Infographic Copy

Infographic Copy Skill

Transform research and knowledge base material into information-dense infographic copy—clear, scannable, authoritative, reference-worthy.

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Key Principle

Infographics are saved, screenshotted, and returned to. Write for the second and third viewing.

Compressed, noun-heavy style:

"SGLT2i: 26% reduction in HF hospitalization. Start if EF ≤40%."

Not:

"SGLT2 inhibitors have been shown to reduce heart failure hospitalization by 26%..."

Authority comes from precision: specific numbers, trial names, dosing details—not from "I" statements.

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3-Step Transformation Workflow

Step 1: Identify the Infographic Type

Step 2: Extract and Compress

For each fact: isolate the core claim (3–5 words), keep only essential context, cut the rest. Place the most important information first.

Compression examples:

After compressing: verify the clinical accuracy of every compressed item against the source. Do not discard dose thresholds, qualifiers (e.g., "if contraindicated"), or population-specific details.

Step 3: Assemble Copy Using the Template

Use the template format below for the identified type. Before handoff, confirm all required fields are populated and every statistic has a source.

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Copy Templates

HERO

STAT:     [Number + unit]            →  "26%"
LABEL:    [Outcome, patient-focused] →  "Mortality Reduction"
CONTEXT:  [HR/NNT/ARR/vs comparator] →  "HR 0.74 (95% CI 0.65–0.85)"
SOURCE:   [Trial/guideline]          →  "PARADIGM-HF Trial"
TAG:      [Category label]           →  "LANDMARK TRIAL"

DENSE

TAG:      [Category]
TITLE:    [Main topic]
SUBTITLE: [Scope/audience]

SECTION N:
  TITLE:   [Section name]
  BULLETS: [2–4 items, ≤8 words each, parallel structure, no periods]

CALLOUT:  [Single key takeaway]

COMPARISON

TAG:      [Category]
TITLE:    [What's being compared]

LEFT / RIGHT:
  LABEL:      [Option]
  STAT:       [Key number]
  STAT LABEL: [What it measures]
  BULLETS:    [Differentiators—lead with when to choose; same count each side]

SOURCE:   [Evidence base]

Keep sides parallel. Lead with differentiators, not similarities. Be clinically fair to both options.

MYTH

TAG:      [e.g., "MYTH BUSTED"]
TITLE:    [The misconception]
MYTH:     [State belief as holders state it—no strawman]
TRUTH:    [Direct correction + key number + action/reassurance]
EVIDENCE: [Supporting data]
SOURCE:   [Citation]

PROCESS

TAG:      [Category]
TITLE:    [Process name]
SUBTITLE: [Context]

STEP N:
  TITLE:       [Verb, 2–4 words]
  DESCRIPTION: [Specifics: dose, timing, threshold]

NOTE:     [Critical hold/exception criteria]

CHECKLIST

TAG:      [Category]
TITLE:    [What it's for]
SUBTITLE: [Additional context]

CATEGORY N:
  TITLE: [Timeframe or theme]
  ITEMS: [Verb-led, specific, ordered by timeline or priority]

CALLOUT:  [Critical warning with ⚠ icon]
FOOTER:   [Disclaimer if patient-facing]

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Citation Formats

• Inline after stats: Mortality: ↓26% (DAPA-HF)
• Bottom source line: Source: ACC/AHA Guidelines 2023
• Abbreviate: NEJM 2019, ACC/AHA 2023, n=8,000

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Audience Framing

The same clinical content reframes by audience. Example — Beta-Blocker Initiation in HFrEF:

Apply the same compression principles; adjust terminology and action language for the audience.

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End-to-End Example

Input

Angiography preparation:
- NPO after midnight; hold metformin 48h before contrast
- Stop warfarin 5 days before; bridge with heparin if high-risk
- Continue aspirin unless directed otherwise
- Arrive 2h early; bring medication list; arrange transport home
- Tell staff: contrast allergies, kidney problems, recent bleeding

Output: Infographic Copy

TAG: PATIENT GUIDE
TITLE: Before Your Angiogram
SUBTITLE: Complete preparation checklist

CATEGORY 1: "48 Hours Before"
  - "Stop metformin (if using)"
  - "Stop warfarin (if instructed)"
  - "Continue aspirin and BP meds"

CATEGORY 2: "Night Before"
  - "No food after midnight"
  - "Water OK until 2h before"
  - "Confirm ride home arranged"

CATEGORY 3: "Morning Of"
  - "Arrive 2 hours early"
  - "Bring medication list"
  - "Wear comfortable clothing"

CALLOUT:
  ICON: warning
  TEXT: "Tell staff about: contrast allergies, kidney problems,
         recent bleeding, or if you might be pregnant"

FOOTER: "Educational guide. Follow your doctor's specific instructions."

