Positioning Ideas
- 2k installs
- 24.9k repo stars
- Updated July 3, 2026
- phuryn/pm-skills
positioning-ideas is an agent skill for "Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates position
About
The positioning-ideas skill "Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy." It covers developing product positioning strategy. Key workflows include differentiating from competitors. - Developing product positioning strategy - Differentiating from competitors - Crafting brand positioning statements - Identifying market positioning gaps - Triggers: positioning, brand positioning, differentiation, how to position, positioning statement Developers invoke positioning-ideas when the task matches the triggers and reference files in SKILL.md for grounded, stepwise execution. Reference files and progressive disclosure keep context focused while preserving concrete commands, configuration fields, and validation checks copied from the upstream documentation. Reference files and progressive disclosure keep context focused while preserving concrete commands, configuration fields, and validation checks copied from the upstream documentation.
- Developing product positioning strategy
- Differentiating from competitors
- Crafting brand positioning statements
- Identifying market positioning gaps
- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement
Positioning Ideas by the numbers
- 2,022 all-time installs (skills.sh)
- +85 installs in the week ending Aug 5, 2026 (Skillselion tracking)
- Ranked #288 of 1,879 Marketing & SEO skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Aug 5, 2026 (Skillselion catalog sync)
positioning-ideas capabilities & compatibility
- Capabilities
- developing product positioning strategy · differentiating from competitors · crafting brand positioning statements · identifying market positioning gaps · triggers: positioning, brand positioning, differ
- Use cases
- seo · marketing · copywriting
What positioning-ideas says it does
You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
Given the following product and market context: $ARGUMENTS
npx skills add https://github.com/phuryn/pm-skills --skill positioning-ideasAdd your badge
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| Installs | 2k |
|---|---|
| repo stars | ★ 24.9k |
| Security audit | 3 / 3 scanners passed |
| Last updated | July 3, 2026 |
| Repository | phuryn/pm-skills ↗ |
What problem does positioning-ideas solve for developers using the documented workflows?
"Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differen
Who is it for?
Developers working with positioning-ideas patterns described in the skill documentation.
Skip if: Skip when docs are empty or the task is outside the skill documented scope.
When should I use this skill?
Use when "Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product p
What you get
Actionable positioning-ideas guidance grounded in SKILL.md workflows and reference files.
Files
Positioning Ideas
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
When to Use
- Developing product positioning strategy
- Differentiating from competitors
- Crafting brand positioning statements
- Identifying market positioning gaps
- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement
Prompt
You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
Given the following product and market context: $ARGUMENTS
Follow these steps:
Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:
- Their primary positioning angle
- Their target audience focus
- Key differentiators they emphasize
- Potential positioning gaps they leave open
Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
- Be clearly differentiated from competitor positioning
- Resonate with the target audience's values and needs
- Emphasize specific capabilities that competitors downplay or ignore
- Open an unclaimed market territory
Step 3: Positioning Statements For each idea, provide:
1. Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]") 2. Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation 3. Supporting Message: Key supporting messages that reinforce this positioning 4. Competitive Advantage: What specific advantages enable this positioning claim
Tips for Best Results
- Provide detailed target audience profiles and their pain points
- Share your product's unique capabilities and differentiators
- Mention current positioning (if any) and what's working or not working
- Include information about competitor positioning and messaging
- Describe what market segment or niche you want to own
- Share your long-term vision and business strategy
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Further Reading
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Use positioning-ideas for competitor-backed statement generation; use pre-mortem when the direction is chosen and you need launch risk review instead.
FAQ
Who is positioning-ideas for?
Developers and software engineers working with positioning-ideas patterns described in the skill documentation.
When should I use positioning-ideas?
When "Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product p.
Is positioning-ideas safe to install?
Review the Security Audits panel on this page before installing in production.