Seo Strategy
- 930 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
SEO Strategy is a Claude Code skill that delivers a prioritized SEO workflow and routes developers to the right follow-on SEO skill for developers who need to plan organic search work without guessing the next step.
About
SEO Strategy is a meta-routing skill in the kostja94 marketing-skills collection that helps teams understand the business value of organic search and receive a clear, prioritized SEO workflow tailored to the current situation. Rather than executing technical audits itself, SEO Strategy evaluates context such as local presence, content gaps, or programmatic scale needs and points to the appropriate specialized skill in the same repository family. Reach for SEO Strategy at the start of an SEO initiative, after a site relaunch, or when multiple SEO tasks compete and you need an ordered plan before touching Google Search Console, content briefs, or citation building. The skill frames outcomes in traffic and visibility terms and assumes a web property worth optimizing—marketing site, SaaS docs, or ecommerce storefront—not a codebase-only refactor with no public URLs.
- Guides full SEO workflow order and prioritization from scratch
- Explains Product-Led SEO and when to apply each specialized skill
- Provides strategic context with 4 quantified value pillars (traffic control, growth channel, cost efficiency, long-term
- Distinguishes between strategy planning versus execution tasks like keyword-research or seo-audit
- First-use explanation mode plus direct-output mode for repeated calls
Seo Strategy by the numbers
- 930 all-time installs (skills.sh)
- +7 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #463 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 930 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
Which SEO skill should I run first for my site?
Receive a clear, prioritized SEO workflow, understand the business value of organic search, and decide the correct next SEO skill for their current situation.
Who is it for?
Developers or technical marketers launching or growing a public web product who need an SEO plan before running specialized audit or content skills.
Skip if: Skip SEO Strategy when you already know the exact task—like fixing Core Web Vitals code—and need hands-on implementation guidance instead of planning.
When should I use this skill?
The user asks for an SEO plan, organic growth strategy, or which SEO skill to use next from marketing-skills.
What you get
Prioritized SEO workflow steps, business-value framing, and a recommended next specialized SEO skill to invoke.
- Prioritized SEO workflow
- Recommended next SEO skill
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
Related skills
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Start with SEO Strategy for planning and routing; switch to specialized SEO skills in the same repo once the next task is clear.
FAQ
Does SEO Strategy run technical SEO audits?
SEO Strategy does not replace specialized audit skills; it delivers a prioritized workflow and directs you to the correct next SEO skill in the marketing-skills repository for your situation.
When should a developer invoke SEO Strategy?
SEO Strategy fits at the beginning of an SEO effort, after relaunch, or when multiple organic tasks compete and you need ordered next steps before local, content, or programmatic SEO work.
Is Seo Strategy safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.