Trust Badges Generator
Plan and place SSL, payment, review, and customer-logo trust signals on landing pages, checkout, and product surfaces to cut purchase anxiety for solo-built stores and SaaS.
Overview
Trust-badges-generator is an agent skill most often used in Validate (also Build frontend, Launch distribution) that designs and places trust badges and payment or security seals to signal legitimacy and reduce checkout
Install
npx skills add https://github.com/kostja94/marketing-skills --skill trust-badges-generatorWhat is this skill?
- Maps badge types (security, payment, reviews, guarantees) to placement and typical conversion lift ranges
- Initial assessment: site type, available badges, hero vs checkout vs product goals
- Reads `.claude/project-context.md` or `.cursor/project-context.md` for partners and certifications when present
- Distinguishes trust badges from press-logo work (points to press-coverage-page-generator)
- Table-driven guidance for security vs payment logo impact on unfamiliar brands
- Security badges cited up to +15–10% conversion impact for unfamiliar brands in skill tables
- Payment logos cited up to +8% at checkout/cart in skill tables
Adoption & trust: 740 installs on skills.sh; 586 GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You have a credible product but the page still feels risky because visitors cannot see SSL, payment, review, or customer proof in the right places.
Who is it for?
Solo builders shipping ecommerce, SaaS, or lead-gen pages who have real certifications or payment methods to display and want checklist-style placement advice.
Skip if: Pure press or "as seen in" logo walls without checkout trust goals—use press-coverage-page-generator; skip when you have no legitimate badges to show.
When should I use this skill?
User wants trust badges, trusted by, security badges, payment logos, social proof, trust seals, SSL badge, customer logos, as seen in, or trust signals.
What do I get? / Deliverables
You get a structured badge-type and placement plan aligned to site type and available assets, with clear handoff to press-logo pages when coverage logos are the goal instead of trust seals.
- Badge-type matrix with placement recommendations
- Assessment notes for hero, checkout, and product goals
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Trust badges matter most when you are proving legitimacy on landing and pricing pages before users commit—canonical shelf is validate/landing even though badges also ship on live checkout UI. Landing and early conversion surfaces are where unfamiliar brands need borrowed authority from partners and certifications.
Where it fits
Pick which review and guarantee badges belong above the fold on a new pricing landing page.
Specify checkout footer rows for Visa, PayPal, and Norton-style security marks in the React layout.
Tighten trust strips on product pages before a Product Hunt or ads push.
How it compares
Use for on-page trust seal and logo placement, not full-site CRO experiments or popup timing strategy.
Common Questions / FAQ
Who is trust-badges-generator for?
Indie and solo builders optimizing landing pages, carts, and checkout for e-commerce, SaaS, or lead generation who need trustworthy badge choices and placement.
When should I use trust-badges-generator?
Use during validate when polishing landing and pricing pages, during build when implementing hero or checkout UI, and at launch when tightening conversion on live product pages—especially when users mention trust badges, trusted by, or payment logos.
Is trust-badges-generator safe to install?
It is editorial guidance only; review the Security Audits panel on this Prism page and inspect the skill package in your repo before enabling it in production agent workflows.
SKILL.md
READMESKILL.md - Trust Badges Generator
# Components: Trust Badges Guides trust badge design and placement for conversion. Trust badges borrow authority from third-party organizations to signal legitimacy and reduce purchase anxiety. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for key partners and certifications. Identify: 1. **Site type**: E-commerce, SaaS, lead gen 2. **Available badges**: Security, payment, reviews, guarantees 3. **Placement goals**: Hero, checkout, product pages ## Badge Types & Impact | Type | Best Placement | Conversion Impact | |------|----------------|-------------------| | **Security** (SSL, Norton, McAfee) | Checkout, payment forms | +15–10% for unfamiliar brands | | **Payment logos** (Visa, PayPal, Stripe) | Checkout, cart | +8→2% trust | | **Money-back guarantee** | Product, checkout | +6–10% | | **Reviews/ratings** (Trustpilot, BBB) | Product, hero | +12→8% | | **Privacy/compliance** (GDPR, CCPA) | Forms, checkout | Data-sensitive transactions | **"Trusted by" logos**: Client/customer logos in hero or footer; social proof for B2B. **"As Seen In"** (press coverage): Publication logos; see **press-coverage-page-generator** for media mentions aggregation. ## Best Practices ### Quantity - **3→ badge types max**; more can cause "badge bloat" and reduce conversions by 5→% - Quality over quantity; use only legitimate, verifiable badges ### Placement - **Highest leverage**: Cart and checkout (near payment fields) - **Product pages**: Near add-to-cart button - **Hero**: "Trusted by" logos for brand credibility - **Footer**: Secondary trust signals ### Authenticity - Use only real, verifiable badges - Fake or irrelevant badges create skepticism - Link to verification where appropriate ## Design Guidelines - Consistent size and style; don't mix clashing visuals - **Image optimization**: Alt text, format—see **image-optimization** - Adequate spacing; avoid clutter - Grayscale or muted for "Trusted by" logos (don't compete with primary content) - Ensure badges are recognizable at display size ## Accessibility - Provide `alt` text for badge images (e.g., "Norton Secured") - Don't rely on badges alone for critical information ## Output Format - **Badge recommendations** by type and placement - **Placement map** (hero, product, checkout) - **Quantity** guidance (avoid bloat) ## Related Skills - **landing-page-generator**: Trust signals as step 2 (earn trust) in landing page flow - **hero-generator**: "Trusted by" often in hero - **testimonials-generator**: Complementary social proof - **cta-generator**: Badges near CTAs increase conversion - **pricing-page-generator**: Trust badges on pricing pages - **image-optimization**: Badge image optimization (alt, format) - **press-coverage-page-generator**: "As Seen In" publication logos; similar visual treatment; distinct (press = media coverage; trust-badges = security, payment, reviews) - **brand-protection**: "Official website" badges to distinguish from impersonation sites