category | ## Pre-Launch Checklist - [ ] Subreddits researched; rules checked (some prohibit ads) - [ ] Creative feels native; no misleading claims - [ ] Conversion tracking set - [ ] Landing page aligned with ad promise - [ ] Minimum $5/day budget ## Related Skills - **reddit-posts**: Organic Reddit content; native ad creative should align with post style and subreddit norms - **paid-ads-strategy**: Channel selection; when Reddit fits - **landing-page-generator**: LP for paid traffic - **analytics-tracking**: Conversion tracking; ROAS