eronred/aso-skills
39 skills72.6k installs66.7k starsGitHub
Install
npx skills add https://github.com/eronred/aso-skillsSkills in this repo
1Aso Auditaso-audit is an agent skill for comprehensive App Store Optimization health audits on iOS, Android, or both platforms. Initial assessment checks app-marketing-context.md, requests App ID and target country defaulting to US, and confirms platform scope. Data collection uses Appeeky MCP or API when available for metadata, keyword rankings, competitor charts, and review sentiment, otherwise asks users for current listing fields. The audit framework scores ten weighted factors on zero to ten scales: title at twenty percent, subtitle and keyword field at fifteen percent each, description at five percent iOS or fifteen percent Android, screenshots at fifteen percent, preview video at five percent, ratings and reviews at fifteen percent, icon at five percent, keyword rankings at ten percent, and conversion signals at five percent. Checks cover character usage, keyword repetition rules, screenshot slot usage, rating trends, and competitor gaps. Output delivers an ASO score card, quick wins for today, high-impact weekly changes, and strategic recommendations. Marketers reach for it when listings underperform or need prioritized metadata improvements.3.2kinstalls2Monetization Strategymonetization-strategy helps teams choose and optimize mobile app revenue models across freemium subscriptions, in-app purchases, paid upfront, ads, and hybrid stacks. It starts by reading app-marketing-context.md and gathering current model, pricing, conversion rate, category, and audience willingness to pay. Subscription guidance maps free, monthly, annual, lifetime, and family tiers with pricing psychology such as .99 endings, annual anchors, and three-tier good-better-best layouts plus category benchmark tables. Paywall design covers timing from onboarding through feature gates and usage limits, with structure for benefit headlines, social proof, trial CTAs, restore purchases, and visible close buttons. Free trial lengths from three to thirty days include reminder and countdown tactics, while IAP guidance addresses consumable anchoring and non-consumable bundles. Revenue optimization tracks ARPU, ARPPU, conversion, trial-to-paid, LTV, and payback period with a phased implementation roadmap.2.7kinstalls3Keyword ResearchThe keyword-research skill guides App Store keyword discovery, evaluation, and prioritization for download, revenue, or brand awareness goals. Initial assessment reads app-marketing-context.md when present, then collects App ID, target country, three to five seed keywords, and optimization intent. Phase one expands seeds via Apple Search Suggestions autocomplete, competitor keyword rankings for top rivals, category leader terms, and synonym or problem-language variants including common misspellings. Phase two scores candidates on relevance, search volume bands, difficulty, current ranking position, and strategic fit, then buckets keywords into primary, secondary, and long-tail targets. Deliverables include a prioritized keyword table, competitor gap list, and implementation notes pointing to metadata-optimization for placement and aso-audit for performance review. The skill explicitly defers metadata implementation and ranking audits to sibling ASO skills while focusing on research methodology and prioritization discipline.2.6kinstalls4Competitor AnalysisThe competitor-analysis skill performs competitive intelligence for mobile apps on the App Store. Initial assessment reads app-marketing-context.md, collects the user's App ID, competitor App IDs or helps identify them, target country defaulting to US, and learning goals across keyword gaps, creative strategy, positioning, or all. Competitor discovery uses category charts, keyword overlap, Apple's You Might Also Like, and user perception questions, recommending three to five apps mixing direct, aspirational, and emerging rivals. The framework compares metadata titles and subtitles with character usage, keyword gap tables for terms competitors rank for, creative screenshot and preview video patterns, ratings and review themes, growth signals like chart position and update frequency, and monetization price models. Output includes an executive summary, competitive position map, top five opportunities such as quick wins and keyword gaps, and threats to monitor. Related skills point to keyword-research for deep gaps, metadata-optimization for implementation, screenshot-optimization, aso-audit, and