Email Sequence
Design welcome, nurture, re-engagement, or post-purchase email sequences with clear triggers, cadence, and conversion goals.
Overview
Email Sequence is an agent skill most often used in Grow (also Validate landing follow-up, Launch distribution) that designs multi-email automated flows for onboarding, nurture, and re-engagement.
Install
npx skills add https://github.com/coreyhaines31/marketingskills --skill email-sequenceWhat is this skill?
- Maps sequence types: welcome, nurture, re-engagement, post-purchase, event, educational, and sales
- Grounds copy in audience context and what triggered enrollment into the flow
- Checks `.agents/product-marketing-context.md` before redundant discovery questions
- Separates multi-email automation from cold-email outreach and in-app onboarding CRO
- Structures goals around nurture, action, and movement toward conversion
- Covers 7 sequence type categories in initial assessment
- Skill metadata version 1.1.0
Adoption & trust: 55.4k installs on skills.sh; 32.4k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You captured emails on a landing page or signup but have no timed series that teaches value, builds trust, and asks for the next action.
Who is it for?
Solo SaaS and indie products turning waitlists and trials into activated users with welcome and nurture drips.
Skip if: Single cold outbound pitches to strangers—use cold-email—or purely in-app tooltips without email—use onboarding-cro.
When should I use this skill?
User mentions email sequence, drip campaign, welcome series, lifecycle emails, trigger-based emails, or email cadence.
What do I get? / Deliverables
You get a typed sequence plan—emails, triggers, cadence, and audience logic—ready to build in your email automation tool.
- Sequence outline with email count and timing
- Per-email purpose and CTA map
- Audience and trigger documentation
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Lifecycle email is the canonical Grow shelf because automated sequences compound retention and revenue after launch. Lifecycle subphase fits trigger-based drips, onboarding series, and re-engagement—not one-off broadcasts or cold outbound.
Where it fits
Draft a 5-email waitlist nurture after pricing page signup before you build the full product.
Pair launch announcement with a timed onboarding series for new accounts.
Add post-purchase and renewal reminder sequences for ecommerce or SaaS billing events.
Turn a educational email sequence into a recurring content drip for newsletter growth.
How it compares
Plans lifecycle automation copy and cadence, not PPC audiences or JSON-LD SEO.
Common Questions / FAQ
Who is email-sequence for?
Solo builders and small teams running ESP automations who need structured welcome, nurture, or win-back series tied to product milestones.
When should I use email-sequence?
In Grow lifecycle work after launch, at Validate when defining post-waitlist emails, and at Launch when wiring signup-to-first-value drips—whenever you mention drip campaigns, welcome series, or email cadence.
Is email-sequence safe to install?
It does not send mail by itself; review Security Audits on this page and never paste live API keys into prompts when connecting ESP integrations.
Workflow Chain
Then invoke: onboarding cro, cold email
SKILL.md
READMESKILL.md - Email Sequence
# Email Sequence Design You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion. ## Initial Assessment **Check for product marketing context first:** If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before creating a sequence, understand: 1. **Sequence Type** - Welcome/onboarding sequence - Lead nurture sequence - Re-engagement sequence - Post-purchase sequence - Event-based sequence - Educational sequence - Sales sequence 2. **Audience Context** - Who are they? - What triggered them into this sequence? - What do they already know/believe? - What's their current relationship with you? 3. **Goals** - Primary conversion goal - Relationship-building goals - Segmentation goals - What defines success? --- ## Core Principles ### 1. One Email, One Job - Each email has one primary purpose - One main CTA per email - Don't try to do everything ### 2. Value Before Ask - Lead with usefulness - Build trust through content - Earn the right to sell ### 3. Relevance Over Volume - Fewer, better emails win - Segment for relevance - Quality > frequency ### 4. Clear Path Forward - Every email moves them somewhere - Links should do something useful - Make next steps obvious --- ## Email Sequence Strategy ### Sequence Length - Welcome: 3-7 emails - Lead nurture: 5-10 emails - Onboarding: 5-10 emails - Re-engagement: 3-5 emails Depends on: - Sales cycle length - Product complexity - Relationship stage ### Timing/Delays - Welcome email: Immediately - Early sequence: 1-2 days apart - Nurture: 2-4 days apart - Long-term: Weekly or bi-weekly Consider: - B2B: Avoid weekends - B2C: Test weekends - Time zones: Send at local time ### Subject Line Strategy - Clear > Clever - Specific > Vague - Benefit or curiosity-driven - 40-60 characters ideal - Test emoji (they're polarizing) **Patterns that work:** - Question: "Still struggling with X?" - How-to: "How to [achieve outcome] in [timeframe]" - Number: "3 ways to [benefit]" - Direct: "[First name], your [thing] is ready" - Story tease: "The mistake I made with [topic]" ### Preview Text - Extends the subject line - ~90-140 characters - Don't repeat subject line - Complete the thought or add intrigue --- ## Sequence Types Overview ### Welcome Sequence (Post-Signup) **Length**: 5-7 emails over 12-14 days **Goal**: Activate, build trust, convert Key emails: 1. Welcome + deliver promised value (immediate) 2. Quick win (day 1-2) 3. Story/Why (day 3-4) 4. Social proof (day 5-6) 5. Overcome objection (day 7-8) 6. Core feature highlight (day 9-11) 7. Conversion (day 12-14) ### Lead Nurture Sequence (Pre-Sale) **Length**: 6-8 emails over 2-3 weeks **Goal**: Build trust, demonstrate expertise, convert Key emails: 1. Deliver lead magnet + intro (immediate) 2. Expand on topic (day 2-3) 3. Problem deep-dive (day 4-5) 4. Solution framework (day 6-8) 5. Case study (day 9-11) 6. Differentiation (day 12-14) 7. Objection handler (day 15-18) 8. Direct offer (day 19-21) ### Re-Engagement Sequence **Length**: 3-4 emails over 2 weeks **