Gtm Strategy
Turn product and market research into a written GTM plan with channels, messaging, metrics, and a launch timeline before you ship and promote.
Overview
GTM Strategy is an agent skill most often used in Launch (also Validate and Grow) that produces a go-to-market plan covering channels, messaging, metrics, and launch timeline from your product and market inputs.
Install
npx skills add https://github.com/phuryn/pm-skills --skill gtm-strategyWhat is this skill?
- Structured intake for product features, ICP, competition, and validation or interview data
- Channel evaluation across paid digital, inbound/SEO, outbound sales, partnerships, community, and PLG/viral paths
- Audience-specific messaging and value proposition development from research
- Success metrics definition and launch-timeline framing for go-live readiness
- Works for new product launch, new market entry, or product-to-market fit strategy
Adoption & trust: 1.1k installs on skills.sh; 12.3k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know what you are building and who might buy it, but you lack one aligned plan for which channels to use, what to say, and how you will measure launch success.
Who is it for?
Solo founders preparing a first launch, a new geography, or a repositioning pass who already have basic product and customer hypotheses.
Skip if: Teams that only need tactical SEO keyword lists, pure infrastructure runbooks, or launches where positioning and channel strategy are already signed off.
When should I use this skill?
Planning a product launch, creating a GTM plan from scratch, defining launch strategy for a new market, developing product-to-market fit strategy, or preparing a product go-live roadmap.
What do I get? / Deliverables
You get a structured GTM strategy you can hand to yourself or an agent for landing pages, outbound, and launch-week execution, with channels and metrics explicit enough to prioritize the first two weeks after go-live.
- Go-to-market strategy document (channels, messaging, metrics, timeline)
- Channel prioritization rationale for the target audience
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Go-to-market planning is the canonical launch activity: it decides how and where the product meets the market, even though inputs come from earlier validation work. Distribution is the right shelf because the skill’s core output is channel selection, outreach mix, and launch sequencing—not keyword SEO or app-store metadata alone.
Where it fits
Narrow ICP and positioning inputs before you freeze MVP scope for launch.
Pick primary launch channels and outreach sequence for week one after deploy.
Revisit metrics and channel mix after activation data from the first cohort.
How it compares
Use for strategic launch planning—not as a substitute for a single-channel growth hack playbook or an automated ad-buy integration.
Common Questions / FAQ
Who is gtm-strategy for?
Indie builders and small teams shipping SaaS, content, or commerce products who need a documented go-to-market path without a full-time marketing lead.
When should I use gtm-strategy?
During Validate when tightening positioning before build ends; in Launch when choosing distribution and messaging; and early Grow when reframing channels and success metrics after first users land.
Is gtm-strategy safe to install?
Review the Security Audits panel on this Prism page for the phuryn/pm-skills package before installing; the skill is planning-oriented and does not require shell or secrets by default.
SKILL.md
READMESKILL.md - Gtm Strategy
# GTM Strategy ## Overview Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning. ## When to Use - Planning a product launch - Creating a GTM plan from scratch - Defining a launch strategy for a new market - Developing product-to-market fit strategy - Preparing a product go-live roadmap ## How It Works ### Step 1: Gather Research Data The system will help you load and analyze early research about your product and target market. Provide: - Product description and key features - Target market segment details - Market research or validation data - Competitive landscape information - Any available customer interviews or survey data ### Step 2: Define Marketing Channels Evaluate which channels best reach your target audience: - Digital marketing channels (paid search, social media, display) - Content and inbound channels (blog, SEO, thought leadership) - Sales and outbound channels (direct outreach, partnerships) - Community and grassroots channels - Product-led and viral channels ### Step 3: Develop Messaging Create audience-specific messaging that resonates: - Core value proposition for target segment - Key differentiators and competitive advantages - Pain point validation and solution mapping - Proof points and social proof strategies - Channel-specific messaging variations ### Step 4: Define Success Metrics Establish measurable KPIs to track launch success: - Awareness metrics (impressions, reach, brand recall) - Engagement metrics (CTR, cost per engagement, time on site) - Conversion metrics (signups, demos requested, trials started) - Revenue metrics (MRR, customer acquisition cost, lifetime value) - Market metrics (market share, segment penetration) ### Step 5: Create Launch Plan Build a phased launch timeline: - Pre-launch preparation (messaging, channels, timeline) - Launch day activities and announcements - Post-launch momentum (content, partnerships, communities) - Measurement and optimization cadence - Success criteria and go/no-go decision points ## Input Format Use $ARGUMENTS to pass: - Product name and description - Target market segment - Research data or file path - Launch timeline and constraints - Budget or resource limitations ## Output A structured GTM strategy document including: - Recommended marketing channels with justification - Channel-specific messaging and positioning - Launch timeline with key milestones - KPI targets and measurement framework - Risk mitigation strategies - 90-day execution roadmap ## Framework This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth. ## Tips - Start with your most confident customer segment - Validate assumptions through customer interviews before full launch - Focus on a few channels excellently rather than many channels poorly - Establish baseline metrics before launch to measure impact - Plan for feedback loops and optimization --- ### Further Reading - [5 GTM Principles You Should Know as a PM](https://www.productcompass.pm/p/5-gtm-principles-with-frameworks-templates) - [OpenAI’s Product Leader Shares 3-Layer Distribution Framework To Win Mind & Market Share in the AI World](https://www.productcompass.pm/p/distribution-framework-ai-products) - [Product-Led Growth 101, Part 1/2](https://www.productcompass.pm/p/product-led-growth-101-12) - [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template) - [How to Achieve Product-Market Fit? Part I: Market and Value Proposition](https://www.productcom