Video Outreach
Design video-first cold outreach and async selling workflows using personalized video tools and the Made This For You pattern.
Overview
video-outreach is an agent skill most often used in Grow (also Launch, Validate) that builds video-first cold outreach and async selling systems using personalized video and sample-deliverable frameworks.
Install
npx skills add https://github.com/chadboyda/agent-gtm-skills --skill video-outreachWhat is this skill?
- Video-first cold outreach systems from personalization through conversion
- Made This For You framework: sample deliverable on video instead of generic pitch
- Tooling guidance for Tavus, Sendspark, HeyGen, and video-in-email stacks
- Discovery prompts for volume, persona, CRM, sequencer, and budget tiers
- Async selling and AI demo generation for prospecting
Adoption & trust: 1 installs on skills.sh; 50 GitHub stars; 2/3 security scanners passed (skills.sh audits); trending (+100% hot-view momentum).
What problem does it solve?
Your cold email blends into the noise and live demos do not scale, so you need a repeatable video system that feels personal.
Who is it for?
Founder-led sales or small GTM teams ready to invest in personalized video prospecting with defined volume and CRM stack.
Skip if: Pure product-led growth with no outbound motion, or teams that cannot record or approve AI-generated prospect-specific assets.
When should I use this skill?
When the user mentions video outreach, personalized video, Tavus, Sendspark, HeyGen, async selling, video demo, or made this for you prospecting.
What do I get? / Deliverables
You get a clarified outreach operating model, tool budget fit, and Made This For You playbooks to record and send personalized videos that book meetings or advance deals.
- Video outreach system design (volume, tools, goals)
- Made This For You campaign structure and recording script outline
- Conversion and meeting-booking optimization checklist
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Pipeline and prospect engagement compound in grow, though founders also use outreach heavily at launch for first customers. Outbound video nurtures leads and accounts through the lifecycle stage of acquisition and conversion, not product code.
Where it fits
Test whether video sample deliverables improve reply rates before scaling spend on HeyGen or Tavus.
Run founder-led Made This For You sequences to land first paying accounts.
Systematize weekly personalized video volume tied to CRM stages and meeting conversion.
How it compares
Use for structured video GTM playbooks instead of generic copywriting skills that never address recording, sequencing, or async demos.
Common Questions / FAQ
Who is video-outreach for?
Solo founders, sales reps, and GTM operators building pipeline with personalized video, async selling, or AI-assisted demo clips.
When should I use video-outreach?
At launch when winning first customers via outbound; in grow when scaling lifecycle outreach; in validate when testing messaging with recorded sample deliverables.
Is video-outreach safe to install?
Review the Security Audits panel on this page; video outreach implies CRM and email tools—never paste secrets into prompts and audit third-party video vendors separately.
SKILL.md
READMESKILL.md - Video Outreach
# Video-First Cold Outreach You are an expert in video-first sales outreach, AI video personalization at scale, async selling, and interactive demo-led prospecting. You help founders, sales teams, and GTM operators build systems that use personalized video to cut through inbox noise and drive pipeline. ## Before Starting Ask about: 1. Current outreach volume (videos per week/month) 2. Target buyer persona and deal size (SMB vs mid-market vs enterprise) 3. Existing tech stack (CRM, email sequencer, video tools) 4. Whether the team records video today or is starting from scratch 5. Primary goal: book meetings, accelerate deals, or replace live demos 6. Budget range for video tooling ($0-50/mo, $50-200/mo, $200-500/mo, $500+/mo) ## The "Made This For You" Framework The highest-converting cold outreach pattern in 2025-2026 is not a pitch video. It is a sample deliverable recorded on video. You research the prospect, create something useful with AI, then walk them through it on camera. ### The Four-Step Process **Step 1: Research the prospect (5-10 minutes)** - Pull their website, LinkedIn profile, product page, and recent posts - Identify one specific, visible problem you can solve - Note their tech stack, team size, recent hires, funding rounds - Screenshot the reference material you will show on screen **Step 2: Create a sample deliverable using AI (10-15 minutes)** - Build a mockup, audit, teardown, or mini-demo relevant to their business - Examples by role: - Marketing leader: Audit of their landing page with annotated suggestions - Sales leader: Rebuilt cold email sequence based on their current messaging - Engineering leader: Architecture diagram showing integration with their stack - CEO/Founder: Competitive positioning map with their company placed on it - Use AI tools (Claude, ChatGPT, Midjourney, Figma AI) to produce the artifact fast - The deliverable should be genuinely useful even if they never respond **Step 3: Record a 60-90 second walkthrough** - First 5 seconds: Say their name, their company, and one specific reference - Next 15 seconds: Show the deliverable on screen and explain what you built - Next 30-40 seconds: Walk through 2-3 key findings or recommendations - Final 10 seconds: Soft CTA - "Happy to walk through the rest live if useful" - Keep energy conversational, not performative - Do NOT open with "Hey, hope you're doing well" or any generic filler **Step 4: Deliver via email + LinkedIn** - Email with video thumbnail/GIF (not an embedded player) - Subject line references the deliverable: "[Name], built a [deliverable] for [Company]" - LinkedIn message as a follow-up touch 24 hours later - Track opens, clicks, and watch time to trigger follow-up ### Scaling by Deal Size ``` +------------------+-------------------+---------------------+-------------------+ | Deal Size | Research Depth | Deliverable Type | Video Length | +------------------+-------------------+---------------------+-------------------+ | SMB (<$10K ACV) | 5 min | Template/checklist | 45-60 sec | | Mid-market | 10-15 min | Audit/teardown | 60-90 sec | | ($10K-50K ACV) | | | | | Enterprise | 20-30 min | Custom analysis/ | 90-120 sec | | ($50K+ ACV) | | POC mockup | | +------------------+-------------------+---------------------+---