Competitor Tracking
Set up recurring surveillance of competitor app store listings—metadata, keywords, creatives, and ratings—not a one-off teardown.
Overview
Competitor Tracking is an agent skill most often used in Launch (also Grow lifecycle) that runs ongoing app-store competitor surveillance with change logs and alerts.
Install
npx skills add https://github.com/eronred/aso-skills --skill competitor-trackingWhat is this skill?
- Recurring weekly or monthly competitor change logs versus one-time competitor-analysis snapshots
- Watchlist setup for top 3–5 competitors with App IDs and review cadence
- Tracks metadata, keyword shifts, screenshot updates, rating trends, and new feature launches
- Uses Appeeky-style identification workflow referenced in skill body for competitor discovery
- Clear split table: competitor-analysis = strategy document; competitor-tracking = deltas and alerts
- Top 3–5 competitor watchlist recommended
- Weekly review cadence recommended in setup
Adoption & trust: 1.1k installs on skills.sh; 1.5k GitHub stars; 2/3 security scanners passed (skills.sh audits).
What problem does it solve?
You only run competitive ASO once and miss when rivals rewrite titles, keywords, or screenshots that steal your category traffic.
Who is it for?
Solo mobile app publishers on iOS or Android who already know their top rivals and want weekly competitive ASO hygiene.
Skip if: One-time positioning studies (use competitor-analysis), web-only SaaS SEO, or teams with no listed App Store / Play competitors.
When should I use this skill?
User wants ongoing competitor app monitoring—metadata, keywords, screenshots, ratings, alerts—or mentions competitor weekly report, competitive intelligence, or what changed in a competitor listing.
What do I get? / Deliverables
You maintain a defined watchlist, recurring review rhythm, and delta-focused reports that flag metadata, keyword, rating, and creative changes before they hit your installs.
- Competitor watchlist configuration
- Recurring change log with deltas
- Alert summary of material listing changes
Recommended Skills
Journey fit
Spans multiple journey phases - primary shelf plus alternate fits below.
Primary shelf is Launch → ASO where store visibility battles are fought; tracking continues into Grow as rankings and ratings compound. Ongoing delta reporting and alerts belong in ASO operations distinct from one-time competitor-analysis strategy docs.
Where it fits
First month on the store: weekly diff on top five rivals' titles and keyword fields.
Alert when a competitor ships a major screenshot refresh before your feature launch.
Monthly report correlating rival rating drops with your retention experiments.
How it compares
Ongoing ASO delta monitoring—not the deep gap-analysis output of competitor-analysis or chart-wide market-movers scans.
Common Questions / FAQ
Who is competitor-tracking for?
Indie and solo mobile builders marketing on app stores who need recurring competitor listing surveillance tied to ASO goals.
When should I use competitor-tracking?
At Launch when you go live in a crowded category, during Grow when you defend chart rank, and whenever you hear a rival changed their title, screenshots, or ratings trajectory.
Is competitor-tracking safe to install?
It guides public store metadata research workflows; review the Security Audits panel on this Prism page and avoid pasting private credentials into agent chats.
Workflow Chain
Then invoke: competitor analysis, market movers
SKILL.md
READMESKILL.md - Competitor Tracking
# Competitor Tracking You set up and run ongoing competitor surveillance — catching metadata changes, keyword shifts, rating drops, and new feature launches before they impact your rankings. ## One-Time Analysis vs Ongoing Tracking | | `competitor-analysis` skill | This skill (`competitor-tracking`) | |---|---|---| | **Frequency** | One-time deep dive | Weekly/monthly recurring | | **Output** | Strategy document | Change log + alerts | | **Focus** | Gap analysis, positioning | What changed and why it matters | | **Data** | Snapshot | Delta (before vs after) | ## Setup: Define Your Watchlist 1. Check for `app-marketing-context.md` 2. Ask: **Who are your top 3–5 competitors?** (get App IDs if possible) 3. Ask: **How often do you want to review?** (weekly recommended) 4. Ask: **What are you most concerned about?** (keywords, ratings, creative, pricing) Use Appeeky to identify competitors if unknown: ```bash GET /v1/keywords/ranks?keyword=meditation&country=us&limit=10 GET /v1/apps/:id/intelligence # check competitors array ``` ## What to Track ### Metadata Changes Check weekly using Appeeky: ```bash GET /v1/apps/:id # title, subtitle, description ``` Watch for: - **Title changes** — new keyword being targeted, repositioning - **Subtitle changes** — testing new hooks or keywords - **Description changes** — messaging strategy shift (Google Play especially) - **Screenshot updates** — new creative direction or A/B test winner shipped ### Keyword Ranking Changes ```bash GET /v1/apps/:id/keywords # their ranking keywords GET /v1/keywords/ranks?keyword=[shared keyword] # who's ranking where ``` Watch for: - Keywords they're newly ranking for (they optimized for this — should you?) - Keywords they dropped (opportunity to capture) - A competitor jumping above you for a shared keyword ### Ratings and Reviews ```bash GET /v1/apps/:id/reviews?sort=recent&limit=20 GET /v1/apps/:id # current rating ``` Watch for: - Rating drop (they shipped a bad update — opportunity to highlight your stability) - Surge of 1-stars around a specific complaint (user pain point you could solve) - New positive reviews praising a feature you don't have ### Chart Positions ```bash GET /v1/market/movers?genre=[genre_id]&country=us GET /v1/categories/:id/top?country=us&limit=25 ``` Watch for: - A competitor entering or exiting top 10 in your category - New competitor entering your space from a chart rise ### Pricing and Paywall Manually check every 4–6 weeks: - Trial length changes - Price changes (lower = aggressive growth; higher = LTV optimization) - New paywall format or plans ## Weekly Competitive Report Template Run this analysis every Monday: ``` Competitive Update — Week of [Date] Apps tracked: [list names] CHANGES DETECTED: ━━━━━━━━━━━━━━━━━ [Competitor Name] Metadata: [changed / no change] → [specific change if any] Top keywords: [gained X / lost Y / stable] Rating: [X.X → X.X] ([+/-N] ratings this week) Chart position: [#N → #N in category] New reviews theme: [if notable] [Repeat per competitor] OPPORTUNITIES IDENTIFIED: 1. [Competitor X dropped keyword Y — consider targeting it] 2. [Competitor X has surge of complaints about Z — your strength] 3. [Competitor X raised price — positioning opportunity] THREATS: 1. [Competitor X now ranks #3 for [keyword] — we're at #8] 2. [New entrant spotted: [name] — check their