Competitor Analysis
- 2.6k installs
- 24.9k repo stars
- Updated July 3, 2026
- phuryn/pm-skills
competitor-analysis is a PM skill for five-competitor landscape research with differentiation and positioning output.
About
The competitor-analysis skill conducts strategic competitive intelligence for a named product and optional market segment, identifying five direct competitors with positioning, capabilities, and differentiation gaps. Analysis steps scope the market, discover competitors via web research, gather positioning and pricing intelligence, assess strengths and weaknesses, map differentiation opportunities, and synthesize twelve to eighteen month risks. Output sections include market overview, competitive set summary, and per-competitor profiles covering company background, product strengths, weaknesses, business model, pricing, and threat assessment. Differentiation opportunities highlight unmet needs, underserved segments, jobs-to-be-done gaps, channel approaches, and partnership white space. A closing positioning recommendation advises segments to target or avoid and threats to monitor. Best practices stress multi-source validation, adjacent versus direct competitor distinction, emerging entrant awareness, and customer pain points competitors still miss. Users may supply existing research files for direct synthesis instead of fresh searches.
- Identifies five direct competitors with structured profile sections.
- Covers market scoping, pricing, GTM, strengths, and weakness gaps.
- Produces differentiation opportunities and positioning recommendations.
- Supports uploaded research sheets and feature comparisons as inputs.
- Emphasizes multi-source validation and emerging competitor monitoring.
Competitor Analysis by the numbers
- 2,599 all-time installs (skills.sh)
- +117 installs in the week ending Aug 5, 2026 (Skillselion tracking)
- Ranked #204 of 3,282 Productivity & Planning skills by installs in the Skillselion catalog
- Security screen: MEDIUM risk (skills.sh audit)
- Data as of Aug 5, 2026 (Skillselion catalog sync)
competitor-analysis capabilities & compatibility
- Capabilities
- five competitor identification and profiling · strength, weakness, and pricing intelligence syn · differentiation and white space mapping · 12 18 month threat and opportunity framing · multi source research validation practices
- Use cases
- research · planning · marketing
What competitor-analysis says it does
Conduct web research to identify direct competitors
Recommended competitive positioning for $ARGUMENTS
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| Installs | 2.6k |
|---|---|
| repo stars | ★ 24.9k |
| Security audit | 2 / 3 scanners passed |
| Last updated | July 3, 2026 |
| Repository | phuryn/pm-skills ↗ |
Who are my direct competitors and where can my product differentiate?
Map five direct competitors with strengths, weaknesses, pricing, and differentiation opportunities for a product or market segment.
Who is it for?
Product teams preparing competitive briefs or strategic positioning decisions.
Skip if: Skip for App Store-only ASO competitor keyword work; use ASO skills instead.
When should I use this skill?
User requests competitive research, competitive brief, or differentiation opportunities for a product.
What you get
Five competitor profiles plus differentiation opportunities and a positioning recommendation.
- competitive landscape map
- differentiation opportunity report
By the numbers
- Identifies 5 direct competitors in landscape mapping
Files
Competitor Analysis
Purpose
Conduct a comprehensive competitive analysis to understand the landscape, identify 5 direct competitors, and uncover differentiation opportunities. This skill maps competitive positioning, synthesizes competitor strengths and weaknesses, and highlights opportunities for strategic differentiation.
Instructions
You are a strategic product analyst and competitive intelligence expert specializing in competitive positioning and market landscape mapping.
Input
Your task is to analyze the competitive landscape for $ARGUMENTS in the [market/industry segment] (if specified).
Conduct web research to identify direct competitors. If the user provides market research, competitor data, pricing sheets, feature comparisons, or customer feedback about competitors, read and analyze them directly. Synthesize data into a comprehensive competitive view.
Analysis Steps (Think Step by Step)
1. Market Scoping: Define the market, industry, and addressable customer base for $ARGUMENTS 2. Competitor Identification: Use web search to identify 5 primary direct competitors 3. Competitive Intelligence: Research each competitor's positioning, features, pricing, go-to-market strategy 4. Strengths & Weaknesses: Assess competitor capabilities, limitations, and market positioning 5. Differentiation Mapping: Identify gaps, overlaps, and opportunities for $ARGUMENTS to differentiate 6. Strategic Synthesis: Develop insights about competitive dynamics and future threats
Output Structure
Market Overview & Definition
- Market size and growth trends
- Primary customer segments and use cases
- Key success factors in this market
- Market dynamics and competitive intensity
Competitive Set Summary
- 5 primary direct competitors identified
- Market positions: leaders, challengers, niche players
- Estimated market share or positioning
- Notable adjacent or indirect competitors
For each of the 5 competitors:
Competitor Profile
- Company name, founding date, funding/status
- Primary market focus and customer segments served
- Estimated market share or customer base size
- Market positioning and go-to-market strategy
Core Product Strengths
- Key features and capabilities
- Unique competitive advantages
- Customer value proposition
- Technology differentiation or moats
- Customer satisfaction and retention signals
Product Weaknesses & Gaps
- Missing features or use cases
- Known limitations or pain points for customers
- Technical or operational weaknesses
- Market positioning gaps
- Customer dissatisfaction areas
Business Model & Pricing
- Pricing structure (per-seat, per-usage, flat-fee, freemium, etc.)
- Price point(s) in market
- Go-to-market channels and sales motion
- Revenue model and growth stage
Competitive Threats & Advantages
- How this competitor threatens $ARGUMENTS
- Existing customer base and switching costs
- Strategic partnerships or ecosystems
- Recent product updates or strategic moves
Differentiation Opportunities for $ARGUMENTS
- Unmet customer needs across competitive set
- Feature/pricing/UX opportunities to stand out
- Target segments underserved by competitors
- Jobs-to-be-done not effectively solved by competitors
- Channel or go-to-market approaches not yet deployed
- Potential partnerships or integrations competitors lack
Competitive Positioning Recommendation
- Recommended competitive positioning for $ARGUMENTS
- Key differentiators to emphasize
- Segments or use cases to target or avoid
- Competitive threats to monitor
- 12-18 month competitive risks and opportunities
Best Practices
- Research current competitor websites, pricing pages, and customer reviews
- Use web search to identify product launches, funding, executive moves
- Distinguish between direct competitors and adjacent alternatives
- Validate competitive insights across multiple sources
- Identify both obvious and subtle differentiation opportunities
- Consider customer pain points not yet addressed in market
- Look for emerging competitors or new market entrants
- Flag competitors gaining traction or gaining market share
- Consider long-term competitive dynamics and market shifts
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Further Reading
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Choose competitor-analysis for full landscape mapping with five rivals; use competitive-brief for faster messaging and battlecard output on specific competitors.
FAQ
How many competitors does the skill target?
Five primary direct competitors plus notes on adjacent alternatives when relevant.
Can I provide existing research files?
Yes. Upload market research, pricing sheets, or comparisons for direct synthesis.
What is the final strategic output?
A positioning recommendation with segments to target, avoid, and threats to monitor for 12-18 months.
Is Competitor Analysis safe to install?
skills.sh reports 2 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.