ua-campaign for paid strategy.2.6kinstalls5Metadata OptimizationThe metadata-optimization skill crafts App Store metadata that balances search visibility and conversion. Initial assessment reads app-marketing-context.md when present, then collects App ID, target keywords, platform iOS or Android or both, and target country defaulting to US. It documents Apple limits: 30-char title and subtitle, 100-char hidden keyword field, 4000-char description not indexed, plus promotional text and What's New. Google Play limits include 30-char title, 80-char short description, and keyword-aware full description. Title formulas cover brand-plus-keyword patterns with three options and character counts. Subtitle rules forbid repeating title keywords and require full 30 characters. Keyword field rules demand comma separation without spaces, singular forms, no brand or competitor names, and volume-times-relevance prioritization. iOS descriptions focus on a three-line hook, social proof, feature bullets, how-it-works steps, testimonial, and CTA with the first 170 characters critical. Android descriptions add natural 2-3 percent keyword density. Output packages recommended and alternative versions per field plus keyword coverage matrix and before-after comparison.2.6kinstalls6Screenshot OptimizationThe screenshot-optimization skill helps design App Store screenshots and preview videos that maximize conversion. Initial assessment reads app-marketing-context.md when present, then asks for App ID, target audience, top three features, and whether a designer exists. Users spend three to six seconds deciding; first three slots drive most conversions. Slot one is the hook answering what the app does and why to care. Slots two and three show core value; slots four through seven are one feature each with benefit headline plus UI. Slots eight and nine cover trust; slot ten is a CTA. Design rules favor four-to-six word benefit headlines, large readable fonts, clean UI, real content, and localized overlays. App preview video: hook in three seconds, fifteen to thirty seconds, captions without sound dependency. Output formats include per-slot screenshot plan, designer brief, and competitor screenshot audit table.2.5kinstalls7App Marketing ContextThe app-marketing-context skill helps teams author app-marketing-context.md, the foundation brief every other ASO and app marketing skill checks first. Initial assessment reads an existing file in the project root or .claude directory or walks through structured interviews when missing. Sections capture app overview with Apple and Google IDs, categories, platform, price model, launch date, and version, plus value proposition problem, audience, differentiator, and elevator pitch. Competitive landscape collects top rivals with strengths and weaknesses in a table. Current ASO state documents title, subtitle, keywords, ratings, and ranking seeds when an App ID is known. Goals and KPIs record three prioritized targets with metrics and timelines. Resources and constraints note budget, team size, tools, and limitations while markets define primary and secondary locales and languages. After saving, the skill summarizes strengths, gaps, and recommends next skills like aso-audit or keyword-research. Triggers include app context, marketing brief, app positioning, or starting any ASO project.2.4kinstalls8Retention OptimizationThe retention-optimization skill diagnoses mobile app churn and engagement problems using category benchmarks for Day 1, Day 7, and Day 30 retention across games, social, health, productivity, e-commerce, finance, and education. Initial assessment reads app-marketing-context.md when present, then collects current retention metrics, app category, monetization model, and existing engagement features. The framework covers activation in the first session, habit formation Days 1 to 7 with push and streak tactics, engagement deepening Days 7 to 30, and long-term retention beyond Day 30. It details push notification timing tables, win-back campaigns, and subscription cancellation flows that offer alternatives without forced retention. Output includes a retention diagnostic comparing metrics to benchmarks, estimated impact, and week-one quick wins plus month and quarter strategic actions. Related skills include app-analytics for tracking, monetization-strategy for revenue impact, review-management, and app-launch for onboarding.2.4kinstalls9App AnalyticsThe app-analytics skill helps users set up meaningful mobile tracking, interpret performance data, and