eronred/aso-skills
30 skills43.5k installs44k starsGitHub
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npx skills add https://github.com/eronred/aso-skillsSkills in this repo
1Aso Auditaso-audit is an agent skill for indie mobile developers and solo app marketers who need a structured App Store Optimization review instead of guessing why installs flatlined. It starts from your App ID or package name, target country, and platform, optionally enriched by Appeeky MCP or hand-supplied metadata. The audit framework scores listing elements—title keyword fit, subtitle, description, screenshots, ratings, category chart position, and competitor benchmarks—then rolls them into a weighted ASO score with clear next steps. Triggers include ASO audit, why am I not ranking, listing review, and optimize my app store page. It complements keyword-research and metadata-optimization skills in the same pack: use this skill when you want holistic listing health, not a single keyword table. Plain-language rationales help you decide what to fix before spending on Apple Search Ads or Play experiments.2.2kinstalls2Monetization StrategyMonetization Strategy is a mobile-focused agent skill that walks solo builders through choosing and optimizing how an app makes money—subscriptions, in-app purchases, ads, trials, and paywalls—without treating pricing as an afterthought. It opens with an initial assessment that prefers existing `app-marketing-context.md`, then asks for current model, price points, free-to-paid or trial conversion, category norms, and audience willingness to pay, because those facets change acceptable price anchors dramatically. A structured model comparison highlights tradeoffs between recurring subscription revenue, impulse IAP, and paid-upfront positioning. The skill explicitly defers retention mechanics to retention-optimization and competitive price bands to competitor-analysis, keeping this pass focused on revenue architecture and conversion psychology. Use it in Validate when locking pricing before build, and again in Launch/Grow when revisiting paywalls, trials, or packaging as real conversion data arrives.1.9kinstalls3Metadata OptimizationMetadata Optimization is an agent skill that turns keyword targets into compliant, high-intent App Store and Google Play copy for solo app founders. It opens with a structured intake—marketing context doc, current App ID metadata, keyword list, platform, and locale—then applies platform-specific character limits and indexing rules so title and subtitle carry search weight while description and promotional text drive installs. The skill positions you as an ASO copywriter, not a keyword miner; it explicitly defers discovery to keyword-research and holistic checks to aso-audit. Use it when you have keywords or positioning ready and need field-by-field rewrites before submission or a metadata-only update that must pass review and read well on the store detail page.1.8kinstalls4Competitor AnalysisCompetitor Analysis is an agent skill for solo and indie builders shipping iOS or Android apps who need App Store competitive intelligence instead of guesswork. It walks you through an initial assessment—checking app-marketing-context.md when present, collecting your App ID, three to five competitor App IDs, target country (default US), and whether you care about keyword gaps, creative strategy, positioning, or everything. When you do not know rivals, it suggests finding them via category charts, keyword overlap, Apple’s similar-apps surface, and what users would install if yours disappeared. The framework centers on metadata comparison and actionable opportunities to outperform named competitors. Use it when you mention competitor analysis, competitive research, keyword gaps, or comparing your app to others; pair with keyword-research for terms and metadata-optimization for listing copy after insights land.1.8kinstalls5Keyword ResearchKeyword Research is an agent skill that acts as an App Store SEO specialist for solo and indie mobile builders. Install it when you have an app (or clear app concept) and need a defensible list of terms—not guesses from brainstorming alone. The skill walks through context gathering, seed keywords, and structured expansion using Apple autocomplete patterns, audience-specific phrasing, and competitor ranking intelligence so you can separate high-intent phrases from vanity keywords. It is meant to run before you touch live metadata, which keeps listing edits aligned with measurable opportunity rather than one-off tweaks. The workflow emphasizes prioritization by your stated goal: downloads, revenue, or brand awareness. Because it lives in the ASO launch lane, it pairs naturally with metadata optimization for implementation and ASO audit for post-change measurement, giving a full loop from research to ship to iterate without hiring an agency.1.7kinstalls6Screenshot Optimizationscreenshot-optimization is an agent skill for indie mobile builders optimizing App Store screenshots and preview videos. It activates when you mention screenshots, app preview, product page design, or what creatives should show on iOS App Store listings. The workflow starts with context: read app-marketing-context.md if present, collect App ID, audience, top features, and whether a designer is involved. It teaches screenshot psychology—users decide in seconds—and prioritizes the first three slots visible without scrolling. Slot 1 must hook with a clear problem/solution story