Product Strategy
- 2.2k installs
- 24.9k repo stars
- Updated July 3, 2026
- phuryn/pm-skills
product-strategy is an agent skill that Create a comprehensive product strategy using the 9-section Product Strategy Canvas - vision, segments, costs, value propositions, trade-offs, metrics, growth, capabiliti.
About
The product-strategy skill. Create a comprehensive product strategy using the 9-section Product Strategy Canvas - vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. - **Triggers**: product strategy, strategy canvas, strategic plan, product strategy document ## Instructions You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS. Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market. Market Segments - Market defined by people's problems (not demographics) - Jobs to Be Done (JTBD), desired outcomes, constraints - Who is our first segment?. Relative Costs - Do we optimize for low cost (like Southwest Airlines)?. - Or do we emphasize unique value (like Starbucks)?.
- Name: product-strategy
- Triggers: product strategy, strategy canvas, strategic plan, product strategy document
- Product description and current positioning
- Market context, competitors, and customer insights
- Company resources, constraints, and priorities
Product Strategy by the numbers
- 2,188 all-time installs (skills.sh)
- +92 installs in the week ending Aug 5, 2026 (Skillselion tracking)
- Ranked #226 of 3,282 Productivity & Planning skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Aug 5, 2026 (Skillselion catalog sync)
product-strategy capabilities & compatibility
- Capabilities
- name: product strategy · triggers: product strategy, strategy canvas, str · product description and current positioning · market context, competitors, and customer insigh · company resources, constraints, and priorities
- Use cases
- testing · debugging · ci cd
What product-strategy says it does
Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.
npx skills add https://github.com/phuryn/pm-skills --skill product-strategyAdd your badge
Show developers this skill is listed on Skillselion. Paste this into your README.
| Installs | 2.2k |
|---|---|
| repo stars | ★ 24.9k |
| Security audit | 3 / 3 scanners passed |
| Last updated | July 3, 2026 |
| Repository | phuryn/pm-skills ↗ |
How do I apply product-strategy correctly using the SKILL.md workflows and reference files?
Create a comprehensive product strategy using the 9-section Product Strategy Canvas - vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use.
Who is it for?
Developers and software engineers working with product-strategy patterns from the skill documentation.
Skip if: Skip when cached docs are empty, boilerplate-only, or outside the skill documented scope.
When should I use this skill?
Create a comprehensive product strategy using the 9-section Product Strategy Canvas - vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a produ
What you get
Grounded product-strategy guidance with highlights, triggers, and evidence quotes from SKILL.md.
- 9-section Product Strategy Canvas
By the numbers
- Generates a 9-section Product Strategy Canvas
Files
Product Strategy Canvas
Metadata
- Name: product-strategy
- Description: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
- Triggers: product strategy, strategy canvas, strategic plan, product strategy document
Instructions
You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.
Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.
Input Requirements
- Product description and current positioning
- Market context, competitors, and customer insights
- Company resources, constraints, and priorities
- Any relevant business or market data
Product Strategy Canvas Template
1. Vision
- How can we inspire people?
- What are we aspiring to achieve?
- What values do we uphold?
2. Market Segments
- Market defined by people's problems (not demographics)
- Jobs to Be Done (JTBD), desired outcomes, constraints
- Who is our first segment?
- Why this segment first?
3. Relative Costs
- Do we optimize for low cost (like Southwest Airlines)?
- Or do we emphasize unique value (like Starbucks)?
- What's our cost position relative to competitors?
4. Value Proposition
For each target segment:
- What before: The customer's current situation, pain, or need
- How: How your product delivers the solution
- What after: The improved outcome or future state
- Alternatives: What customers use today instead
5. Trade-offs
- What will we NOT do?
- What features or markets are out of scope?
- How does saying "no" create focus and amplify our value?
6. Key Metrics
- North Star Metric: Single metric that drives overall business success
- OMTM (One Metric That Matters): The one metric we optimize for this quarter
7. Growth
- Sales-Led Growth or Product-Led Growth?
- Primary acquisition channels
- How do we scale?
- What's our unit economics?
8. Capabilities
- What competencies and resources do we need?
- What do we build vs. partner for?
- What capabilities must we develop to win?
9. Can't/Won't
- Why can't competitors easily copy this?
- What defensibility do we have (network effects, switching costs, IP)?
- What barriers to entry exist for new competitors?
Output Process
1. Define the vision and aspirational impact 2. Identify 2-3 target market segments with their JTBD 3. Establish cost positioning (low cost vs. premium value) 4. Develop value propositions for each segment 5. List explicit trade-offs (what we won't do) 6. Set North Star and quarterly OMTM 7. Outline growth strategy and channels 8. Document required capabilities and partnerships 9. Explain defensibility and barriers to competition 10. Validate strategy coherence: ensure elements reinforce each other 11. Surface critical hypotheses that must be true for success 12. Suggest low-effort experiments to test key assumptions
Notes
- Ensure all 9 elements fit together logically
- Identify what must be true for this strategy to work (hypotheses)
- Propose validation experiments with minimal effort
- Strategy guides decisions; clarity enables faster execution
- Revisit quarterly as market conditions change
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Templates
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Further Reading
- Product Strategy Canvas: From Vision to Action
- Product Strategy Examples: Google Maps, Netflix, OpenAI
- Product Vision vs Strategy vs Objectives vs Roadmap: The Advanced Edition
- Product Model First Principles: Product Team and Product Strategy In Depth
- Introducing the Product Strategy Canvas
- Business Outcomes vs Product Outcomes vs Customer Outcomes
- From Strategy to Objectives Masterclass (video course)
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Who is product-strategy for?
Developers and software engineers working with product-strategy patterns from the skill documentation.
When should I use product-strategy?
Create a comprehensive product strategy using the 9-section Product Strategy Canvas - vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product
Is product-strategy safe to install?
Review the Security Audits panel on this page before installing in production.