coreyhaines31/marketingskills
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npx skills add https://github.com/coreyhaines31/marketingskillsSkills in this repo
1Seo Auditseo-audit is a marketing agent skill that walks solo SaaS and content builders through a disciplined SEO audit when organic visits lag expectations. It is built around eval scenarios like auditing a ~2,000 visits/month site: load strategic context from product-marketing.md when present, ask about target keywords, Search Console access, recent site changes, and competitors, then work the framework in strict priority—crawlability and indexation first, then technical foundations, on-page optimization, content quality, and authority. It inspects robots.txt, XML sitemaps, and information architecture, and evaluates titles, meta descriptions, and heading structure without overclaiming on structured data detected only via shallow fetches. Output follows a fixed report shape so you can hand findings to your agent or contractor as an executive summary plus a prioritized action plan rather than a random checklist.131kinstalls2CopywritingConversion copywriting playbook for marketing pages: gather context, prefer existing product-marketing docs, and write clear compelling copy aimed at a single visitor action.121kinstalls3Marketing PsychologyMarketing-psychology is a Corey Haines marketingskills agent skill that turns behavioral science into practical marketing judgment for solo founders and small teams. When someone asks how anchoring, social proof, scarcity, loss aversion, framing, or nudges should show up in go-to-market work, the skill positions the agent as an ethics-minded expert in why people buy and how to influence decisions without dark patterns. It is built to run after product-marketing context is loaded from .agents/product-marketing.md or equivalent paths so recommendations match a real offer and audience, not generic textbook examples. The playbook separates concerns: lean on cro for page experiments, pricing for offer architecture, and copywriting for sentence-level framing, while this skill holds the mental-model layer that ties them together. Use it while sharpening lifecycle emails, onboarding copy, sales narratives, or validation landing pages when you need a named model instead of gut feel. Complexity is intermediate because you must map models to your ICP and offer; confidence stays high when triggers mention psychology, consumer behavior, or decision-making in a marketing setting.89.3kinstalls4Content StrategyContent Strategy is a marketing skill for solo founders who know they should publish but do not know what topics will compound. It positions your agent as a strategist: gather business and ICP context (reusing product-marketing files when present), clarify whether content should be searchable, shareable, or both, and output a plan for pillars, topics, and sequencing—not the articles themselves. Reach for it when someone says they do not know what to write, needs a blog roadmap, or wants editorial calendar thinking without jumping straight into SEO tooling or social templates. It spans Grow as the primary shelf but legitimately supports Launch SEO planning and early Idea audience research when positioning is still forming. Intermediate builders with a defined offer get the most value; pure ideation without a customer still benefits if you treat outputs as hypotheses to validate. After planning, invoke copywriting to execute pieces and seo-audit when technical site issues block discovery.84.9kinstalls5Programmatic SeoProgrammatic SEO is an agent skill for solo and indie builders who need hundreds or thousands of similar landing URLs—integration directories, “tool + city” grids, comparison matrices, and data-backed template pages—without hiring an SEO agency or copying competitors page by page. It walks you through initial assessment: product, audience, conversion goal, and which search patterns justify a programmatic play. It expects you to reuse product-marketing context when present and only ask for gaps. The workflow is generator-oriented: define a template, a data model, URL rules, and uniqueness rules so each rendered page answers a real query. That matters on Launch when distribution depends on long-tail coverage, and it can extend into Grow when you compound content surfaces. It is intermediate complexity because you must balance scale with Google’s thin-content signals. Pair with content-strategy upstream when you still need a topical map, and seo-audit downstream once pages exist and you need technical or on-page fixes.82.1kinstalls6Marketing IdeasMarketing-ideas is an agent skill that acts as a marketing strategist with 139 proven growth tactics tailored to SaaS and software. Solo builders install it when they are stuck, need inspiration, or ask what marketing they should do next—it is explicitly a starting point before diving into channel-specific skills like ads, social, or email. The workflow checks for product marketing context in standard agent paths first, then clarifies product, audience, and stage only where gaps remain, recommends three to five fitting ideas, and expands implementation guidance aligned to available resources. That makes it valuable across Validate when you are shaping positioning, Launch when choosing distribution plays, and Grow when you want fresh experiments beyond what already works. It does not replace deep execution on a single channel; it reduces blank-page paralysis and prioritizes tactics that match your situation rather than dumping the entire catalog.79.6kinstalls7Copy Editingcopy-editing is a marketing-focused agent skill for solo founders who already have landing pages, emails, or site copy that feels wordy, awkward, or outdated. It treats editing as a disciplined workflow: enhance the existing message through sequential passes rather than replacing voice in a single sloppy rewrite. When present, it loads product marketing context files so edits stay on-brand and use customer language. Triggers include proofreading, copy sweeps, sharpening messaging, refreshing stale pages, and lightweight content audits. The skill pairs naturally with a defined brand context and contrasts with copywriting when you need greenfield text. It is intermediate in complexity because it assumes you have source copy and conversion intent, not a blank page.74.9kinstalls8Ai SeoAI SEO is a marketing agent skill (v2.0.1) focused on answer engine optimization—making your pages discoverable, extractable, and citable by LLMs and AI-native search surfaces. Solo builders shipping SaaS, tools, or content products use it when rankings alone are insufficient and they need mentions in AI-generated answers, AI Overviews, and assistant browsing modes. The workflow starts from product marketing context when present, then gathers visibility baselines and content gaps before recommending rewrites, structure, and measurement approaches aligned to AEO/GEO practice. It complements rather than replaces technical SEO audits and schema implementation. Use it at Launch when positioning copy goes live, and again in Grow when you refresh docs, blog posts, and comparison pages to defend citation share. The skill is procedural expert guidance inside the agent, not a hosted crawler or rank tracker.69.2kinstalls9Social