make data-driven decisions. Initial assessment reads app-marketing-context.md when present, then asks about current tools, top three performance questions, decisions needing data, and paid acquisition status. It maps an analytics stack from must-have App Store Connect and Firebase Analytics through recommended Mixpanel or Amplitude, RevenueCat for subscriptions, Adjust or AppsFlyer for attribution, and Crashlytics for stability. Key metrics frameworks cover acquisition, engagement, retention, and revenue with formulas and benchmarks. A core event tracking plan lists onboarding, core actions, monetization, engagement, and settings events with snake_case object_action naming. Dashboard templates include executive weekly summary, daily funnel, and monthly cohort views. Output formats provide analytics audits, complete tracking plans, and benchmark interpretation with recommended actions. Related skills include ab-test-store-listing, retention-optimization, monetization-strategy, and ua-campaign.2.4kinstalls10LocalizationYou are an expert in App Store internationalization and localization strategy Your goal is to help the user expand to new markets by localizing their App Store presence effectively 1 Check for app marketing context md read it for current markets and languages 2 Ask for the App ID to see current localizations 3 Ask Is the app itself localized UI content or just the store listing 4 Ask Which markets are they considering 5 Ask Budget professional translation or AI assisted Tier 1 Markets highest ROI for most apps Market Language App Store Code Notes United States English en US Largest market United Kingdom English en GB Easy win if US is done Germany German de DE Largest EU market Japan Japanese ja High ARPU competitive France French fr FR Large EU market South Korea Korean ko High smartphone penetration China Simplified Chinese zh Hans Massive but complex needs ICP Brazil Portuguese pt BR Largest LATAM market Canada English French en CA fr CA2.4kinstalls11App Store FeaturedYou are an expert in Apple s App Store editorial process and featuring strategy Your goal is to help the user maximize their chances of getting featured on the App Store 1 Check for app marketing context md read it for context 2 Ask for the App ID to assess current state 3 Ask Has the app been featured before 4 Ask Any upcoming updates or launches timing matters 5 Ask Does the app use latest Apple technologies SwiftUI WidgetKit etc Understanding Apple s Editorial Process Apple s editorial team manually curates featured content They prioritize The app store featured skill documents workflows prerequisites and usage patterns grounded in its repository SKILL md Agents should follow the documented steps respect safety and permission notes and cite only capabilities described in the source It triggers on phrases matching the skill description and integrates with the agent toolchain for the tasks outlined in the documentation2.4kinstalls12App LaunchYou are an expert in mobile app launches with experience across indie apps and top charting products Your goal is to create a comprehensive launch plan that maximizes day one visibility and sustains momentum 1 Check for app marketing context md read it for app context 2 Ask New app or major update 3 Ask Launch date or flexible 4 Ask Budget organic only or paid acquisition available 5 Ask Pre existing audience email list social following existing app users 6 Ask Target countries simultaneous or phased rollout ASO Foundation Run keyword research to identify target keywords Run metadata optimization to craft title subtitle keyword field Run competitor analysis to understand the landscape Design screenshots run screenshot optimization Create app preview video 15 30 seconds Write compelling description with strong first 3 lines Design a distinctive icon Pre launch Page if new app Set up App Store pre order page Enable pre order notifications Share pre order link for early sign ups2.4kinstalls13Ua CampaignYou are an expert in mobile app user acquisition across all major ad platforms Your goal is to help the user plan launch and optimize paid campaigns that drive profitable installs 1 Check for app marketing context md read it for context 2 Ask for monthly UA budget this determines channel strategy 3 Ask for target CPI cost per install or target ROAS 4 Ask for current LTV lifetime value per user 5 Ask for target audience demographics interests behaviors 6 Ask for target countries 7 Ask for app category affects channel selection Monthly Budget Recommended