agricidaniel/claude-ads
23 skills57.7k installs174k starsGitHub
Install
npx skills add https://github.com/agricidaniel/claude-adsSkills in this repo
1AdsThe ads skill from claude-ads performs multi-platform paid advertising audits and optimization across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, and Amazon Ads. It runs 250 plus checks with scoring, parallel agent analysis, industry templates, AI creative generation, and attribution deep dives including server-side tracking guidance. Agents produce prioritized fix lists, budget and creative recommendations, and platform-specific compliance notes. Use when users need holistic ad account reviews, cross-channel efficiency analysis, or structured optimization playbooks rather than single-campaign tweaks. 250+ checks across eight major ad platforms. Parallel agent audits with scoring and templates. Covers attribution and server-side tracking depth. AI creative generation and industry templates. Prioritized cross-channel optimization recommendations. Audit and optimize multi-platform paid ads across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, and Amazon with 250+ checks. Structured deliverables and steps from the ads skill workflow.3kinstalls2Ads Metaads-meta is an agent skill from agricidaniel/claude-ads that meta ads deep analysis covering facebook, instagram, and threads advertising in the andromeda + gem + lattice era. evaluates 50 checks across pixel/capi health, creative diversity and entity-id cluste. # Meta Ads Deep Analysis ## Andromeda + GEM + Lattice (2026) Meta's delivery stack was rebuilt across three releases: - **Andromeda** (Oct 2025) — ad-retrieval ranking model with 10,000× more model capacity than the previous funnel ([Meta Engineering, Dec 2024](https://engineering.fb.com/2024/12/02/production-engineering/meta-andromeda-advanta Developers invoke ads-meta during launch/seo work for marketing & seo tasks. The skill documents triggers, prerequisites, and step-by-step workflows grounded in SKILL.md. Compatible with Claude Code, Cursor, and Codex agent runtimes that load marketplace skills. Review the Security Audits panel on this listing before installing in production environments.2.9kinstalls3Ads Googleads-google is an agent skill from agricidaniel/claude-ads that google ads deep analysis covering search, performance max, ai max, display, youtube, and demand gen campaigns. evaluates 80 checks across conversion tracking, wasted spend, account structure, keywords. # Google Ads Deep Analysis ## Process 1. Collect Google Ads account data (export, Change History, Search Terms Report) 2. **Validate**: confirm data covers ≥30 days and includes Search Terms Report before proceeding 3. Read `ads/references/google-audit.md` for full 80-check audit 4. Read `ads/references/benchmarks.md` for Google-specific benchmar Developers invoke ads-google during operate/infra work for cloud & infrastructure tasks. The skill documents triggers, prerequisites, and step-by-step workflows grounded in SKILL.md. Compatible with Claude Code, Cursor, and Codex agent runtimes that load marketplace skills.2.8kinstalls4Ads TiktokThe ads-tiktok skill performs TikTok Ads deep analysis with a 28-check weighted audit for creative quality, technical setup, bidding, structure, and performance under the TikTok USDS joint venture context. Creative checks emphasize at least six creatives per ad group, 9:16 vertical 1080x1920 video, native hooks in first two seconds, Spark Ads testing, safe zone compliance, and caption SEO. Technical setup covers TikTok Pixel, Events API with ttclid passback, and standard events. Bidding guidance matches Lowest Cost versus Cost Cap with daily budget at least 50x target CPA and learning phase rules. Outputs a TikTok Ads Health Score 0 to 100 with findings report and action plan. Use when users mention TikTok Ads, Smart+, Spark Ads, TikTok Shop, or creative diversity for retrieval.2.7kinstalls5Ads CreativeThe ads-creative skill is designed for cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance,. <!