Traffic Analysis
- 882 installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
Traffic-analysis is a Claude Code marketing skill that diagnoses where website visitors actually come from and how different acquisition channels contribute to growth for developers running content or product sites.
About
Traffic-analysis is a Claude Code skill from kostja94/marketing-skills focused on diagnosing website visitor sources and measuring how channels contribute to growth. It helps developers move beyond aggregate pageview counts to understand referral, search, social, direct, and campaign traffic mix when optimizing acquisition strategy. Use it when analytics dashboards show traffic swings but the underlying channel drivers remain unclear, or when prioritizing SEO, content, paid, or partnership investments. The skill fits post-launch sites with measurable traffic where channel-level diagnosis—not greenfield architecture—is the bottleneck.
- Analyzes all traffic sources: organic, paid, social, referral, direct, and email
- Identifies and explains dark traffic labeled as Direct/None
- Distinguishes branded vs non-branded organic traffic with conversion impact
- Guides UTM parameter usage and attribution optimization
- Provides multi-channel reporting frameworks for traffic diversification
Traffic Analysis by the numbers
- 882 all-time installs (skills.sh)
- +4 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #496 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
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| Installs | 882 |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
Where do my website visitors actually come from?
Diagnose where website visitors actually come from and how different channels contribute to growth.
Who is it for?
Developers operating live websites or SaaS marketing sites who need channel-level traffic diagnosis beyond raw visitor counts.
Skip if: Pre-launch products with no traffic data, or teams needing local Google Business Profile setup instead of site-wide channel analytics.
When should I use this skill?
User asks where visitors come from, wants traffic source breakdown, channel attribution, or growth channel diagnosis for a live site.
What you get
Channel attribution breakdown, traffic-source diagnosis, and growth channel prioritization notes
- traffic source breakdown
- channel contribution analysis
Files
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 4 (Audience), 5 (Website).
Identify: 1. Business type: Storefront vs service-area 2. Location: Single or multiple 3. Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order: 1. Google Business Profile 2. Apple Maps 3. Yelp, Bing Places, Facebook 4. Better Business Bureau, Foursquare, Nextdoor 5. Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
Related skills
Seo AuditRun structured SEO audits on their SaaS site or content hub and receive a prioritized action plan.173k42.2kCopywritingGenerate, rewrite, or strengthen persuasive website and landing-page copy that converts visitors into users.164k42.2k
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Use traffic-analysis for channel-source diagnosis on live sites; use local SEO or programmatic SEO skills when the problem is geographic or page-template optimization.
FAQ
What does traffic-analysis help diagnose?
Traffic-analysis identifies where website visitors originate—referral, search, social, direct, and campaigns—and how each channel contributes to growth so developers can prioritize acquisition investments.
When should I use traffic-analysis?
Traffic-analysis fits live sites with measurable traffic when aggregate counts mask channel shifts and you need source-level diagnosis before changing SEO, content, or paid strategy.
Is Traffic Analysis safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.