Reddit Ads
- 801 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
reddit-ads is a marketing skill that guides Reddit Ads setup, subreddit targeting, and campaign optimization for developers who need to reach niche, high-engagement Reddit communities.
About
reddit-ads is a Claude Code marketing skill (version 1.0.1) from kostja94/marketing-skills that walks developers through Reddit Ads campaign setup, subreddit targeting, and creative best practices. The skill triggers on terms like Reddit Ads, Promoted Posts, subreddit targeting, and Reddit advertising, and distinguishes paid ads from organic reddit-posts workflows. Developers reach for reddit-ads when an audience clusters in specific subreddits and value-first, discussion-native messaging matters more than broad social buys. The skill emphasizes authentic creative, community fit, and optimization patterns suited to Reddit’s comment-driven ad surfaces.
- Guides full Reddit Ads setup including Promoted Posts, Conversation Ads, Video Ads, and Takeover Ads
- Recommends precise subreddit targeting starting with 5–10 relevant communities
- Provides creative best practices optimized for authentic, discussion-driven audiences
- Includes cost benchmarks: CPM $2–10, CPC $0.50–3.00, minimum $5/day
- Distinguishes paid Reddit Ads from organic reddit-posts workflows
Reddit Ads by the numbers
- 801 all-time installs (skills.sh)
- +4 installs in the week ending Jul 27, 2026 (Skillselion tracking)
- Ranked #557 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
npx skills add https://github.com/kostja94/marketing-skills --skill reddit-adsAdd your badge
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| Installs | 801 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you target subreddits with Reddit Ads?
Get expert guidance on setting up, targeting, and optimizing Reddit Ads campaigns that reach niche, high-engagement communities.
Who is it for?
Developers launching products to niche Reddit communities who need structured paid campaign guidance instead of generic social ad playbooks.
Skip if: Teams seeking organic Reddit engagement or comment strategy should use a reddit-posts skill rather than paid Reddit Ads guidance.
When should I use this skill?
User mentions Reddit Ads, Promoted Posts, subreddit targeting, Reddit advertising, or Reddit community paid reach.
What you get
Campaign setup checklist, subreddit targeting plan, Promoted Post creative guidance, optimization notes
- Campaign setup plan
- Targeting and creative recommendations
By the numbers
- Skill version 1.0.1 in kostja94/marketing-skills metadata
Files
Paid Ads: Reddit Ads
Guides Reddit Ads setup, subreddit targeting, and creative best practices. Reddit excels at niche communities and discussion-driven audiences; use when your audience is active in specific subreddits and values authentic, value-first messaging.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Why Reddit
- High engagement: ~34 min/session; users seek solutions, not passive scroll
- Lower competition: vs Facebook/Instagram for niche audiences
- 100K+ subreddits: Precise community targeting
- Cost: CPM $2–10; CPC $0.50–3.00; min $5/day
Ad Formats
| Format | Use |
|---|---|
| Promoted Posts | Image, video, carousel, text; native to feed |
| Conversation Ads | Inbox messages; lead gen; direct response |
| Video Ads | Autoplay; captions supported |
| Takeover Ads | Homepage; premium; major campaigns |
Targeting
| Type | Use |
|---|---|
| Subreddit | Primary; 5–10 relevant subreddits to start; expand by performance |
| Interests | Broader; interest-based |
| Lookalike | Based on converters or engagers |
| Retargeting | Website visitors |
Principle: Subreddit targeting is Reddit's strength; choose communities where your audience already discusses relevant topics.
Creative Best Practices
- Native feel: Ads must blend with organic content; avoid sales-heavy language
- Value-first: Offer genuine value; respect community norms
- Authentic: Redditors reject spam-like or inauthentic ads quickly
- No clickbait: Transparent; honest headlines
Budget Guidance
| Phase | Budget |
|---|---|
| Testing | $150–300 over 30 days for statistical significance |
| Scaling | $500–2,000+/month by category |
Pre-Launch Checklist
- [ ] Subreddits researched; rules checked (some prohibit ads)
- [ ] Creative feels native; no misleading claims
- [ ] Conversion tracking set
- [ ] Landing page aligned with ad promise
- [ ] Minimum $5/day budget
Related Skills
- reddit-posts: Organic Reddit content; native ad creative should align with post style and subreddit norms
- paid-ads-strategy: Channel selection; when Reddit fits
- landing-page-generator: LP for paid traffic
- analytics-tracking: Conversion tracking; ROAS
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Use reddit-ads for paid subreddit campaigns; use organic Reddit skills when comments, posts, and community participation are the primary channel.
FAQ
What does the reddit-ads skill cover?
The reddit-ads skill (v1.0.1) covers Reddit Ads setup, subreddit targeting, Promoted Posts creative guidance, and optimization practices for reaching niche, discussion-heavy Reddit communities with authentic messaging.
When should developers use reddit-ads vs reddit-posts?
Developers should use reddit-ads for paid Promoted Posts and subreddit targeting, and switch to reddit-posts when the goal is organic community engagement rather than paid Reddit advertising.
Is Reddit Ads safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.