ContentSocial Content is a marketing agent skill (v1.3.0) that acts as an embedded social strategist for solo builders. It helps you decide what to post, how to format it per platform, and how to repurpose existing assets into LinkedIn carousels, X threads, TikTok or Reels scripts, and scheduling-friendly batches. Before writing, it loads product marketing context when available and asks about objectives—awareness, leads, traffic, or community—and the action you want followers to take. The skill is ideal when you are compounding distribution without a full-time social manager, not when you need enterprise campaign tooling or paid ad production. Primary placement is Grow under content creation, with frequent use at Launch for announcement bursts. It pairs upstream with content-strategy for positioning and downstream with scheduling tools you operate yourself; for paid video ads it explicitly defers to ad-creative.67.3kinstalls10Ad CreativeAd Creative is an agent skill from the marketingskills bundle for solo founders and indie SaaS builders who need disciplined paid campaign copy without hiring a performance agency on day one. It applies when you are launching or scaling distribution on Meta or Google and must translate positioning—speed, ROI, pain relief, competitive edge—into multiple testable creative variants rather than one generic paragraph. The skill follows an angle-first methodology: identify several distinct hooks aligned to audience and offer, then generate platform-respecting primary text, headlines, and descriptions plus suggested image or visual direction for each angle. Built-in evals describe expectations such as consulting product-marketing.md for grounded claims, producing several variations per angle, and ranking which angles to test first when monthly budget is finite. It fits B2B SaaS narratives like AI writing assistants for content marketers as well as CRM keyword-responsive search ads. Pair it with solid positioning docs; it amplifies messaging into ad-ready structures but does not replace landing page build or conversion tracking setup.62.7kinstalls11Cold EmailCold Email is a marketing-skills writing workflow for B2B outbound: prospecting messages, SDR-style touches, and follow-ups when replies stall. It assumes you can name the recipient, desired outcome, and concrete value, and it pulls positioning from product marketing context when the repo already has it. Coverage spans subject lines through sequence design—not CRM automation or list buying. Solo founders use it at launch to book first calls and in grow to open partnerships or enterprise wedges. Version 2.0.0 in metadata signals an iterated prompt pack. Pair with emails for nurtured leads and sales-enablement for decks or one-pagers.62.2kinstalls12Product Marketing ContextProduct Marketing Context is a journey-wide marketing meta-skill that establishes a single durable positioning document every other marketing skill can read. Solo builders hit repeated friction when each new task—SEO, landing copy, lifecycle email, ads—re-explains the product, audience, and differentiation from scratch. This skill fixes that by guiding you to create or refresh `.agents/product-marketing-context.md`, starting with whether a file already exists and which sections need updates versus a full first draft. When nothing exists, you can auto-draft from repository signals such as README, marketing pages, and package metadata, then refine with the user. Triggers in the skill description cover plain-language requests like who is my target audience, describe my product, ICP, or set up marketing context. Canonical placement on Validate scope reflects when you should invest in positioning before scaling Build and Launch work, but the artifact remains valid when you iterate positioning during Grow or refresh messaging before a Launch push. Version 1.1.0 in metadata signals an evolving template—treat updates as living docs, not one-off chat output.61.5kinstalls13Pricing StrategyPricing Strategy is a marketing-skills agent workflow that helps solo and indie builders decide what to charge and how to package SaaS, marketplaces, or hybrid products. It starts from product marketing context when available, then walks through business model, target market, go-to-market motion, primary value delivered, and competitive anchors before proposing tier structure and monetization choices. Triggers include mentions of pricing tiers, freemium, free trials, value metrics, packaging mistakes, or a broken pricing page narrative. It is meant for validate-phase decisions that later inform launch copy and sales conversations, not for designing paywall UI components. Complexity is intermediate because it assumes you can describe your product and customers honestly.61.5kinstalls14Site ArchitectureSite-architecture is a marketing agent skill that turns a messy list of pages into a coherent SaaS website plan. It expects you to align with product marketing context when a product-marketing doc exists, then applies classic IA rules—shallow paths where possible, disciplined top nav, and logical grouping for product, pricing, content, comparisons, and integrations. Solo founders use it when a site grew organically and navigation no longer matches how buyers evaluate alternatives or connect tools. Outputs are practitioner-ready: visual hierarchy trees, URL conventions per section, linking models that funnel authority to money pages, and nav specs teams can hand to design and engineering. It is planning-heavy rather than code generation, so it fits early launch prep and validate-stage scoping alike when you are still deciding what to ship on the marketing site.59.7kinstalls15Churn PreventionChurn Prevention is a marketing agent skill for indie SaaS founders who see monthly logo or revenue churn and need a system—not one-off discounts. It starts from business context (pricing tier, customer count, churn mix) and separates customers who choose to leave from those who drop because cards fail. You get a structured cancel experience with categorized exit surveys, reason-specific save offers, and post-cancel nurture so you learn why people leave while still fighting to retain fit customers. On the involuntary side, it lays out a dunning stack with retries, emails, and grace periods aimed at recovering revenue without surprise hard cuts. Health scoring ties product usage and risk signals to earlier intervention before someone hits cancel. The skill expects you to align messaging with an existing product marketing brief when available, which keeps offers credible for a solo builder who cannot run a full lifecycle team. Use it when churn is measurable and painful enough to prioritize engineering and support time on retention mechanics.59.2kinstalls16Sales EnablementSales Enablement is a marketing-skills agent workflow for solo builders and small teams who sell B2B and need collateral that survives real calls—not generic slides. It starts from stored product marketing context when present, then gathers value proposition, differentiation, ICP, and deal stage before drafting assets. Use it when you mention sales decks, one-pagers, objection handling, demo scripts, talk tracks, playbooks, or helping reps close. It intentionally separates enablement from competitor comparison pages (competitors), marketing site copy (copywriting), and outbound sequences (cold-email). The skill is intermediate because you must supply positioning truth; the agent structures narrative, objections, and demo flow. Outcomes are rep-ready documents you can drop into Notion, Google Slides, or CRM attachments without rewriting from scratch each deal.58.5kinstalls17Analytics TrackingAnalytics Tracking is an agent skill for solo builders who need trustworthy numbers behind launches, ads, and funnel tweaks—not a dumping ground of random events. It opens by anchoring on what decisions the data must support, what is already installed, and which tools fit your stack and compliance constraints, pulling product marketing context when you have documented positioning and conversions. Implementation guidance spans mainstream stacks such as GA4 and Google Tag Manager alongside product analytics options like Mixpanel or Segment, with emphasis on conversion events, campaign UTMs, and debugging when tags fail silently. The mindset is deliberately opinionated: every event should earn its place by informing a marketing or product choice you will actually make. That makes the skill useful right after you ship a landing page, when you start paid distribution, or when growth stalls because attribution is guesswork. It pairs naturally with experimentation skills but keeps A/B measurement boundaries clear so you do not mix implementation with test design. Treat it as the place to build or audit a tracking plan before you scale spend or rewrite onboarding.58.1kinstalls18Page CroPage CRO is a conversion-focused agent skill from the marketingskills collection for solo builders who have traffic or sharp bounce problems but weak signups. It behaves like a structured CRO audit: identify page type, nail the primary conversion goal, then output actionable recommendations rather than vague design opinions. Triggers cover explicit CRO language and frustrated founder phrasing—low conversion, high bounce, or “this page isn’t working.” It pairs with stored product marketing context to avoid redundant questioning. The skill is intermediate because interpretation still depends on your funnel truth and analytics you can share. It does not replace specialized skills for signup flows, post-signup onboarding, standalone forms, or modals—those are explicitly out of scope. Use it when you are iterating positioning pages before paid acquisition or when launch pages need a second opinion before you ship copy changes.57.7kinstalls19RevopsRevOps is an agent skill that helps solo and small-team SaaS operators design revenue operations: lead lifecycle definitions, scoring and routing, pipeline stage hygiene, CRM automation, and clean marketing-to-sales handoffs. It starts from your GTM motion—product-led, sales-led, or hybrid—and calibrates guidance to ACV and cycle length rather than enterprise-only playbooks. Builders install it when leads stall between marketing and sales, MQL and SQL mean different things on every call, or automation in the CRM is missing. The skill reads existing product marketing context when available and stays in systems-and-process territory, deferring outbound copy and drip sequences to dedicated email skills and commercial terms to pricing. Intermediate complexity reflects mapping processes to your stack and data model, not writing code.56.6kinstalls20Launch StrategyLaunch Strategy is an agent skill that coaches solo SaaS builders through product and feature launches—Product Hunt drops, beta and early-access programs, waitlists, and GTM checklists—using a repeat-launch mindset and the ORB framework. It assumes you may already have positioning in a product marketing context file and focuses on building momentum before and after the release moment rather than treating launch as a one-off event. The skill fits founders who are about to ship and need sequencing across channels, messaging angles, and feedback loops from real users. It explicitly defers sustained growth tactics to companion marketing skills while staying authoritative on announcement strategy and relaunching improvements. Intermediate complexity reflects judgment calls on motion, audience, and risk rather than technical integration work.56.3kinstalls21Schema MarkupSchema Markup is an agent skill for solo builders and small teams who need correct schema.org structured data without hiring an SEO agency. It walks through an initial assessment—page type, current JSON-LD, validation errors, and which rich snippets you want—then implements markup that matches real on-page content. The workflow emphasizes accuracy over keyword stuffing because misleading schema risks manual actions and lost rich results. It is triggered when users mention JSON-LD, FAQ schema, product schema, star ratings in search, or fixing broken structured data. Marketing context from a product-marketing file reduces back-and-forth. Use it after core pages exist and before or during launch SEO passes; for site-wide audits use seo-audit from the same pack, and for LLM citation strategy use ai-seo.55.7kinstalls22Email SequenceEmail Sequence is an agent skill for founders who need a coherent automated email program instead of a single welcome blast. It starts by classifying the flow—onboarding, lead nurture, win-back, post-purchase, or event-driven—and who entered the sequence and why. That context drives subject lines, delays, branching, and CTAs aligned with your offer. The skill reads existing product marketing context when available so you spend time on strategy rather than repeating positioning. It is the right tool when someone asks what emails to send after signup, how to structure a drip, or how to re-activate dormant users. For one-to-many cold prospecting use cold-email; for in-product first-run experience use onboarding-cro. Output is a sequence blueprint builders can implement in ESPs like Customer.io, Loops, or Mailchimp automation.55.4kinstalls23Paid AdsPaid Ads is an agent skill for indie builders considering or running performance marketing without a full-time growth lead. It gathers campaign goals—awareness, leads, trials, or purchases—plus budget, geo rules, and target CPA or ROAS before recommending structure across Google, Meta, LinkedIn, or X. Product and offer clarity drives audience definitions, funnel stages, and retargeting logic. The skill treats ads as a distribution layer that only works when landing pages convert, so it explicitly defers creative volume to ad-creative and post-click optimization to page-cro. Solo founders use it when debating whether to spend, how to allocate budget, or how to debug underperforming ad sets. It assumes you may have platform access and want actionable audience and bidding guidance rather than generic marketing theory.54.9kinstalls24Competitor AlternativesCompetitor Alternatives is a marketing-skills agent workflow for solo founders and small GTM teams who need comparison content that ranks and converts evaluators. It structures research around your product’s value proposition, differentiators, ideal customer, pricing, and candid weaknesses, then maps direct competitors before writing. The skill targets four page formats—singular alternative, plural alternatives, you versus a named competitor, and third-party competitor versus competitor—so