Serp Features
Map which Google and Bing SERP feature types you can win, how to optimize for them, and how zero-click and AI Overviews affect traffic bets.
Overview
SERP Features is an agent skill most often used in Launch (also Grow content) that teaches SERP feature types, obtainability, and optimization so solo builders prioritize keywords and formats that can actually win enhanc
Install
npx skills add https://github.com/kostja94/marketing-skills --skill serp-featuresWhat is this skill?
- Covers organic enhancements, universal results, paid, and knowledge SERP feature families
- Frames obtainability: what solo sites can earn vs what needs authority or partnerships
- Notes ~98.5% of Google page-one results include SERP features; rich results ~58% CTR vs ~41% standard
- Aligns optimization with content structure and schema where rich results apply
- Hands off JSON-LD implementation to schema-markup and roadmap work to seo-strategy
- ~98.5% of Google first page includes SERP features
- Rich results ~58% of clicks vs ~41% for standard listings
- Skill version 1.1.0
Adoption & trust: 757 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You rank or target keywords blindly without knowing which SERP features appear, which you can earn, and how AI Overviews steal clicks from standard listings.
Who is it for?
Indie SaaS and content sites planning launch or refresh SEO where rich results, PAA, or AI Overviews dominate the query set.
Skip if: Pure JSON-LD coding-only tasks—use schema-markup—or full quarterly SEO roadmaps without a SERP feature lens—use seo-strategy.
When should I use this skill?
User wants SERP feature types, optimization, People Also Ask, sitelinks, knowledge panel, local pack, rich results, zero-click, AI Overviews, Bing Copilot, or Yandex AI—not primary JSON-LD implementation or full SEO stra
What do I get? / Deliverables
You get a prioritized view of feature types, optimization steps per type, and clearer CTR and zero-click implications for your content plan.
- SERP feature type map for target queries
- Obtainability and optimization notes per feature
- CTR and zero-click implications for prioritization
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Canonical shelf is Launch SEO because SERP feature strategy directly shapes how pages earn visibility on results pages. SEO subphase covers SERP anatomy, rich results, and AI Overview impact—not just on-page copy tweaks.
Where it fits
Pick landing page sections that target FAQ and snippet-friendly queries before you build the full site.
Audit target keywords for PAA and rich result eligibility before publishing core pages.
Prioritize blog templates that can earn sitelinks or enhanced listings on high-intent terms.
How it compares
SERP feature intelligence and obtainability—not a schema implementation generator or a full marketing strategy doc.
Common Questions / FAQ
Who is serp-features for?
Solo builders and small teams doing organic growth who need to interpret modern SERPs including AI Overviews, PAA, and rich results.
When should I use serp-features?
At Launch SEO when choosing landing and blog formats; at Grow content when deciding which queries merit FAQ or schema investments; whenever the user says SERP, PAA, sitelinks, rich results, zero-click, or AI Overviews.
Is serp-features safe to install?
It is editorial SEO guidance without arbitrary code execution; review the Security Audits panel on this Prism page before installing any skill bundle from the marketplace.
Workflow Chain
Then invoke: schema markup, seo strategy
SKILL.md
READMESKILL.md - Serp Features
# SEO On-Page: SERP Features Guides SERP (Search Engine Results Page) features: types, obtainability, and optimization. ~98.5% of Google's first page includes SERP features; rich results receive ~58% of clicks vs 41% for standard listings. Understanding SERP features helps prioritize keywords and content strategy. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope - **SERP feature types**: Organic enhancements, universal results, paid, knowledge - **Obtainability**: Which features are achievable; which require authority/partnerships - **Optimization**: Content, schema, and structure for each feature type - **Impact**: CTR, zero-click, traffic implications ## What Is a SERP Feature? A **SERP feature** is any result on a search results page that is **not** a traditional organic blue link. Features provide quick answers, visual enhancements, or alternative result types (images, local, news, etc.). ## Rich Results vs Featured Snippets | Dimension | Rich Results | Featured Snippets | |-----------|--------------|-------------------| | **Location** | Within standard organic listings; enhance a blue link | Above organic results; "position zero" | | **Generation** | Structured data (Schema/JSON-LD) added by site owner | Google extracts from page content; no schema required | | **Display** | Star ratings, prices, images, breadcrumbs, FAQ dropdowns | Extracted text in highlighted box; paragraph, list, table, or video | | **Ranking** | Do not require high organic rank to appear | Page must rank in top ~10 for the query | | **Industry** | Often content-specific (recipes, products, events, reviews) | Versatile; most industries | | **CTR** | Typically increase CTR (up to ~35%); enhanced visibility | Can increase or reduce clicks (zero-click when answer suffices) | **Rich results** = schema-powered enhancements to regular listings. **Featured snippets** = Google-extracted answer boxes at position zero. Both are SERP features; rich results are a subset driven by structured data. [Onely](https://www.onely.com/blog/difference-between-featured-snippets-and-rich-results-explained/), [Seranking](https://seranking.com/blog/rich-snippets/) ## SERP Features ↔ Schema ↔ Rich Results (Strongly Related) **SERP features, schema, and rich results are strongly related.** Most achievable SERP enhancements depend on or benefit from Schema.org structured data. Schema makes content machine-readable so search engines can extract and display rich results. | SERP Feature | Schema Type | Relationship | |--------------|-------------|--------------| | **PAA / FAQ dropdown** | FAQPage | Required or strongly recommended; FAQ schema triggers PAA-style display | | **Breadcrumbs** | BreadcrumbList | Required; no schema = no breadcrumb rich result | | **Reviews / Stars** | AggregateRating, Review | Required; star display depends on review schema | | **Featured Snippet** | FAQPage, HowTo, Article | Supporting; schema helps identify extractable blocks; not required | | **Sitelinks** | WebSite + SearchAction | Supporting; SearchAction can enable sitelinks | | **Video** | VideoObject | Required; video thumbnail; Google prioritizes YouTube. See **video-optimization** | | **Product** | Product, Offer | Required; shopping results | | **Recipe**