-- Updated: 2026-04-13 | v1.5 --> Cross-Platform Creative Quality Audit Process 1. Collect creative assets or performance data from active platforms 2. Invoke when the user user says creative audit, ad creative, creative fatigue, creative diversity score, ad variation audit, ad copy, ad design, or creative review.2.7kinstalls6Ads CompetitorThe ads-competitor skill is designed for competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, Microsoft, and Apple Ads. Analyzes competitor ad copy, creative strategy, keyword targeting,. <!-- Updated: 2026-04-13 | v1.5 --> Competitor Ad Intelligence Process 1. Identify target competitors (from user input or industry analysis) 2. Invoke when the user user says competitor ads, ad spy, competitive analysis, competitor PPC, ad intelligence, Meta Ad Library, Facebook Ad Library, Google Ads Transparency, competitor creative, or competitor research.2.7kinstalls7Ads AuditMulti-platform paid advertising audit agent that delegates analysis to 6 parallel subagents covering Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, and Apple Ads. Collects account data via exports or screenshots, detects business type and active platforms, then scores each platform (0-100) across category-specific checks (Google: 80 checks; Meta: 50 checks). Generates aggregate health score with letter grade, prioritized action plan, and Quick Wins fixable in under 15 minutes. Operates under 10-Principle Thinking Framework emphasizing observation and lateral analysis over mechanical execution.2.6kinstalls8Ads LandingThe ads-landing skill is designed for landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate. <!-- Updated: 2026-04-13 | v1.5 --> Landing Page Quality for Ad Campaigns Process 1. Read ads/references/benchmarks.md for conversion rate benchmarks 3. Invoke when the user user says landing page, post-click experience, landing page audit, LP audit, conversion rate, landing page CRO, post-click CRO, or landing page optimization.2.6kinstalls9Ads BudgetThe ads-budget skill evaluates spend distribution, bidding appropriateness, scaling readiness, and campaigns to pause or grow using the 70/20/10 allocation rule, 3x Kill Rule, and 20% scaling rule. Process collects fourteen-plus days of performance data, loads budget-allocation, bidding-strategies, benchmarks, and scoring-system references, then validates kill candidates have at least twenty clicks or one hundred dollars spend. Platform matrix maps SaaS B2B, e-commerce, local service, and mobile app business types to primary and testing channels with minimum daily budgets per Google, Meta, LinkedIn, and TikTok. Bidding trees cover Google Maximize Clicks to Target ROAS progression, Meta CBO versus ABO, LinkedIn manual CPC, and TikTok fifty-times CPA learning thresholds. Scaling green lights require two weeks below-target CPA, fifty weekly conversions, stable CTR, and no creative fatigue. Kill framework pauses CPA above three times target, zero conversions after sufficient spend, and creatives with CTR below half the benchmark. Deliverables include BUDGET-STRATEGY-REPORT.md, scale and kill lists, MER analysis, and platform bidding recommendations.2.6kinstalls10Ads PlanThe ads-plan skill produces strategic paid advertising plans using industry templates and a ten-principle thinking framework where THINK and CONNECT dominate platform and budget decisions. Discovery captures business type, audience, current spend, goals, budget range, timeline, and in-house versus agency capacity. Competitive analysis reviews top three to five competitors via Google Ads Transparency and Meta Ad Library for spend estimates, messaging themes, and keyword gaps. Platform selection loads industry templates from assets, budget-allocation.md matrices, and conversion-tracking requirements assessing demographics, product fit, minimum spends, sales cycle, and creative capacity. Campaign architecture uses naming convention Platform_Objective_Audience_Geo_Date and structures brand, prospecting, retargeting, and testing campaigns with nested ad sets. Budget planning follows the seventy/twenty/ten framework from budget-allocation references for proven, scaling, and experimental spend. Creative strategy and phased implementation roadmap translate strategy into launch waves. FEEL