you can match search intent instead of forcing one template. It expects existing product marketing context when available and only asks for gaps. Use it when someone asks for alternative pages, vs pages, battle cards, or competitive landing pages, while reserving pure sales collateral to the related sales-enablement skill. Outcomes are SEO-oriented pages that deliver genuine comparison value rather than shallow keyword stuffing.54.4kinstalls25Onboarding CroOnboarding CRO is an agent skill for solo SaaS and product builders who see signups but not activated users. It applies conversion-thinking to the post-registration path: what happens after account creation, which steps block time-to-value, and which empty states or checklists fail to drive the aha moment. The workflow starts with an initial assessment—product type, activation definition, and current first-run experience—and prefers existing product marketing context from `.agents/product-marketing-context.md` when your repo already defines positioning and ICP. Recommendations focus on shortening the path to the first meaningful action, clarifying core value in the UI, and fixing flows where nobody completes setup. It is not for optimizing the registration form itself (use signup-flow-cro) or for drip campaigns after onboarding (use email-sequence). Intermediate complexity reflects the need to define activation honestly and measure baseline behavior before changing UX.53.9kinstalls26Form CroForm-cro is a marketing agent skill from the marketingskills collection that treats non-registration forms as conversion assets: lead magnets, contact pages, demo requests, applications, surveys, checkout steps, and quote flows. Solo builders install it when analytics or gut feel says the form is bleeding completions—too many fields, vague labels, weak trust cues, or mobile pain. The skill opens with structured discovery (form type, current field count, completion rate, device split, abandonment step) and prefers existing product marketing context from `.agents/product-marketing-context.md` when available. It is multi-phase because the same audit applies on validate-phase landing prototypes, launch-ready pages, and grow-phase lifecycle touchpoints. It deliberately does not cover signup flows or popup containers; those are sibling skills. Expect recommendation-oriented output—field cuts, ordering, microcopy, progressive disclosure—not automatic code patches unless your agent stack implements them. Review Security Audits on this page before install.52.8kinstalls27Free Tool StrategyFree Tool Strategy is a marketing workflow skill for solo and indie builders who want to use small shipped utilities—calculators, graders, generators, audits—as growth levers instead of only blog posts or ads. It treats engineering as marketing: you build something genuinely useful, give it away, and design the funnel so traffic and signups compound. The skill starts from product marketing context when present, then walks through business fit, audience pain, goal mix (leads, SEO, awareness), and what you can realistically build with your stack and time. It helps you decide whether a free tool is worth the opportunity cost versus other growth plays, and how to position the tool relative to your core product without cannibalizing focus. Use it when you are debating “should I build a free tool,” planning an interactive lead magnet, or designing link-worthy utilities for organic discovery.52.6kinstalls28Referral ProgramReferral Program is an agent skill for founders who want existing users and partners to become a measurable acquisition channel instead of hoping word-of-mouth happens. It walks through program type (referral vs affiliate), economics (LTV and CAC), current performance, and whether the product is inherently shareable or network-shaped enough to support incentives. The workflow emphasizes fit before gimmicks: which rewards structure aligns with margin, how to avoid fraud and misaligned affiliates, and what to optimize when referral rates stall. It assumes you may already have partial programs or failed experiments and helps you iterate with clearer hypotheses. For solo builders, it turns vague “refer a friend” ideas into decisions you can implement in billing, email, and in-product prompts. Use when customers referring customers, affiliate payouts, or ambassador programs are on the table—not for entire go-to-market launch sequencing alone.52.5kinstalls29Ab Test SetupA/B Test Setup is an agent skill for solo builders who want comparisons between two approaches—copy, layouts, offers, onboarding steps—to yield trustworthy winners instead of premature conclusions. It combines test design (hypothesis, primary metric, guardrails) with program thinking: experiment velocity, backlog prioritization including ICE framing, and how long to run tests given traffic. The skill insists on understanding current baseline performance before you ship variants, aligning with how small teams often underpower tests or peek too early. It bridges strategy and execution by naming when to use analytics-tracking for instrumentation and page-cro when the problem is holistic page conversion rather than a isolated experiment. Use when someone asks which version is better, how long to run a test, or how to stand up a repeatable experimentation practice alongside your agent-built product.52.4kinstalls30Signup Flow CroSignup Flow CRO is a marketing agent skill for solo founders and small SaaS teams whose registration or trial funnel leaks users before they ever see value. It applies conversion-thinking to free-trial signups, freemium account creation, paid registration, and waitlist flows, starting from flow type and current field/step inventory rather than generic UX advice. The skill expects you may already have product marketing context on disk; it uses that file to stay aligned with positioning while probing steps, required data, and abandonment patterns. Use it when people mention low signup conversions, too many steps, or trial signup dropoff—not when the problem is a simple marketing lead form without accounts. Outcomes are actionable CRO recommendations: what to remove, defer, or split, and how the flow should set up activation. It complements onboarding-cro after account exists and stays distinct from public pricing or paywall moments inside the product.52.1kinstalls31Lead MagnetsLead-magnets is a strategy skill for solo builders deciding what to give away in exchange for an email. It helps you choose formats—checklists, cheat sheets, Notion templates, ebooks, or resource libraries—that match what your product solves and who you are targeting. Before brainstorming titles, it ingests existing product marketing context when present and fills gaps on business model, ideal customer, and how you capture leads today. The skill stays at the planning layer: it does not write long-form copy (see copywriting), build calculators (see free-tools), or draft nurtures (see emails). Use it while validating a offer on a landing page, refreshing a content upgrade, or designing an opt-in that should qualify leads instead of inflating vanity signups. Outcomes read as a clear magnet concept, positioning, and distribution hooks you can hand to design and copy next.51.7kinstalls32Paywall Upgrade CroPaywall and Upgrade