Channels 1K Apple Search Ads Basic only 1K 5K Apple Search Ads Advanced 1 social channel 5K 20K ASA Meta Google UAC 20K 100K ASA Meta Google TikTok testing new channels 100K All channels programmatic influencer Channel Avg CPI Intent Best For Complexity Apple Search Ads 1 3 Very High All iOS apps Low Google UAC 0 5 2 Medium Android broad reach Medium Meta FB IG 1 4 Low Medium Consumer social e2.4kinstalls14Review ManagementYou are an expert in app review strategy and reputation management Your goal is to help the user turn reviews into a growth lever improving ratings gaining insights and building user trust 1 Check for app marketing context md read it for context 2 Ask for the App ID to fetch current reviews 3 Ask for target country default US 4 Ask about their current rating and trend improving or declining 5 Ask if they currently respond to reviews Category Description Action Bugs Crashes Technical issues Fix and respond with timeline Feature Requests Users want something new Track frequency consider for roadmap UX Complaints Confusing or frustrating flows Prioritize UX improvements Pricing Complaints Too expensive paywall issues Review monetization strategy Love Praise Positive feedback Thank and ask for sharing Competitor Mentions Users comparing to alternatives Understand competitive gaps Metric Target Why Average rating 4 5 stars Below 4 0 significantly hurts conversion Rating trend Stable or improving Declining trend signals problems Review velocity Consistent Sudden2.4kinstalls15Ab Test Store ListingYou are an expert in App Store product page optimization and A B testing Your goal is to help the user design run and interpret tests that improve their App Store conversion rate 1 Check for app marketing context md read it for context 2 Ask for the App ID 3 Ask for current conversion rate if known from App Store Connect 4 Ask for daily impressions determines test duration 5 Ask What do you want to test icon screenshots description etc Apple Product Page Optimization PPO Apple s native A B testing tool in App Store Connect Element Testable Notes App icon Yes Up to 3 variants Screenshots Yes Up to 3 variants App preview video Yes Up to 3 variants Description No Not testable via PPO Title No Not testable via PPO Subtitle No Not testable via PPO2.4kinstalls16Market PulseYou are an expert in App Store market analysis Your goal is to provide a comprehensive market overview by combining multiple data signals chart movements trending keywords featured apps new releases and category dynamics 1 Check for app marketing context md read it for the user s app category and competitors 2 Ask for scope entire App Store or specific category 3 Ask for country default US 4 Ask for format quick briefing default detailed report or competitive focus Gather data from multiple sources in parallel 1 get_market_movers Chart gainers losers new entries exits 2 get_market_activity All significant chart movements 3 get_trending_keywords Keywords with rising search volume 4 get_featured_apps What Apple is featuring today 5 get_new_releases Recent launches 6 get_new_number_1 Apps that just hit 1 7 get_category_top Current chart standings for user s category 8 get_downloads_to_top Download benchmarks for the category Top 3 5 most important market events right now2.3kinstalls17Market MoversYou are an expert in App Store chart dynamics Your goal is to analyze rank changes between chart snapshots identify significant movements and provide actionable insights about what s driving gains and losses 1 Check for app marketing context md read it for the user s app and category 2 Ask for chart type top free default top paid or top grossing 3 Ask for category all charts or specific genre e g Games Productivity 4 Ask for country default US 5 Ask what they want full overview gainers only losers only or new entries Use these MCP tools to gather chart movement data 1 get_market_movers Top gainers losers new entries dropped out 2 get_market_activity Chronological feed of all significant movements 3 get_category_top Current chart standings for context 4 get_app Deep dive on specific apps showing movement Metric Value Period compared date vs date Chart Country top free US Total significant moves New entries Dropped out Biggest gainer X positions Biggest loser X positions2.3kinstalls18Apple Search AdsThe apple-search-ads skill from eronred aso-skills covers ASA campaign setup, optimization, and scaling on the App Store. ASA delivers high-intent installs with reliable conversion data unaffected by ATT/SKAdNetwork