Translation
- 1.8k installs
- 787 repo stars
- Updated June 9, 2026
- kostja94/marketing-skills
translation manages multilingual content workflows, terminology, style guides, and translation quality for marketing and product copy.
About
The translation skill from kostja94 marketing-skills guides multilingual content workflows: brief, translate, review. It covers glossary and terminology management, per-language style guides (voice, tone, formatting), translator briefs with audience and character limits, and when to use human translation, machine translation, or post-editing. Content types include product UI, marketing copy, blogs, landing pages, and docs with market-specific terminology tables. Initial assessment reads .claude/project-context.md or .cursor/project-context.md for brand voice and target markets. Quality checks address consistency, brand voice, and natural SEO keyword inclusion. For hreflang, URL structure, and i18n implementation, it delegates to localization-strategy. Use when users mention translate, glossary, TMS, localization copy, or multilingual content workflows.
- Brief-translate-review workflow with translator brief requirements.
- Glossary, style guide, and translation memory asset management.
- Human vs machine translation decision matrix with post-editing guidance.
- Content-type specific workflows for UI, marketing, blog, and docs.
- Reads project-context.md for brand voice and target markets first.
Translation by the numbers
- 1,798 all-time installs (skills.sh)
- +53 installs in the week ending Jul 29, 2026 (Skillselion tracking)
- Ranked #310 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 31, 2026 (Skillselion catalog sync)
translation capabilities & compatibility
- Capabilities
- translator brief authoring · glossary management · mt vs human decision guide · per locale style guides · translation qa checklist
- Use cases
- copywriting · marketing · translation
What translation says it does
Guides translation workflow, terminology, style, and quality for multilingual content.
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| Installs | 1.8k |
|---|---|
| repo stars | ★ 787 |
| Security audit | 3 / 3 scanners passed |
| Last updated | June 9, 2026 |
| Repository | kostja94/marketing-skills ↗ |
How do I set up a translation workflow with glossary, style guide, and quality review?
Run translation workflows with glossaries, style guides, human vs machine translation choices, and SEO-aware multilingual content quality.
Who is it for?
Marketing and product teams localizing UI, landing pages, blogs, and docs.
Skip if: Hreflang and URL i18n implementation (use localization-strategy).
When should I use this skill?
User mentions translate, glossary, TMS, localization copy, or multilingual content.
What you get
A briefed translation pass with glossary adherence, native review, and SEO-aware final copy.
By the numbers
- Skill version 1.0.1 documented in skill metadata
Files
Content: Translation
Guides translation workflow, terminology, style, and quality for multilingual content. Covers when to use human vs machine translation, glossary and style guide creation, and SEO considerations. For i18n implementation, hreflang, and URL structure, see localization-strategy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- Workflow: Brief → translate → review
- Terminology: Glossary creation and management
- Style guide: Voice, tone, formatting per language
- Human vs MT: When to use each; post-editing
- Quality: QA, consistency, SEO
- Market-specific: Terminology by region
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for brand voice, target markets, and product terminology.
Identify: 1. Content type: Product UI, marketing copy, blog, landing page, docs 2. Target language(s): Priority locales 3. Existing assets: Glossary, style guide, translation memory (TM)
---
1. Translation Workflow
Brief → Translate → Review
| Phase | Purpose | Output |
|---|---|---|
| Brief | Context, audience, tone, glossary reference, style guide | Translator brief document |
| Translate | First pass; use glossary + TM when available | Draft translation |
| Review | Native speaker review; consistency, brand voice, SEO | Final translation |
Translator Brief
Include in every project:
- Context: What the content is for (landing page, product UI, blog)
- Audience: Target market, user persona
- Tone: Formal, casual, technical
- Glossary: Link or attach; mandatory terms
- Style guide: Reference or key rules
- Constraints: Character limits (UI), SEO keywords to include naturally
Content-Type Workflow
| Content Type | Approach | Notes |
|---|---|---|
| Product UI | Glossary-critical; short strings; consistency | Use TM; avoid machine translation |
| Marketing copy | Brand voice; cultural adaptation | Human translation; see terminology |
| Blog / Article | SEO; natural keyword placement | Re-research keywords in target language; don't translate keyword lists |
| Landing page | Conversion-focused; CTA clarity | Human; test localized CTAs |
| Technical docs | Precision; glossary | TM + glossary; consider MT + post-edit for high volume |
---
2. Glossary & Terminology
Glossary Purpose
- Consistency: Same term translated the same way across all content
- Brand: Product names, feature names, approved phrasing
- Compliance: Safety, legal, regulated terms
- Cost: Reduces rework; accelerates review
Glossary Structure
| Field | Purpose |
|---|---|
| Source term | Original (e.g., English) |
| Target term | Approved translation |
| Context | Where it appears; usage note |
| Do not translate | Brand names, product names (when applicable) |
Market-Specific Terminology
| Term | English | Chinese | Notes |
|---|---|---|---|
| Generative AI | Generative AI, GenAI | AIGC (人工智能生成内容) | Use "AIGC" for China; "Generative AI" for English |
| Influencer | Influencer | KOL (关键意见领袖) | "KOL" common in Chinese marketing |
| User | User | 用户 | Context-dependent |
| Dashboard | Dashboard | 控制台, 仪表盘 | Choose one; document in glossary |
Principle: Don't translate terminology lists; research how target market searches and speaks. See keyword-research for multi-language keyword research.
