Linkedin Personal Branding
Run a browser-based LinkedIn personal brand audit with benchmarks, engagement math, and optimization actions without exporting profile data manually.
Overview
LinkedIn Personal Branding is an agent skill most often used in Launch (also Grow) that audits and optimizes a LinkedIn profile in the browser for visibility, engagement metrics, and Social Selling Index improvement.
Install
npx skills add https://github.com/schwepps/skills --skill linkedin-personal-brandingWhat is this skill?
- Mandatory audit header: industry classification, profile type, target audience, calculated engagement rate, and SSI scor
- Claude for Chrome analyzes photo, banner, headline, About, experience, skills, recommendations, featured content, and po
- Engagement rate computed as (reactions + comments + shares) / impressions × 100 so raw counts become comparable metrics
- Profile-type-aware guidance for employee, consultant, freelancer, entrepreneur, and job seeker positioning
- Content and Social Selling Index improvement recommendations tied to stated target audience (recruiters, clients, peers,
- Engagement rate formula: (R+C+S)/Impressions×100
- Five mandatory audit fields in every report header
Adoption & trust: 562 installs on skills.sh; 13 GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know LinkedIn matters for clients or hiring, but you cannot tell if your profile, engagement numbers, or SSI are weak relative to your industry and goals.
Who is it for?
Founders, consultants, and job seekers who already post on LinkedIn and want a repeatable, metrics-backed profile audit in Chrome without spreadsheets.
Skip if: Teams that cannot use browser automation on LinkedIn, or anyone who only needs ad campaign or company-page analytics rather than personal profile branding.
When should I use this skill?
User requests LinkedIn profile analysis, personal branding audit, profile optimization, visibility improvement, headline or About review, content strategy, engagement analysis, or Social Selling Index improvement with Cl
What do I get? / Deliverables
You get a standardized audit report with mandatory benchmarks, a real engagement rate, SSI context, and prioritized profile and content fixes you can apply on LinkedIn immediately.
- Structured personal branding audit report with mandatory metrics header
- Profile and content optimization recommendations with SSI and engagement context
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch is where solo builders turn expertise into discoverability on LinkedIn—profile, headline, and visibility are distribution assets before scale. Distribution covers outbound personal presence and platform-specific visibility, which this skill audits end-to-end on the live profile.
Where it fits
Before a product launch, audit headline and featured proof so founders look credible to partners scrolling LinkedIn.
After a month of posting, recalculate engagement rate and adjust themes for recruiters or clients.
While testing positioning, align About copy and profile type with the audience you are validating.
Clarify whether target audience is recruiters versus clients before investing in LinkedIn content.
How it compares
Use for in-browser LinkedIn profile audits with required engagement and SSI math—not generic résumé rewriting or non-LinkedIn SEO playbooks.
Common Questions / FAQ
Who is linkedin-personal-branding for?
Solo builders, freelancers, consultants, entrepreneurs, and job seekers who want LinkedIn personal brand analysis and optimization with Claude for Chrome.
When should I use linkedin-personal-branding?
At launch when improving distribution and recruiter or client discovery on LinkedIn; during grow when reviewing content strategy, engagement rate, and Social Selling Index; whenever you request headline, About, or visibility audits from your live profile.
Is linkedin-personal-branding safe to install?
It reads your LinkedIn session via browser tools—review the Security Audits panel on this Prism page and only run it in a profile you control.
SKILL.md
READMESKILL.md - Linkedin Personal Branding
# LinkedIn Personal Branding Skill ## ⚠️ CRITICAL: Mandatory Requirements **Every audit MUST include these elements - no exceptions:** | Requirement | What | Why | |-------------|------|-----| | **Industry Classification** | Identify user's industry/sector | Determines which benchmarks to apply | | **Profile Type** | Employee / Consultant / Freelancer / Entrepreneur / Job Seeker | Affects recommendations (e.g., Services section) | | **Target Audience** | Recruiters / Clients / Peers / Investors / Partners | Shapes content and positioning strategy | | **Engagement Rate** | CALCULATED: (R+C+S)/Impressions×100 | Raw numbers alone are meaningless | | **SSI Score** | Actual score OR estimation with note | Key performance indicator | **These fields appear in the report header and metrics section. Do not skip them.** --- ## Overview This skill enables comprehensive LinkedIn profile analysis, personal branding assessment, and actionable optimization recommendations using **Claude for Chrome** browser automation. It helps professionals improve their visibility, engagement, and professional positioning on LinkedIn. **Works for ANY industry:** Tech, Finance, Healthcare, Legal, Marketing, HR, Consulting, Creative, Nonprofit, and more. See `references/metrics_benchmarks.md` for industry-specific benchmarks. **Requirements:** - Claude for Chrome extension installed and connected - User has LinkedIn profile open in their browser - User is logged into LinkedIn (for access to private metrics like profile views) ## Core Workflow ### Step 1: Determine Analysis Type Identify what type of LinkedIn work is needed: **A. Full Profile Audit** - Comprehensive analysis of all profile elements - Output: Complete audit report with scores and recommendations **B. Quick Profile Review** - Fast assessment of key profile elements - Output: Priority action items and quick wins **C. Content Strategy Analysis** - Focus on posts, engagement, and content performance - Output: Content recommendations and posting strategy **D. Visibility Optimization** - Focus on discoverability and search appearances - Output: Keyword and SEO optimization recommendations ### Step 1b: MANDATORY - Profile Classification **⚠️ REQUIRED: Before any analysis, you MUST identify and document:** | Field | How to Determine | Example Values | |-------|------------------|----------------| | **Industry/Sector** | Job titles, company types, content topics | Tech, Finance, Healthcare, Consulting, etc. | | **Profile Type** | Current role structure | Employee, Consultant/Freelancer, Entrepreneur, Job Seeker | | **Target Audience** | Who they want to reach | Recruiters, Clients, Peers, Investors, Partners | | **Geographic Focus** | Location + language | Local, Regional, Global | **Classification Questions to Answer:** 1. What industry does this person work in? (Check job titles, skills, content) 2. Are they an employee, consultant, freelancer, or entrepreneur? 3. Who is their target audience on LinkedIn? 4. What is their primary language/market? **This information MUST appear in the audit report header:** ``` **Industry/Sector:** [IDENTIFIED INDUSTRY] **Profile Type:** [Employee / Consultant / Freelancer / Entrepreneur / Job Seeker] **Target Audience:** [Recruiters / Clients / Peers / Investors /