Programmatic Skills
- Updated July 3, 2026
- scumunna/programmatic-skills
programmatic-skills is a Claude Code plugin marketplace that bundles 72 programmatic advertising skills, 7 specialist agents, and 14 workflow loops so developers and ad-ops engineers get DSP-specific playbooks across DV3
About
programmatic-skills is an open plugin marketplace (version 1.0.0) by Stephen Umunna that teaches AI assistants programmatic media buying across five DSPs. The package layers 72 markdown skills (campaign architecture, bid strategy, targeting, pacing, reporting, and API automation per platform), 7 specialist agents (media-planner, programmatic-trader, optimization-specialist, account-operations-specialist, reporting-analyst, client-communications-lead, qa-scrutinizer), and 14 scheduled workflow loops for pacing sweeps, optimization passes, and launch QA. Skills link to official platform documentation; The Trade Desk entries flag partner-gated specifics. The assistant reads and recommends only—no autonomous spend—and includes Python calculators for eCPM comparison and budget flight planning. Install in Claude Code with /plugin marketplace add scumunna/programmatic-skills or clone and run install.sh for Codex and other runtimes. Developers reach for programmatic-skills when generic LLM answers miss DSP-specific triage order, bid-landscape math, or cross-platform media planning.
- 72 skills across 5 DSPs: DV360, Google Ads, Amazon DSP, StackAdapt, The Trade Desk
- 7 specialist agents from media-planner through qa-scrutinizer gating handoffs
- 14 workflow loops for pacing sweeps, optimization passes, and launch QA
- Python calculators for eCPM comparison and budget flight planning without API setup
- Human-gated design: reads and recommends, never spends autonomously
Programmatic Skills by the numbers
- Data as of Jul 7, 2026 (Skillselion catalog sync)
/plugin marketplace add scumunna/programmatic-skillsAdd your badge
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| Last updated | July 3, 2026 |
|---|---|
| Repository | scumunna/programmatic-skills ↗ |
Why is my DV360 line item not spending budget?
Install programmatic-skills to route DV360, Google Ads, Amazon DSP, StackAdapt, and Trade Desk questions through 72 platform playbooks and 7 specialist agents.
Who is it for?
Programmatic traders, ad-ops engineers, and analytics developers who need DSP-accurate agent playbooks across DV360, Google Ads, Amazon DSP, StackAdapt, and The Trade Desk.
Skip if: Teams seeking autonomous campaign spend changes inside a single DSP UI—the package advises only and requires human approval for live mutations.
What you get
Structured media plans, troubleshooting triage reports, optimization recommendations, client-ready QBR drafts, and QA-scrutinizer review scores.
- media plans
- troubleshooting playbooks
- client reporting drafts
By the numbers
- Plugin manifest lists 72 skills, 7 specialist agents, and 14 workflow loops
- Covers 5 DSP platforms: DV360, Google Ads, Amazon DSP, StackAdapt, and The Trade Desk
- Marketplace ships 1 plugin entry (programmatic-skills@programmatic-skills)
Plugins in this marketplace
1 plugin - install individually after you add the marketplace.
Recommended Marketplaces
How it compares
Pick programmatic-skills for vendor-neutral, cross-DSP planning in your own assistant; use each DSP's native in-product agent when you need live account mutation inside one platform.
FAQ
How do you install Programmatic Skills in Claude Code?
Programmatic Skills installs via /plugin marketplace add scumunna/Programmatic Skills followed by /plugin install Programmatic Skills@Programmatic Skills in Claude Code CLI or IDE extensions. Codex users can clone the repo and run ./install.sh to symlink skills into ~/.agents/ski
How many platforms does Programmatic Skills cover?
Programmatic Skills ships 72 skills organized across five demand-side platforms: DV360, Google Ads, Amazon DSP, StackAdapt, and The Trade Desk, plus shared cross-platform foundations for reporting, privacy, and incrementality.
Does Programmatic Skills change live campaigns automatically?
Programmatic Skills is read-and-recommend only. Specialist agents produce plans, triage steps, and optimization advice, but every spend-affecting change requires explicit human approval, matching current DSP API safety constraints.