Ads Microsoft
- 2.5k installs
- 7.6k repo stars
- Updated July 13, 2026
- agricidaniel/claude-ads
ads-microsoft provides documented workflows for Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 24 checks with focus on Google Ads impor
About
The ads-microsoft skill microsoft Bing Ads deep analysis covering search Performance Max Audience Network and Copilot integration Evaluates 24 checks with focus on Google Ads import validation unique Microsoft features LinkedIn audience targeting in-market audiences and cost advantage assessment Use when user says Microsoft Ads Bing Ads Bing PPC Bing search ads Copilot ads Microsoft search ads Google import audit or Microsoft campaign Microsoft Ads Deep Analysis Process 1 Collect Microsoft Ads data account export UET tag status import results 2 Read ads references microsoft-audit md for full 24-check audit 3 Read ads references benchmarks md for Microsoft-specific benchmarks 4 Read ads references scoring-system md for weighted scoring 5 Evaluate all applicable checks as PASS WARNING or FAIL 6 Calculate Microsoft Ads Health Score 0-100 7 Generate findings report with action plan What to Analyze Technical Setup 25 weight UET tag installed and firing on all pages MS01 Enhanced conversions enabled MS02 Google Ads import validated URLs extensions bids goals MS03 Syndication Bidding 20 weight Search partner network reviewed low-performers
- Collect Microsoft Ads data (account export, UET tag status, import results)
- Read `ads/references/microsoft-audit.md` for full 24-check audit
- Read `ads/references/benchmarks.md` for Microsoft-specific benchmarks
- Read `ads/references/scoring-system.md` for weighted scoring
- Evaluate all applicable checks as PASS, WARNING, or FAIL
Ads Microsoft by the numbers
- 2,490 all-time installs (skills.sh)
- +502 installs in the week ending Jul 28, 2026 (Skillselion tracking)
- Ranked #40 of 2,066 Data Science & ML skills by installs in the Skillselion catalog
- Security screen: LOW risk (skills.sh audit)
- Data as of Jul 28, 2026 (Skillselion catalog sync)
ads-microsoft capabilities & compatibility
- Capabilities
- collect microsoft ads data (account export, uet · read `ads/references/microsoft audit.md` for ful · read `ads/references/benchmarks.md` for microsof · read `ads/references/scoring system.md` for weig · evaluate all applicable checks as pass, warning,
- Use cases
- documentation · planning
What ads-microsoft says it does
# Microsoft Ads Deep Analysis ## Process 1.
Collect Microsoft Ads data (account export, UET tag status, import results) 2.
npx skills add https://github.com/agricidaniel/claude-ads --skill ads-microsoftAdd your badge
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| Installs | 2.5k |
|---|---|
| repo stars | ★ 7.6k |
| Security audit | 3 / 3 scanners passed |
| Last updated | July 13, 2026 |
| Repository | agricidaniel/claude-ads ↗ |
How do I use ads-microsoft for the task described in its SKILL.md triggers?
Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 24 checks with focus on Google Ads import validation, unique Microsoft features.
Who is it for?
Teams invoking ads-microsoft when the user request matches documented triggers and prerequisites.
Skip if: Skip when cached docs are missing, the request is a negative trigger, or another sibling skill owns the workflow.
When should I use this skill?
Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 24 checks with focus on Google Ads import validation, unique Microsoft features (LinkedIn audience t
What you get
Step-by-step guidance grounded in ads-microsoft documentation and reference files.
- Structured Microsoft Ads audit findings
By the numbers
- Evaluates 24 checks across Microsoft and Bing Ads surfaces
- Tested with claude-code v2.x on 2026-05-17
Files
Microsoft Ads Deep Analysis
Process
1. Collect Microsoft Ads data (account export, UET tag status, import results) 2. Read ads/references/microsoft-audit.md for full 24-check audit 3. Read ads/references/benchmarks.md for Microsoft-specific benchmarks 4. Read ads/references/scoring-system.md for weighted scoring 5. Evaluate all applicable checks as PASS, WARNING, or FAIL 6. Calculate Microsoft Ads Health Score (0-100) 7. Generate findings report with action plan
What to Analyze
Technical Setup (25% weight)
- UET tag installed and firing on all pages (MS01)
- Enhanced conversions enabled (MS02)
- Google Ads import validated: URLs, extensions, bids, goals (MS03)
Syndication & Bidding (20% weight)
- Search partner network reviewed, low-performers excluded (MS04)
- Audience Network enabled only if testing intentionally (MS05)
- Bid targets 20-35% lower than Google (CPC advantage) (MS06)
- PMax: 300 campaigns/account (vs 100 Google), LinkedIn profile data available, no video support
- Target New Customers enabled for PMax, Beta 2026 (MS07)
Campaign Structure (20% weight)
- Campaign structure mirrors Google or follows best practices (MS08)
- Budget proportional to Bing volume: typically 20-30% of Google (MS09)
- LinkedIn profile targeting for B2B (unique advantage) (MS10)
Creative & Extensions (20% weight)
- RSA: ≥8 headlines, ≥3 descriptions (MS11)
- Multimedia Ads tested (unique rich format) (MS12)
- Ad copy optimized for Bing demographics (MS13)
- Action Extension utilized (unique to Microsoft) (MS19)
- Filter Link Extension tested (MS20)
Settings & Performance (15% weight)
- Copilot chat placement enabled for PMax: 73% CTR lift + 16% CVR lift vs traditional search (Microsoft Advertising, Aug 2025) (MS14)
- Conversion goals configured natively, not relying on imported (MS15)
- CPC 20-40% lower than Google for same keywords (MS16)
- CVR comparable to Google, not >50% lower (MS17)
- Impression share tracked for brand and top terms (MS18)
Google Import Validation
Most Microsoft Ads accounts start as Google Ads imports. Critical validation:
What Transfers Correctly
- Campaign structure and ad groups
- Keywords and match types
- RSA headlines and descriptions
- Basic bid strategies
What Needs Manual Review
- URLs: verify all landing page URLs are correct post-import
- Extensions: not all Google extensions have Microsoft equivalents
- Bid amounts: should be 20-35% lower (don't import Google bids as-is)
- Conversion goals: re-create natively for better tracking
- Audiences: import may miss segments, verify all are present
- Negative keywords: verify shared negative lists transferred
Import Schedule
- Auto-import: useful but review changes monthly
- Warning: Scheduled imports can re-enable paused campaigns. Deactivate scheduled imports after initial setup.
