Competitors
Generate SEO-ready competitor and alternatives comparison pages with tables, pricing, and positioning from your differentiators.
Overview
Competitors is an agent skill most often used in Launch (also Idea, Grow) that drafts modular SEO comparison and alternatives pages anchored on product-marketing.md.
Install
npx skills add https://github.com/coreyhaines31/marketingskills --skill competitorsWhat is this skill?
- Checks for product-marketing.md before writing comparison copy
- Supports plural “[Competitor] Alternatives” and head-to-head versus formats
- Modular content architecture with TL;DR, feature grid, pricing, and best-for personas
- Positions your product with stated differentiators (price, simplicity, etc.)
- Addresses on-page SEO for the target comparison keyword
- Essential sections include TL;DR, per-alternative blurbs, feature table, pricing table, and best-for blocks
- Distinct plural alternatives versus head-to-head versus page formats
- Modular content architecture for reusable comparison sections
Adoption & trust: 15.1k installs on skills.sh; 32.4k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know who you compete with but lack a structured, keyword-targeted alternatives or versus page that converts searchers.
Who is it for?
Indie SaaS founders targeting long-tail “alternatives” and “vs” queries who already know primary differentiators.
Skip if: Builders who need live competitive pricing APIs, legal-reviewed battlecards, or purely internal CI decks with no public SEO goal.
When should I use this skill?
You need an SEO-oriented alternatives or versus page and want sections, tables, and positioning aligned with product-marketing.md.
What do I get? / Deliverables
You get a modular comparison page outline with TL;DR, tables, pricing, positioning, and SEO notes ready to publish on your site.
- Structured alternatives or versus page draft
- Feature and pricing comparison tables
- SEO notes for the target keyword
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch/SEO is the primary shelf because deliverables are publishable comparison URLs targeting high-intent search keywords. SEO subphase matches alternatives and versus pages, modular sections, and explicit keyword targeting like “Asana alternatives.”
Where it fits
Turn price and simplicity wedges into a shortlist narrative before you commit to positioning on the homepage.
Publish a “Best [Incumbent] Alternatives” URL aimed at teams of 5–20 with TL;DR and pricing tables.
Draft a authoritative “You vs Them” page that mirrors how buyers evaluate two named vendors.
Update comparison modules when your per-seat pricing or feature parity story changes.
How it compares
Use instead of one-off blog rants when you need repeatable comparison-page sections built for SEO and conversion.
Common Questions / FAQ
Who is competitors for?
Solo and small-team founders who self-publish marketing sites and want comparison pages that rank and explain why to pick their product.
When should I use competitors?
Use it in Idea when framing the competitive landscape; in Launch for SEO comparison pages; and in Grow when refreshing alternatives content after pricing or feature changes.
Is competitors safe to install?
Review the Security Audits panel on this Prism page and the upstream skill source before granting filesystem access to product-marketing.md or repo content.
SKILL.md
READMESKILL.md - Competitors
{ "skill_name": "competitors", "evals": [ { "id": 1, "prompt": "Create a 'Best Asana Alternatives' page for our project management tool. We compete mainly on price (we're $8/user vs their $24/user) and simplicity (they've become bloated). Target audience is small teams (5-20 people).", "expected_output": "Should check for product-marketing.md first. Should identify this as the plural alternatives format ([Competitor] Alternatives). Should include the essential sections: TL;DR comparison, brief paragraphs on each alternative (including the user's product positioned first or prominently), feature comparison table, pricing comparison, who each alternative is best for. Should use the modular content architecture approach. Should address SEO considerations for the target keyword 'Asana alternatives.' Should position the user's product with the stated differentiators (price, simplicity).", "assertions": [ "Checks for product-marketing.md", "Identifies as plural alternatives format", "Includes TL;DR comparison section", "Includes feature comparison table", "Includes pricing comparison", "Includes 'who it's best for' per alternative", "Positions user's product prominently with differentiators", "Addresses SEO for target keyword" ], "files": [] }, { "id": 2, "prompt": "Write a 'HubSpot vs Salesforce' comparison page. We're HubSpot and want to show why we're the better choice for SMBs.", "expected_output": "Should identify this as the 'you vs competitor' format. Should include structured comparison sections: overview of both, feature-by-feature comparison, pricing comparison, pros/cons of each, who each is best for, and migration path. Should be factually accurate about the competitor while strategically positioning the user's product. Should include a TL;DR at the top. Should address the SMB angle throughout. Should use the centralized competitor data architecture pattern.", "assertions": [ "Identifies as 'you vs competitor' format", "Includes structured comparison sections", "Includes feature-by-feature comparison", "Includes pricing comparison", "Includes TL;DR at the top", "Factually accurate about competitor", "Strategically positions user's product for SMBs", "Includes migration path or switching section" ], "files": [] }, { "id": 3, "prompt": "we need a page targeting 'mailchimp alternative' (singular). we're an email marketing platform focused on e-commerce brands.", "expected_output": "Should trigger on casual phrasing. Should identify this as the singular alternative format ([Competitor] Alternative — positioning your product as THE alternative). Should focus the entire page on why the user's product is the best Mailchimp alternative for e-commerce. Should include: why people switch from Mailchimp, what the user's product does better (e-commerce specific features), feature comparison, pricing comparison, migration guide, customer testimonials. Should optimize for the singular keyword 'Mailchimp alternative.'", "assertions": [ "Triggers on casual phrasing", "Identifies as singular alternative format", "Focuses on user's product as THE alternative", "Includes why people switch from Mailchimp", "Highlights e-commerce-specific advantages", "Includes feature and pricing comparison", "Includes migration guide", "Optimizes for singular keyword" ], "files": [] }, { "id": 4, "prompt": "Can you create a comparison page for 'Notion vs Coda'? We're a third-party review site, not affiliated with either product.", "expected_output": "Should identify this as the 'competitor vs competitor' format (third-party perspective). Should maintain objectivity since the user isn't either product. Should inclu