---
3. Style Guide (Translation)
Elements to Define
| Element | Purpose |
|---|---|
| Voice | Brand personality; formal vs casual |
| Tone | Varies by content type (support = helpful; marketing = persuasive) |
| Register | Formal (您) vs informal (你) in languages that distinguish |
| Punctuation | Quotation marks, spacing (e.g., no space before colon in French) |
| Formatting | Dates, numbers, units; locale-specific |
| Forbidden | Terms or phrases to avoid |
Per-Language Considerations
- Chinese: Simplified vs Traditional; measure word usage
- German: Formal (Sie) vs informal (du); compound nouns
- Japanese: Honorifics; keigo for formal contexts
- Arabic: RTL; formal vs dialect
---
4. Human vs Machine Translation
When to Use Human Translation
| Scenario | Reason |
|---|---|
| Product UI | Terminology, UX clarity, brand |
| Marketing copy | Persuasion, cultural nuance, CTAs |
| Landing pages | Conversion; tested copy |
| Legal, compliance | Accuracy, liability |
| Brand-critical | Taglines, campaign copy |
When Machine Translation (MT) May Be Acceptable
| Scenario | Condition |
|---|---|
| High-volume, low-stakes | Internal docs, user-generated content |
| Draft / triage | MT + human post-edit (MTPE) |
| Real-time | Chat, support; with disclaimer |
Avoid
- Raw MT for product/marketing: Terminology errors, cultural misfires, poor SEO
- MT without post-edit for customer-facing content
- Translating keyword lists instead of re-researching in target language
---
5. Translation Memory (TM) & TMS
Translation Memory
- What: Stores approved source↔target sentence pairs
- Benefit: Consistency; reuse; lower cost per word; faster turnaround
- Best practice: Maintain TM; clean duplicates; align with glossary
Translation Management System (TMS)
- Use for: Centralized workflow; glossary + TM integration; vendor management
- When: Multiple languages; ongoing translation; team collaboration
---
6. Quality & SEO
Quality Checklist
- [ ] Glossary terms used correctly
- [ ] Style guide followed
- [ ] No untranslated strings
- [ ] Numbers, dates, units localized
- [ ] Character limits respected (UI)
- [ ] Native speaker review completed
SEO for Translated Content
- Keywords: Re-research in target language; don't translate from source
- Metadata: Title, description translated; see title-tag, meta-description
- Hreflang: Technical implementation in localization-strategy; translation produces the content
- Thin content: Avoid publishing many low-quality translated pages at once; can trigger penalties. See localization-strategy Multilingual Risks.
---
7. Integration with Localization
| Topic | Skill |
|---|---|
| i18n implementation | localization-strategy |
| URL structure, hreflang | localization-strategy |
| Translation workflow, glossary, style | This skill (translation) |
| Keyword research by market | keyword-research; localization-strategy |
When adding a new locale: create glossary, style guide, then translate. See localization-strategy for technical checklist (hreflang, sitemap, metadata).
---
Output Format
- Translator brief (context, audience, glossary, style)
- Glossary additions or updates
- Style guide notes for target language
- Human vs MT recommendation
- Quality checklist
Related Skills
Strategy & Technical
- localization-strategy: i18n, hreflang, URL structure, pricing by market; translation produces content for localized pages
- content-strategy: Multilingual content planning; avoid thin translations
- content-marketing: Content types and formats; translation as one channel adaptation
SEO & Content
- keyword-research: Multi-language keyword research; don't translate keyword lists
- page-metadata: Hreflang implementation
- title-tag, meta-description: Translate metadata per locale
- copywriting: Source copy to translate; brand voice
- image-optimization: Localize image filenames for translated pages
Pages
- article-page-generator: Article structure; translate with SEO in mind
- landing-page-generator: Landing page copy; human translation for conversion
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What workflow phases are defined?
Brief (context and glossary), Translate (first pass), and Review (native speaker QA).
When should I use machine translation?
For high-volume draft passes with human post-editing; marketing hero copy usually needs human translation.
Where is brand voice loaded from?
Read .claude/project-context.md or .cursor/project-context.md when present for voice and markets.
Is Translation safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.