limits. Campaign types include Search Results (start here), Search Tab, Today Tab, and Product Pages competitive placements. Recommended account structure separates Brand, Competitor, Category, Discovery (Search Match), and optional Search Tab campaigns for budget isolation and bid strategies. Match types (exact, broad, Search Match) control keyword intent capture; Creative Product Sets and Custom Product Pages route ad creative to relevant landing experiences. Guidance emphasizes ROAS optimization, CPT and TTR monitoring, and when to delegate broader paid UA to ua-campaign for Meta, Google UAC, or TikTok. Use for Apple Search Ads, ASA bidding, Search Match, or CPP in ads requests.1.9kinstalls19App Icon Optimizationapp-icon-optimization is an agent skill from eronred/aso-skills that when the user wants to design, test, or improve their app icon to increase tap-through rate and conversions in app store search and browse. use when the user mentions "app icon", "icon design", "icon . # App Icon Optimization You help design, audit, and A/B test app icons to maximize tap-through rate (TTR) — the percentage of users who tap your app after seeing it in search results or browse. ## Why the Icon Is Your Most Impactful Asset The icon is the **first thing users see** in search results — before the title, rating, or screenshots. A co Developers invoke app-icon-optimization during launch/aso work for marketing & seo tasks. The skill documents triggers, prerequisites, and step-by-step workflows grounded in SKILL.md.1.7kinstalls20Android Asoandroid-aso is an agent skill from eronred/aso-skills that when the user wants to optimize their google play store listing — title, short description, full description, keywords, ratings, or play store-specific features. use when the user mentions "google pla. # Android ASO (Google Play) You are a Google Play ASO expert. Google Play's algorithm differs fundamentally from iOS — the full description is indexed, there is no hidden keyword field, and ratings are continuous (not version-reset). ## Key Differences vs iOS | Factor | Google Play | Apple App Store | |--------|------------|----------------| | * Developers invoke android-aso during ship/testing work for testing & qa tasks. The skill documents triggers, prerequisites, and step-by-step workflows grounded in SKILL.md. Compatible with Claude Code, Cursor, and Codex agent runtimes that load marketplace skills. Review the Security Audits panel on this listing before installing in production environments.1.7kinstalls21Onboarding Optimizationonboarding-optimization is an agent skill from eronred/aso-skills that when the user wants to improve their app's onboarding experience, increase activation rate, reduce day 1 drop-off, or optimize the first-run flow. use when the user mentions "onboarding", "first-run",. # Onboarding Optimization You optimize the first-run experience to maximize activation — the moment a new user completes the core action that predicts long-term retention. ## The Activation Principle **Activation ≠ sign-up.** Activation is the first time the user gets real value from your app. Identify it before anything else. | App Type | Acti Developers invoke onboarding-optimization during launch/aso work for marketing & seo tasks. The skill documents triggers, prerequisites, and step-by-step workflows grounded in SKILL.md. Compatible with Claude Code, Cursor, and Codex agent runtimes that load marketplace skills.1.7kinstalls22Subscription Lifecyclesubscription-lifecycle is an agent skill from eronred/aso-skills that when the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back. use when the user mentions "subscription lifecycle", "trial conve. # Subscription Lifecycle You optimize every stage of the subscription journey: trial → paid → renewal → cancellation recovery → win-back. ## The Subscription Lifecycle ``` Install → Trial start → [Trial period] → Conversion → Renewal → ... → Cancel → Win-back ↓ ↓ ↓ ↓ No co Developers invoke subscription-lifecycle during launch/aso work for marketing & seo tasks. The skill documents triggers, prerequisites, and step-by-step workflows grounded in SKILL.md. Compatible with Claude Code, Cursor, and Codex agent runtimes that load marketplace skills. Review the Security Audits panel on this listing before installing in production environments. Category Marketing & SEO with growth vertical focus supports repeatable agent-guided delivery.1.6kinstalls23Competitor Trackingcompetitor-tracking is an agent skill from eronred/aso-skills that when the user wants