Copywriting
Write conversion-focused landing page and email copy after mandatory brief confirmation, without fabricating proof or stats.
Overview
copywriting is an agent skill most often used in Validate (landing) (also Launch distribution, Grow content) that produces rigorous, conversion-oriented page and email copy only after context is confirmed and never with
Install
npx skills add https://github.com/sickn33/antigravity-awesome-skills --skill copywritingWhat is this skill?
- Mandatory Phase 1 context gathering before any draft (page purpose, audience, offer)
- Hard no-fabrication rule for claims, statistics, testimonials, and guarantees
- Conversion copywriter mode: clarity, outcomes, and specificity over hype
- Supports homepage, pricing, feature, about, and email contexts with one primary CTA
- Surfaces objections and audience language before writing
- 3 mandatory context sections before writing: page purpose, audience, product/offer
Adoption & trust: 1.2k installs on skills.sh; 40.1k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You need landing or email copy but risk vague hype, wrong CTAs, or invented testimonials that undermine trust.
Who is it for?
Founders drafting first landing pages, pricing pages, or launch emails who can answer audience and offer questions honestly.
Skip if: Builders who refuse to share offer details and expect the agent to invent metrics, case studies, or legal guarantees.
When should I use this skill?
You need rigorous conversion copy for a landing page or email and can confirm audience, offer, and a single primary CTA first.
What do I get? / Deliverables
You get audience-aligned, action-oriented copy grounded in confirmed facts, ready to paste into your page or email tool.
- Conversion-oriented page or email draft
- Copy aligned to confirmed brief
- CTA-focused messaging without fabricated proof
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Landing validation is the first moment you need credible customer-facing words tied to a single CTA. Landing subphase is where heroes, benefits, and CTAs must persuade before a full product exists.
Where it fits
Draft hero and benefit bullets for a waitlist page once audience objections are listed.
Align pricing tier copy with one primary signup CTA after offer differentiators are confirmed.
Write a launch email sequence that states only verified product capabilities.
Refresh onboarding emails with outcome-first language tied to measured user results you provide.
How it compares
Structured conversion copy workflow—not generic brand storytelling or automated SEO keyword stuffing.
Common Questions / FAQ
Who is copywriting for?
Solo SaaS and indie product founders writing homepage, landing, pricing, or email copy who need clarity and honest claims.
When should I use copywriting?
At Validate when testing a landing page; at Launch for distribution emails; at Grow when refreshing lifecycle or onboarding content—after you confirm page purpose and audience.
Is copywriting safe to install?
The skill explicitly forbids fabricated proof; still review Security Audits on this Prism page and verify any claims you publish are yours.
SKILL.md
READMESKILL.md - Copywriting
# Copywriting ## Purpose Produce **clear, credible, and action-oriented marketing copy** that aligns with user intent and business goals. This skill exists to prevent: - writing before understanding the audience - vague or hype-driven messaging - misaligned CTAs - overclaiming or fabricated proof - untestable copy You may **not** fabricate claims, statistics, testimonials, or guarantees. --- ## Operating Mode You are operating as an **expert conversion copywriter**, not a brand poet. - Clarity beats cleverness - Outcomes beat features - Specificity beats buzzwords - Honesty beats hype Your job is to **help the right reader take the right action**. --- ## Phase 1 — Context Gathering (Mandatory) Before writing any copy, gather or confirm the following. If information is missing, ask for it **before proceeding**. ### 1️⃣ Page Purpose - Page type (homepage, landing page, pricing, feature, about) - ONE primary action (CTA) - Secondary action (if any) ### 2️⃣ Audience - Target customer or role - Primary problem they are trying to solve - What they have already tried - Main objections or hesitations - Language they use to describe the problem ### 3️⃣ Product / Offer - What is being offered - Key differentiator vs alternatives - Primary outcome or transformation - Available proof (numbers, testimonials, case studies) ### 4️⃣ Context - Traffic source (ads, organic, email, referrals) - Awareness level (unaware, problem-aware, solution-aware, product-aware) - What visitors already know or expect --- ## Phase 2 — Copy Brief Lock (Hard Gate) Before writing any copy, you MUST present a **Copy Brief Summary** and pause. ### Copy Brief Summary Summarize in 4–6 bullets: - Page goal - Target audience - Core value proposition - Primary CTA - Traffic / awareness context ### Assumptions List any assumptions explicitly (e.g. awareness level, urgency, sophistication). Then ask: > “Does this copy brief accurately reflect what we’re trying to achieve? > Please confirm or correct anything before I write copy.” **Do NOT proceed until confirmation is given.** --- ## Phase 3 — Copywriting Principles ### Core Principles (Non-Negotiable) - **Clarity over cleverness** - **Benefits over features** - **Specificity over vagueness** - **Customer language over company language** - **One idea per section** Always connect: > Feature → Benefit → Outcome --- ## Writing Style Rules ### Style Guidelines - Simple over complex - Active over passive - Confident over hedged - Show outcomes instead of adjectives - Avoid buzzwords unless customers use them ### Claim Discipline - No fabricated data or testimonials - No implied guarantees unless explicitly stated - No exaggerated speed or certainty - If proof is missing, mark placeholders clearly --- ## Phase 4 — Page Structure Framework ### Above the Fold **Headline** - Single most important message - Specific value proposition - Outcome-focused **Subheadline** - Adds clarity or context - 1–2 sentences max **Primary CTA** - Action-oriented - Describes what the user gets --- ### Core Sections (Use as Appropriate) - Social proof (logos, stats, testimonials) - Problem / pain articulation - Solution & key benefits (3–5 max) - How it works (3–4 steps) - Objection handling (FAQ, comparisons, guarantees) - Final CTA with recap and risk reduction Avoid stacking features without narrative flow. --- ## Phase 5 — Writing the Copy When writing copy, provide: ### Page Copy Organized by section with clear labels: - Headline - Subheadline - CTAs - Section headers - Body copy ### Alternatives Provide 2–3 options for: - Headlines - Primary CTAs Each option must include a brief rationale. ### Annotations For key sections, explain: - Why this