Ads Microsoft
Run a weighted 24-check Microsoft/Bing Ads audit with health score after Google import or before scaling spend.
Overview
Ads Microsoft is an agent skill most often used in Grow (also Launch distribution) that evaluates 24 Microsoft/Bing Ads checks and produces a 0–100 health score with an action plan.
Install
npx skills add https://github.com/agricidaniel/claude-ads --skill ads-microsoftWhat is this skill?
- 24-check audit with PASS, WARNING, and FAIL per check
- Microsoft Ads Health Score 0–100 with weighted categories
- Google Ads import validation (URLs, extensions, bids, goals)
- LinkedIn targeting, in-market audiences, and Copilot ads context
- Technical setup weighted 25%; syndication and bidding 20%
- 24-check Microsoft Ads audit
- Health score 0–100 with weighted scoring
- Bid targets often 20–35% lower than Google CPCs (MS06)
Adoption & trust: 771 installs on skills.sh; 5.8k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You imported Google Ads into Microsoft or spend on Bing without knowing if UET, bids, and syndication are leaking budget.
Who is it for?
Indie founders auditing Bing campaigns, post-Google-import accounts, or testing Microsoft's lower CPC advantage with Copilot/search inventory.
Skip if: Organic-only SEO work or accounts with zero Microsoft/Bing advertising intent.
When should I use this skill?
User says Microsoft Ads, Bing Ads, Bing PPC, Copilot ads, Google import audit, or Microsoft campaign analysis.
What do I get? / Deliverables
You get a scored findings report with PASS/WARNING/FAIL checks and prioritized fixes for Microsoft-specific setup and bidding.
- Microsoft Ads Health Score (0–100)
- Findings report with PASS/WARNING/FAIL per check
- Prioritized action plan from weighted categories
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Paid search optimization is ongoing lifecycle work once a product is live, with launch spikes for first campaigns. Campaign health, UET, and bidding fit customer acquisition lifecycle rather than one-time SEO copy.
Where it fits
Score a new Bing campaign before you scale budget alongside Google.
Quarterly 24-check refresh on Performance Max and partner syndication exclusions.
Compare paid CAC on Microsoft vs Google using benchmark-weighted bids before committing channel mix.
How it compares
Microsoft-specific 24-check audit skill, not a generic paid-media brainstorming template.
Common Questions / FAQ
Who is ads-microsoft for?
Solo builders and small marketers who run or plan Microsoft/Bing search ads and need structured technical and bidding review.
When should I use ads-microsoft?
Use it at Launch when turning on distribution via Bing, and in Grow when optimizing lifecycle spend, validating Google imports, or reviewing UET and Performance Max health.
Is ads-microsoft safe to install?
Use the Security Audits panel on this Prism page for audit and risk details; the skill expects you to paste or export your own ad account data.
SKILL.md
READMESKILL.md - Ads Microsoft
# Microsoft Ads Deep Analysis ## Process 1. Collect Microsoft Ads data (account export, UET tag status, import results) 2. Read `ads/references/microsoft-audit.md` for full 24-check audit 3. Read `ads/references/benchmarks.md` for Microsoft-specific benchmarks 4. Read `ads/references/scoring-system.md` for weighted scoring 5. Evaluate all applicable checks as PASS, WARNING, or FAIL 6. Calculate Microsoft Ads Health Score (0-100) 7. Generate findings report with action plan ## What to Analyze ### Technical Setup (25% weight) - UET tag installed and firing on all pages (MS01) - Enhanced conversions enabled (MS02) - Google Ads import validated: URLs, extensions, bids, goals (MS03) ### Syndication & Bidding (20% weight) - Search partner network reviewed, low-performers excluded (MS04) - Audience Network enabled only if testing intentionally (MS05) - Bid targets 20-35% lower than Google (CPC advantage) (MS06) - PMax: 300 campaigns/account (vs 100 Google), LinkedIn profile data available, no video support - Target New Customers enabled for PMax, Beta 2026 (MS07) ### Campaign Structure (20% weight) - Campaign structure mirrors Google or follows best practices (MS08) - Budget proportional to Bing volume: typically 20-30% of Google (MS09) - LinkedIn profile targeting for B2B (unique advantage) (MS10) ### Creative & Extensions (20% weight) - RSA: ≥8 headlines, ≥3 descriptions (MS11) - Multimedia Ads tested (unique rich format) (MS12) - Ad copy optimized for Bing demographics (MS13) - Action Extension utilized (unique to Microsoft) (MS19) - Filter Link Extension tested (MS20) ### Settings & Performance (15% weight) - Copilot chat placement enabled for PMax: 73% CTR lift + 16% CVR lift vs traditional search ([Microsoft Advertising, Aug 2025](https://about.ads.microsoft.com/en/blog/post/august-2025/73-higher-ctrs-why-advertisers-need-to-pay-attention-to-conversational-ai)) (MS14) - Conversion goals configured natively, not relying on imported (MS15) - CPC 20-40% lower than Google for same keywords (MS16) - CVR comparable to Google, not >50% lower (MS17) - Impression share tracked for brand and top terms (MS18) ## Google Import Validation Most Microsoft Ads accounts start as Google Ads imports. Critical validation: ### What Transfers Correctly - Campaign structure and ad groups - Keywords and match types - RSA headlines and descriptions - Basic bid strategies ### What Needs Manual Review - **URLs**: verify all landing page URLs are correct post-import - **Extensions**: not all Google extensions have Microsoft equivalents - **Bid amounts**: should be 20-35% lower (don't import Google bids as-is) - **Conversion goals**: re-create natively for better tracking - **Audiences**: import may miss segments, verify all are present - **Negative keywords**: verify shared negative lists transferred ### Import Schedule - Auto-import: useful but review changes monthly - **Warning:** Scheduled imports can re-enable paused campaigns. Deactivate scheduled imports after initial setup. - Manual import: more control, recommended for large accounts - Never import without post-import audit ## Copilot Integration Microsoft's AI assistant creates unique ad opportunities: ### Copilot Chat Ads - Available in Performance Max campaigns - 73% CTR lift + 16% CVR lift vs traditional search (Microsoft study, Nov 2024–May 2025 data; [Microsoft Advertising blog, Aug 2025](https://about.ads.microsoft.com/en/blog/post/