chadboyda/agent-gtm-skills
18 skills18 installs900 starsGitHub
Install
npx skills add https://github.com/chadboyda/agent-gtm-skillsSkills in this repo
1Ai Cold Outreachai-cold-outreach is an agent skill that guides solo builders and small GTM teams through building or fixing AI-powered cold email systems: defining ICP, choosing enrichment and sending tools, writing sequences, improving deliverability, and scaling personalized copy. It activates when users mention cold email, outreach automation, Instantly, Smartlead, Clay, sequences, or reply rates. The skill structures discovery before recommendations—current stack, monthly meeting targets, and offer clarity—then maps the full funnel from signals to conversion. Primary shelf is Launch distribution, but it also supports Validate positioning tests and Grow lifecycle experiments when re-engaging or expanding segments.1installs2Ai Pricingai-pricing is an agent skill that casts the model as an AI product pricing strategist for founders and small GTM teams. It activates when you need to price an AI product, pick a charge metric, design tiers, or defend margins against token and hosting variability. The workflow begins by clarifying product type, buyer persona, migration context from legacy flat or per-seat models, underlying model and token economics, customer value metrics, and competitive alternatives—so recommendations are tied to real unit economics rather than SaaS templates. Guidance spans usage-based and consumption models, outcome pricing, BYOK postures, and packaging that scales with delivered value. For solo builders shipping agents, APIs, or copilots, it turns fuzzy “what do we charge?” threads into explicit pricing architecture you can test on landing pages and sales calls before engineering commits to metering infrastructure.1installs3Ai SdrAI SDR is an agent skill for founders and lean GTM teams deploying AI-powered sales development—automated qualification, signal-based targeting, sequencing, and handoffs to humans when deals deserve a real conversation. The skill acts as a deployment strategist: it forces clarity on sales motion, team size, ICP firmographics and behaviors, CRM and enrichment stack, monthly budget, meeting volume goals, and CRM hygiene before recommending architectures reminiscent of tools like 11x, Artisan, or AiSDR-style agents. Solo builders use it when they want pipeline without hiring a BDR army, but the skill explicitly warns that bad inputs produce bad automation. Intermediate complexity: you need at least a rough ICP and honest stack answers. Outputs are architecture and process recommendations, not a hosted SDR product—pair with your CRM, sending infra, and compliance review.1installs4Ai SeoAi-seo packages GTM-style search strategy for founders who want AI in the loop—from keyword research through templated page generation, competitor-alternative plays, and optimization for AI Overviews and answer engines. The skill forces a honest prep phase: your CMS, Search Console access, domain authority band, production capacity, and top competitors before recommending scale tactics. It is aimed at people who mention programmatic SEO, GEO, or scaling content without hiring an agency. Intermediate to advanced because weak domains and missing APIs change what is viable. Use it when you are designing the organic growth engine, not when you only need a single blog post outline.1installs5Ai Ugc AdsAI UGC Ads is an agent skill for solo and indie builders who want repeatable user-generated content advertising without guessing which creative to boost. It walks you from product and budget discovery through the UGC-only growth framework: seed creators at entry rates, validate hooks organically so algorithms pre-qualify winners, then layer structured testing and paid amplification on TikTok, Meta, and YouTube Shorts. Triggers include UGC, Spark Ads, whitelisting, creator briefs, and AI UGC tooling. Use it when you are starting from zero creators or mixing human UGC with AI-generated variants. The skill emphasizes systems—recruitment, briefs, creative batches, and scale rules—rather than one-off ad copy. It fits builders shipping consumer apps, DTC, or creator-led brands who need distribution that feels native to each platform and can graduate from $0 organic tests to a monthly ad budget with clear decision gates.1installs6Content To PipelineContent-to-Pipeline is an agent GTM skill for founders who treat content as the primary capital-efficient acquisition channel rather than paid ads alone. It walks you through building a system from ideation and repurposing through distribution reverse engineering and measurable pipeline, emphasizing that studying winning formats beats inventing from scratch. The skill expects upfront context: what you sell, price band, buyer role, and what content assets already exist. It covers newsletters, thought leadership, multi-platform repurposing, community amplification, and attribution hooks so each piece ties to revenue signals. Solo builders shipping B2B SaaS or high-trust offers benefit most when they can publish consistently but lack a RevOps team to connect posts to SQL. Use it when you mention content-led growth, organic pipeline, or turning a newsletter into demos—not for one-off viral posts without a sales motion behind them.1installs7Expansion RetentionExpansion-retention is an agent skill that acts as a GTM strategist for post-sale growth: reducing churn, building expansion revenue, and optimizing net revenue retention. It is