Co Marketing
Identify complementary brands, score audience overlap, and brainstorm joint campaigns without paying for cold paid reach alone.
Overview
co-marketing is an agent skill most often used in Launch (also Grow distribution) that structures partner discovery and joint campaign ideas for complementary SaaS brands.
Install
npx skills add https://github.com/coreyhaines31/marketingskills --skill co-marketingWhat is this skill?
- Partner Identification Framework: same buyer persona, different problem solved, adjacent in the workflow
- Audience overlap scoring and sources (integration ecosystems, Crossbeam/Reveal, G2/Capterra neighbors, sponsor lists)
- Checks for product-marketing.md before prescribing partner strategy
- Campaign brainstorming for complementary (non-competitive) tools in a shared workflow
- Eval-driven expectations: specific partner categories and scoring criteria for vertical niches
- Partner Identification Framework with audience overlap analysis
- Eval suite with structured assertions (e.g. checks product-marketing.md, Crossbeam mention)
Adoption & trust: 19.5k installs on skills.sh; 32.4k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know paid acquisition is expensive but have no systematic way to find non-competitive partners who share your buyers.
Who is it for?
B2B or prosumer SaaS founders with a defined persona who want partner-led distribution and co-branded content.
Skip if: Solo builders still validating problem-solution fit with no positioning doc and no audience to offer a partner.
When should I use this skill?
User needs co-marketing partners, joint campaign ideas, or audience-overlap partner scoring for their product vertical.
What do I get? / Deliverables
You get scored partner categories, discovery sources, and concrete campaign concepts aligned to your ICP and workflow adjacency.
- Partner category shortlist with scoring criteria
- Campaign concepts for complementary brands
- Discovery source checklist (ecosystem, overlap tools, review sites)
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Co-marketing is a canonical Launch shelf skill because distribution through partners is how many indie SaaS products first reach new audiences. Distribution covers partnerships, co-branded campaigns, and ecosystem plays—not single-channel SEO or in-app lifecycle.
Where it fits
Rough out which adjacent tools share your ICP before committing to an integration roadmap.
Build a scored shortlist of complementary vendors for a co-branded webinar or integration launch.
Plan a newsletter swap or case-study series with a partner serving the same agency buyers.
How it compares
Partnership GTM playbook—not a single-channel SEO skill or generic social copy generator.
Common Questions / FAQ
Who is co-marketing for?
Indie SaaS and small marketing leads who need structured partner identification and campaign ideas rather than one-off outreach templates.
When should I use co-marketing?
Use it at Launch when planning distribution via integrations and joint campaigns, and again in Grow when expanding lifecycle partnerships, webinars, or newsletter swaps with adjacent tools.
Is co-marketing safe to install?
It is procedural marketing guidance; confirm trust via the Security Audits panel on this Prism page before adding the skill to your agent.
SKILL.md
READMESKILL.md - Co Marketing
{ "skill_name": "co-marketing", "evals": [ { "id": 1, "prompt": "We make a project management tool for design agencies. Who should we look for as co-marketing partners?", "expected_output": "Should check for product-marketing.md first. Should apply the Partner Identification Framework with audience overlap analysis. Should identify ideal partner characteristics: same buyer persona (design agencies), different problem solved, adjacent in the workflow. Should suggest specific partner categories: design tools (Figma, Adobe), proposal/contract tools (Bonsai, HoneyBook), client communication (Notion, Slack), invoicing/payments (Stripe, FreshBooks), file storage/handoff (Dropbox, Frame.io). Should recommend audience scoring criteria. Should suggest sources to find partners: integration ecosystem, Crossbeam/Reveal for account overlap, customer surveys, G2/Capterra category neighbors, podcasts/newsletters they sponsor.", "assertions": [ "Checks for product-marketing.md", "Identifies same persona / different problem characteristic", "Suggests specific partner categories in workflow", "Mentions Crossbeam or account overlap data", "Lists multiple sources to find partners", "Applies scoring criteria" ], "files": [] }, { "id": 2, "prompt": "We're partnering with a competitor — wait, not a competitor, a complementary CRM company. Help us brainstorm 5 campaign ideas we could run together.", "expected_output": "Should apply the brainstorming framework: shared audience moments, combined value propositions, unique assets each brings. Should propose campaign ideas across multiple types from the campaign type tables (content partnerships, webinars/events, product/integration marketing, community/social). Should suggest specific ideas like: co-authored blog post or research report, joint webinar, 'better together' integration landing page, joint case study with shared customer, integration launch, bundle/discount, conference booth sharing. Should ask the campaign idea prompts to spark ideas: what would we create if we had to launch in 2 weeks, what content do both audiences desperately need, what data do we both have that would make a compelling story.", "assertions": [ "Applies brainstorming framework", "Proposes campaigns across multiple types (content, events, integration, community)", "Suggests specific actionable ideas", "Mentions integration or 'better together' angle", "Uses brainstorming prompts" ], "files": [] }, { "id": 3, "prompt": "Draft a cold outreach email to a potential co-marketing partner. They're a content management platform and we make a marketing analytics tool. Both serve B2B marketing teams.", "expected_output": "Should use the cold outreach template structure. Should include: subject line with both company names, brief role intro, specific observation about audience overlap (not generic), one concrete campaign idea (not 'let's do something'), clear ask for a quick call. Should keep it short and personal. Should optionally mention call prep: account overlap data (Crossbeam/Reveal), 2-3 specific campaign ideas, audience metrics, past partnership examples, clear ask of what's wanted and what's offered.", "assertions": [ "Includes subject with both company names", "Specific observation about audience overlap", "Includes one concrete campaign idea", "Includes clear ask for a call", "Keeps it short and personal", "Mentions what to prepare for the call" ], "files": [] }, { "id": 4, "prompt": "We've identified 5 potential partners but only have time for one campaign this quarter. How should we pick?", "expected_output": "Should apply the partner scoring criteria: audience fit, audience size, brand alignment, engagement quality, reciprocity po