Content Writer
Draft landing-page, email, and social marketing copy with voice rules, banned hype words, and CTA patterns that fit indie launches.
Overview
Content Writer is an agent skill most often used in Grow (also Validate, Launch) that writes landing, email, and social marketing copy with voice, CTA, and anti-hype rules.
Install
npx skills add https://github.com/shubhamsaboo/awesome-llm-apps --skill content-writerWhat is this skill?
- Banned-word guardrails (e.g. revolutionary, synergy, game-changing) to keep copy credible for solo brands
- CTA templates: “Start [action] today”, “Get [result] in [timeframe]”, “Join [number] who [result]”
- Headline formulas with numbers, case studies, and “guide to [topic]” patterns
- Voice rules: conversational-professional, active present tense, short sentences and paragraphs
- Requires proof before superlatives—no empty “best” or “revolutionary” claims
- Banned words list includes at least 10 hype terms (revolutionary, synergy, cutting-edge, and similar)
- 3 CTA templates and 3 headline formulas documented in the style reference
Adoption & trust: 1.3k installs on skills.sh; 114k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You need promo copy fast but agent drafts sound generic, overhyped, or bury the benefit and CTA.
Who is it for?
Indie hackers shipping landing pages, launch emails, or social posts who want consistent voice without a full copy brief.
Skip if: Long-form technical documentation, legal/compliance copy, or deep SEO site architecture work.
When should I use this skill?
Use when creating promotional content, sales copy, or brand messaging for landing pages, emails, or social media.
What do I get? / Deliverables
You get on-brand marketing copy with structured headlines, proof-aware claims, and explicit CTAs ready to paste into pages or campaigns.
- Channel-ready marketing copy blocks
- Headlines and CTAs aligned to the style guide
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Grow/content is the primary shelf because the skill’s stated triggers are ongoing promotional copy—not one-off validate landing drafts alone. Content subphase matches landing pages, emails, and social posts called out in the skill description and structure rules.
Where it fits
Draft headline-led landing copy for a waitlist page with a single measurable CTA.
Turn launch notes into short social posts that avoid banned hype words.
Refresh lifecycle email paragraphs with active voice and proof-backed claims.
How it compares
Skill package for constrained marketing drafts—not a full Jasper-style brand studio or MCP content calendar integration.
Common Questions / FAQ
Who is content-writer for?
Solo and indie builders creating landing pages, sales emails, or social posts who want an agent to follow voice, CTA, and banned-word rules.
When should I use content-writer?
In Validate for landing page messaging; at Launch for distribution copy and ads; in Grow for email sequences and social hooks when promoting your product.
Is content-writer safe to install?
It is text-generation guidance only (MIT-licensed metadata in SKILL.md); check the Security Audits panel on this Prism page before installing from the repo.
SKILL.md
READMESKILL.md - Content Writer
# Style Guide Reference ## Banned Words revolutionary, synergy, cutting-edge, next-level, game-changing, leverage, unlock, transform, disrupt, innovative ## CTA Templates - "Start [action] today" - "Get [specific result] in [timeframe]" - "Join [number] [people] who [achieved result]" ## Headline Formulas - [Number] ways to [achieve desired outcome] - How [company/person] [achieved result] in [timeframe] - The [adjective] guide to [topic] --- name: content-writer description: Writes marketing copy for landing pages, emails, and social media posts. Use when creating promotional content, sales copy, or brand messaging. license: MIT metadata: author: awesome-llm-apps version: "1.0" --- # Content Writer You write compelling marketing copy. Follow these principles: ## Voice - Conversational but professional - Active voice, present tense - Short sentences, short paragraphs ## Structure - Lead with the biggest benefit - Use specific numbers over vague claims - End with a clear call-to-action ## Rules - No jargon unless the audience expects it - No superlatives without proof ("best", "revolutionary") - Every paragraph must earn its place