coreyhaines31/marketingskills
46 skills3M installs2M starsGitHub
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npx skills add https://github.com/coreyhaines31/marketingskillsSkills in this repo
1Seo AuditThe seo-audit marketing skill guides developers and marketers through a structured organic search audit covering crawlability, technical foundations, on-page optimization, content quality, and authority signals. It starts with site context, business goals, and scope, then follows a priority order from indexation blockers through Core Web Vitals, mobile readiness, HTTPS, and URL structure. The framework includes international SEO checks for hreflang, locale canonicals, and multilingual sitemaps, plus on-page review of titles, meta descriptions, headings, images, and internal links. It warns that web_fetch and curl cannot reliably detect JavaScript-injected JSON-LD schema, directing reviewers to browser rendering, Rich Results Test, or Screaming Frog instead. Output follows an executive summary, categorized findings with impact and evidence, and a prioritized action plan from critical fixes to long-term recommendations. Version 2.0.0 metadata anchors the skill to product marketing context files when present and links related skills for programmatic SEO, schema, and AI search optimization.172kinstalls2CopywritingCopywriting is a conversion-focused skill for writing clear, compelling marketing copy that drives action. It emphasizes benefits over features, specificity over vagueness, and active voice over passive constructions. Use when creating website copy, landing pages, or product descriptions that need to persuade visitors to take action.163kinstalls3Marketing PsychologyA skill for applying psychological principles and mental models to marketing. Use it when you want to understand why people buy, how to influence behavior ethically, and how to frame messaging using psychology and behavioral science.119kinstalls4Content StrategyA content strategist workflow that gathers business context, customer research, and competitive data to build content pillars and prioritize topics by impact. Separates searchable content that captures demand from shareable content that creates demand.114kinstalls5Programmatic SeoThe programmatic-seo marketing skill helps teams build SEO-optimized pages at scale from templates and structured data while avoiding thin content penalties. It opens with business context, search pattern opportunity sizing, and competitive landscape review, then applies six core principles including unique value per page, proprietary data hierarchy, subfolder URL structure, genuine intent match, quality over quantity, and penalty avoidance. Twelve playbooks span templates, curation, conversions, comparisons, examples, locations, personas, integrations, glossary, translations, directories, and profiles, with guidance on layering patterns like best coworking spaces in a city. Implementation covers keyword pattern research, data sourcing tiers, template design with conditional uniqueness, hub-and-spoke internal linking, and indexation strategy including noindex for thin variants. Pre-launch quality checks cover content depth, technical SEO, linking, and crawlability, with post-launch monitoring for indexation rate, rankings, and manual actions. Version 2.0.0 metadata links related skills for seo-audit, schema, site-architecture, and competitors. Output delivers strategy documents an.109kinstalls6Marketing IdeasThe marketing-ideas skill is a strategist playbook with 139 categorized tactics for SaaS and software products. It starts from product context when a product-marketing file exists, then asks about audience, stage, budget, and prior experiments before recommending three to five focused ideas. Categories span content and SEO, competitor plays, free tools, paid ads, social and community, email, partnerships, events, PR, launches, product-led growth, unconventional campaigns, platforms, international expansion, developer marketing, and audience-specific plays. Each recommendation includes why it fits, first implementation steps, expected outcomes, and resource needs. Stage guidance covers pre-launch waitlists, early content and community, growth paid acquisition, and scale brand work. Budget and timeline filters separate quick wins like ads and email from long-term authority plays. The skill routes deeper execution to sibling skills for programmatic SEO, competitors, emails, free tools, and referrals.106kinstalls7Copy EditingCopy editing skill for marketing and conversion copy. Uses a seven-sweep framework to improve copy while preserving the core message: Clarity, Voice and Tone, So What (benefits), Prove It (evidence), Specificity, Heightened Emotion, and Zero Risk (removing friction). Includes expert panel scoring for high-stakes copy.101kinstalls8Ai SeoOptimize content