motion-team/creative-strategy-skills
8 skills3.1k installs1.2k starsGitHub
Install
npx skills add https://github.com/motion-team/creative-strategy-skillsSkills in this repo
1Hook Writinghook-writing is a Motion creative-strategy skill for high-converting hooks on paid ads, TikTok, Instagram Reels, and organic social. It requires product, persona, pain or desire, awareness stage, and format before writing, then applies 8 psychological trigger categories—pattern interrupt, identity call-out, pain agitation, curiosity gap, social proof, contrarian, aspiration, and urgency—mapped across 5 Eugene Schwartz awareness stages. Developers reach for hook-writing when they need spoken, visual, and text-overlay video hooks or primary-text ad openers downstream from a Creative Strategy Engine output.495installs2Creative Strategy Enginecreative-strategy-engine is a Motion-team framework skill that organizes creative strategy around pain-or-desire anchors, persona segments, messaging angles, and five awareness stages from unaware through most aware. It provides structure—not hook copy execution—building a matrix of pain × persona opportunities, core truths per intersection, and stage-appropriate creative mechanics, hooks, and visual formats delegated to companion skills like Hook Writing. The hierarchy runs Pain/Desire → Persona → Messaging Angle → Awareness Stage → Creative Mechanic → Hook → Visual Format. Use it when planning systematic paid social or lifecycle campaigns and need a funnel-wide messaging map before writing individual ads or scripts.403installs3Creative MechanicsDefines reusable creative mechanics for marketing teams to structure ad concepts, storytelling patterns, and interactive hooks that improve click-through, recall, and conversion across paid and organic growth channels.394installs4Hook Tacticshook-tactics is a strategic reference skill from motion-team/creative-strategy-skills that defines 35+ hook and headline tactic types and explains when each frame fits a given situation. Each entry answers what the tactic is—with a definition and example—and when to deploy it, so an agent can route a request to the correct psychological frame before any words are drafted. The module is intentionally tactical, not executional: pair it with hook-writing to produce finished hooks once a tactic is selected. Developers reach for hook-tactics when users ask for hooks organized by tactic type, want a tactic recommendation for a specific audience or channel, or need a shared vocabulary for headline strategy across landing pages, ads, email subject lines, and social posts.368installs5Visual FormatsMotion creative-strategy skill for visual-formats: guides selection and briefing of ad visual formats across channels so growth teams ship coherent, testable creative suited to distribution and conversion goals.362installs6Brand Intakebrand-intake is a research skill that runs a structured intake interview to capture voice, visual identity, audience, constraints, and goals, then performs web research to compile a comprehensive brand context document. brand-intake is useful for developer teams who are about to design UI, write onboarding copy, or produce product documentation and want a single source of truth for tone, positioning, and brand rules. brand-intake is designed to run before downstream creative strategy and execution tasks, so its output can be referenced when naming features, drafting website copy, or aligning UI components with brand traits. brand-intake is most helpful when the project lacks a brand brief or when new stakeholders, new markets, or new constraints require a refreshed brand context document.358installs7Review Auditreview-audit is an agent skill from motion-team/creative-strategy-skills that analyzes positive customer reviews to surface voice-of-customer insights for ad copy and messaging strategy. The skill organizes output by product when multiple are present and buckets findings into pain points, trigger moments, objections, transformation outcomes, and ad-ready language. Developers reach for review-audit when users provide review text and ask for VOC analysis, customer language mining, or creative strategy inputs. Triggers include phrases like analyze these reviews, what are customers saying, and find insights in these reviews.355installs8Hook Voice Patternshook-voice-patterns is an agent skill from motion-team/creative-strategy-skills described as a living swipe file of hook templates collected from real scroll-stopping content. Each template captures sentence structures and native voice patterns proven to stop the feed, meant to be combined with hook-writing and hook-tactics skills for execution. Developers plug brand, persona, and pain points into structural DNA rather than inventing opener formats from scratch. The skill triggers whenever copy needs hooks that feel native to social feeds instead of constructed marketing language, covering ads, social posts, email subject lines, and landing-page openers. Reach for hook-voice-patterns when scaling creative output across channels and you need consistent, high-performing opening patterns instead of one-off headline brainstorming.341installs