- Manual import: more control, recommended for large accounts
- Never import without post-import audit
Copilot Integration
Microsoft's AI assistant creates unique ad opportunities:
Copilot Chat Ads
- Available in Performance Max campaigns
- 73% CTR lift + 16% CVR lift vs traditional search (Microsoft study, Nov 2024–May 2025 data; Microsoft Advertising blog, Aug 2025)
- Lift is from audience selection (Copilot users are mid-purchase research), not Copilot-rewritten ad creative
- Copilot Checkout launched Jan 2026 (in-chat purchase)
- Natural language ad delivery (conversational context)
- Copilot ads show beneath AI responses with Sponsored labels
How to Evaluate
- Is Copilot placement enabled? (If not, HIGH priority for PMax)
- What % of impressions/clicks come from Copilot?
- CTR/CVR comparison: Copilot vs traditional placements
- Ad copy quality: does it read well in conversational context?
Microsoft-Unique Features
These features are exclusive to Microsoft Ads; evaluate adoption:
| Feature | Description | Priority |
|---|---|---|
| CTV Ads | Netflix, Max, Hulu, Roku, discovery+. 30-second non-skippable. | Medium |
| Multimedia Ads | Image-rich search ads with visual elements | Medium |
| Action Extension | CTA button directly in search ad | Medium |
| Filter Link Extension | Filterable category links in ad | Low |
| LinkedIn Profile Targeting | Target by company, industry, job function | High (B2B) |
| Copilot Chat Placement | Ads within Copilot conversations | High |
| Auto-generated RSA | Enabled by default Jan 2026, 5% CTR increase | Medium |
| 9:16 Vertical Video | Vertical video ads (Apr 2025), 90-second max duration | Medium |
Bing Demographic Context
Microsoft Ads reach a distinct audience:
- Older demographic (35-65+ over-indexed)
- Higher household income (top 25% income brackets)
- Desktop-heavy (Windows default browser = Edge = Bing)
- Enterprise/corporate users (Office 365 integration)
Ad copy optimization for this audience:
- Professional tone, less casual than Google/Meta
- Emphasize quality, reliability, premium positioning
- Desktop-optimized landing pages matter more
- B2B messaging resonates strongly
Key Thresholds
| Metric | Pass | Warning | Fail |
|---|---|---|---|
| CTR (Search) | ≥2.83% | 1.5-2.83% | <1.5% |
| CPC (Search) | ≤$1.55 | $1.55-2.50 | >$2.50 |
| CPC vs Google | 20-40% lower | 10-20% lower | Same or higher |
| CVR vs Google | Within 20% | 20-50% lower | >50% lower |
| Impression share (brand) | ≥80% | 60-80% | <60% |
Output
Microsoft Ads Health Score
Microsoft Ads Health Score: XX/100 (Grade: X)
Technical Setup: XX/100 ████████░░ (25%)
Syndication: XX/100 ██████████ (20%)
Structure: XX/100 ███████░░░ (20%)
Creative: XX/100 █████░░░░░ (20%)
Settings: XX/100 ████████░░ (15%)Deliverables
MICROSOFT-ADS-REPORT.md: Full 24-check findings with pass/warning/fail- Google import validation results
- Copilot integration readiness assessment
- Cost advantage analysis (CPC savings vs Google)
- Microsoft-unique feature adoption checklist
- Quick Wins sorted by impact
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What does ads-microsoft do?
Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 24 checks with focus on Google Ads import validation, unique Microsoft features (LinkedIn audience t
When should I use ads-microsoft?
Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 24 checks with focus on Google Ads import validation, unique Microsoft features (LinkedIn audience t
What are common prerequisites?
--- name: ads-microsoft description: "Microsoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration.
Is Ads Microsoft safe to install?
skills.sh reports 3 of 3 security scanners passed. Review the Security Audits panel on this page before installing in production.