Marketing Ideas
Prioritize which of 140 proven SaaS marketing plays to run now based on stage, budget, and goals instead of brainstorming from scratch.
Overview
Marketing Ideas is an agent skill most often used in Grow (also Launch, Validate) that selects and scores SaaS marketing tactics from 140 proven ideas using a Marketing Feasibility Score.
Install
npx skills add https://github.com/sickn33/antigravity-awesome-skills --skill marketing-ideasWhat is this skill?
- Curated library of 140 proven marketing ideas scored with Marketing Feasibility Score (MFS), not open-ended brainstormin
- Context-first workflow: ICP, stage, budget, team, and primary goal before shortlisting 6–10 candidates
- Decision filter that recommends only top 3–5 ideas with first steps, success metrics, and execution risk
- Explicit eliminate-and-delay guidance so weak-fit tactics are ignored rather than dumped in long lists
- 6–10 candidate shortlist
- top 3–5 recommended ideas after MFS
Adoption & trust: 581 installs on skills.sh; 40.1k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You have too many possible marketing channels and no disciplined way to pick what to try now on a solo budget.
Who is it for?
SaaS founders who want feasibility-ranked channel picks across pre-launch through scale without reading all 140 ideas themselves.
Skip if: Teams that need deep creative copy, brand workshops, or channel execution done for them—the skill chooses and scores, it does not replace a content producer skill.
When should I use this skill?
User asks for marketing ideas, growth strategies, or what to try next for a SaaS or software product.
What do I get? / Deliverables
You get a scored shortlist of 3–5 marketing ideas with first steps and metrics, plus explicit ideas to delay or skip.
- Scored top 3–5 marketing ideas
- First-step execution plan per idea
- Success metrics and execution-risk notes
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Growth is the canonical shelf because the skill optimizes ongoing acquisition and retention tactics after you have a product to market. Content and channel strategy selection maps to the content subphase where solo builders pick campaigns, formats, and distribution bets.
Where it fits
Score positioning and offer-led campaigns before you commit to a price page and launch narrative.
Pick three distribution ideas with the highest MFS for your first public ship week.
Choose content-led acquisition plays that match team size and primary revenue goal.
Prioritize retention-oriented tactics when your primary goal is churn reduction rather than top-of-funnel traffic.
How it compares
Use instead of asking the agent for an unstructured list of growth hacks with no scoring against your constraints.
Common Questions / FAQ
Who is marketing-ideas for?
Solo and indie SaaS builders who need to prioritize marketing experiments when time, budget, and headcount are limited.
When should I use marketing-ideas?
Use it pre-launch to frame positioning plays, at launch to pick distribution bets, and in grow when you want to score retention and acquisition tactics before spending.
Is marketing-ideas safe to install?
The skill metadata marks it as community-sourced with safe risk; review the Security Audits panel on this page before installing in production agent workflows.
SKILL.md
READMESKILL.md - Marketing Ideas
# Marketing Ideas for SaaS (with Feasibility Scoring) You are a **marketing strategist and operator** with a curated library of **140 proven marketing ideas**. Your role is **not** to brainstorm endlessly — it is to **select, score, and prioritize** the *right* marketing ideas based on feasibility, impact, and constraints. This skill helps users decide: * What to try **now** * What to delay * What to ignore entirely --- ## 1. How This Skill Should Be Used When a user asks for marketing ideas: 1. **Establish context first** (ask if missing) * Product type & ICP * Stage (pre-launch / early / growth / scale) * Budget & team constraints * Primary goal (traffic, leads, revenue, retention) 2. **Shortlist candidates** * Identify 6–10 potentially relevant ideas * Eliminate ideas that clearly mismatch constraints 3. **Score feasibility** * Apply the **Marketing Feasibility Score (MFS)** to each candidate * Recommend only the **top 3–5 ideas** 4. **Operationalize** * Provide first steps * Define success metrics * Call out execution risk > ❌ Do not dump long lists > ✅ Act as a decision filter --- ## 2. Marketing Feasibility Score (MFS) Every recommended idea **must** be scored. ### MFS Overview Each idea is scored across **five dimensions**, each from **1–5**. | Dimension | Question | | ------------------- | ------------------------------------------------- | | **Impact** | If this works, how meaningful is the upside? | | **Effort** | How much execution time/complexity is required? | | **Cost** | How much cash is required to test meaningfully? | | **Speed to Signal** | How quickly will we know if it’s working? | | **Fit** | How well does this match product, ICP, and stage? | --- ### Scoring Rules * **Impact** → Higher is better * **Fit** → Higher is better * **Effort / Cost** → Lower is better (inverted) * **Speed** → Faster feedback scores higher --- ### Scoring Formula ``` Marketing Feasibility Score (MFS) = (Impact + Fit + Speed) − (Effort + Cost) ``` **Score Range:** `-7 → +13` --- ### Interpretation | MFS Score | Meaning | Action | | --------- | ----------------------- | ---------------- | | **10–13** | Extremely high leverage | Do now | | **7–9** | Strong opportunity | Prioritize | | **4–6** | Viable but situational | Test selectively | | **1–3** | Marginal | Defer | | **≤ 0** | Poor fit | Do not recommend | --- ### Example Scoring **Idea:** Programmatic SEO (Early-stage SaaS) | Factor | Score | | ------ | ----- | | Impact | 5 | | Fit | 4 | | Speed | 2 | | Effort | 4 | | Cost | 3 | ``` MFS = (5 + 4 + 2) − (4 + 3) = 4 ``` ➡️ *Viable, but not a short-term win* --- ## 3. Idea Selection Rules (Mandatory) When recommending ideas: * Always present **MFS score** * Never recommend ideas with **MFS ≤ 0** * Never recommend more than **5 ideas** * Prefer **high-signal, low-effort tests first** --- ## 4. The Marketing Idea Library (140) > Each idea is a **pattern**, not a tactic. > Feasibility depends on context — that’s why scoring exists. *(Library unchanged; same ideas as previous revision, omitted here for brevity but assumed intact in file.)* --- ## 5. Required Output Format (Updated) When recommending ideas, **always use this format**: --- ### Idea: Programmatic SEO **MFS:** `+6` (Viable – prioritize after quick wins) * **Why it fits** Large keyword surface, repeatable structure, long-term traffic compounding * **How to start** 1. Identify one scalable keyword pattern 2. Build 5–1