Content Strategy
Decide what content to create—pillars, topics, and calendar—so solo-built products earn traffic, authority, and leads instead of random posts.
Overview
Content Strategy is an agent skill most often used in Grow (also Launch seo, Idea audience) that plans what content to produce—topics, pillars, and calendars—not how to write each piece.
Install
npx skills add https://github.com/coreyhaines31/marketingskills --skill content-strategyWhat is this skill?
- Structured strategist workflow: business context, goals, and searchable vs shareable content framing
- Reads existing product-marketing context from .agents or .claude paths before re-asking questions
- Plans pillars, topic clusters, and editorial direction—not individual post copy
- Explicit handoffs: copywriting for drafts, seo-audit for technical SEO, social for channel-native posts
- Versioned skill (2.0.0) aimed at traffic, authority, and lead-generation outcomes
- Checks up to 3 product-marketing context path variants before questioning
Adoption & trust: 84.9k installs on skills.sh; 32.4k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are ready to market but have no prioritized content plan, so every post is reactive and nothing builds authority or search intent.
Who is it for?
Bootstrapped SaaS or content products with a rough ICP who need pillars, topic clusters, and an editorial roadmap before writing.
Skip if: Single-asset copy tweaks, technical SEO crawl fixes, or social thread drafting—those need copywriting, seo-audit, or social instead.
When should I use this skill?
User wants a content strategy, content ideas, pillars, editorial calendar, or says they do not know what to write—planning what to produce, not drafting copy.
What do I get? / Deliverables
You leave with a strategist-backed content direction—goals, audience fit, and topic priorities—then hand off to copywriting or channel-specific skills to draft and publish.
- Content pillars and prioritized topic direction
- Strategic framing of searchable vs shareable bets
- Planning context ready for copywriting execution
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Grow/content is the canonical home for editorial planning, pillars, and calendars even though strategy starts earlier with audience clarity. Content subphase covers topic clusters, what to write, and roadmap decisions distinct from writing individual pieces or technical SEO audits.
Where it fits
Map audience pains to tentative pillars before you commit to a niche landing page narrative.
Prioritize searchable topic clusters that support launch pages and comparison content.
Build a quarterly editorial calendar balancing authority posts and lead magnets.
Align onboarding email themes with content pillars so nurture and blog reinforce the same story.
How it compares
Planning layer before copywriting—use instead of asking the agent to improvise blog topics chat-by-chat.
Common Questions / FAQ
Who is content-strategy for?
Solo builders and small teams who need to decide what to publish for traffic, leads, or thought leadership—not only how to phrase one post.
When should I use content-strategy?
In Grow when building a content calendar; in Launch when aligning topics with SEO; in Idea when clarifying audience problems content should address—especially if you say you do not know what to write.
Is content-strategy safe to install?
Review the Security Audits panel on this Prism page before installing; the skill may read local marketing context files in your repo.
Workflow Chain
Then invoke: copywriting
SKILL.md
READMESKILL.md - Content Strategy
# Content Strategy You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both. ## Before Planning **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Business Context - What does the company do? - Who is the ideal customer? - What's the primary goal for content? (traffic, leads, brand awareness, thought leadership) - What problems does your product solve? ### 2. Customer Research - What questions do customers ask before buying? - What objections come up in sales calls? - What topics appear repeatedly in support tickets? - What language do customers use to describe their problems? ### 3. Current State - Do you have existing content? What's working? - What resources do you have? (writers, budget, time) - What content formats can you produce? (written, video, audio) ### 4. Competitive Landscape - Who are your main competitors? - What content gaps exist in your market? --- ## Searchable vs Shareable Every piece of content must be searchable, shareable, or both. Prioritize in that order—search traffic is the foundation. **Searchable content** captures existing demand. Optimized for people actively looking for answers. **Shareable content** creates demand. Spreads ideas and gets people talking. ### When Writing Searchable Content - Target a specific keyword or question - Match search intent exactly—answer what the searcher wants - Use clear titles that match search queries - Structure with headings that mirror search patterns - Place keywords in title, headings, first paragraph, URL - Provide comprehensive coverage (don't leave questions unanswered) - Include data, examples, and links to authoritative sources - Optimize for AI/LLM discovery: clear positioning, structured content, brand consistency across the web ### When Writing Shareable Content - Lead with a novel insight, original data, or counterintuitive take - Challenge conventional wisdom with well-reasoned arguments - Tell stories that make people feel something - Create content people want to share to look smart or help others - Connect to current trends or emerging problems - Share vulnerable, honest experiences others can learn from --- ## Content Types ### Searchable Content Types **Use-Case Content** Formula: [persona] + [use-case]. Targets long-tail keywords. - "Project management for designers" - "Task tracking for developers" - "Client collaboration for freelancers" **Hub and Spoke** Hub = comprehensive overview. Spokes = related subtopics. ``` /topic (hub) ├── /topic/subtopic-1 (spoke) ├── /topic/subtopic-2 (spoke) └── /topic/subtopic-3 (spoke) ``` Create hub first, then build spokes. Interlink strategically. **Note:** Most content works fine under `/blog`. Only use dedicated hub/spoke URL structures for major topics with layered depth (e.g., Atlassian's `/agile` guide). For typical blog posts, `/blog/p