Dogfooding

# Dogfooding - All Guest Insights

*2 guests, 2 mentions*

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## Maya Prohovnik
*Maya Prohovnik*

> "I am constantly yelling at my product team who do not have podcasts and being like, I really don't think that you can build the right things. If they talk to users all the time, they see the data, but all of them, once they finally start doing their podcast, they're like, I get it."

**Insight:** The guest emphasizes dogfooding as a core leadership philosophy, requiring her entire team to become creators to deeply understand user pain points.


## Michael Truell
*Michael Truell*

> "From the very start, our product development process was really about dogfooding, and using the tool intensely every day. And we never wanted to ship anything that wasn't useful to us."

**Insight:** The guest repeatedly emphasizes that their primary product development engine was 'intense' daily use of their own tool, which provided the 'realism' needed to build useful AI features.




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name: dogfooding
description: Help users implement effective dogfooding practices. Use when someone is trying to get their team to use their own product, designing internal usage programs, or building user empathy through personal product use.
---

# Dogfooding

Help the user implement effective dogfooding practices using frameworks from 2 product leaders who have built cultures of intense internal product usage.

## How to Help

When the user asks for help with dogfooding:

1. **Assess current state** - Determine how much the team currently uses their own product
2. **Identify the gap** - Find where team members lack firsthand experience with user pain points
3. **Design the program** - Help create systems that make dogfooding natural and required
4. **Measure impact** - Track how dogfooding improves product decisions

## Core Principles

### Require team members to become users
Maya Prohovnik: "I am constantly yelling at my product team who do not have podcasts and being like, I really don't think that you can build the right things. If they talk to users all the time, they see the data, but all of them, once they finally start doing their podcast, they're like, I get it." Force the entire team to become creators/users to deeply understand user pain points.

### Use the tool intensely every day
Michael Truell: "From the very start, our product development process was really about dogfooding, and using the tool intensely every day. And we never wanted to ship anything that wasn't useful to us." 'Intense' daily use provides the realism needed to build useful features, especially for AI products.

## Questions to Help Users

- "How often does each team member actually use the product as a real user?"
- "What's preventing your team from being heavy users of your own product?"
- "What would it take to make internal usage feel natural rather than forced?"
- "Are you learning different things from dogfooding vs. customer feedback?"
- "How quickly do you feel the pain of bugs or friction when using your own product?"

## Common Mistakes to Flag

- **Superficial testing** - Using the product only in demo mode, not for real work
- **Delegating to QA** - Relying on testers instead of requiring team members to be real users
- **Ignoring non-obvious use cases** - Only testing the happy path rather than edge cases
- **Not acting on findings** - Dogfooding without a process to fix discovered issues
- **Excluding non-product roles** - Only having engineers dogfood when designers and PMs should too

## Deep Dive

For all 2 insights from 2 guests, see `references/guest-insights.md`

## Related Skills

- Writing North Star Metrics
- Defining Product Vision
- Prioritizing Roadmap
- Setting OKRs & Goals