Pestle Analysis
Run a structured Political–Economic–Social–Technological–Legal–Environmental scan before market entry, positioning, or major product bets.
Overview
pestle-analysis is an agent skill most often used in Idea/research (also Validate/scope and Grow/analytics) that produces a six-factor macro-environment assessment for strategic planning and market-entry risk.
Install
npx skills add https://github.com/phuryn/pm-skills --skill pestle-analysisWhat is this skill?
- Six-dimension PESTLE framework: Political, Economic, Social, Technological, Legal, Environmental
- Prompted input checklist: industry, regions, product type, strategic questions, known regulatory changes
- Political lens: policy, tax, trade, licensing, stability, and lobbying implications
- Economic lens: growth, inflation, FX, labor costs, and purchasing power for the target market
- Legal and environmental sections for compliance risk and sustainability constraints on strategy
- 6-factor PESTLE framework (Political, Economic, Social, Technological, Legal, Environmental)
- 7 political sub-themes and parallel depth across remaining dimensions in the skill template
Adoption & trust: 1k installs on skills.sh; 12.3k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are deciding where and how to play in a market but only have product ideas—not a structured read of government, economy, society, tech, law, and environment around that bet.
Who is it for?
Solo founders and indie PMs sizing a new market, entering a regulated geography, or refreshing strategy when politics, law, or macro conditions shift.
Skip if: Teams that already have a signed-off strategy pack with fresh third-party macro data, or builders who only need competitor feature matrices without external context.
When should I use this skill?
Assessing the macro environment, doing strategic planning, or evaluating external factors affecting your business (PESTLE analysis, macro environment, market environment, external factors analysis).
What do I get? / Deliverables
After the run you get a categorized PESTLE narrative tied to your industry and regions so you can prioritize risks, timing, and scope before deeper validation or build work.
- Structured PESTLE assessment across six macro dimensions with implications for product strategy
- Risk and opportunity notes tied to political, economic, legal, and environmental constraints
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
PESTLE belongs on the Idea shelf because solo builders use it first to read macro and regulatory forces around an opportunity before they commit engineering time. Research is the natural subphase: the skill ingests industry, geography, and product context and outputs external-factor intelligence, not shipped code.
Where it fits
Compare EU vs US legal and political constraints before picking a vertical for your first AI tool.
Trim MVP scope when economic or licensing factors make a full platform unrealistic for a solo launch.
Re-run PESTLE after tariff or privacy-law changes to decide whether expansion or pricing still holds.
How it compares
Use instead of unstructured “what could go wrong externally?” chat when you want the standard six PESTLE buckets and explicit sub-questions.
Common Questions / FAQ
Who is pestle-analysis for?
It is for solo and indie builders doing product or business strategy who need a repeatable macro scan without hiring a strategy consultant for every decision.
When should I use pestle-analysis?
Use it during Idea research before you commit to a niche, in Validate scope when market-entry risks affect MVP boundaries, and in Grow when you re-check external forces before expansion or pricing moves.
Is pestle-analysis safe to install?
It is procedural prompt guidance with no required tool permissions; review the Security Audits panel on this Prism page before installing from any skills registry.
SKILL.md
READMESKILL.md - Pestle Analysis
# PESTLE Analysis ## Metadata - **Name**: pestle-analysis - **Description**: Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors. Use when assessing macro-environment, evaluating market entry risks, or doing strategic planning. - **Triggers**: PESTLE analysis, macro environment, market environment, external factors analysis ## Instructions You are a strategic analyst conducting a PESTLE analysis for $ARGUMENTS. Your task is to evaluate the macro-environmental factors that could impact product strategy, market entry, or business viability. ## Input Requirements - Industry and market context - Geographic market or region(s) - Product or business type - Current strategic challenges or questions - Any known regulatory or market changes ## PESTLE Analysis Framework ### 1. Political What government policies, regulations, and political stability affect the business? - Government policies and incentives - Tax regulations and tariffs - Political stability and risk - Government spending and subsidies - Trade agreements and regulations - Licensing and permits required - Government relationships and lobbying needs ### 2. Economic What economic conditions and financial factors matter? - Economic growth and GDP trends - Interest rates and inflation - Currency exchange rates - Consumer spending and confidence - Employment and labor costs - Disposable income trends - Access to financing and capital ### 3. Social What demographic and cultural trends shape the market? - Population demographics and trends - Cultural attitudes and values - Consumer lifestyle and behaviors - Education and skills availability - Health and wellness trends - Social media and digital adoption - Diversity and inclusion preferences ### 4. Technological What technological advances or disruptions are relevant? - Emerging technologies (AI, blockchain, cloud, etc.) - Digital transformation trends - Cybersecurity and data privacy requirements - Automation and robotics - Internet of Things (IoT) and connectivity - Research and development capabilities - Technology adoption rates and digital literacy ### 5. Legal What laws, regulations, and compliance requirements apply? - Data protection and privacy laws (GDPR, CCPA, etc.) - Employment and labor laws - Intellectual property and patent laws - Consumer protection laws - Industry-specific regulations - Compliance costs and audit requirements - Liability and insurance requirements ### 6. Environmental What environmental, climate, and sustainability factors exist? - Climate change and environmental regulations - Carbon emissions and sustainability requirements - Natural resource availability and scarcity - Waste management and circular economy trends - Renewable energy adoption - ESG (Environmental, Social, Governance) expectations - Green certification and eco-friendly standards ## Output Process 1. For each PESTLE category, identify 3-5 relevant factors 2. Assess impact on product/business (High, Medium, Low) 3. Assess probability or likelihood (High, Medium, Low) 4. Prioritize factors by impact x probability 5. Develop strategic responses: - Which factors are opportunities to leverage? - Which factors are threats to mitigate or avoid? - Which factors require compliance or adaptation? 6. Identify key metrics or leading indicators to monitor 7. Build contingency plans for high-impact factors 8. Document assumptions and unknowns requiring research ## Strategic Applications - Market entry assessment: Is this market viable to enter? - Risk assessment: What macro risks could derail our strategy? - Opportunity identification: What external shifts create new possibilities