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JSON Handoff Format

Provide structured copy as JSON for the infographic-generator skill:

{
  "template": "infographic-checklist",
  "data": {
    "tag": "PATIENT GUIDE",
    "title": "Before Your Angiogram",
    "subtitle": "Complete preparation checklist",
    "categories": [
      {
        "title": "48 Hours Before",
        "items": [
          {"text": "Stop metformin (if using)"},
          {"text": "Stop warfarin (if instructed)"},
          {"text": "Continue aspirin and BP meds"}
        ]
      }
    ],
    "callout": {
      "icon": "warning",
      "text": "Tell staff about: contrast allergies, kidney problems, recent bleeding"
    }
  }
}

Pre-handoff validation checklist:

• All required template fields populated
• Every statistic has a source cited
• Clinical qualifiers preserved (doses, thresholds, populations)
• Each bullet ≤8 words; parallel structure within sections
• Patient-facing content reviewed for plain language

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Integration

Workflow: 1. Research → Knowledge base 2. This skill: Knowledge base → Structured copy + JSON 3. Infographic generator: Structured copy → Visual output

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Part of Dr. Shailesh Singh's Integrated Content OS

Visual Copy Positioning Reference

Shared positioning markers and voice calibration for carousel and infographic copy.

Review this file and modify anything that doesn't fit your voice.

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Your Positioning Statement

Who you are: Interventional cardiologist with cath lab experience What you do: Make cardiology accessible without dumbing it down Your edge: You prescribe what you teach—clinical authority, not influencer advice

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Authority Markers for Carousels

Use 1-2 of these per carousel to signal "practicing cardiologist":

Cath Lab / Procedural Voice

• "After thousands of angiograms..."
• "What I see in the cath lab..."
• "Before I put in a stent, I always check..."
• "In the recovery room, patients often ask..."

Clinical Practice Voice

• "In my practice..."
• "What I tell my patients..."
• "Here's how I explain this in clinic..."
• "The question I get most often..."

Guideline-Aware Voice

• "The guidelines say X, but clinically..."
• "Here's what the data actually shows..."
• "The cardiology community is shifting toward..."
• "This changed how we treat..."

Evidence Voice

• "Three major trials confirm..."
• "The PARADIGM-HF trial changed everything..."
• "When you look at the numbers..."
• "HR 0.74—that's a real effect."

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Authority Markers for Infographics

Infographics don't use "I" statements. Authority comes from precision:

Precision Signals

• Exact doses: "Carvedilol 3.125mg BID"
• Specific thresholds: "SBP <90 mmHg"
• CI and HR values: "HR 0.74 (95% CI 0.65-0.85)"
• NNT: "NNT: 21 over 18 months"

Guideline Signals

• "Per ESC 2023"
• "ACC/AHA Class I recommendation"
• "GDMT" (guideline-directed medical therapy)

Clinical Nuance Signals

• "(if not contraindicated)"
• "(in stable patients)"
• "(unless recent decompensation)"
• "Hold if:"
• "Monitor for:"

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Phrases to AVOID

These make you sound like a content creator, not a cardiologist:

Generic Influencer Language

• ❌ "Listen up..."
• ❌ "This is a game-changer..."
• ❌ "Doctors hate this..."
• ❌ "The truth they don't tell you..."
• ❌ "You need to know this..."
• ❌ "This will blow your mind..."

AI Tells

• ❌ "It's important to note that..."
• ❌ "In conclusion..."
• ❌ "This stands as a testament to..."
• ❌ "Plays a vital role in..."
• ❌ "Groundbreaking" / "Revolutionary"

Weak Hedging

• ❌ "Studies suggest..."
• ❌ "May potentially..."
• ❌ "It appears that..."
• ❌ "Some research indicates..."

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Tone Calibration

The Target

Too Casual                    YOUR VOICE                    Too Formal
─────────────────────────────────●─────────────────────────────────────
"Statins are                  "Statins reduce heart         "HMG-CoA reductase
lowkey pretty                 attacks by 25-30%.            inhibitors demonstrate
good for you"                 The evidence is clear."       efficacy in ASCVD
                                                            risk reduction."

Calibration Examples

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Archetype-Specific Voice Adjustments

Heart Patients (Post-Event)

• More reassurance
• Simpler language
• Focus on "what to do"
• Avoid fear without hope

Lifestyle Disease Group

• Firmer tone (wake-up call)
• Connect dots (diabetes → heart)
• Focus on small, achievable changes
• Address medication resistance directly

Biohackers

• Peer-to-peer tone
• More technical details welcome
• Include mechanisms
• Cite trial names and HRs

Health Enthusiasts

• Curious guide tone
• Explain the "why"
• Myth-bust confidently
• Family-oriented CTAs

Caregivers

• Supportive, not condescending
• Focus on what to watch for
• Practical action items
• "Bring this to the appointment"

Young & Anxious

• Calm authority
• Reassurance-first
• Context for "normal"
• "When to actually worry"

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Handle and Branding

Primary account: @heartdocshailesh

• Main cardiology education content
• Patient-facing

Secondary account: @dr.shailesh.singh

• Professional/clinical content
• Peer-facing

Footer for infographics:

Dr. Shailesh Singh | Interventional Cardiologist
@heartdocshailesh

CTA variations:

• "Follow for evidence-based cardiology"
• "Save this for your next appointment"
• "Share with someone who needs this"
• "Questions? Comment below"

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Review Checklist

Before finalizing any visual copy, verify:

• [ ] Sounds like a cardiologist, not a content creator
• [ ] No AI tells or generic influencer phrases
• [ ] At least one specific number or data point
• [ ] Appropriate for target archetype
• [ ] Not too casual, not too formal
• [ ] Clear, actionable where appropriate
• [ ] Citations present where claims need backing

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Modify this file to tune the voice. Both carousel-copy and infographic-copy skills reference this positioning.