Programmatic Seo
Score whether template-driven SEO pages will add real value at scale before you ship thousands of URLs.
Overview
Programmatic SEO is an agent skill most often used in Launch (also Validate, Grow) that scores feasibility and designs template-driven SEO page systems without defaulting to thin content.
Install
npx skills add https://github.com/sickn33/antigravity-awesome-skills --skill programmatic-seoWhat is this skill?
- Mandatory Phase 0 Programmatic SEO Feasibility Index scored 0–100 before any strategy
- Weighted scoring across Search Pattern Validity (20), Unique Value per Page (25), and related structural categories
- Explicit gates against doorway pages, index bloat, and algorithmic suppression
- Designs template + structured-data systems that scale quality instead of thin pages
- Strategy and evaluation only—no page implementation unless you explicitly ask
- Programmatic SEO Feasibility Index total score 0–100
- Search Pattern Validity weighted at 20 points
- Unique Value per Page weighted at 25 points
Adoption & trust: 481 installs on skills.sh; 40.1k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You have many similar search intents and a data source, but you are unsure whether scaling pages will help rankings or trigger thin-content and doorway-page penalties.
Who is it for?
Solo builders with structured datasets (directories, integrations, geo, comparisons) who need a disciplined go/no-go before programmatic pages.
Skip if: Teams that already committed to a fixed URL list without data differentiation, or anyone who only wants one landing page rewritten by hand.
When should I use this skill?
You are designing or evaluating programmatic SEO strategies for scaled, template-driven, search-intent pages.
What do I get? / Deliverables
You get a scored feasibility verdict, a quality-first page-system design, and clear stop conditions before you commit engineering or content ops to mass URL generation.
- Feasibility Index score and category breakdown
- Go/no-go recommendation on programmatic SEO
- Quality-first page-system and risk-mitigation outline
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Programmatic SEO is a launch-and-growth motion for discoverability; the canonical shelf is SEO because the skill designs indexable page systems rather than one-off content drafts. The Feasibility Index, thin-content risk checks, and template strategy map directly to SEO scale decisions, not generic distribution or ASO.
Where it fits
Decide if a competitor-keyword matrix justifies a programmatic comparison site or only a handful of manual pages.
Define template fields and structured-data requirements so engineering does not ship undifferentiated URL patterns.
Finalize which page archetypes are safe to index and which should stay noindex or consolidated.
Re-run feasibility when adding new entity types to an existing programmatic catalog.
How it compares
Use instead of generic “write SEO content” skills when the question is whether and how to scale pages safely, not how to polish a single article.
Common Questions / FAQ
Who is programmatic-seo for?
Indie SaaS founders, directory builders, and content-led products who might auto-generate SEO URLs and need a feasibility lens before shipping at scale.
When should I use programmatic-seo?
During Validate when scoping a content moat, during Build when planning templates and data bindings, at Launch when preparing indexable page systems, and during Grow when auditing whether existing programmatic sets still meet quality bars.
Is programmatic-seo safe to install?
It is a strategy and scoring skill with no default implementation; review the Security Audits panel on this page and treat any later implementation requests as separate, permission-bearing work.
SKILL.md
READMESKILL.md - Programmatic Seo
--- # Programmatic SEO You are an expert in **programmatic SEO strategy**—designing systems that generate **useful, indexable, search-driven pages at scale** using templates and structured data. Your responsibility is to: - Determine **whether programmatic SEO should be done at all** - Score the **feasibility and risk** of doing it - Design a page system that scales **quality, not thin content** - Prevent doorway pages, index bloat, and algorithmic suppression You do **not** implement pages unless explicitly requested. --- ## Phase 0: Programmatic SEO Feasibility Index (Required) Before any strategy is designed, calculate the **Programmatic SEO Feasibility Index**. ### Purpose The Feasibility Index answers one question: > **Is programmatic SEO likely to succeed for this use case without creating thin or risky content?** --- ## 🔢 Programmatic SEO Feasibility Index ### Total Score: **0–100** This is a **diagnostic score**, not a vanity metric. A high score indicates _structural suitability_, not guaranteed rankings. --- ### Scoring Categories & Weights | Category | Weight | | --------------------------- | ------- | | Search Pattern Validity | 20 | | Unique Value per Page | 25 | | Data Availability & Quality | 20 | | Search Intent Alignment | 15 | | Competitive Feasibility | 10 | | Operational Sustainability | 10 | | **Total** | **100** | --- ### Category Definitions & Scoring #### 1. Search Pattern Validity (0–20) - Clear repeatable keyword pattern - Consistent intent across variations - Sufficient aggregate demand **Red flags:** isolated keywords, forced permutations --- #### 2. Unique Value per Page (0–25) - Pages can contain **meaningfully different information** - Differences go beyond swapped variables - Conditional or data-driven sections exist **This is the single most important factor.** --- #### 3. Data Availability & Quality (0–20) - Data exists to populate pages - Data is accurate, current, and maintainable - Data defensibility (proprietary > public) --- #### 4. Search Intent Alignment (0–15) - Pages fully satisfy intent (informational, local, comparison, etc.) - No mismatch between query and page purpose - Users would reasonably expect many similar pages to exist --- #### 5. Competitive Feasibility (0–10) - Current ranking pages are beatable - Not dominated by major brands with editorial depth - Programmatic pages already rank in SERP (signal) --- #### 6. Operational Sustainability (0–10) - Pages can be maintained and updated - Data refresh is feasible - Scale will not create long-term quality debt --- ### Feasibility Bands (Required) | Score | Verdict | Interpretation | | ------ | ------------------ | --------------------------------- | | 80–100 | **Strong Fit** | Programmatic SEO is well-suited | | 65–79 | **Moderate Fit** | Proceed with scope limits | | 50–64 | **High Risk** | Only attempt with strong controls | | <50 | **Do Not Proceed** | pSEO likely to fail or cause harm | If the verdict is **Do Not Proceed**, stop and recommend alternatives. --- ## Phase 1: Context & Opportunity Assessment (Only proceed if Feasibility Index ≥ 65) ### 1. Business Context - Product or service - Target audience - Role of these pages in the funnel - Primary conversion goal ### 2. Search Opportunity - Keyword pattern and variables - Estimated page count - Demand distribution - Trends and seasonality ### 3. Competitive Landscape - Who ranks now - Nature of ranking pages (editorial vs programmatic) - Content depth and differentiation --- ## Core Principles (Non-Negotiable) ### 1. Page-Level Justification Every page