gates messaging choices; ACCEPT gates budget and timeline constraints. Invoke when users request ad p.2.6kinstalls11Ads LinkedinThe ads-linkedin skill linkedIn Ads deep analysis for B2B advertising. Evaluates 27 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, predictive audiences, and the Oct 2025 Campaign Groups→Campaigns→Ad Sets terminology change. Use when user says LinkedIn Ads, B2B ads, sponsored content, lead gen forms, InMail, ABM ads, Thought Leader Ads, predictive audiences, B2B paid, or LinkedIn campaign. # LinkedIn Ads Deep Analysis **Terminology note (Oct 2025):** Campaign Groups are now called Campaigns, and Campaigns are now called Ad Sets. This skill uses the new terminology. Collect LinkedIn Ads data (Campaign Manager export, Insight Tag status) 2. Read `ads/references/linkedin-audit.md` for full 27-check audit 3. Read `ads/references/benchmarks.md` for LinkedIn-specific benchmarks 4. Read `ads/references/scoring-system.md` for weighted scoring 5. Evaluate all applicable checks as PASS, WARNING, or FAIL 6. Calculate LinkedIn Ads Health Score (0-100) 7.2.5kinstalls12Ads YoutubeThe ads-youtube skill youTube Ads specific analysis covering campaign types, creative quality, audience targeting, and measurement. Evaluates video ad performance across skippable in-stream, non-skippable, bumper, Shorts, Demand Gen, and Connected TV (CTV) formats. Covers VAC→Demand Gen migration, Shorts creative requirements, CTV shoppable ads, and frequency capping. Use when user says YouTube Ads, video ads, pre-roll, bumper ads, skippable in-stream, YouTube campaign, YouTube Shorts ads, Demand Gen, VAC, or CTV You # YouTube Ads Analysis <!-- Updated: 2026-04-13 | v1.5: Demand Gen replaces VAC, Shorts expansion, CTV section, frequency capping --> ## Process 1. Collect YouTube Ads data (Google Ads export filtered to Video campaigns) 2. Read `ads/references/google-audit.md` for YouTube-relevant checks (incl. G-DG1 through G-DG3, G-CTV1) 3. Read `ads/references/platform-specs.md` for video specifications 4. Read `ads/references/benchmarks.md` for YouTube benchmarks 5. Read `ads/references/scoring-system.md` for health score algorithm 6. **Validate**: confirm at least one active video campaign exists before proceeding 7.2.5kinstalls13Ads CreateThe ads-create skill campaign concept and copy brief generator for paid advertising Reads brand-profile json and optional audit results to produce structured campaign concepts messaging pillars and copy briefs Outputs campaign-brief md to the current directory Run after ads dna and before ads generate Triggers on create campaign campaign brief ad concepts write ad copy campaign strategy ad messaging creative brief generate concepts Ads Create Campaign Concept Copy Brief Generator Generates structured campaign concepts and platform-specific copy from your brand profile and optional audit data Outputs campaign-brief md for use by ads generate Operates under the 10-Principle Thinking Framework see ads references thinking-framework md LISTEN to the brand voice before typing FEEL the emotional resonance of every headline and CTA CREATE the deliverable do not hedge concepts so heavily that the next person has to do the work Spec compliance without emotional pull is a fail Quick Reference Command What it does ads create Full campaign brief campaign-brief md ads create platforms meta google Brief for specific platforms only ads2.5kinstalls14Ads GenerateThe ads-generate skill aI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using banana-claude. Requires banana-claude (v1.4.1+) with nanobanana-mcp configured. Triggers on: generate ads, create images, make ad creatives, generate visuals, create ad images, generate campaign images, make the images, generate from brief. # Ads Generate: AI Ad Image Generator Generates platform-sized ad creative images from your campaign brief and brand profile. Uses banana-claude as the image generation provider. ## Quick Reference | Command | What it does | |---------|-------------| | `/ads generate` | Generate all images from campaign-brief.md | | `/ads generate --platform meta` | Generate Meta assets only | | `/ads generate --prompt "text" --ratio 9:16` | Standalone generation without brief | ## Environment Setup **Required before running:** - Requires banana-claude (v1.4.1+) with nanobanana-mcp configured - Run `/banana setup` to configure API key and MCP - Fallback: if banana is not available, use `scripts/generate_image.py` (deprecated) If banana-claude is not installed, this skill will display setup instructions and st.2.5kinstalls15Ads MicrosoftThe ads-microsoft skill microsoft Bing Ads deep analysis covering search Performance Max Audience Network and Copilot integration Evaluates 24 checks with focus on Google Ads import validation unique Microsoft features LinkedIn audience targeting in-market audiences and cost advantage assessment Use when user says Microsoft Ads Bing Ads Bing PPC Bing search ads Copilot ads Microsoft search ads Google import audit or Microsoft campaign Microsoft Ads Deep Analysis Process 1 Collect Microsoft Ads data account export UET tag status import results 2 Read ads references microsoft-audit md for full 24-check audit 3 Read ads references benchmarks md for Microsoft-specific benchmarks 4 Read ads references scoring-system md for weighted scoring 5 Evaluate all applicable checks as PASS WARNING or FAIL 6 Calculate Microsoft Ads Health Score 0-100 7 Generate findings report with action plan What to Analyze Technical Setup 25 weight UET tag installed and firing on all pages MS01 Enhanced conversions enabled MS02 Google Ads import validated URLs extensions bids goals MS03 Syndication Bidding 20 weight Search partner network reviewed low-performers2.5kinstalls16Ads DnaThe ads-dna skill brand DNA extractor for paid advertising. Scans a website URL to extract visual identity, tone of voice, color palette, typography, and imagery style. Outputs brand-profile.json to the current directory. Run before /ads create or /ads generate for brand-consistent creative. Triggers on: brand DNA, brand profile, extract brand, brand identity, brand colors, what is the brand voice, analyze brand, brand style guide. # Ads DNA: Brand DNA Extractor Extracts brand identity from a website and saves it as `brand-profile.json` for use by `/ads create`, `/ads generate`, and `/ads photoshoot`. Brand DNA extraction is OBSERVE and LISTEN made concrete (see the **10-Principle Thinking Framework** in `ads/references/thinking-framework.md`). The website is the input; the brand profile is what the site is *saying* about itself when no one is curating the message. Listen to the voice before you label it. Observe the visual choices before you classify them.2.5kinstalls17Ads PhotoshootThe ads-photoshoot skill product photography enhancement for ad creatives using banana-claude image generation. Takes a product image and generates 5 professional photography styles for ad use: Studio, Floating, Ingredient, In Use, and Lifestyle. Requires banana-claude (v1.4.1+) with nanobanana-mcp. Triggers on: product photo, product photography, photoshoot, enhance product image, product shoot, product photos for ads, generate product photos, studio shot, lifestyle photo. # Ads Photoshoot: AI Product Photography Transforms a product image or description into professional ad-ready photography in 5 distinct visual styles. Each style generates at two sizes: 1:1 (Meta/LinkedIn) and 9:16 (TikTok/Reels/Stories). ## Quick Reference | Command | What it does | |---------|-------------| | `/ads photoshoot` | Interactive: ask for product + styles | | `/ads photoshoot --styles studio floating` | Generate only selected styles | | `/ads photoshoot --product shoe.jpg` | Start with a product image file | | `/ads photoshoot --all-platforms` | Generate all 5 sizes per style | ## Environment Setup Requires banana-claude (v1.4.1+) with nanobanana-mcp configured.2.5kinstalls18Ads AppleThe ads-apple skill apple Ads (formerly Apple Search Ads) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Custom Product Pages (CPPs), AdAttributionKit (view-through attribution 24h post-impression), MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), Maximize Conversions bidding, and goal CPA benchmarks by country. Use when user says Apple Ads, Apple Search Ads, ASA, App Store ads, Apple ads, Search Ads, AdAttributionKit, view-through attribution, or is ad # Apple Ads (formerly Apple Search Ads) Deep Analysis <!