Screen CRO is an agent skill for indie SaaS and app builders who need to convert engaged free or trial users without sabotaging trust. It focuses on in-product surfaces—paywalls, upgrade modals, upsell prompts, trial expiration screens, and limit-reached states—where the user has already tasted value. The workflow starts from upgrade context (freemium to paid, trial conversion, tier upgrade, or feature gate) and product model, optionally grounded in `.agents/product-marketing-context.md`. Unlike public pricing page work, this skill optimizes timing, copy, and friction at the moment of upgrade ask, while pointing pricing architecture questions to pricing-strategy. Solo builders use it when free users stall at gates, trial expiration underperforms, or upsell modals feel naggy rather than justified. Deliverables are CRO-oriented recommendations for layout, messaging, and commitment level appropriate to the trigger event.51.7kinstalls33Popup CroPopup-cro is a marketing agent skill for solo founders who need overlays that convert without feeling spammy. It treats exit intent, scroll triggers, sticky bars, and modals as a dedicated CRO discipline—not generic copy tweaks. Before recommending triggers, copy, or frequency caps, it checks for saved product marketing context and only asks what is missing about purpose, current metrics, complaints, traffic sources, and mobile behavior. The workflow spans seven common popup goals from newsletter capture to exit saves and surveys. Use it when you are growing an existing site or landing funnel and need structured guidance on when to show interruptions, what to offer, and how to measure lift. For non-popup forms, the skill explicitly points you to form-cro; for full-page work, use page-cro.51.4kinstalls34Customer ResearchCustomer Research is a marketing-skills agent playbook that acts as an expert researcher for solo founders who must validate demand without a research team. Install it when you mention customer interviews, ICP work, voice-of-customer, jobs-to-be-done, Reddit or G2 review mining, survey analysis, or support-ticket themes—you need evidence before you write landing copy or roadmap bets. The skill opens by loading product-marketing context if present, then runs in two modes: distilling assets you already have (calls, surveys, tickets) and collecting fresh qualitative data from communities and review sites. Outputs steer positioning, persona docs, and problem statements that downstream copy and conversion work can trust. It does not replace legal consent for recording interviews or automated scraping policies on third-party sites; it gives structured prompts and synthesis patterns. Pair it early in the journey with copywriting once insights stabilize and with CRO when research points at specific page or funnel leaks.45.1kinstalls35Competitor Profilingcompetitor-profiling is a marketing research skill for solo builders who already have a shortlist of rival sites and need durable intelligence artifacts, not a one-off chat summary. It behaves like a competitive analyst: confirm URLs, your product context, and depth, then synthesize positioning, offers, messaging, and observable GTM signals into structured markdown profiles suitable for your repo or knowledge base. It is designed to run early in the journey when you are still choosing what to build and how to differentiate, and it stays useful when you validate scope or plan launch content because the same profiles feed comparison pages and sales narratives elsewhere in the marketing skills stack. The skill expects you to bring URLs; it does not invent a competitor list from thin air unless you ask it to expand research in a follow-up pass.28.3kinstalls36Community MarketingCommunity Marketing is a marketing agent skill for solo builders and small SaaS teams who need a disciplined answer to where and how to host a community, not another generic “post more” checklist. It walks through platform selection—Slack for professional B2B buyers during the workday, Discord when developers or creators want real-time culture, Circle when you want branded UX without chat-platform baggage—and ties choices to audience identity and business goals. The skill also addresses the painful weeks after launch when member counts look fine but only a handful of people post. Guidance is meant to align with your existing positioning by consulting product-marketing.md when present, so community motion reinforces ICP and offer rather than becoming a disconnected side channel.27.5kinstalls37Directory SubmissionsDirectory Submissions is a marketing workflow skill for solo and indie builders who want directory-driven distribution done deliberately. It walks you through choosing the right startup, SaaS, AI, agent, MCP, and review directories, submitting in a sensible order, and tailoring positioning so listings compound backlinks and actual discovery instead of one-off vanity links. The skill expects you to reuse product marketing context when `.agents/product-marketing.md` (or equivalent) already exists, so submissions stay consistent with how you describe the product everywhere else. It fits the launch moment and also supports an ongoing directory and backlink layer when you mention Product Hunt, BetaList, TAAFT, Futurepedia, G2, Capterra, AlternativeTo, SaaSHub, MCP registries, or a directory tracker. Pair it with broader launch planning and with programmatic SEO or AI-search work when you want pages behind those links to convert.26.6kinstalls38ImageThe image skill from marketingskills positions your agent as a visual content producer for indie marketers who need professional assets without a dedicated studio. It triggers on a broad lexicon of generation tools and marketing placements—heroes, social frames, mockups, covers, and listing visuals—and prioritizes existing product-marketing context files so questions stay minimal. Guidance balances AI generation workflows with practical optimization (compression, WebP, OG images) suitable for sites and share cards. Scope is intentionally general-purpose marketing imagery; paid ad formats with strict platform specs defer to ad-creative, and motion needs defer to video. Solo builders use it across content calendars, launch announcements, and storefront polish when static visuals carry the story.26kinstalls39VideoThe video skill from marketingskills guides solo SaaS marketers through fast, credible video production for demos and recurring update clips. It expects you to script value props—often after checking product-marketing.md—then capture the real product on screen because AI models hallucinate UI. Programmatic title and callout layers via Hyperframes or Remotion keep iteration agent-friendly; optional AI B-roll or HeyGen-style narration helps when you avoid being on camera. Weekly 60-second update formats, caption discipline, and 16:9 homepage specs are first-class concerns. The skill is workflow-heavy rather than a single CLI: it chains creative decisions across copy, capture, overlay, and export. Indie builders use it to ship trustworthy motion assets without a full video agency.25.9kinstalls40Co Marketingco-marketing is a marketing agent skill from the Marketing Skills collection that walks solo founders and small GTM teams through finding the right partners and designing campaigns