Retention Strategy
- 817 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
Retention Strategy is a Claude skill that plans churn reduction, at-risk customer plays, and lifecycle retention programs for developers whose SaaS or product is losing users after signup.
About
Retention Strategy is a marketing skill from kostja94/marketing-skills focused on reducing churn and improving post-signup engagement for SaaS and subscription products. The skill guides planning for at-risk customer identification, intervention plays, and lifecycle retention programs when users drop off after initial signup. Developers and product teams reach for Retention Strategy when churn is rising, onboarding fails to stick, or lifecycle emails and win-back flows need a structured plan. It complements pricing and acquisition skills by addressing users already in the funnel who are leaving.
- Initial assessment covers churn type (voluntary vs involuntary), usage signals, and lifecycle stage
- Churn types table splits voluntary (60–80%) vs involuntary (20–40%) with common causes
- Reads project context from .claude/project-context.md or .cursor/project-context.md when present
- Pairs with growth-funnel for broader funnel work; defers lifecycle-heavy funnel mapping there
- Cites economics: acquiring customers costs 5–25× more than retaining existing ones
Retention Strategy by the numbers
- 817 all-time installs (skills.sh)
- +4 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #541 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 817 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you reduce SaaS churn after signup?
Plan churn reduction, at-risk customer plays, and lifecycle retention programs when your SaaS or product is losing users after signup.
Who is it for?
Developers or product leads running a SaaS with measurable post-signup drop-off who need structured retention and lifecycle intervention planning.
Skip if: Developers focused solely on acquisition, local SEO, or one-time launch campaigns without ongoing subscription retention concerns.
When should I use this skill?
The user mentions churn, at-risk customers, users leaving after signup, or needs a lifecycle retention program for a SaaS product.
What you get
Churn reduction plan, at-risk customer playbooks, lifecycle retention program outline, and intervention recommendations.
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
Related skills
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What problems does Retention Strategy address?
Retention Strategy addresses churn reduction, at-risk customer plays, and lifecycle retention programs for SaaS or products losing users after signup. The skill structures interventions when onboarding engagement fails to sustain active usage.
When should developers invoke Retention Strategy?
Developers invoke Retention Strategy when churn is increasing, users abandon the product after signup, or the team needs a formal lifecycle retention plan. The skill fits subscription products with measurable post-acquisition drop-off.
Is Retention Strategy safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.