Ads Linkedin
Audit LinkedIn Ads with a 27-check framework, health score, and action plan for B2B campaigns including Thought Leader Ads and ABM.
Overview
ads-linkedin is an agent skill most often used in Launch (also Grow) that scores B2B LinkedIn Ads across 27 checks and produces a 0–100 health report with an action plan.
Install
npx skills add https://github.com/agricidaniel/claude-ads --skill ads-linkedinWhat is this skill?
- 27-check audit across technical setup, audiences, creative, lead gen forms, and bidding
- Weighted LinkedIn Ads Health Score 0–100 with PASS, WARNING, FAIL per check
- Oct 2025 terminology: Campaign Groups→Campaigns, Campaigns→Ad Sets
- Covers Insight Tag, CAPI (2025), CRM integrations, Thought Leader Ads, predictive audiences, ABM
- Pulls benchmarks and scoring from ads/references (linkedin-audit, benchmarks, scoring-system)
- 27 checks across technical setup, audiences, creative, forms, and bidding
- Technical setup weighted at 25% in scoring model
Adoption & trust: 806 installs on skills.sh; 5.8k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You spend on LinkedIn B2B ads but lack a systematic audit of tagging, audiences, creative, forms, and bidding against current platform rules.
Who is it for?
B2B SaaS or services founders exporting Campaign Manager data who want ABM, lead gen form, and CAPI readiness reviewed before scaling spend.
Skip if: Organic LinkedIn content strategy only, Google or Meta ads, or teams without Campaign Manager access or export data.
When should I use this skill?
User mentions LinkedIn Ads, B2B ads, sponsored content, lead gen forms, InMail, ABM, Thought Leader Ads, predictive audiences, or LinkedIn campaign analysis.
What do I get? / Deliverables
You receive a scored findings report with PASS/WARNING/FAIL checks and a prioritized action plan grounded in linked audit and benchmark references.
- LinkedIn Ads Health Score report
- Per-check PASS/WARNING/FAIL findings
- Prioritized action plan
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Paid LinkedIn distribution is a primary launch lever for B2B solo builders; canonical shelf is launch distribution. Sponsored content, lead gen forms, and InMail are channel distribution work—not organic SEO or in-product analytics.
Where it fits
Score a new sponsored content campaign before increasing daily budget.
Re-audit lead gen forms and CRM attribution after HubSpot integration goes live.
Sanity-check whether LinkedIn CAC signals support your planned B2B price point before full build.
How it compares
Structured 27-check LinkedIn audit with scoring—not a generic copywriting or creative brief generator.
Common Questions / FAQ
Who is ads-linkedin for?
Solo and small-team B2B operators running LinkedIn paid campaigns who need technical setup, targeting, and creative quality reviewed against a fixed checklist.
When should I use ads-linkedin?
At Launch when turning on distribution spend; in Grow when optimizing lifecycle acquisition; whenever you say LinkedIn Ads, lead gen forms, ABM, Thought Leader Ads, or predictive audiences.
Is ads-linkedin safe to install?
Check the Security Audits panel on this page; the skill expects you to paste or summarize ad account exports—avoid sharing credentials in chat and redact customer PII from forms data.
SKILL.md
READMESKILL.md - Ads Linkedin
# LinkedIn Ads Deep Analysis **Terminology note (Oct 2025):** Campaign Groups are now called Campaigns, and Campaigns are now called Ad Sets. This skill uses the new terminology. ## Process 1. Collect LinkedIn Ads data (Campaign Manager export, Insight Tag status) 2. Read `ads/references/linkedin-audit.md` for full 27-check audit 3. Read `ads/references/benchmarks.md` for LinkedIn-specific benchmarks 4. Read `ads/references/scoring-system.md` for weighted scoring 5. Evaluate all applicable checks as PASS, WARNING, or FAIL 6. Calculate LinkedIn Ads Health Score (0-100) 7. Generate findings report with action plan ## What to Analyze ### Technical Setup (25% weight) - Insight Tag installed and firing on all pages (L01) - Conversions API (CAPI) active, launched 2025 (L02) - Conversion events configured for full funnel - Revenue attribution tracking enabled - Salesforce/HubSpot CRM integration (June 2025) enables closed-loop impression-to-revenue reporting ### Audience Targeting (25% weight) - Job title targeting uses specific titles, not just functions (L03) - Company size filtering matches ICP (L04) - Seniority level appropriate for offer (L05) - Matched Audiences active: retargeting + contact lists (L06) - ABM company lists uploaded (up to 300,000 companies) (L07) - Audience expansion OFF for precision campaigns, ON for scale (L08) - Predictive audiences tested, replaced Lookalikes Feb 2024 (L09) ### Creative Quality (20% weight) - Thought Leader Ads active, ≥30% budget allocation for B2B (L10) - Ad format diversity: ≥2 formats tested (L11) - Video ads tested (L12) - Creative refresh every 4-6 weeks (L13) ### Lead Gen & Performance (15% weight) - Lead Gen Form ≤5 fields (13% CVR benchmark) (L14) - Lead Gen Form synced to CRM in real-time (L15) - Campaign objective matches funnel stage (L18) - A/B testing active: creative or audience (L19) - Message ad frequency ≤1 per 30-45 days (L20) ### Bidding & Budget (15% weight) - Bid strategy: Start with Manual CPC. Maximum Delivery is the most expensive option. (L16) - Daily budget ≥$50 for Sponsored Content (L17) - CTR ≥0.44% for Sponsored Content (L21) - CPC within benchmark: $5-7 average, senior $6.40+ (L22) - Lead-to-opportunity rate tracked, not just CPL (L23) - Attribution: 30-day click / 7-day view configured (L24) - Demographics report reviewed monthly (L25) ## Thought Leader Ads (TLA) Assessment Thought Leader Ads use employee/executive personal posts as sponsored content. Non-employee members eligible since March 2025. 2-5x higher engagement than standard Sponsored Content. - CPC typically $2.29-$4.14 vs $13.23 for standard Sponsored Content - CTR typically 2-3x higher than corporate-branded ads - 2-5x higher engagement (includes non-employee member TLAs since March 2025) - Best for: B2B thought leadership, brand awareness, engagement Evaluate: - Are TLAs being used? (If not, HIGH priority recommendation) - Are they getting ≥30% of total LinkedIn budget? - Are the right employees selected (industry credibility, active posters)? - Is post content authentic and valuable (not salesy)? ## Ad Format Benchmarks | Format | Key Metric | |--------|-----------| | Document Ads | 7.00% engagement rate | | Conversation Ads | 50-60% open rate | **Note:** EU Sponsored Messaging (InMail/Conversation Ads) discontinued since Jan 2022. ## LinkedIn Audience Network Expert consensus is OFF. Quality is poor, an