for AI search engines, LLM citations, and AI-generated answers. The skill covers platform-specific strategies for Google AI Overviews, ChatGPT, Perplexity, and Gemini, focusing on making content discoverable and citable by AI systems.98kinstalls9Ad CreativeAgent skill for generating and iterating ad creative at scale. Produces angle-based headlines, descriptions, and copy validated against platform character limits for paid advertising campaigns.88.3kinstalls10Cold EmailAgent skill for writing B2B cold emails and follow-up sequences. Generates subject lines, personalized hooks, body copy, and multi-touch sequences designed to sound conversational rather than templated.86.4kinstalls11Site ArchitectureAgent skill for planning website architecture and information hierarchy. Generates page hierarchies, URL structures, navigation specifications, and internal linking strategies before development.83.9kinstalls12Sales EnablementCreates sales collateral including pitch decks, one-pagers, objection handling documents, and demo scripts to help sales teams close deals. Provides frameworks for customizing materials by buyer type and deal stage.82.2kinstalls13Churn PreventionReduces customer churn through cancel flows, save offers, retention strategies, and payment recovery. Implements dunning workflows, pause subscriptions, and proactive engagement based on usage signals.81.9kinstalls14RevopsDesigns revenue operations systems connecting marketing, sales, and customer success through lead scoring, routing, pipeline management, and CRM automation. Provides frameworks for handoff SLAs and data hygiene.78.9kinstalls15Lead Magnetslead-magnets is a marketing skills workflow for planning and optimizing lead magnets that drive email capture and lead generation. It covers gated content, content upgrades, downloadable checklists, ebook concepts, Notion or spreadsheet templates, PDF freebies, and opt-in strategy while pointing to sibling skills for copywriting, email sequences, and interactive free-tool magnets.75.2kinstalls16Customer ResearchThe customer-research skill helps teams uncover what customers think, feel, and struggle with using structured analysis and digital watering-hole research. It supports two modes: synthesizing existing assets like interview transcripts, surveys, support tickets, win-loss notes, and NPS verbatims, or gathering fresh intel from Reddit, G2, forums, LinkedIn, and review sites. Extraction covers jobs to be done, pain points, trigger events, desired outcomes, customer language, and alternatives considered, each labeled with high, medium, or low confidence. Synthesis clusters themes by frequency and intensity, surfaces money quotes, and flags contradictions. Digital research maps ICP types to source playbooks and captures verbatim quotes with sentiment and profile signals. Personas are research-backed only after five or more data points per segment. Deliverables include synthesis reports, VOC quote banks, JTBD maps, competitive intel summaries, and research gap analyses with handoffs to copywriting, CRO, and content strategy skills.70.5kinstalls17Competitor ProfilingResearch and profile competitors using live site scraping, SEO metrics, and market data. Produces structured competitive intelligence documents. Developers and product teams use this for market analysis and competitive benchmarking.52.2kinstalls18Community MarketingBuild and scale online communities (Discord, Slack, forums) for product growth and brand loyalty. Guides community strategy, member engagement, and community-led growth. Product teams use this to create sustainable growth through user advocacy.50.5kinstalls19Imageimage helps create, edit, and optimize marketing images such as blog heroes, social graphics, product mockups, profile banners, listing visuals, and OG images. It routes between AI generation (Gemini/Nano Banana, Flux, Ideogram), AI editing, design tools (Canva, Figma), screenshot-plus-overlay mockups, and stock photography, then covers prompting and web optimization like WebP compression. A developer or marketer uses it to produce production-ready marketing visuals without a dedicated design team.49.3kinstalls20VideoVideo skill guides product video production from demo videos to weekly update content. It applies real screen recording for product UI, programmatic overlays for callouts, and AI avatar workflows for recurring or multilingual videos.49.2kinstalls21Directory SubmissionsDirectory Submissions guides strategic product submission to high-authority directories for backlink equity and AI engine discovery. It enforces a three-rule foundation: landing pages must be complete before submission, destination pages must exist to convert traffic, and submissions are timed to maximize link impact.48.9kinstalls22CroConversion Rate Optimization (CRO) skill providing frameworks for analyzing