both sides can promote. Instead of guessing which logos to DM, it applies a Partner Identification Framework centered on audience overlap, workflow adjacency, and solving a different problem for the same persona—so a project tool for design agencies might partner with proposal, handoff, or invoicing products rather than another PM clone. The skill expects prior product positioning context via product-marketing.md when available, then recommends discovery channels from integration marketplaces to account-overlap platforms and review-site category neighbors. It also supports creative campaign ideation when you already have a complementary CRM or toolchain partner in mind. Use it when you have something to ship or launch and need borrowed reach, newsletter swaps, webinar duets, or integration-led stories that compound distribution without a full ads budget.19.5kinstalls41Aso AuditASO Audit is an agent skill for solo and indie mobile builders who already have an app on the App Store or Google Play and need more than generic marketing advice. It analyzes listings against ASO best practices by identifying the store from a URL, pulling live listing signals, and scoring how well titles, descriptions, screenshots, and social proof support discovery and conversion. The workflow is built for moments when downloads stall, rankings feel flat, or a competitor’s page clearly outperforms yours. It also fits when someone pastes a store link and asks why installs are low or how to improve keyword coverage. Before questioning you, it checks for existing product marketing context so audits stay grounded in your positioning. Output is practical: scored areas of weakness plus a prioritized action plan you can execute on the next listing update—not a one-off brainstorm.17.9kinstalls42CroCRO is a marketing agent skill from the marketingskills pack that treats conversion optimization as a structured review, not gut feel. Solo builders use it when traffic is real but signups stall—especially SaaS landing pages fed by ads, pricing tiers with weak middle-plan uptake, or any page with a single measurable goal like free trial or checkout. The skill expects you to have or build positioning context via product-marketing.md, then classifies page type and goal before scoring clarity of value proposition, headline strength, CTA placement and copy, visual hierarchy, trust signals, objection handling, and friction. Output is prioritized for indie bandwidth: quick wins you can ship today, higher-impact structural changes, and explicit test ideas. It is built for founders who own copy and layout without a full growth team, and pairs naturally with paid acquisition and positioning work elsewhere in the same repo.16.2kinstalls43SocialSocial is a marketing agent skill for solo founders who need a repeatable social presence on LinkedIn and Twitter/X without outsourcing to an agency. It starts from your positioning—checking product-marketing.md when present—then defines three to five content pillars suited to building in public: industry insight, behind-the-scenes, education, personal story, and light promotion. Platform guidance includes recommended post frequency, formats that perform (such as LinkedIn carousels), hook templates, and a weekly calendar you can batch produce. Engagement is treated as a habit: a short daily routine so growth compounds beside product work. The skill also drafts asset-level output like multi-post threads with hooks and a closing CTA, which is ideal when you have a milestone narrative (for example bootstrapping to a revenue target) but no copywriter on call. Use it when distribution is the bottleneck, not when you still lack a clear offer or ICP.16.2kinstalls44Product MarketingProduct-marketing is an agent skill for solo builders and small product teams who need a durable marketing brief inside the repo, not scattered chat threads. It walks you through—or auto-drafts—sections such as target audience, personas, problems solved, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points, and goals, then writes everything to `.agents/product-marketing.md`. Other skills in the Marketing Skills pack, including analytics and campaign work, are designed to read that file first so you answer fewer repeated questions and keep messaging consistent as you add enterprise tiers or new buyer personas. Use it when you are scoping a B2B or SaaS offer, refreshing positioning after a pricing change, or before you stand up measurement and content workflows. Intermediate complexity: you need clarity on your product and customers, but the skill structures the capture process.16kinstalls45AnalyticsAnalytics is a marketing measurement skill for solo builders who need trustworthy data—not a dashboard nobody trusts. It activates when you mention GA4, Google Tag Manager, conversion tracking, UTM parameters, Mixpanel, Segment, attribution, or when you ask how to know if something is working. The agent acts as an implementation-focused analyst: it assesses business decisions the data must support, inventories existing tracking, respects privacy and stack constraints, and builds toward actionable event and conversion definitions. It intentionally loads product marketing context from `.agents/product-marketing.md` when present so event names and funnels align with how you describe the product. Version 2.0.0 framing emphasizes principles before tools. Use it in Grow for lifecycle and funnel health, and in Launch when standing up campaign attribution. Intermediate complexity. For experiment analysis specifically, the skill defers to the companion ab-testing skill.15.7kinstalls46Pricingpricing is an agent skill that helps solo builders design SaaS pricing, packaging, and monetization aligned with customer willingness to pay and go-to-market motion. It acts as an expert facilitator: it prefers existing product-marketing context when available, then systematically collects business type, current plans, target segment, competitive anchors, and value metrics before recommending tier structure or experiments. Triggers span classic founder questions—how much to charge, whether freemium fits, annual vs monthly, per-seat models, and fixing pricing that feels wrong. The skill is strategic, not a paywall UI implementer; pair it with paywall skills when you need upgrade screens. It matters for indies because mispriced self-serve SaaS kills conversion long before marketing spend compounds, and structured pricing work prevents shipping arbitrary three-tier pages.15.4kinstalls47AdsThe ads skill is a marketing agent workflow for solo and indie builders who run paid traffic to demos, trials, or purchases. It starts from optional product-marketing context when present, then applies a structured platform guide—LinkedIn and Google for B2B intent, Meta for retargeting, and alternatives as fit—to match audience, ticket size, and budget. You get concrete recommendations for campaign hierarchy, per-platform targeting, monthly budget allocation, and how to measure leads or revenue outcomes without hand-waving attribution. The skill also supports performance review prompts such as high CPC or cost per lead so you can sanity-check economics against your price point. It pairs with the broader Marketing Skills pack mindset: grounded in positioning and ICP, not