Competitor Analysis
Produce a competitive brief with five direct rivals, SWOT-style positioning, and differentiation hooks before you commit to positioning or scope.
Overview
Competitor Analysis is an agent skill most often used in Idea (also Validate scope, Launch distribution) that maps five direct competitors and differentiation opportunities for a product or market you specify.
Install
npx skills add https://github.com/phuryn/pm-skills --skill competitor-analysisWhat is this skill?
- Five-step analysis chain: market scoping, competitor ID, intelligence gather, positioning map, differentiation opportuni
- Targets exactly five primary direct competitors via guided web research
- Synthesizes strengths, weaknesses, and strategic differentiation from user-supplied sheets or live research
- Outputs a comprehensive competitive view for briefs and positioning—not a raw link dump
- 5-step competitive analysis workflow
- 5 primary direct competitors targeted
Adoption & trust: 1.4k installs on skills.sh; 12.3k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know the space is crowded but lack a structured view of who competes directly, how they position, and where you can differentiate.
Who is it for?
Solo builders or indie PMs starting positioning, pitch decks, or roadmap debates who need a repeatable five-competitor brief.
Skip if: Teams with an approved positioning doc and no open differentiation questions, or deep financial due diligence on public companies.
When should I use this skill?
Doing competitive research, preparing a competitive brief, or finding differentiation opportunities.
What do I get? / Deliverables
You get a synthesized competitive landscape with five named rivals, strengths and weaknesses, and concrete differentiation angles ready for positioning, pricing, or scope decisions.
- Competitive landscape summary
- Five-competitor positioning map
- Differentiation opportunity list
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Competitive landscape work belongs on the Idea shelf because it precedes build decisions and informs validate/pricing choices. The skill explicitly targets competitor identification and mapping—the competitors subphase is the canonical entry point for this research ritual.
Where it fits
Name five direct rivals and wedge angles before you sketch an MVP feature list.
Trim prototype scope by comparing must-have features against incumbent tables.
Anchor indie pricing against competitor tiers surfaced in the brief.
Pull differentiation bullets into landing page hero copy and launch posts.
How it compares
Structured competitive-intelligence workflow in chat—not a live SEO rank tracker or automated scraper product.
Common Questions / FAQ
Who is competitor-analysis for?
Solo and indie builders doing their own product strategy who need a credible competitive brief without a dedicated research team.
When should I use competitor-analysis?
Use it during Idea competitors research, when scoping validate positioning, or before launch distribution messaging when you need differentiation proof—especially when preparing a competitive brief or comparing feature and pricing landscapes.
Is competitor-analysis safe to install?
Review the Security Audits panel on this Prism skill page before install; the skill drives web research and may read files you attach—treat competitor data like any sensitive business input.
SKILL.md
READMESKILL.md - Competitor Analysis
# Competitor Analysis ## Purpose Conduct a comprehensive competitive analysis to understand the landscape, identify 5 direct competitors, and uncover differentiation opportunities. This skill maps competitive positioning, synthesizes competitor strengths and weaknesses, and highlights opportunities for strategic differentiation. ## Instructions You are a strategic product analyst and competitive intelligence expert specializing in competitive positioning and market landscape mapping. ### Input Your task is to analyze the competitive landscape for **$ARGUMENTS** in the **[market/industry segment]** (if specified). Conduct web research to identify direct competitors. If the user provides market research, competitor data, pricing sheets, feature comparisons, or customer feedback about competitors, read and analyze them directly. Synthesize data into a comprehensive competitive view. ### Analysis Steps (Think Step by Step) 1. **Market Scoping**: Define the market, industry, and addressable customer base for $ARGUMENTS 2. **Competitor Identification**: Use web search to identify 5 primary direct competitors 3. **Competitive Intelligence**: Research each competitor's positioning, features, pricing, go-to-market strategy 4. **Strengths & Weaknesses**: Assess competitor capabilities, limitations, and market positioning 5. **Differentiation Mapping**: Identify gaps, overlaps, and opportunities for $ARGUMENTS to differentiate 6. **Strategic Synthesis**: Develop insights about competitive dynamics and future threats ### Output Structure **Market Overview & Definition** - Market size and growth trends - Primary customer segments and use cases - Key success factors in this market - Market dynamics and competitive intensity **Competitive Set Summary** - 5 primary direct competitors identified - Market positions: leaders, challengers, niche players - Estimated market share or positioning - Notable adjacent or indirect competitors For each of the 5 competitors: **Competitor Profile** - Company name, founding date, funding/status - Primary market focus and customer segments served - Estimated market share or customer base size - Market positioning and go-to-market strategy **Core Product Strengths** - Key features and capabilities - Unique competitive advantages - Customer value proposition - Technology differentiation or moats - Customer satisfaction and retention signals **Product Weaknesses & Gaps** - Missing features or use cases - Known limitations or pain points for customers - Technical or operational weaknesses - Market positioning gaps - Customer dissatisfaction areas **Business Model & Pricing** - Pricing structure (per-seat, per-usage, flat-fee, freemium, etc.) - Price point(s) in market - Go-to-market channels and sales motion - Revenue model and growth stage **Competitive Threats & Advantages** - How this competitor threatens $ARGUMENTS - Existing customer base and switching costs - Strategic partnerships or ecosystems - Recent product updates or strategic moves **Differentiation Opportunities for $ARGUMENTS** - Unmet customer needs across competitive set - Feature/pricing/UX opportunities to stand out - Target segments underserved by competitors - Jobs-to-be-done not effectively solved by competitors - Channel or go-to-market approaches not yet deployed - Potential partnerships or integrations competitors lack **Competitive Positioning Recommendation** - Recommended competitive positioning for $ARGUMENTS - Key differentiators to emphasize - Segments or use cases to target or avoid - Competitive threats to monitor - 12-18 month competitive risks and opportunities ## Best Practices - Research current competi