Title Tag
- 876 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
title-tag is a Claude Code skill that generates and optimizes HTML title tags for higher search rankings and click-through rates for developers publishing SEO-focused web pages.
About
title-tag is an SEO skill from the marketing-skills collection that helps developers write and optimize HTML title tags shown in search engine results. The skill focuses on keyword placement, length discipline, brand inclusion, and click-worthy phrasing so pages rank higher and earn more SERP clicks. Use title-tag when shipping landing pages, documentation, marketing sites, or programmatic pages that need distinct optimized titles per URL. The skill targets the title element specifically rather than full on-page SEO, meta descriptions, or local business listing work.
- Optimizes primary keyword placement near the start of every title tag
- Enforces language-specific length limits based on pixel width (50–60 Latin, 25–35 CJK, 50–55 Cyrillic)
- Ensures uniqueness per page to prevent duplicate title tags
- Provides SERP-focused CTR optimization guidance
- First-use explanatory intro with option to skip on repeat calls
Title Tag by the numbers
- 876 all-time installs (skills.sh)
- +6 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #499 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 876 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do you write SEO title tags for web pages?
Generate and optimize HTML title tags that rank higher and drive more clicks from search results.
Who is it for?
Developers shipping web pages who need search-optimized HTML title tags without hiring separate SEO copywriters.
Skip if: Local SEO citation audits, Google Business Profile setup, or full-site technical SEO crawls beyond the title element.
When should I use this skill?
User asks to write, optimize, or audit HTML title tags for search rankings or SERP click-through rate.
What you get
Optimized HTML title tag strings with keyword placement, length limits, and click-focused phrasing per page.
- Optimized HTML title tag strings
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
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Use title-tag for page-level HTML title copy; pair with broader SEO skills for meta descriptions, schema, or local listings.
FAQ
What does the title-tag skill optimize?
title-tag optimizes the HTML title element shown in search results, focusing on keyword placement, length, brand wording, and click-through-oriented phrasing per page.
When should developers use title-tag?
title-tag fits new landing pages, marketing sites, docs, or programmatic URLs where each page needs a distinct search-optimized HTML title before launch.
Is Title Tag safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.