generic “boost posts” advice. Use it when you have real spend to deploy or need to fix a live account, not when you only need organic launch tactics.15.2kinstalls48EmailsThe emails skill is an agent workflow for designing and optimizing automated email sequences—welcome series, drip nurture, re-engagement, post-purchase, and event-triggered flows—for solo founders who sell via SaaS, content, or ecommerce motions. It treats email as relationship infrastructure: you define sequence type, who entered the flow and why, then shape cadence and calls to action that move people toward conversion without breaking voice from your positioning doc. The skill checks product-marketing context first so you do not re-ask positioning questions already captured in the repo. Triggers in the SKILL.md map everyday language (“drip campaign,” “welcome series,” “email cadence”) to the right deliverable. It deliberately defers cold outbound and in-product onboarding to sibling skills so Prism journey tags stay honest. Use it whenever you need a multi-message automated program, not a single broadcast or transactional template.15.1kinstalls49LaunchLaunch is a marketing agent skill from the marketingskills collection that turns a ship-ready product into a concrete go-to-market plan for solo and indie builders. Before recommending tactics, it looks for product-marketing.md so messaging, ICP, and differentiators stay aligned with everything else in the stack. The workflow centers on the ORB Framework—splitting effort across Owned assets (site, email), Rented platforms (social, ads), and Borrowed reach (communities, partners, launch sites)—then layering a five-phase rollout from internal prep through alpha, beta, early access, and full public launch. Eval fixtures expect the agent to translate a fixed window (for example six weeks) into phase boundaries, per-phase tactics, and pre-launch audience growth instead of a single announcement spike. It also covers first-time launch playbooks such as Product Hunt with practical constraints. Use it when you have something to ship but no ordered channel plan, small existing audiences, or uncertainty about how to sequence soft launches versus a public day.15.1kinstalls50CompetitorsCompetitors is a marketing agent skill that helps solo builders turn competitive research into high-intent landing pages—think “Best Asana Alternatives” or “HubSpot vs Salesforce”—without starting from a blank doc. It expects product-marketing.md when available so your offer, ICP, and proof points stay consistent with launch and lifecycle content. The skill distinguishes page archetypes (breadth-first alternatives lists versus direct versus narratives) and assembles modular blocks: a scannable TL;DR, short paragraphs per option, feature and pricing comparison tables, and “who it’s best for” guidance so readers and search engines both get clarity. Eval scenarios emphasize honest framing of incumbents while foregrounding your wedge (for example $8/user vs $24/user or simplicity vs bloat). It is aimed at small teams publishing their own site, not enterprise competitive-intelligence databases. Pair it with audience research from the idea phase and distribution from launch when you are ready to capture comparison traffic.15.1kinstalls51SchemaSchema is a marketing agent skill for solo builders and small teams who want enhanced Google listings—FAQ, product, review, and breadcrumb rich results—without guessing at validator errors. It walks you through an initial assessment of page type, current JSON-LD, and business goals, then applies schema.org structured data using accuracy-first principles so search engines understand your content. Install it when you mention schema markup, structured data, rich snippets, knowledge panels, or star ratings in search. It assumes you may already have product marketing context on disk and only asks what is missing. For site-wide SEO audits use seo-audit; for AI-search visibility use ai-seo from the same skills family.15kinstalls52OnboardingOnboarding is a growth-focused agent skill for founders who see signups but not product usage. It treats onboarding as conversion-rate optimization for the post-registration path: clarify the aha moment, audit the current first session, and recommend flows, checklists, and empty states that shrink time-to-value. The skill reads existing product marketing context when available so you are not repeating positioning interviews. It complements signup for registration friction and emails for lifecycle messaging rather than replacing them. Use it when activation rate is low, setup is abandoned, or users do not return after the first visit. B2B and B2C patterns are both in scope as long as you can articulate what “activated” means for your product.14.8kinstalls53Ab Testingab-testing is a marketing agent skill that turns vague “let’s try a new headline” ideas into defensible experiment plans for solo founders and small SaaS teams. It expects you to anchor tests in a proper hypothesis—because you observed X, you believe change Y will move metric Z—and to pick the right test type, whether classic A/B or multi-variant layouts such as several CTA colors on a pricing page. Eval-backed behavior includes checking for an existing product-marketing context file before inventing positioning, calculating or reasoning about sample size from traffic and baseline rates (for example ~15k monthly visitors at 3.2% signup), and documenting primary conversion metrics alongside secondary and guardrail metrics so wins do not trade off retention or support load. It also stresses statistical hygiene: avoid peeking, pre-register duration, and ship a structured plan an agent or teammate can execute in your analytics stack. Use it when you have enough volume to learn, not when you are still searching for problem-solution fit with ten visitors a week.14.5kinstalls54SignupSignup is a conversion-focused agent skill from the Marketing Skills collection for solo and indie builders who already have a registration or trial flow that is underperforming. It treats signup as its own CRO surface—not generic landing copy, not downloadable lead magnets, and not the activation journey after an account exists. The skill opens with an initial assessment: flow type, step count, required fields, and business model, and it prefers existing product-marketing context when a repo already stores positioning and audience notes. You use it when analytics or qualitative feedback say people stall at email, password, billing, or verification—not when the problem is empty-state onboarding or a newsletter opt-in. Outputs are structured recommendations to reduce friction, align fields with intent, and improve completion rates while keeping activation expectations realistic. Pair it with onboarding for after the account is created and with broader cro skills when the issue is lead capture without account creation.14.5kinstalls55Free ToolsFree-tools is a strategy agent skill for solo builders evaluating or scoping a useful free product—ROI calculators, audit graders, generators, or small interactive utilities—meant to attract leads, earn backlinks, and reinforce brand positioning. It is not a code generator for the full implementation; it helps you decide whether a tool fits your audience, which job it should do on