Swot Analysis
Produce a structured SWOT matrix with actionable recommendations when assessing product position, competition, or strategic fit.
Overview
Swot-analysis is an agent skill most often used in Idea (also Validate, Grow) that produces a detailed SWOT matrix with actionable strategic recommendations for a product or business position.
Install
npx skills add https://github.com/phuryn/pm-skills --skill swot-analysisWhat is this skill?
- Four-quadrant SWOT: strengths, weaknesses, opportunities, threats
- Separate internal vs external factors with actionable recommendations
- Inputs: product state, competitive landscape, capabilities, market trends
- Optional customer feedback and usage data woven into weaknesses and opportunities
- Triggered for strategic assessment, SWOT matrix, and competitive analysis requests
- SWOT framework covers four quadrants: strengths, weaknesses, opportunities, threats
Adoption & trust: 1.1k installs on skills.sh; 12.3k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You see competitors and market noise but lack a structured view of what you are good at, where you are exposed, and what external shifts you can exploit.
Who is it for?
Founders doing competitive positioning, pivot decisions, or annual strategy on a solo or indie product.
Skip if: Purely technical debugging or implementation tasks with no strategic positioning question.
When should I use this skill?
SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment, competitive analysis, or evaluating product or business position.
What do I get? / Deliverables
You get a documented SWOT with prioritized recommendations you can feed into scoping, positioning, or roadmap updates.
- SWOT matrix with four quadrants
- Actionable strategic recommendations
- Documented internal and external factor lists
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
SWOT is canonically run early when comparing your idea to the market and internal capabilities before heavy build spend. Competitive and strategic framing fits the competitors subphase where landscape, threats, and differentiation are explicit inputs.
Where it fits
Compare your wedge against incumbents and spell out threats before choosing a MVP scope.
Use weaknesses and opportunities to cut or double down on prototype features before full build.
Refresh positioning and content themes from new opportunities after early user feedback.
Align launch messaging with stated strengths and differentiated opportunities.
How it compares
Use for facilitated SWOT narrative and recommendations instead of a spreadsheet-only competitor feature matrix with no strategic synthesis.
Common Questions / FAQ
Who is swot-analysis for?
Solo builders and indie PMs who need a fast, rigorous strategic snapshot without hiring a strategy consultant.
When should I use swot-analysis?
In Idea/competitor research before committing to a build, in Validate when scoping tradeoffs, and in Grow when reassessing threats after traction or market shifts.
Is swot-analysis safe to install?
It is analytical guidance only; still review Security Audits on this Prism page and avoid pasting secrets into prompts when describing capabilities.
SKILL.md
READMESKILL.md - Swot Analysis
# SWOT Analysis ## Metadata - **Name**: swot-analysis - **Description**: Perform a detailed SWOT analysis for a product. Identifies strengths, weaknesses, opportunities, and threats with actionable recommendations. - **Triggers**: SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment ## Instructions You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS. Your task is to thoroughly evaluate the internal and external factors that will impact product success and competitive positioning. ## Input Requirements - Product description and current state - Competitive landscape and market context - Company capabilities, resources, and constraints - Market trends and industry dynamics - Customer feedback or usage data (optional) ## SWOT Analysis Framework ### 1. Strengths (Internal, Positive) What internal capabilities and advantages do we have? - Unique capabilities or expertise - Brand recognition or reputation - Customer relationships and loyalty - Technology or IP advantages - Cost advantages or operational efficiency - Team talent and experience - Existing customer base or distribution ### 2. Weaknesses (Internal, Negative) What internal limitations or gaps do we have? - Resource constraints (budget, team size, skills) - Technology or infrastructure limitations - Lack of brand awareness or market presence - Weak customer relationships or high churn - High cost structure relative to competitors - Outdated processes or legacy systems - Dependence on key people or partners ### 3. Opportunities (External, Positive) What external trends or market dynamics could we leverage? - Growing market segments or customer needs - Technological advances enabling new solutions - Regulatory changes favoring our approach - Competitor weaknesses or market gaps - Partnership or acquisition opportunities - Expansion into adjacent markets or segments - Shifting customer preferences or behaviors ### 4. Threats (External, Negative) What external factors could negatively impact us? - Emerging or stronger competitors - Changing customer preferences or needs - Technological disruption or obsolescence - Regulatory changes or compliance risks - Economic downturns or market contraction - Supply chain disruptions - Supplier or partner consolidation ## Output Process 1. Identify 5-7 strengths (be honest about competitive advantages) 2. List 5-7 weaknesses (avoid minimizing; focus on addressable gaps) 3. Map 5-7 opportunities (prioritize by market size and alignment) 4. Flag 5-7 threats (assess probability and impact) 5. Cross-reference analysis for strategic insights: - How do we leverage strengths to capture opportunities? - How do we shore up weaknesses to mitigate threats? - Which opportunities can overcome weaknesses? - Which threats could exploit weaknesses? 6. Develop 3-5 strategic recommendations 7. Prioritize actions and owners 8. Identify metrics to track progress ## Strategic Applications - **Build**: Double down on strengths + opportunities - **Defend**: Fortify weaknesses + mitigate threats - **Pivot**: Explore opportunities that change the competitive dynamic - **Exit**: If too many threats and weak competitive position ## Notes - SWOT is internal to external assessment - Context matters: compare against competitors and industry standards - Update SWOT quarterly or when market conditions change - Use SWOT to inform product roadmap, partnerships, and resource allocation - Opportunities and threats should consider both current and emerging dynamics