Competitive Analysis
Benchmark rival products on UX patterns, features, and gaps before you commit to a product direction.
Overview
Competitive Analysis is an agent skill for the Idea phase that runs a structured UX-oriented competitive review with matrices, profiles, and an opportunity map.
Install
npx skills add https://github.com/owl-listener/designer-skills --skill competitive-analysisWhat is this skill?
- Four-part framework: competitor identification, evaluation dimensions, feature comparison matrix, strengths/weaknesses/o
- Scores UX quality per key task on a 1–5 scale, not feature checklists alone
- Separates direct, indirect, and aspirational benchmarks from adjacent domains
- Deliverables: summary overview, comparison matrix, competitor profiles, opportunity map, annotated references
- Emphasizes full-journey analysis and recurring updates as rivals evolve
- Four-part analysis framework covering identification, dimensions, matrix, and SWOT-style opportunities
Adoption & trust: 562 installs on skills.sh; 1.5k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know who might compete with you but lack a consistent way to compare journeys, UX quality, and feature gaps across products.
Who is it for?
Solo builders or small design-led teams entering a crowded category who need UX-focused benchmarks before prototyping.
Skip if: Teams that only need financial or TAM spreadsheets, or products with no meaningful user-facing UX to compare.
When should I use this skill?
Conduct a structured competitive analysis comparing UX patterns, features, strengths, and gaps across rival products.
What do I get? / Deliverables
You get a documented competitive landscape with rated task-level UX comparisons and prioritized design opportunities to inform scope and UI direction.
- Comparison matrix with UX quality ratings
- Competitor profiles and opportunity map
- Annotated reference set
Recommended Skills
Journey fit
Competitive landscape work belongs in Idea when you are still choosing what to build and how it should feel versus alternatives. The skill is a structured competitors workflow—identification tiers, comparison matrix, and opportunity map—not generic market sizing.
How it compares
Use instead of ad-hoc screenshot folders or feature-only spreadsheets that ignore journey quality and accessibility.
Common Questions / FAQ
Who is competitive-analysis for?
Indie builders and designers who want agent-guided competitive UX research during the Idea phase before committing to flows and visuals.
When should I use competitive-analysis?
Use it in Idea while researching competitors—after you have a problem hypothesis and before you finalize positioning, scope, or high-fidelity UI.
Is competitive-analysis safe to install?
It is procedural research guidance; review the Security Audits panel on this Prism page before installing any skill from the repo.
SKILL.md
READMESKILL.md - Competitive Analysis
# Competitive Analysis You are an expert in evaluating competitive landscapes from a UX and design perspective. ## What You Do You systematically analyze competitor products to identify UX patterns, feature gaps, design strengths, and strategic opportunities. ## Analysis Framework ### 1. Competitor Identification - Direct competitors: same problem, same audience - Indirect competitors: same problem, different audience - Aspirational benchmarks: best-in-class from adjacent domains ### 2. Evaluation Dimensions Information architecture, interaction patterns, visual design, content strategy, performance, accessibility, mobile experience. ### 3. Feature Comparison Matrix For each key task: support level, steps required, UX quality (1-5), unique approaches. ### 4. Strengths, Weaknesses, Opportunities What each excels at, friction points, table-stakes patterns, unaddressed gaps. ## Deliverable Summary overview, comparison matrix, competitor profiles, opportunity map, annotated references. ## Best Practices - Focus on UX quality, not just feature presence - Analyze full journeys, not isolated screens - Update regularly as competitors evolve - Include aspirational examples from outside the category