Ads Creative
Audit ad creative quality and diversity across active platforms, detect fatigue, and prioritize what to produce next using bundled specs, benchmarks, and scoring references.
Overview
ads-creative is an agent skill most often used in Grow (also Ship and Launch) that audits cross-platform ad creative quality, fatigue, and diversity and returns scored priorities for new production.
Install
npx skills add https://github.com/agricidaniel/claude-ads --skill ads-creativeWhat is this skill?
- Cross-platform creative audit with references to platform-specs, benchmarks, and weighted scoring-system
- Hard gates: require creative data on at least one platform; fatigue signals must tie to performance trends not assumptio
- Google RSA checks: ≥8 unique headlines and ≥3 descriptions per ad group, ad strength Good or Excellent
- Evaluates creative diversity for Andromeda Entity-ID retrieval and detects cross-platform fatigue
- Outputs production priority recommendations after per-platform and consistency assessment
- ≥8 unique RSA headlines and ≥3 descriptions per ad group
- Weighted scoring via ads/references/scoring-system.md
- 9 numbered workflow steps including two explicit validation gates
Adoption & trust: 875 installs on skills.sh; 5.8k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
Your active ads look stale or underperform but you lack a systematic way to score creative diversity, platform compliance, and fatigue across channels.
Who is it for?
Solo marketers and founders managing Google, Meta, or other paid stacks who want checklist-driven creative QA before scaling budgets.
Skip if: Teams without any creative assets or performance metrics on at least one platform—the skill gates on real data—and not for brand-only organic social with no paid formats.
When should I use this skill?
User says creative audit, ad creative, creative fatigue, creative diversity score, ad variation audit, ad copy, ad design, or creative review.
What do I get? / Deliverables
You receive a cross-platform creative audit with validated fatigue signals, compliance notes, diversity scoring, and ordered production priorities grounded in bundled specs and benchmarks.
- Per-platform creative quality assessment
- Cross-platform consistency and fatigue analysis
- Prioritized production recommendations
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Creative quality and fatigue management sit on the Grow content shelf because solo builders iterate live ads and production queues after launch. The content subphase covers messaging and creative assets; this skill scores copy, video, image diversity and platform-native compliance for paid channels.
Where it fits
Score headline and description diversity on RSAs when CTR drops week over week.
Validate extension and pin strategy before flipping a campaign to higher daily spend.
Align Meta and TikTok creative formats to platform-specs before a coordinated drop.
How it compares
Structured creative audit skill using reference scoring—not a generative-only ad copy writer or an MCP ads account connector.
Common Questions / FAQ
Who is ads-creative for?
Indie builders and small growth leads who run paid ads and need platform-native creative audits, fatigue detection, and production priorities without a full agency review.
When should I use ads-creative?
In Grow when refreshing creatives or fighting fatigue, in Ship launch prep for compliance checks, and in Launch distribution planning when you need diversity scores before scaling—on triggers like creative audit, ad fatigue, or creative diversity score.
Is ads-creative safe to install?
It may read local reference files and campaign inputs you provide; check the Security Audits panel on this Prism page and avoid piping live account secrets into prompts unnecessarily.
SKILL.md
READMESKILL.md - Ads Creative
<!-- Updated: 2026-04-13 | v1.5 --> # Cross-Platform Creative Quality Audit ## Process 1. Collect creative assets or performance data from active platforms 2. Read `ads/references/platform-specs.md` for creative specifications 3. Read `ads/references/benchmarks.md` for CTR/engagement benchmarks 4. Read `ads/references/scoring-system.md` for weighted scoring algorithm 5. **Validate**: confirm at least one platform has creative data (assets or performance metrics) before proceeding 6. Evaluate creative quality per platform 7. Assess cross-platform creative consistency 8. **Validate**: verify fatigue signals reference actual performance trends, not assumptions 9. Generate production priority recommendations ## Per-Platform Assessment ### Google Ads Creative - RSA: ≥8 unique headlines, ≥3 descriptions per ad group - RSA ad strength: "Good" or "Excellent" - Pin usage: minimal and strategic (over-pinning kills RSA flexibility) - Extensions: sitelinks (≥4), callouts (≥4), structured snippets, image - PMax asset groups: text + image + video + optional product feed - YouTube: video quality, hook, subtitles (see ads-youtube sub-skill) ### Meta Ads Creative - Format diversity: ≥3 formats active (image, video, carousel, collection) - Creative volume: ≥5 creatives per ad set - Fatigue detection: CTR declining >20% over 14 days = FAIL - Video length: 15s max Stories/Reels, 30s max Feed - UGC/testimonial content tested - Advantage+ Creative enhancements enabled - Headline under 40 chars, primary text under 125 chars ### LinkedIn Creative - Thought Leader Ads active, ≥30% budget for B2B - Format diversity: ≥2 formats tested (single image, carousel, video, document) - Video ads tested - Creative refresh: every 4-6 weeks - Professional tone appropriate for platform ### TikTok Creative - ≥6 creatives per ad group (Critical requirement) - All video 9:16 vertical 1080x1920 (non-negotiable) - Native-looking content (not corporate) - Hook in first 1-2 seconds - No creative active >7 days with declining CTR - Spark Ads tested (~3% CTR vs ~2% standard) - Sound-on optimization (never silent) - Safe zone compliance: X:40-940, Y:150-1470 - Trending audio used ### Microsoft Creative - RSA: ≥8 headlines, ≥3 descriptions - Multimedia Ads tested (unique rich format) - Ad copy optimized for Bing demographics (older, higher income, professional) - Action Extension utilized (unique to Microsoft) - Filter Link Extension tested ## Creative Fatigue Detection ### Signals of Fatigue | Signal | Threshold | Action | |--------|-----------|--------| | CTR declining | >20% over 14 days | Refresh creative | | Frequency (Meta) | >5.0 prospecting, >12.0 retargeting | New audience or creative | | Watch time declining (TikTok) | <3s average | New hook needed | | QS declining (Google) | Drop of 2+ points | Refresh ad copy | | Engagement rate drop | >30% decline | Full creative overhaul | ### Refresh Cadence by Platform | Platform | Recommended Refresh | |----------|-------------------| | TikTok | Every 7-10 days (fastest fatigue) | | Meta | Every 14-21 days | | LinkedIn | Every 4-6 weeks | | Google Search | Every 8-12 weeks | | Microsoft | Every 8-12 weeks | | YouTube | Every 4-8 weeks | ## Format Diversity Matrix Evaluate which formats are active per platform: | Format | Google | Meta | LinkedIn | TikTok | Microsoft | |--------|--------|------|----------|--------|-----------| | Static Image | RSA image ext | ✅ | ✅ | ❌ | Multim