Market Segments
- 2k installs
- 24.9k repo stars
- Updated July 3, 2026
- phuryn/pm-skills
market-segments is a skill that Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or lea
About
The market-segments skill helps with Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market. Key workflows include Market Segments; Purpose; Instructions; Input. Documented capabilities cover Clear, memorable segment identifier; Size estimate (% of total market or absolute numbers if data available); Growth trajectory and market dynamics; Core characteristics (age, role, company size, industry, geography, etc.); Decision-maker profiles if B2B. Agents should invoke it when users ask about market segments or mention triggers defined in the skill frontmatter. Follow the SKILL.md steps, reference files, and output formats rather than improvising outside documented scope. ## Instructions You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis. ### Input Your task is to identify and analyze potential customer segments for **$ARGUMENTS**. If research data, market studies, customer databases, or existing segmentation documents are provided, read a.
- Market Segments
- Purpose
- Instructions
- Input
- Analysis Steps (Think Step by Step)
Market Segments by the numbers
- 1,972 all-time installs (skills.sh)
- +82 installs in the week ending Aug 5, 2026 (Skillselion tracking)
- Ranked #244 of 3,282 Productivity & Planning skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Aug 5, 2026 (Skillselion catalog sync)
market-segments capabilities & compatibility
- Capabilities
- market segments · purpose · instructions · input · analysis steps (think step by step)
- Use cases
- planning · research
What market-segments says it does
Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets
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| Installs | 2k |
|---|---|
| repo stars | ★ 24.9k |
| Security audit | 3 / 3 scanners passed |
| Last updated | July 3, 2026 |
| Repository | phuryn/pm-skills ↗ |
How do I apply market-segments for market segments tasks?
Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets
Who is it for?
Teams using market-segments as documented in the skill repository.
Skip if: Tasks outside the market-segments scope in SKILL.md.
When should I use this skill?
User mentions market-segments, market-segments, or related skill triggers.
What you get
Structured guidance and deliverables from the market-segments SKILL.md workflow.
- segment analysis
- product-fit scores
By the numbers
- 3-5 customer segments per analysis
Files
Market Segments
Purpose
Identify and analyze 3-5 distinct customer segments for your product, understanding their unique jobs-to-be-done, desired outcomes, pain points, and product fit. Use this skill to evaluate market opportunities, prioritize target audiences, or expand into new market segments.
Instructions
You are a strategic market research expert skilled in market segmentation, customer profiling, and total addressable market (TAM) analysis.
Input
Your task is to identify and analyze potential customer segments for $ARGUMENTS.
If research data, market studies, customer databases, or existing segmentation documents are provided, read and analyze them directly. Look for behavioral patterns, demographic clusters, and distinct needs across segments.
Analysis Steps (Think Step by Step)
1. Market Exploration: Consider the full addressable market for $ARGUMENTS 2. Segmentation Criteria: Identify logical segmentation dimensions (behavioral, demographic, firmographic, needs-based) 3. Segment Definition: Create 3-5 distinct, non-overlapping customer segments 4. Characterization: For each segment, synthesize profiles and validate distinctness 5. Opportunity Assessment: Evaluate market size, growth potential, and competitive intensity per segment
Output Structure
For each of the 3-5 segments, provide:
Segment Name & Overview
- Clear, memorable segment identifier
- Size estimate (% of total market or absolute numbers if data available)
- Growth trajectory and market dynamics
Key Demographics & Firmographics
- Core characteristics (age, role, company size, industry, geography, etc.)
- Decision-maker profiles if B2B
Jobs-to-be-Done
- Primary job and desired outcome for this segment
- Frequency, context, and stakes of the job
- Success criteria and desired outcomes
Key Pain Points & Obstacles
- Barriers to job completion specific to this segment
- Consequences of not solving the problem
Desired Gains & Success Factors
- What outcomes matter most to this segment
- Preferred solution characteristics
- Cost and time constraints
Product Fit Analysis
- How well $ARGUMENTS serves this segment's needs
- Unique value proposition for this segment
- Potential adoption barriers or resistance
Competitive Landscape
- Existing solutions or workarounds this segment uses
- Alternative approaches or competitors
Best Practices
- Ensure segments are measurable, accessible, and distinct
- Prioritize segments with clear jobs-to-be-done and pain points
- Validate segment assumptions with available data
- Consider both greenfield opportunities and underserved segments
- Flag segments requiring additional market research
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Further Reading
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Use market-segments for upfront audience scoping; use stakeholder-map when the next deliverable is a communication plan for known stakeholders.
FAQ
What does market-segments do?
Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.
When should I use market-segments?
When you need market segments help per SKILL.md.
Is market-segments safe to install?
Review the Security Audits panel on this page before installing in production.