the first visit, and how it connects to your core paid product. The workflow starts from business context and goals (leads versus SEO versus awareness), then works through fit, scope, and promotion angles consistent with engineering-as-marketing practice. Use it when you are choosing what to build for distribution, not when you only need a PDF checklist or template pack. For Validate, the same framing helps test whether a lightweight tool proves demand before a big build; for Grow, maintained tools compound SEO and lifecycle touchpoints. Outputs are a clear tool concept, success metrics, and guardrails so you do not over-build vanity projects.14.5kinstalls56Referralsreferrals is a growth-focused agent skill that helps solo founders turn existing customers and partners into a measurable acquisition channel. It structures discovery around program type, economics, current referral performance, and whether the product is inherently shareable or network-shaped. Before reinventing questionnaires, it reads product-marketing context files when they exist so advice stays grounded in positioning you already documented. Use it when someone mentions referral programs, affiliates, ambassadors, viral loops, or refer-a-friend incentives and needs a deliberate incentive and funnel design—not generic growth hacks. The skill stays in the Grow journey canonically but applies whenever you are optimizing word-of-mouth after initial traction; pair with launch-oriented skills only when the goal is release-moment virality rather than sustained lifecycle referrals.14.4kinstalls57Popupspopups is an expert agent skill for solo builders and tiny teams who need onsite conversion layers—modals, slide-ins, sticky bars, and banners—that actually collect emails or push offers without training users to hate the product. It fits when you mention exit intent, popup conversions, modal optimization, scroll triggers, or notification bars. The workflow starts from product marketing context if present, then clarifies popup purpose (capture, lead magnet, discount, announcement, feedback), current performance, triggers, and mobile behavior. Recommendations emphasize conversion without brand damage, aligning with broader CRO practice while staying scoped to interrupt-style UI. Use during Grow when traffic exists but list growth stalls, during Validate when a landing page needs a capture layer, or at Launch when you announce a ship. Pair with cro for whole-page optimization and separate form skills for non-overlay flows. Intermediate comfort with analytics and trigger tools helps; the skill does not install a popup SaaS for you.14.3kinstalls58PaywallsPaywalls is a marketing skill for solo and indie builders shipping freemium or trial-based SaaS who need upgrade screens that convert instead of dead-end limit messages. It treats paywalls as product moments: you identify the trigger (for example creating a fourth project or day fifteen of a trial), then assemble headline, value proof, free-vs-paid comparison, social proof, a specific CTA, and a respectful escape hatch so users can leave without feeling trapped. The workflow expects you to ground copy in product-marketing.md when that doc exists, and it explicitly designs for how people feel when they hit a wall—not just what feature is blocked. Use it when you are scoping limits in validation, implementing paywall UI during build, or diagnosing weak trial-to-paid conversion during growth. The output is actionable screen structure and copy guidance, not pricing math or payment-processor wiring.14.3kinstalls59AsoAso is an agent skill from the marketingskills pack for solo and indie builders who already have an app on Apple’s App Store and need more than generic marketing tips. When you share an App Store URL, the skill checks for product-marketing.md to anchor brand voice, detects Apple listings, and walks a structured audit: extract live fields, set a maturity tier, then score title and subtitle, description, visual assets, ratings and reviews, metadata freshness, and conversion signals using fixed weights. Output is decision-ready—a scorecard with grade, prioritized quick wins, keyword ideas, screenshot and video guidance, and an action plan phrased as specific metadata edits with character counts. It fits the Launch phase for first-time listing polish and before App Store Connect updates, without replacing your own analytics or paid UA strategy.14.2kinstalls60SmsThe sms skill is an agent workflow for solo and indie ecommerce operators who need a credible SMS program without treating texts like a second email channel. It starts by checking for product-marketing context, then runs a compliance readiness pass (location, carrier registration, consent design) before recommending stacks such as Klaviyo SMS or Postscript on Shopify. The skill prioritizes high-ROI automation flows—abandoned cart, replenishment-friendly post-purchase sequences for consumables, incentivized welcome opt-in, and timed win-backs—and stresses frequency caps, message relevance, and real per-message economics. Builders shipping DTC skincare, supplements, or general Shopify brands use it during growth planning and before launching promotional sends so legal guardrails and flow order are settled first.8.8kinstalls61ProspectingProspecting is an agent skill for solo and indie B2B builders who need a real outbound list—not a random CSV from one database. It starts by loading product-marketing context when present, then defines an ideal customer profile and picks discovery sources suited to your motion (for example mid-market SaaS at roughly thirty-thousand ACV). The workflow emphasizes breadth plus enrichment waterfalls, tech and funding signals, and manual decision-mapping where automation stops. You qualify from a deliberately oversized candidate pool so weak fits drop out before you burn domain reputation. Email verification is treated as a hard gate before anything ships to a sequencer. Outputs read like a rep-ready workbench: scored rows, signal columns, confidence, and a short list of hottest accounts with one-line why-now reasons, with branch docs such as SaaS prospecting references when applicable.6.8kinstalls62Marketing PlanMarketing Plan is an agent skill for solo builders, indie founders, and fractional marketers who must turn messy GTM context into a shareable, execution-ready document. It enforces a disciplined INIT → REVIEW → FINALIZE workflow that begins with structured intake—budget, team, channels, tooling, and in-flight work—and prefers an existing product-marketing.md when present. The output is a long-form, Notion-friendly plan organized across thirteen AARRR sections, from executive summary and strategic frame through acquisition, activation, retention, referral, revenue, roadmaps, operations stack, idea bank, and measurement with RACI and open decisions. Current state is scored against an embedded seventeen-section rubric so gaps are explicit rather than hand-wavy. A ninety-day roadmap assigns owners while a twelve-month view ties capabilities to funding stage. The idea bank links into a catalog of one hundred thirty-nine marketing ideas filtered by funnel stage and client-specific status. Invoke it when you need a marketing plan credible enough for a team or board, not a generic blog outline.5.4kinstalls