aimed at founders and lean revenue leaders who need repeatable systems—usage triggers, health scores, automated CS, and closed-lost win-back—instead of ad-hoc renewal calls. Before recommending tactics it prompts for current NRR, pricing model (seat, usage, hybrid), segmentation, whether CS is founder-led or team-owned, primary churn reasons, and tooling in the stack; assumptions are stated when answers are skipped. The skill walks through expansion and retention systems from usage triggers through automated customer success. Use it when you mention churn, retention, expansion revenue, upsell, NRR, land and expand, or renewals and want a playbook aligned to your stage, not generic “check in quarterly” advice.1installs8Gtm EngineeringGTM Engineering is an agent skill for solo builders and small RevOps teams who want revenue motion implemented as code and automation, not ad-hoc spreadsheets and button-clicking. It covers how to design workflow architectures, choose and compose platforms like n8n, Make, and Zapier, integrate APIs such as Clay, and orchestrate AI agents for multi-step GTM work. The philosophy is architecture over tools: durable advantage comes from instruction stacks, shared context, and feedback loops—not whichever SaaS you subscribed to this quarter. Use it when you are standing up outbound enrichment, lead routing, lifecycle triggers, or agent-assisted research and handoffs. It pairs commercial intent with software-engineering habits so pipelines stay reliable, observable, and cost-aware as volume grows.1installs9Gtm Metricsgtm-metrics is an agent skill that helps founders and revenue leads build disciplined measurement for AI-native go-to-market motions. It walks from choosing the right north-star and supporting metrics through dashboard layout, attribution models, and recurring reviews that actually change priorities—not static board slides. The skill explicitly contrasts traditional SaaS funnel math with AI product realities such as consumption tracking, model inference cost in gross margin, and outcome-linked pricing signals. Invocation fits when you mention GTM dashboards, time-to-first-value, pipeline efficiency, CAC and LTV, NRR, or funnel conversion alongside AI-specific cost lines. A structured Before Starting section forces context on current ARR stage, motion, and data availability before recommending metric trees. Solo builders use it after launch traction begins to avoid burning cash on channels they cannot attribute, and again during validate/pricing conversations when unit economics must back list prices.1installs10Lead EnrichmentLead Enrichment is an agent skill for solo and indie builders running B2B outbound or product-led sales without a RevOps team. It walks you through confirming ICP, CRM and tooling, field gaps, volume, and budget, then architects waterfall enrichment, ICP scoring, and verification so each incremental provider adds coverage without runaway spend. The methodology treats enrichment as a pipeline: three signal layers for fit, ordered provider passes, and quality gates before contacts hit Apollo, ZoomInfo, Clay, or your sequencer. Use it when mentions of enrichment, Clay, waterfalls, lead or ICP scoring, intent data, or contact verification show up in chat. It does not replace your CRM—it gives repeatable decisions for which fields to fill, how to score accounts, and how to verify emails and phones at indie-scale volumes.1installs11Multi Platform LaunchMulti-Platform Launch is an agent skill for founders who are ready to ship attention as well as code. It treats launch as a sequenced GTM program: you clarify product type, buyer, existing audience, goals, timeline, budget, and team size, then receive a plan tuned to channels such as Product Hunt, Hacker News, BetaList, AppSumo, and many directories and communities. Solo builders use it to avoid spraying posts on launch day without waitlist prep, asset alignment, or post-launch follow-through. The skill emphasizes first-week momentum and long-tail discovery rather than a single viral spike. It fits AI tools, dev tools, SaaS, marketplaces, and apps when the user mentions product launch, waitlist, beta launch, or multi-channel launch. Invoke when you have a target date or are stuck between channels; the agent should ask for missing inputs before drafting the plan. It complements landing and pricing work from Validate but does not replace analytics setup in Grow.1installs12Paid Creative AiPaid Creative AI is an agent skill for solo and indie builders who run paid acquisition and need repeatable creative systems instead of one-off assets. It walks you through platform AI stacks on Meta, Google, TikTok, YouTube, and LinkedIn, pairs them with generative tools for images and video, and ties creative output to KPIs such as ROAS, CPA, and CPL. The skill opens with discovery questions about product, spend, existing assets, and whether AI-generated creative is acceptable, then organizes guidance around platform comparison tables and performance creative strategy. It fits builders validating offers with small budgets and teams scaling winners while managing creative fatigue and structured tests. Expect workflow-oriented recommendations rather than installing a single API—you still connect accounts and comply with each network’s ad policies.1installs13Partner AffiliatePartner-affiliate is an agent skill for solo founders and small GTM teams who want sourced revenue from partners, not just logo swaps. It walks you through partner ecosystem