Social Content
Draft, repurpose, and plan LinkedIn, X, TikTok, Reels, and short-form video scripts with a consistent voice while you grow an audience around your product.
Overview
Social Content is an agent skill most often used in Grow (also Launch distribution) that creates and repurposes platform-native social posts and short-form video scripts for solo builders.
Install
npx skills add https://github.com/coreyhaines31/marketingskills --skill social-contentWhat is this skill?
- Covers LinkedIn, Twitter/X, Instagram, TikTok, Facebook, and short-form video hooks
- Reads product marketing context from `.agents/product-marketing-context.md` when present
- Structured intake on goals, audience, and desired action before drafting
- Supports repurposing long-form into posts, threads, carousels, and Reels/Shorts scripts
- Routes broader strategy to content-strategy and paid video to ad-creative
- Skill metadata version 1.3.0
Adoption & trust: 67.3k installs on skills.sh; 32.4k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You have a product story but no consistent stream of platform-native posts, threads, or short-video ideas that drive engagement.
Who is it for?
Indie founders building in public who need weekly posts, repurposed clips, and hooks tuned to LinkedIn or X.
Skip if: Paid performance creative, full brand repositioning, or deep SEO/AEO page work—use ad-creative, content-strategy, or ai-seo instead.
When should I use this skill?
When the user mentions LinkedIn posts, Twitter threads, social scheduling, content calendars, repurposing, TikTok/Reels/Shorts, video hooks, or growing a following.
What do I get? / Deliverables
You get ready-to-publish social copy and scripts aligned to goals and voice, plus a clearer calendar direction without hiring a strategist first.
- Platform-tailored posts, threads, or carousel copy
- Short-form video scripts with hooks and CTAs
- Repurposing plan or calendar-oriented content batch
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Organic social is ongoing audience and trust building after you have something to talk about—canonical shelf is Grow. The skill centers content calendars, posts, threads, carousels, and scripts—not paid media creative or full-funnel strategy alone.
Where it fits
Turn landing page value props into test posts to see which angle earns saves and replies.
Ship a coordinated announcement thread and LinkedIn carousel on launch day.
Batch a month of posts repurposed from customer stories and changelog entries.
Draft onboarding tips and milestone celebration posts for existing users.
How it compares
Organic post and script generator with strategy intake, not a social MCP scheduler or ad-buying workflow.
Common Questions / FAQ
Who is social-content for?
Solo builders and small teams using agent-assisted marketing who want LinkedIn, X, TikTok, and Reels output without a dedicated social manager.
When should I use social-content?
In Grow for calendars and repurposing, at Launch for ship announcements and threads, and in Validate when testing messaging hooks with micro-audiences on social.
Is social-content safe to install?
It may read local marketing context files; scope filesystem access in your agent and review the Security Audits panel on this Prism page.
Workflow Chain
Then invoke: content strategy
SKILL.md
READMESKILL.md - Social Content
# Social Content You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals. ## Before Creating Content **Check for product marketing context first:** If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Goals - What's the primary objective? (Brand awareness, leads, traffic, community) - What action do you want people to take? - Are you building personal brand, company brand, or both? ### 2. Audience - Who are you trying to reach? - What platforms are they most active on? - What content do they engage with? ### 3. Brand Voice - What's your tone? (Professional, casual, witty, authoritative) - Any topics to avoid? - Any specific terminology or style guidelines? ### 4. Resources - How much time can you dedicate to social? - Do you have existing content to repurpose? - Can you create video content? --- ## Platform Quick Reference | Platform | Best For | Frequency | Key Format | |----------|----------|-----------|------------| | LinkedIn | B2B, thought leadership | 3-5x/week | Carousels, stories | | Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes | | Instagram | Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels | | TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video | | Facebook | Communities, local businesses | 1-2x/day | Groups, native video | **For detailed platform strategies**: See [references/platforms.md](references/platforms.md) **For hashtag limits and character counts**: See [references/platform-limits.md](references/platform-limits.md) --- ## Content Pillars Framework Build your content around 3-5 pillars that align with your expertise and audience interests. ### Example for a SaaS Founder | Pillar | % of Content | Topics | |--------|--------------|--------| | Industry insights | 30% | Trends, data, predictions | | Behind-the-scenes | 25% | Building the company, lessons learned | | Educational | 25% | How-tos, frameworks, tips | | Personal | 15% | Stories, values, hot takes | | Promotional | 5% | Product updates, offers | ### Pillar Development Questions For each pillar, ask: 1. What unique perspective do you have? 2. What questions does your audience ask? 3. What content has performed well before? 4. What can you create consistently? 5. What aligns with business goals? --- ## Hook Formulas The first line determines whether anyone reads the rest. ### Curiosity Hooks - "I was wrong about [common belief]." - "The real reason [outcome] happens isn't what you think." - "[Impressive result] — and it only took [surprisingly short time]." ### Story Hooks - "Last week, [unexpected thing] happened." - "I almost [big mistake/failure]." - "3 years ago, I [past state]. Today, [current state]." ### Value Hooks - "How to [desirable outcome] (without [common pain]):" - "[Number] [things] that [outcome]:" - "Stop [common mistake