Launch Strategy
Plan a product, feature, or beta launch with repeatable momentum using the ORB framework instead of a one-day announcement spike.
Overview
Launch Strategy is an agent skill most often used in Launch (also Validate scope, Grow content) that plans product and feature announcements with the ORB framework and repeatable go-to-market momentum.
Install
npx skills add https://github.com/coreyhaines31/marketingskills --skill launch-strategyWhat is this skill?
- ORB framework for structuring launch motion beyond a single ship day
- Reads .agents/product-marketing-context.md when present to avoid redundant discovery questions
- Covers beta, early access, waitlist, and feature-update relaunch patterns
- Philosophy: launch again and again as features ship to compound attention
- Hands off ongoing post-launch marketing to the marketing-ideas skill
- ORB framework structures launch planning
- Skill metadata version 1.1.0
Adoption & trust: 56.3k installs on skills.sh; 32.4k GitHub stars; 3/3 security scanners passed (skills.sh audits).
What problem does it solve?
You are about to ship but only have a vague announcement post and no plan to turn the release into sustained attention and signups.
Who is it for?
Indie SaaS founders preparing Product Hunt, beta, waitlist, or feature launches who want a framework instead of ad-hoc tweets.
Skip if: Pure pricing or packaging decisions without a release moment, or cold outbound sequences—use pricing or cold-email skills instead.
When should I use this skill?
Planning a product launch, feature announcement, or release strategy; mentions launch, Product Hunt, GTM, beta, waitlist, or preparing to ship publicly.
What do I get? / Deliverables
You leave with a structured launch and relaunch plan aligned to your marketing context, ready to execute channels and follow with marketing-ideas for ongoing promotion.
- Launch or feature announcement strategy
- Channel and sequencing plan informed by ORB
- Relaunch hooks for future updates
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Launch is the canonical shelf because the skill is invoked when you are preparing to release or announce something publicly and need channel and sequencing plans. Distribution covers Product Hunt, waitlists, early access, feature announcements, and go-to-market choreography the ORB framework structures.
Where it fits
Shape beta scope and early-access tiers before committing to a public launch date.
Sequence Product Hunt, email, and social for a feature announcement using ORB stages.
Turn a shipped improvement into a second-wave launch story instead of a silent changelog line.
How it compares
Go-to-market launch playbooks in skill form—not a one-shot social post generator or RevOps pipeline tuner.
Common Questions / FAQ
Who is launch-strategy for?
Solo builders and small SaaS teams planning public releases, feature announcements, or relaunches who need distribution sequencing and messaging discipline.
When should I use launch-strategy?
At Launch for distribution and announcements; during Validate when scoping a beta or waitlist; and in Grow when turning feature updates into new attention cycles—especially when you mention Product Hunt, GTM, or launch checklist.
Is launch-strategy safe to install?
It is advisory marketing content with no built-in execution; review the Security Audits panel on this Prism page like any third-party skill before enabling it in your agent.
Workflow Chain
Then invoke: skill coreyhaines31 marketingskills marketing id
SKILL.md
READMESKILL.md - Launch Strategy
# Launch Strategy You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- ## Core Philosophy The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience. A strong launch isn't about a single moment. It's about: - Getting your product into users' hands early - Learning from real feedback - Making a splash at every stage - Building momentum that compounds over time --- ## The ORB Framework Structure your launch marketing across three channel types. Everything should ultimately lead back to owned channels. ### Owned Channels You own the channel (though not the audience). Direct access without algorithms or platform rules. **Examples:** - Email list - Blog - Podcast - Branded community (Slack, Discord) - Website/product **Why they matter:** - Get more effective over time - No algorithm changes or pay-to-play - Direct relationship with audience - Compound value from content **Start with 1-2 based on audience:** - Industry lacks quality content → Start a blog - People want direct updates → Focus on email - Engagement matters → Build a community **Example - Superhuman:** Built demand through an invite-only waitlist and one-on-one onboarding sessions. Every new user got a 30-minute live demo. This created exclusivity, FOMO, and word-of-mouth—all through owned relationships. Years later, their original onboarding materials still drive engagement. ### Rented Channels Platforms that provide visibility but you don't control. Algorithms shift, rules change, pay-to-play increases. **Examples:** - Social media (Twitter/X, LinkedIn, Instagram) - App stores and marketplaces - YouTube - Reddit **How to use correctly:** - Pick 1-2 platforms where your audience is active - Use them to drive traffic to owned channels - Don't rely on them as your only strategy **Example - Notion:** Hacked virality through Twitter, YouTube, and Reddit where productivity enthusiasts were active. Encouraged community to share templates and workflows. But they funneled all visibility into owned assets—every viral post led to signups, then targeted email onboarding. **Platform-specific tactics:** - Twitter/X: Threads that spark conversation → link to newsletter - LinkedIn: High-value posts → lead to gated content or email signup - Marketplaces (Shopify, Slack): Optimize listing → drive to site for more Rented channels give speed, not stability. Capture momentum by bringing users into your owned ecosystem. ### Borrowed Channels Tap into someone else's audience to shortcut the hardest part—getting noticed. **Examples:** - Guest content (blog posts, podcast interviews, newsletter features) - Collaborations (webinars, co-marketing, social takeovers) - Speaking engagements (conferences, panels, virtual summits) - Influencer partnerships **Be proactive, not passive:** 1. List industry leaders your audience follows 2. Pitch win-win collaborations 3. Use tools like SparkToro or Liste