Positioning Ideas
Brainstorm differentiated positioning statements after mapping how top competitors claim the market.
Overview
Positioning Ideas is an agent skill most often used in Idea (also Validate) that maps top competitors and generates five differentiated positioning statements with rationale.
Install
npx skills add https://github.com/phuryn/pm-skills --skill positioning-ideasWhat is this skill?
- Two-step workflow: competitive landscape then positioning brainstorm
- Profiles top 5 competitors with angle, audience, differentiators, and gaps
- Generates 5 distinct positioning ideas with strategic rationale for your segment
- Triggered by positioning, differentiation, and positioning-statement language
- Accepts product and market context via $ARGUMENTS for tailored statements
- Analyzes top 5 competitors in the market
- Generates 5 unique positioning ideas with rationale
Adoption & trust: 1.1k installs on skills.sh; 12.3k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You understand the product but cannot state clearly how you are different from the five names buyers already compare you to.
Who is it for?
Solo founders and indie PMs drafting positioning before writing hero copy, pricing tiers, or a competitive battlecard.
Skip if: Teams that already have signed-off brand guidelines and a single approved positioning statement with no open differentiation questions.
When should I use this skill?
Developing product positioning, differentiating from competitors, crafting brand positioning statements, or when triggers include positioning, brand positioning, differentiation, how to position, positioning statement.
What do I get? / Deliverables
You get a competitor snapshot plus five positioning angles with rationale to refine on your landing page, pitch, or validation tests.
- Competitive landscape brief for five competitors
- Five positioning ideas with strategic rationale
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Canonical shelf is Idea because the skill opens with competitive landscape analysis and gap-finding before you lock scope or build. Competitors subphase matches the mandated top-five competitor review and positioning-gap notes that feed brand strategy.
Where it fits
Map how five category leaders position so you spot a wedge before choosing features.
Pick a narrow segment and test which of five positioning ideas best matches interview feedback.
Align launch posts and comparison pages with the positioning angle that survived validation.
How it compares
Structured positioning brainstorm tied to named competitors—not a generic tagline generator or SEO keyword list.
Common Questions / FAQ
Who is positioning-ideas for?
Solo and indie builders who need competitive context and multiple positioning angles before they commit to messaging, scope, or a launch narrative.
When should I use positioning-ideas?
During Idea competitor research, Validate scope when choosing a wedge, or anytime triggers like brand positioning, differentiation, or positioning statement appear—before you freeze copy or pricing story.
Is positioning-ideas safe to install?
It is prompt-only strategy work with no bundled CLI; review the Security Audits panel on this Prism page and the source repo before you paste sensitive roadmap or financial details into $ARGUMENTS.
SKILL.md
READMESKILL.md - Positioning Ideas
# Positioning Ideas Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy. ## When to Use - Developing product positioning strategy - Differentiating from competitors - Crafting brand positioning statements - Identifying market positioning gaps - Triggers: positioning, brand positioning, differentiation, how to position, positioning statement ## Prompt You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy. Given the following product and market context: $ARGUMENTS Follow these steps: **Step 1: Competitive Landscape Analysis** Identify and briefly describe the top 5 competitors in this market. For each, note: - Their primary positioning angle - Their target audience focus - Key differentiators they emphasize - Potential positioning gaps they leave open **Step 2: Positioning Brainstorm** Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should: - Be clearly differentiated from competitor positioning - Resonate with the target audience's values and needs - Emphasize specific capabilities that competitors downplay or ignore - Open an unclaimed market territory **Step 3: Positioning Statements** For each idea, provide: 1. **Positioning Statement**: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]") 2. **Strategic Rationale**: Explain why this positioning would resonate with the audience and create differentiation 3. **Supporting Message**: Key supporting messages that reinforce this positioning 4. **Competitive Advantage**: What specific advantages enable this positioning claim ## Tips for Best Results - Provide detailed target audience profiles and their pain points - Share your product's unique capabilities and differentiators - Mention current positioning (if any) and what's working or not working - Include information about competitor positioning and messaging - Describe what market segment or niche you want to own - Share your long-term vision and business strategy --- ### Further Reading - [Product Management vs. Product Marketing vs. Product Growth 101](https://www.productcompass.pm/p/product-management-vs-product-marketing) - [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)