-- Updated: 2026-04-13 | v1.5: Maximize Conversions, CPP-only (Creative Sets deprecated), AdAttributionKit, rebrand --> <!-- Note: Apple rebranded "Apple Search Ads" to "Apple Ads" in April 2025 --> ## Process 1. Collect Apple Ads account data (exports from Apple Ads dashboard or pasted metrics) 2. Identify active placement types (Search Results, Search Tab, Today Tab, Product Pages) 3. Evaluate all applicable checks as PASS, WARNING, or FAIL 4. Calculate ASA Health Score (0-100) 5.2.5kinstalls19Ads Mathads-math is a PPC financial calculator and modeling skill at version 1.5, tested 2026-05-17 with Claude Code v2.x, requiring zero API access and working from pasted export data. The skill computes CPA, ROAS, CPL, break-even analysis, impression share opportunity sizing, budget forecasting, LTV:CAC ratio analysis, and MER assessment. Developers reach for ads-math when evaluating paid search economics during campaign planning or budget reviews without opening spreadsheets or connecting Google Ads APIs. Trigger phrases include PPC math, ad calculator, break-even, budget forecast, ROAS calculator, CPA calculator, impression share, LTV CAC, and MER.2.3kinstalls20Ads Testads-test is a Claude Code skill (v1.5, tested with Claude Code v2.x on 2026-05-17) from agricidaniel/claude-ads for paid-advertising experiment planning. It provides a structured hypothesis framework plus sample size, statistical significance, and test-duration calculators. Platform guides cover Meta Experiments, Google Experiments, and LinkedIn A/B setups for creatives, audiences, bidding strategies, and landing pages. Developers and growth engineers reach for ads-test when defining split tests, estimating required traffic, or documenting experiment design before enabling paid campaigns.2.3kinstalls21Ads Attributionads-attribution is a skill from agricidaniel/claude-ads that audits attribution infrastructure across iOS, web, and mobile measurement platforms. Coverage includes AdAttributionKit with iOS view-through 24-hour post-impression windows and WWDC 2025 configurable windows, GA4 data-driven versus last-click models, Consent Mode V2 enforcement, server-side attribution stitching, and MMP health for AppsFlyer, Adjust, Branch, and Singular. The skill also checks cross-device and cross-platform attribution alignment. Developers and growth engineers reach for ads-attribution when conversion data looks wrong, consent gaps appear, or MMP integrations need a structured health review.2kinstalls22Ads Amazonads-amazon is a Claude skill from agricidaniel/claude-ads that audits Amazon advertising across Sponsored Products, Sponsored Brands (including Sponsored Brands Video), Sponsored Display, and basic Amazon DSP. The skill evaluates campaign structure, ACOS and TACOS targets, search-term harvesting, negative keyword discipline, Brand Analytics signals, day-parting, bid management, auto versus manual campaign mix, ASIN targeting, and DSP retargeting. Developers and ecommerce operators reach for ads-amazon when users mention Amazon Ads, Amazon PPC, ACOS, TACOS, retail media audits, or Amazon Marketing Services. It is not user-invokable by default and triggers on Amazon advertising vocabulary during grow-stage optimization work.2kinstalls23Ads Server Side Trackingads-server-side-tracking is a marketing engineering audit skill from agricidaniel/claude-ads (tested 2026-05-17 with Claude Code v2.x) that reviews server-side Google Tag Manager (sGTM), Meta CAPI Gateway, Conversions API health, event_id deduplication, server-side hit ratio targets, pixel debugging, and PII hashing discipline. Developers reach for ads-server-side-tracking when server-side tracking, CAPI, first-party tagging, or iOS 14.5 attribution recovery comes up in production incidents. The skill is user-invocable false and loads on triggers like sGTM audit, pixel health, or event deduplication review. It produces actionable findings on server-side hit ratios and duplicate event handling rather than client-only pixel installs.2kinstalls