to monitor competitor apps on an ongoing basis — tracking metadata changes, keyword shifts, screenshot updates, rating trends, or new features. use when the user mentions "competit. # Competitor Tracking You set up and run ongoing competitor surveillance — catching metadata changes, keyword shifts, rating drops, and new feature launches before they impact your rankings. ## One-Time Analysis vs Ongoing Tracking | | `competitor-analysis` skill | This skill (`competitor-tracking`) | |---|---|---| | **Frequency** | One-time dee Developers invoke competitor-tracking during ship/testing work for testing & qa tasks. The skill documents triggers, prerequisites, and step-by-step workflows grounded in SKILL.md. Compatible with Claude Code, Cursor, and Codex agent runtimes that load marketplace skills. Review the Security Audits panel on this listing before installing in production environments.1.6kinstalls24Rating Prompt Strategyrating-prompt-strategy is an agent skill from eronred/aso-skills that when the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad rating period. use when the user mentions ". # Rating Prompt Strategy You optimize when, how, and to whom an app shows review prompts — maximizing high ratings while minimizing negative ones. Ratings are an App Store ranking signal and a conversion factor on the product page. ## Why Ratings Matter for ASO - **Search ranking** — Apps with higher ratings rank better for competitive keywords Developers invoke rating-prompt-strategy during launch/aso work for marketing & seo tasks. The skill documents triggers, prerequisites, and step-by-step workflows grounded in SKILL.md. Compatible with Claude Code, Cursor, and Codex agent runtimes that load marketplace skills.1.6kinstalls25Asc Metricsasc-metrics is an agent skill from eronred/aso-skills that when the user wants to analyze their own app's actual performance data from app store connect — real downloads, revenue, iap, subscriptions, trials, or country breakdowns synced via appeeky connect. u. # ASC Metrics You analyze the user's **official App Store Connect data** synced into Appeeky — exact downloads, revenue, IAP, subscriptions, and trials. This is first-party data, not estimates. ## Prerequisites - Appeeky account with ASC connected (Settings → Integrations → App Store Connect) - Indie plan or higher (2 credits per request) - Data Developers invoke asc-metrics during launch/aso work for marketing & seo tasks. The skill documents triggers, prerequisites, and step-by-step workflows grounded in SKILL.md. Compatible with Claude Code, Cursor, and Codex agent runtimes that load marketplace skills.1.6kinstalls26In App Eventsin-app-events is an agent skill from eronred/aso-skills that when the user wants to create, plan, or optimize app store in-app events — the event cards that appear on the today tab, search results, and your product page. use when the user mentions "in-app event. # In-App Events You help the user plan, write, and optimize **App Store In-App Events** — event cards that surface in search, the Today tab, and the product page, driving installs and re-engagement without paid media. ## What In-App Events Are In-App Events are time-limited content cards on the App Store. They appear: - **Today tab** (editorial Developers invoke in-app-events during launch/aso work for marketing & seo tasks. The skill documents triggers, prerequisites, and step-by-step workflows grounded in SKILL.md.1.6kinstalls27Crash Analyticscrash-analytics is an agent skill from eronred/aso-skills that when the user wants to monitor, triage, or reduce their app's crash rate — including setting up crashlytics, prioritizing which crashes to fix first, interpreting crash data, and understanding how cra. # Crash Analytics You help triage, prioritize, and reduce app crashes — and understand how crash rate affects App Store discoverability and ratings. ## Why Crash Rate Is an ASO Signal - **App Store ranking** — Apple's algorithm penalizes apps with high crash rates - **App Store featuring** — High crash rate disqualifies editorial consideration - Developers invoke crash-analytics during launch/aso work for marketing & seo tasks. The skill documents triggers, prerequisites, and step-by-step workflows grounded in SKILL.md. Compatible with Claude Code, Cursor, and Codex agent runtimes that load marketplace skills.1.6kinstalls28Seasonal Asoseasonal-aso is an agent skill from eronred/aso-skills that when the user wants to optimize their app store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. # Seasonal ASO You help the user identify and act on seasonal keyword opportunities and listing optimizations tied to calendar events, holidays, and trending moments. ## Key Principle **Seasonal rankings are competitive and time-sensitive.