and improving web page conversion rates. Covers landing pages, pricing pages, blogs, and homepages with structured CRO analysis including value proposition clarity, CTA optimization, and friction reduction strategies.42.5kinstalls23Co MarketingCo-marketing strategy skill for identifying ideal partners and planning joint campaigns. Covers audience overlap analysis, partner scoring, campaign types (content, webinars, integrations), cold outreach templates, and structuring partnership agreements.41.9kinstalls24Product MarketingProduct Marketing Context is a skill for creating and maintaining a product marketing positioning document. Software engineers and founders use it to capture core positioning, target audience, personas, competitive landscape, and differentiation in one place so all marketing tasks reference consistent context. It matters because repeating product context in every marketing task is tedious; a shared `.agents/product-marketing.md` eliminates context switching.41.9kinstalls25SocialSocial Content is a skill for creating and optimizing social media content across platforms. Developers and software engineers use it to build personal brands, share technical insights, and drive traffic to products via LinkedIn, X, Instagram, TikTok, or Facebook. It matters because platform-specific strategies (LinkedIn carousels vs X threads vs TikTok shorts) convert differently, and repurposing long-form content (blogs, podcasts, webinars) into atomic pieces multiplies reach.41.8kinstalls26AnalyticsAnalytics tracking implementation skill guiding developers and marketers through measurement strategy, GA4 setup, Google Tag Manager configuration, and event naming conventions. Emphasizes quality data over quantity, tracking decisions (not vanity metrics), and maintaining data quality. Includes tracking plan frameworks, custom event examples, and debugging validation.40.3kinstalls27PricingThis skill guides developers building SaaS products through pricing strategy decisions. It covers value-based positioning, choosing value metrics, tier structures, pricing research methods, and when to raise prices. Use it when you are defining your pricing model, packaging tiers, or testing price adjustments.39.9kinstalls28AdsThis skill provides expert guidance on running paid advertising campaigns across Google Ads, Meta, LinkedIn, Twitter, and TikTok. It covers campaign structure, audience targeting, creative best practices, budget allocation, and platform selection. Use it when launching paid ads, scaling campaigns, or optimizing ad spend across platforms.39.5kinstalls29EmailsEmail Sequence Design is a skill for creating multi-email automated flows that nurture relationships and drive conversion. Use it when planning welcome sequences, drip campaigns, lifecycle emails, or any automated email program. It covers sequence types, timing, subject lines, and strategic principles.39.1kinstalls30LaunchProduct Launch is a skill for planning and executing product launches across owned, rented, and borrowed channels. Use it when planning a product or feature launch, executing a Product Hunt launch, or diagnosing a failed launch. It covers launch phases, timelines, channel selection, and post-launch recovery.38.8kinstalls31SchemaSchema Markup is a skill for implementing structured data and schema.org JSON-LD to help search engines understand content and enable rich search results. Use it when optimizing pages for rich snippets, knowledge panels, or any Google rich results. It covers schema types, validation, and Google guidelines.38.7kinstalls32CompetitorsCompetitor Comparison is a skill for creating comparison and alternative pages that attract high-intent searchers comparing products. Use it when building Asana Alternatives, HubSpot vs Salesforce, or Mailchimp Alternative pages. It covers three formats, SEO strategy, and product positioning.38.7kinstalls33OnboardingWhen the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but do --- name: onboarding description: When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For signup/registration optimization, see signup. For ongoing email sequences, see emails. metadata: version: 2.0.0 --- # Onboarding CRO You are an expert in user onboarding and activation.37.8kinstalls34Ab TestingWhen the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "gro --- name: ab-testing description: When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice.37.4kinstalls35SignupThis skill optimizes signup and registration flows to reduce friction and increase completion rates. It covers field-by-field best practices, progressive profiling, social auth positioning, and strategies to minimize form abandonment. Use it when signup conversion rates are underperforming.37kinstalls36Free ToolsThis skill helps plan and evaluate free tools designed to generate leads and build brand