Seo Strategy
Plan organic search priorities, workflow order, and which SEO skills to run next before you invest in audits, keywords, or content.
Overview
Seo-strategy is an agent skill most often used in Launch (also Validate and Grow) that plans SEO workflow, prioritization, and Product-Led SEO—and routes you to the right follow-on SEO skills.
Install
npx skills add https://github.com/kostja94/marketing-skills --skill seo-strategyWhat is this skill?
- Orders the SEO workflow and tells you when to use seo-audit, keyword-research, and generative-engine-optimization instea
- Frames Product-Led SEO and prioritization for sites planning from scratch or deciding what to do after a rough audit
- Packages strategic rationale with citable stats (~68% traffic from search, organic ~43% of conversions vs ~11% social, #
- Covers why SEO matters as a long-term channel (LTV 3–5× paid ads, durable assets 3–5 years)
- Version 1.3.0 metadata skill aimed at roadmap and approach, not replacing specialized execution skills
- ~68% of initial web traffic from search
- ~43% of conversions from organic vs ~11% from social
- Rank #1 CTR ~27.6% vs #10 ~2.4%
Adoption & trust: 892 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know SEO matters but lack an ordered roadmap and keep jumping between audits, keywords, and content without knowing what to do first.
Who is it for?
Solo builders launching or growing a site who need a strategy pass before running technical audits, keyword research, or GEO work.
Skip if: Builders who only need a technical crawl audit, a keyword list, or AI-overview tuning without strategic prioritization—use seo-audit, keyword-research, or generative-engine-optimization instead.
When should I use this skill?
User wants to plan SEO strategy, prioritize SEO work, understand the SEO workflow, or mentions SEO plan, roadmap, priority, audit approach, organic growth strategy, where to start SEO, or search strategy.
What do I get? / Deliverables
You leave with a prioritized SEO approach, clear workflow order, and explicit handoffs to seo-audit, keyword-research, or generative-engine-optimization for execution.
- Prioritized SEO work plan or roadmap
- Workflow order and which companion SEO skills to invoke next
- Strategic rationale aligned to Product-Led SEO and channel tradeoffs
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
SEO strategy and roadmap decisions sit in Launch because they define how the product gets found in search before and after ship. The skill is explicitly about search strategy, prioritization, and organic growth workflow—not technical crawl execution or isolated keyword lists.
Where it fits
Decide what organic positioning and on-page SEO scope belongs on a pre-launch landing page before you build copy.
Build a prioritized SEO roadmap and pick whether the next step is audit, keywords, or GEO for your launch window.
Reconcile content and distribution priorities with a Product-Led SEO frame after early traffic plateaus.
Compare organic search against other channels using the skill’s strategic context before committing budget.
How it compares
Strategy and workflow orchestration for organic search—not a technical site crawler or keyword volume tool.
Common Questions / FAQ
Who is seo-strategy for?
Solo and indie builders with a site or launch plan who want to prioritize SEO work and understand how organic search fits their growth model before hiring tools or running deep audits.
When should I use seo-strategy?
Use it at Launch when planning distribution and SEO; at Validate when scoping landing-page organic positioning; and at Grow when realigning content and lifecycle SEO priorities—especially when you ask where to start, what order to follow, or how to choose between audit, keywords,
Is seo-strategy safe to install?
It is planning-oriented procedural knowledge without built-in shell or credential requirements; review the Security Audits panel on this Prism page before installing any skill from the repo.
Workflow Chain
Then invoke: seo audit, keyword research
SKILL.md
READMESKILL.md - Seo Strategy
# Strategies: SEO Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Strategic Context: Why SEO | Value | Rationale | |-------|------------| | **Traffic control** | ~68% of initial web traffic from search; search aggregates most user intent | | **Growth channel** | ~87% of consumers prefer Google when discovering new categories; 43% of conversions from organic (vs ~11% social) | | **Cost efficiency** | SEO user LTV 3–5× paid ads; rank #1 CTR ~27.6% vs #10 ~2.4% | | **Long-term asset** | Quality SEO assets yield 3–5 years of traffic; Core Web Vitals correlate with conversion (e.g., +8% per 0.1s faster) | **SEO = Google optimization**: Google holds ~91% global search share; B2B buyers use search as research starting point. Optimize for Google first; see **localization-strategy** for non-Google markets. **Reference**: [Alignify – SEO Core Value and Challenges in AI Search Era](https://alignify.co/zh/insights/reasons-you-need-seo) ## When to Invest in SEO | Stage | Recommendation | |-------|----------------| | **Cold start** | Use email, ads, or influencers for first users; SEO takes time (sandbox, 6+ months) | | **Post-PMF** | SEO scales; combine with paid for faster feedback; see **pmf-strategy**, **paid-ads-strategy** | | **Team** | Many SMBs use contractors; SEO spans content, links, tech, UX—full-time team when scaling | **Principle**: Don't do SEO for SEO's sake; don't fight Google rules; prioritize real user experience. ## AI Search Era & Channel Integration | Challenge | Response | |-----------|----------| | **Zero-click, AI Overviews** | ~30% clicks go to Google-owned properties; AI Overviews ~12–15% SERP share; TOFU (what/why/how) CTR declining | | **Algorithm volatility** | 5000+ updates/year; traffic swings common; focus on helpful content, E-E-A-T | | **Response** | Elevate SEO to **search experience optimization**—user-centric, not rank-centric; see **generative-engine-optimization** for AI visibility | **Channel integration**: SEO + ads (validate keywords, retarget); SEO + influencers (backlinks, mentions); SEO + social (UGC, embeddable content). Plugins/apps: functional links back to site. ## Workflow Order **Fix foundation before optimizing pages.** Execute in this order: | Phase | Focus | Skills | |-------|-------|--------| | **1. Technical** | Crawlability, indexing, sitemap | robots-txt, xml-sitemap, canonical-tag, indexing, indexnow, site-crawlability | | **2. On-Page** | Metadata, structure, schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, url-structure, heading-structure | | **3. Content** | Keywords, clusters, optimization | keyword-research, content-strategy, content-optimization | | **4. Off-Page** | Backlinks, authority | link-building, backlink-analysis | Technical issues block indexing and crawl; on-page issues limit how well content ranks; content and off-page build authority over time. ## Product-Led SEO SEO leverages content you already have—brand, features, scenarios, input, output, prompt, processes, knowledge—published in