** Metadata takes 1–3 days to index. Plan changes 2 weeks before the event; revert 3–5 days after peak. ## Developers invoke seasonal-aso during launch/aso work for marketing & seo tasks. The skill documents triggers, prerequisites, and step-by-step workflows grounded in SKILL.md. Compatible with Claude Code, Cursor, and Codex agent runtimes that load marketplace skills.1.6kinstalls29Press And Prpress-and-pr is an agent skill from eronred/aso-skills that when the user wants to get press coverage, media mentions, or editorial features for their app including writing press releases, pitching journalists, getting on "best apps" lists, or building an ap. # Press & PR for Apps You help developers and app teams get genuine media coverage which drives installs, backlinks, and App Store credibility. ## Why Press Still Matters - **Web referral** in App Store Connect directly tracks installs from press links - **Backlinks** from high-authority sites (TechCrunch, The Verge) improve web presence Developers invoke press-and-pr during launch/aso work for marketing & seo tasks. The skill documents triggers, prerequisites, and step-by-step workflows grounded in SKILL.md. Compatible with Claude Code, Cursor, and Codex agent runtimes that load marketplace skills.1.6kinstalls30App ClipsThe app-clips skill helps plan, implement, and optimize iOS App Clips, lightweight experiences up to 15MB that launch instantly without full app install. App Clips appear in App Store search as separate Open cards, Smart App Banners, QR and NFC codes, Safari links, Messages, Maps, Nearby, and Siri suggestions. Best use cases include parking payment, restaurant ordering, retail preview, fitness trials, game demos, finance quotes, and event tickets focusing on minimum core value demonstration. Technical requirements limit to essential experience, Apple Pay or Sign in with Apple auth, no App Clip-only content, and URL triggers like https://yourdomain.com/clip/experience. ASO note: App Clip cards inherit main listing metadata with 3 to 5x higher install conversion. Use when implementing App Clips, app clip codes, or instant iOS experiences.1.5kinstalls31Paywall Optimizationpaywall-optimization is an ASO-focused agent skill from eronred/aso-skills that helps developers redesign, test, and tune in-app paywalls for mobile subscription apps. The skill covers paywall layout, conversion copy, pricing display, trial offers, plan structure, hard vs soft paywalls, placement, and A/B test ideas, with explicit hooks for RevenueCat, Superwall, and Adapty workflows. Developers reach for paywall-optimization when paywall conversion stalls, annual vs monthly presentation needs rework, or plan-picker UX underperforms. It complements sibling skills for monetization strategy and subscription lifecycle but stays focused on the paywall surface itself rather than full pricing model design.1kinstalls32Creator Ugc Marketingcreator-ugc-marketing is a Claude Code skill from eronred/aso-skills for planning organic creator and influencer programs around mobile apps and SaaS products. The skill covers TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for Meta and TikTok, affiliate programs, seeding, TikTok Spark Ads sourcing, and Instagram collab posts. Developers reach for creator-ugc-marketing when they want installs and reusable ad assets from creator partnerships rather than self-serve paid campaign setup. Triggers include mentions of creators, influencers, UGC, creator briefs, gifting, seeding, affiliate programs, or viral TikTok goals for an app.993installs33App Preview Videoapp-preview-video is version 1.0.0 ASO skill in eronred/aso-skills for planning, scripting, producing, and optimizing autoplay videos on App Store and Google Play product pages. It triggers when developers mention App Preview, preview video, app store video, promo video, Play Store video, video poster frames, YouTube promo for Play Store, 30 second app video, video scripts, or video specs. The skill covers store-specific requirements for short autoplay clips shown in search and product listings. For static screenshots developers use screenshot-optimization; for listing A/B tests see ab-test-store-listing. Mobile developers and growth engineers reach for app-preview-video when video assets are missing or underperforming on store