awareness. It covers tool ideation based on pain points, validation against search demand, and lead-capture gating strategies. Use it when deciding whether to build a free tool for your product.36.9kinstalls37Referralsreferrals is an agent skill for designing and optimizing customer referral, affiliate, ambassador, and word-of-mouth programs. It gathers program context (LTV, CAC, B2B vs B2C, incentive budget), then structures the referral loop, incentive mechanics, share mechanisms, and email nurture sequences. A growth-focused developer uses it when standing up or tuning a refer-a-friend or partner program and needs reward mechanics aligned to unit economics.36.9kinstalls38PopupsThis skill covers popup and modal optimization for conversion. It teaches trigger strategies, popup types, best practices for design and copy, and how to avoid user friction or brand damage. Use it when creating or improving popups for email capture, lead generation, or promotions.36.7kinstalls39PaywallsThis skill teaches paywall design for software products at key monetization moments. It covers usage-limit triggers, feature-gate paywalls, trial expiration screens, and more. It includes frameworks for headlines, value props, plan comparison, and copy strategies to maximize conversions.36.6kinstalls40AsoThis skill audits app store listings for iOS (App Store) and Android (Google Play) using a 6-dimension scoring framework. It provides platform-specific recommendations including title/subtitle optimization, description keyword strategy, visual asset guidance, and conversion signals. Use it when you need to improve app discoverability or conversion rates.36.5kinstalls41SmsA marketing skill focused on SMS and MMS campaign strategy and implementation. Covers welcome sequences, abandoned cart recovery, customer engagement flows, and multi-channel integration. Part of a broader marketing skills suite with 40+ interconnected marketing disciplines.30.7kinstalls42ProspectingA marketing skill for finding, qualifying, and building lists of B2B prospects across different verticals. Part of a 40-skill marketing framework covering conversion, copy, SEO, ads, growth, and revenue operations. Integrates with sales-enablement, revops, and launch planning workflows.29.7kinstalls43Marketing Planmarketing-plan is an agent workflow that produces a 12-month, client-specific marketing plan structured by the AARRR funnel from a short intake session. It runs a three-phase flow (INIT, REVIEW, FINALIZE) covering budget, team, stage, channels, and tooling, and outputs a 13-section Notion-paste-ready markdown document. A developer or founder uses it to draft go-to-market strategy without hiring a strategist. It scores current state against a 17-section rubric and cross-references a 139-idea marketing library.29.5kinstalls44Public RelationsA public relations skill for earned media and journalist outreach. Covers proactive media pitching, reactive newsjacking, inbound press requests on platforms like HARO, and owned media (press pages, media kits). Helps developers and products get covered by journalists and trade publications.21kinstalls45OffersThis skill helps you build offers that convert by improving the offer itself rather than just the copy. It teaches the value equation framework (dream outcome, likelihood, time delay, effort/sacrifice) and the six-component offer anatomy (core deliverable, bonuses, guarantee, scarcity, name, price/payment). Use it when designing service packages, courses, coaching products, info products, high-ticket B2B, or direct-response offers. The skill includes diagnostic loops to identify which value lever is broken, reference guides on guarantee design and bonus stacking, and format playbooks tailored by business type.18.9kinstalls46Marketing Loopsmarketing-loops helps set up repeatable marketing workflows an AI agent runs on a schedule, each with a trigger, bounded steps, self-check, and explicit stop condition. It is the operational counterpart to marketing-ideas: ideas cover one-off experiments while loops define what to keep doing on cadence by wiring other marketing skills together. The workflow reads product marketing context if present, clarifies the outcome to protect, picks or adapts a loop from references/loop-catalog.md, tunes cadence to signal speed, confirms human checkpoints via loop-guardrails.md, and schedules execution. Every loop documents nine parts: check cadence, acts-when condition, purpose, skills used, loop body, self-check, state and idempotency, stop or bail-out, and output destination. The cadence rule maps rankings to weekly checks, ad fatigue to every two or three days, churn signals to daily triggers, and content decay to monthly review. It warns against vanity loops, auto-publishing without guardrails, and over-frequent checks that train teams to ignore output.11.6kinstalls