Emails
Design welcome, nurture, re-engagement, and other automated email sequences with triggers, cadence, and conversion-oriented copy structure.
Overview
emails is an agent skill most often used in Grow (also Launch distribution, Validate scope) that designs multi-email automated sequences and lifecycle cadence from product-marketing context.
Install
npx skills add https://github.com/coreyhaines31/marketingskills --skill emailsWhat is this skill?
- Reads .agents/product-marketing.md (and legacy paths) before duplicating discovery questions
- Covers welcome, nurture, re-engagement, post-purchase, event, educational, and sales sequence types
- Structured initial assessment for audience, trigger, and sequence goals
- Expert automation framing for multi-email flows, cadence, and conversion moves
- Explicit routing: cold outreach vs in-app onboarding referenced as separate skills
- Skill metadata version 2.0.0
- Seven sequence types listed in initial assessment (welcome, nurture, re-engagement, post-purchase, event, educational, s
Adoption & trust: 15.1k installs on skills.sh; 32.4k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You know you need a welcome or nurture series but lack a typed flow, triggers, and emails that match your positioning and conversion goal.
Who is it for?
Indie SaaS with trial or freemium signup, creators with lead magnets, and small shops needing post-purchase or win-back automation.
Skip if: Single cold outreach emails, purely in-app onboarding tours, or one-off transactional messages with no sequence logic.
When should I use this skill?
User mentions email sequence, drip campaign, nurture sequence, onboarding emails, welcome sequence, re-engagement, lifecycle emails, trigger-based emails, email funnel, email workflow, or email cadence.
What do I get? / Deliverables
You get a defined sequence type, audience/trigger assessment, and structured multi-email program aligned to onboarding, nurture, or re-engagement goals.
- Sequence type and audience/trigger assessment
- Multi-email flow outline with cadence and CTAs
- Differentiation from cold-email and in-app onboarding paths
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Lifecycle email is the canonical grow motion after signup or lead capture; the skill also supports validate and launch when sequencing pre-launch nurture. Lifecycle subphase covers drip and trigger programs—not one-off cold outbound (see cold-email) or in-app onboarding UI.
Where it fits
Draft a short educational drip for waitlist signups while scope is still tightening.
Launch a welcome series tied to a new landing page conversion event.
Build post-trial nurture and re-engagement sequences with clear conversion milestones.
How it compares
Lifecycle sequence design with positioning context—not cold-email prospecting or ASO.
Common Questions / FAQ
Who is emails for?
Solo builders and micro-teams owning lifecycle marketing without a dedicated marketing ops hire.
When should I use emails?
In grow for onboarding and nurture; at launch when wiring welcome series to a new waitlist; and in validate when a small drip supports prototype or beta recruitment.
Is emails safe to install?
It primarily guides copy and flow design and may read local marketing context—confirm via the Security Audits panel on this page before granting repo access.
SKILL.md
READMESKILL.md - Emails
# Email Sequence Design You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion. ## Initial Assessment **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before creating a sequence, understand: 1. **Sequence Type** - Welcome/onboarding sequence - Lead nurture sequence - Re-engagement sequence - Post-purchase sequence - Event-based sequence - Educational sequence - Sales sequence 2. **Audience Context** - Who are they? - What triggered them into this sequence? - What do they already know/believe? - What's their current relationship with you? 3. **Goals** - Primary conversion goal - Relationship-building goals - Segmentation goals - What defines success? --- ## Core Principles ### 1. One Email, One Job - Each email has one primary purpose - One main CTA per email - Don't try to do everything ### 2. Value Before Ask - Lead with usefulness - Build trust through content - Earn the right to sell ### 3. Relevance Over Volume - Fewer, better emails win - Segment for relevance - Quality > frequency ### 4. Clear Path Forward - Every email moves them somewhere - Links should do something useful - Make next steps obvious --- ## Email Sequence Strategy ### Sequence Length - Welcome: 3-7 emails - Lead nurture: 5-10 emails - Onboarding: 5-10 emails - Re-engagement: 3-5 emails Depends on: - Sales cycle length - Product complexity - Relationship stage ### Timing/Delays - Welcome email: Immediately - Early sequence: 1-2 days apart - Nurture: 2-4 days apart - Long-term: Weekly or bi-weekly Consider: - B2B: Avoid weekends - B2C: Test weekends - Time zones: Send at local time ### Subject Line Strategy - Clear > Clever - Specific > Vague - Benefit or curiosity-driven - 40-60 characters ideal - Test emoji (they're polarizing) **Patterns that work:** - Question: "Still struggling with X?" - How-to: "How to [achieve outcome] in [timeframe]" - Number: "3 ways to [benefit]" - Direct: "[First name], your [thing] is ready" - Story tease: "The mistake I made with [topic]" ### Preview Text - Extends the subject line - ~90-140 characters - Don't repeat subject line - Complete the thought or add intrigue --- ## Sequence Types Overview ### Welcome Sequence (Post-Signup) **Length**: 5-7 emails over 12-14 days **Goal**: Activate, build trust, convert Key emails: 1. Welcome + deliver promised value (immediate) 2. Quick win (day 1-2) 3. Story/Why (day 3-4) 4. Social proof (day 5-6) 5. Overcome objection (day 7-8) 6. Core feature highlight (day 9-11) 7. Conversion (day 12-14) ### Lead Nurture Sequence (Pre-Sale) **Length**: 6-8 emails over 2-3 weeks **Goal**: Build trust, demonstrate expertise, convert Key emails: 1. Deliver lead magnet + intro (immediate) 2. Expand on topic (day 2-3) 3. Problem deep-dive (day 4-5) 4. Solution framework (day 6-8) 5. Case study (day 9-11) 6. Differentiation (day 12-14) 7. Objection handler (day 15-18) 8. Direct offer (day 19-21) ### Re-Engagement Sequence **Length**