pages.985installs34Category Positioningcategory-positioning is a Claude skill from eronred/aso-skills focused on App Store and Google Play category strategy. The skill evaluates primary versus secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility on Apple and Google storefronts. Developers reach for category-positioning when choosing, changing, or debating categories such as Health & Fitness versus Lifestyle or Productivity versus Utilities, or when aiming to rank higher in a smaller category chart. It complements broader ASO audits and is triggered by phrases like which category, change my category, Play Store category, and category chart.970installs35Web To App Funnelweb-to-app-funnel is a Claude Code skill from eronred/aso-skills that guides developers through designing and optimizing the funnel that turns web visitors into mobile app installs and onboarded users. The skill covers smart app banners, web-to-app deep links, deferred deep links, Universal Links, App Links, QR codes, open-in-app CTAs, and web onboarding flows such as Stripe-paid web checkout before app install. It also addresses Branch web SDK, AppsFlyer OneLink web integration, and the trade-off between collecting payment on web versus in-app stores. Developers reach for web-to-app-funnel when planning acquisition paths that start on marketing sites or landing pages and must reliably hand off context into installed apps. Triggers include mentions of web-to-app, smart app banner, deferred deep link, Stripe before app install, or whether to sell on web first then push users to the app.955installs36App Rejection Recoveryapp-rejection-recovery is an eronred/aso-skills workflow for when Apple App Review or Google Play Review rejects an app or update. The skill diagnoses guideline violations—from metadata rejections and binary rejections to specific rules like guideline 2.1, 4.3, 5.1.1, Sign in with Apple requirements, and Play policy suspensions. Developers reach for app-rejection-recovery when triggers include app rejected, Resolution Center messages, expedited review requests, or appeals. For pre-submission listing health, the related aso-audit skill applies; for metadata-only fixes, see metadata-focused skills in the collection.950installs37Custom Product Pagescustom-product-pages is an ASO skill from eronred/aso-skills for Apple Custom Product Pages (CPP)—alternate App Store product pages with different screenshots, preview videos, and promo text shown via campaign-specific URLs. The skill covers designing up to 35 CPP variants in App Store Connect, wiring ASA CPP and ?cpp= / ppoUrl parameters, and measuring performance per audience segment from paid ads or social posts. Developers reach for custom-product-pages when ad campaigns need audience-specific App Store landing pages rather than A/B tests on the default listing. For default-page experiments, the related ab-test-store-listing skill applies instead.948installs38Attribution Setupattribution-setup is a skill from eronred/aso-skills for mobile engineers debugging or implementing app install attribution on iOS and Android. It guides SKAdNetwork and SKAN 4 configuration, Apple's AdAttributionKit, Google Play Install Referrer, and mobile measurement partners such as AppsFlyer, Adjust, Singular, Branch, and Kochava. Coverage extends to deep links, deferred deep links, conversion values, postback windows, privacy thresholds, ATT and IDFA context, and common failure modes when campaigns look unmeasurable. Developers reach for attribution-setup when launching paid user acquisition and needing technically correct measurement wiring rather than campaign creative strategy alone.942installs39Referral Programreferral-program is an ASO growth skill (version 1.0.0) that helps developers design, launch, and iterate in-app referral and invite programs with reward structures, share mechanics, attribution, and lifecycle messaging. The workflow spans double-sided rewards, invite links, share sheets, deep-link setup, fraud prevention, and viral coefficient (K-factor) measurement so teams can treat referrals as a scalable channel instead of ad-hoc prompts. Developers reach for it when users mention referral program, invite a friend, refer and earn, share to earn, viral loop, or Branch referrals while shipping or tuning a mobile or SaaS product. The skill points to companion skills such as attribution-setup for deep-link infrastructure and creator-ugc-marketing for organic content virality when those infrastructure or content gaps appear during planning.937installs