strategy, affiliate program design, integration partnerships, and channel optimization—from first affiliate signup toward scaled partner-sourced pipeline. Before designing anything, it expects context on your product, whether you are PLG, sales-led, community-led, or hybrid, typical deal size and cycle, and who already buys from you. The skill reflects the shift from simple reseller programs to ecosystems where integrations, co-marketing, and affiliates compound distribution. Use it when you mention partnerships, affiliate or referral programs, integration partners, resellers, co-marketing, PartnerStack, or revenue share, and you need a structured program rather than ad-hoc outreach.1installs14Positioning IcpPositioning ICP is an agent skill for founders shipping AI-native products who must translate technical capability into a clear ideal customer profile, market position, and messaging stack that closes with business buyers. It merges classic positioning methodology with modern enrichment-signal ICP design and outcome-focused messaging, while treating product-market fit in AI categories as something to re-check on a quarterly cadence rather than a one-time milestone. Before producing deliverables, the skill pushes you to ground answers in what the product does today, who already renews or expands, and what buyers compare you against. It explicitly reflects the 2025–2026 shift where function leaders—not central IT—often own AI purchase decisions, so narratives emphasize measurable business results over feature lists. Use it when you mention ICP, positioning, PMF validation, messaging architecture, or competitive positioning for an agent or automation product. Outputs are strategic documents and frameworks meant to inform landing copy, sales motion, and roadmap focus—not to replace customer interviews.1installs15Sales Motion Designsales-motion-design is a go-to-market strategist skill for founders who must decide how customers actually buy—self-serve, sales-assisted, or hybrid—without a full-time GTM committee. It walks through product type, ACV, complexity, team size, buyer persona, funding stage, CAC payback, and the current bottleneck, then translates that into motion architecture and faster time-to-first-value. Solo builders use it when PLG buzz conflicts with enterprise deals, when freemium leaks margin, or when an AI agent becomes the first “sales rep.” The skill is methodology-heavy: it gathers inputs first, states assumptions openly, and optimizes the path from first touch to provable value before purchase. It complements pricing pages and launch copy skills but does not replace analytics instrumentation or outbound playbooks.1installs16Social SellingSocial Selling is an Agent GTM skill that treats LinkedIn and optional adjacent platforms as a revenue system, not a vanity feed. It is built for solo founders and small sellers who mention social selling, LinkedIn outreach, DM sequences, or Sales Navigator and need profile, content, engagement, and private messages aligned to a defined ICP. Before executing, the skill forces clarity on platform focus, current SSI and posting habits, tool stack (Taplio, Expandi, etc.), deal size, cycle length, and whether the goal is meetings, inbound, or authority. You get structured guidance on sales-oriented profile optimization and downstream DM-to-deal motion so touchpoints stay intentional and personalized. Use it when organic content is getting engagement but not conversations, or when outbound DMs feel spammy. It pairs naturally with broader marketing-ideas brainstorming but goes deep on social pipeline mechanics. Anti-pattern: running bulk automation without the profile and ICP groundwork the skill asks for first.1installs17Solo Founder GtmSolo Founder GTM is an agent skill for solo and indie builders who need a structured go-to-market plan without building a human sales or marketing team first. It targets the 2025–2026 reality where many startups are solo-founded and a tight stack plus agents can support meaningful MRR. Before planning, the skill asks for shipped product reality, current MRR, paying customer count, and revenue trend so advice stays grounded in what is live today. It then walks through motion choice (self-serve versus sales-led), designing AI workflows that stand in for common hires, allocating founder time as the scarce resource, and recognizing when agent-only scaling stops working. Use it when you mention solo founder, solopreneur, lean GTM, scaling without hiring, or AI agents as your team. Outcomes are a coherent GTM design and clearer hire/no-hire decisions—not a generic marketing checklist.1installs18Video Outreachvideo-outreach is a go-to-market agent skill for founders and small sales teams who want inbox-breaking personalized video instead of plain-text sequences. It opens with structured discovery—outreach volume, buyer persona, deal size, CRM and sequencer stack, recording maturity, goals, and monthly tool budget—then applies the Made This For You framework: research the prospect, create a useful AI-assisted sample, and walk through it on camera. Coverage spans video prospecting at scale, async selling, interactive demos, and conversion optimization across SMB through enterprise contexts. Solo builders doing their own outbound at launch and operators scaling pipeline in grow both fit. The skill is methodology and playbook driven, not a single SaaS integration, so you still choose and connect Tavus, Sendspark, or HeyGen to your email and CRM workflow.1installs