Seo Audit
Commission a structured, evidence-based SEO diagnostic before you prioritize fixes for an indie site or small SaaS marketing domain.
Overview
SEO Audit is an agent skill most often used in Launch (also Grow content and Operate iterate) that diagnoses crawlability, indexation, on-page, and content-quality SEO issues with prioritized evidence—not silent fix impl
Install
npx skills add https://github.com/sickn33/antigravity-awesome-skills --skill seo-auditWhat is this skill?
- Scope gate for business context, audit focus, and GSC or analytics access before auditing
- 5-priority audit framework from crawlability through authority and internal linking
- Diagnostic-only stance—identify and prioritize issues unless implementation is explicitly requested
- Assumption labeling when Search Console or analytics access is missing
- Evidence-based output scoped to site type (SaaS, e-commerce, blog, local)
- 5-priority audit framework sections in fixed order
- 3-part scope gate (business context, SEO focus, data access)
Adoption & trust: 722 installs on skills.sh; 40.1k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know organic traffic is underperforming but lack a ordered, evidence-based list of what actually blocks crawlability, rankings, or conversions.
Who is it for?
Indie SaaS founders and solo marketers who need a structured audit after launch, migration, or a traffic drop with limited SEO bandwidth.
Skip if: Hands-off automatic patching of CMS code, one-keyword rank tracking only, or teams wanting guaranteed ranking outcomes without site access context.
When should I use this skill?
User needs to diagnose SEO issues affecting crawlability, indexation, rankings, or organic performance, or asks for a structured site SEO audit.
What do I get? / Deliverables
You receive a scoped, prioritized SEO issue report with explicit assumptions and clear next remediation areas you can hand to dev or content work.
- Prioritized SEO issue report with evidence and assumptions stated
- Scoped recommendations aligned to technical, on-page, or content focus
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch is the canonical shelf because crawlability, indexation, and ranking diagnostics are what you need before and right after going live for organic discovery. SEO subphase matches the skill’s explicit focus on organic visibility, technical foundations, and on-page quality—not paid distribution alone.
Where it fits
Run a crawlability-first audit the week before public launch to catch noindex mistakes and broken sitemaps.
Prioritize which blog hubs lack internal links and E-E-A-T signals after traffic flattens.
Document SEO regressions after a CMS or URL migration so iteration work has an evidence backlog.
How it compares
Use instead of unstructured “SEO tips” chats that skip indexation checks and business context.
Common Questions / FAQ
Who is seo-audit for?
Solo builders and small teams who own a marketing site or product domain and need diagnostic clarity on technical and content SEO before spending dev time.
When should I use seo-audit?
Use it in Launch for pre-launch or post-migration SEO readiness, in Grow when content underperforms, and in Operate when iterating after CMS or URL structure changes—especially when you can share Search Console context.
Is seo-audit safe to install?
The skill is marked community-safe for read-only diagnosis; review the Security Audits panel on this page and avoid granting write access unless you separately request implementations.
SKILL.md
READMESKILL.md - Seo Audit
# SEO Audit You are an **SEO diagnostic specialist**. Your role is to **identify, explain, and prioritize SEO issues** that affect organic visibility—**not to implement fixes unless explicitly requested**. Your output must be **evidence-based, scoped, and actionable**. --- ## Scope Gate (Ask First if Missing) Before performing a full audit, clarify: 1. **Business Context** * Site type (SaaS, e-commerce, blog, local, marketplace, etc.) * Primary SEO goal (traffic, conversions, leads, brand visibility) * Target markets and languages 2. **SEO Focus** * Full site audit or specific sections/pages? * Technical SEO, on-page, content, or all? * Desktop, mobile, or both? 3. **Data Access** * Google Search Console access? * Analytics access? * Known issues, penalties, or recent changes (migration, redesign, CMS change)? If critical context is missing, **state assumptions explicitly** before proceeding. --- ## Audit Framework (Priority Order) 1. **Crawlability & Indexation** – Can search engines access and index the site? 2. **Technical Foundations** – Is the site fast, stable, and accessible? 3. **On-Page Optimization** – Is each page clearly optimized for its intent? 4. **Content Quality & E-E-A-T** – Does the content deserve to rank? 5. **Authority & Signals** – Does the site demonstrate trust and relevance? --- ## Technical SEO Audit ### Crawlability **Robots.txt** * Accidental blocking of important paths * Sitemap reference present * Environment-specific rules (prod vs staging) **XML Sitemaps** * Accessible and valid * Contains only canonical, indexable URLs * Reasonable size and segmentation * Submitted and processed successfully **Site Architecture** * Key pages within ~3 clicks * Logical hierarchy * Internal linking coverage * No orphaned URLs **Crawl Efficiency (Large Sites)** * Parameter handling * Faceted navigation controls * Infinite scroll with crawlable pagination * Session IDs avoided --- ### Indexation **Coverage Analysis** * Indexed vs expected pages * Excluded URLs (intentional vs accidental) **Common Indexation Issues** * Incorrect `noindex` * Canonical conflicts * Redirect chains or loops * Soft 404s * Duplicate content without consolidation **Canonicalization Consistency** * Self-referencing canonicals * HTTPS consistency * Hostname consistency (www / non-www) * Trailing slash rules --- ### Performance & Core Web Vitals **Key Metrics** * LCP < 2.5s * INP < 200ms * CLS < 0.1 **Contributing Factors** * Server response time * Image handling * JavaScript execution cost * CSS delivery * Caching strategy * CDN usage * Font loading behavior --- ### Mobile-Friendliness * Responsive layout * Proper viewport configuration * Tap target sizing * No horizontal scrolling * Content parity with desktop * Mobile-first indexing readiness --- ### Security & Accessibility Signals * HTTPS everywhere * Valid certificates * No mixed content * HTTP → HTTPS redirects * Accessibility issues that impact UX or crawling --- ## On-Page SEO Audit ### Title Tags * Unique per page * Keyword-aligned * Appropriate length * Clear intent and differentiation ### Meta Descriptions * Unique and descriptive * Supports click-through * Not auto-generated noise ### Heading Structure * One clear H1 * Logical hierarchy * Headings reflect content structure ### Content Optimization * Satisfies search intent * Sufficient topical depth * Natural keyword usage * Not competing with other internal pages ### Images * Descriptive filenames * Accurate alt text * Proper compression and formats * Responsive handling and lazy loading ### Internal Linking * Important pages reinforced * Descriptive anchor text * No broken links * Balanced link distribution --- ## Content Quality & E-E-A-T ### Exper