while later frames prove ease of use and worth downloading. The skill stays focused on creative strategy; for experiments or holistic store health it points you to companion ASO skills. Ideal when you are Launching a mobile app and need structured creative direction agents can turn into briefs or Figma tasks.1.7kinstalls7Retention OptimizationRetention Optimization is an agent skill from the ASO skills pack for solo and indie mobile builders who see installs but weak Day 7 or Day 30 curves. It positions the agent as a retention strategist: read shared marketing context when present, collect current retention metrics and app category, monetization model, and existing engagement mechanics, then compare against industry-average and “good” benchmarks that vary sharply by vertical. Use it when churn, uninstalls, low DAU/MAU, or weak activation dominate conversation—not when the primary gap is first-session onboarding alone or pure pricing design. The output is a prioritized diagnosis and engagement plan grounded in realistic mobile benchmarks rather than generic “add more notifications” advice, so you can decide what to ship in-product versus what to measure next.1.7kinstalls8App Marketing ContextApp-marketing-context is the foundation agent skill in the ASO skills pack for solo builders shipping iOS, Android, or cross-platform apps. Before keyword research, screenshot briefs, or store experiments, you need one authoritative brief: app name, store IDs, categories, price model, value proposition, and ideal user story. The skill walks you section by section to create or refresh app-marketing-context.md in the project root or .claude directory; if the file exists, it reads it and offers targeted updates. Every other ASO skill in the ecosystem is designed to read this document first, which prevents contradictory positioning across agents and sessions. Use at the start of any app marketing or ASO engagement and revisit when positioning, pricing, or platform scope changes. Deliverable is a durable markdown context file, not live store API changes.1.7kinstalls9App AnalyticsApp Analytics is an agent skill for solo and indie mobile builders who need a clear measurement strategy instead of a pile of dashboards. It starts with context discovery—whether you have app-marketing-context.md, which tools you use, your top performance questions, and whether paid acquisition requires attribution—then maps an essential analytics stack from free store metrics through Firebase, product analytics, subscriptions, and MMPs. The skill helps you interpret funnels, KPIs, and install tracking so you can decide what to ship next, how listing changes perform, and where users drop off. It is not a full data-engineering pipeline skill; it focuses on pragmatic tool selection and interpretation for App Store Connect and in-app events. Pair it with listing experiments and retention skills when those threads come up in conversation.1.7kinstalls10LocalizationLocalization is an agent skill for solo and indie mobile builders who want to grow downloads outside their home country without guessing which locales matter first. It walks through an initial assessment—App ID, whether the product UI is translated, candidate markets, and budget for professional vs AI-assisted translation—then applies a Tier 1 market prioritization framework so effort goes to high-ROI regions before long-tail locales. The workflow is App Store–centric: locale codes, listing metadata, and how localization fits alongside ASO keyword and metadata work in the same skills family. It assumes you may already have US English live and need a practical expansion order rather than translating everywhere at once. Use it when you mention localization, translating the app, international markets, or which countries to target; pair outputs with keyword research and metadata optimization for each chosen market.1.7kinstalls11App Store FeaturedApp Store Featured is an agent skill for indie mobile founders who want Apple’s editorial team to notice their app—not just rank in search. It walks through an initial assessment: marketing context doc, App ID, whether you were featured before, timing of upcoming releases, and adoption of current Apple platform APIs. The skill explains what Apple’s curators weight heavily—design that feels native, novel utility, founder narrative, seasonal relevance, and showcase-worthy framework usage. Use it when you mention getting featured, App of the Day, the Today tab, or editorial outreach, and defer to sibling skills for full launch playbooks or metadata audits. Output is strategic guidance aligned to Apple’s manual process rather than automated store experiments. Best after you have a shippable build and clarity on differentiation; not a replacement for technical App Review compliance or keyword optimization alone.1.7kinstalls12App LaunchApp Launch is a mobile launch strategist skill for solo builders and indie apps shipping iOS or Android updates. It opens by reading app-marketing-context.md when present, then asks whether you are launching net-new or a major update, your target date, budget, existing audience, and country rollout strategy. The documented timeline starts eight weeks before launch with ASO foundation work—keyword research, metadata, competitor landscape, screenshot and preview creative, description hooks, and icon—plus pre-launch store page setup where applicable. The skill positions itself as complementary to ongoing ASO audits and UA campaigns rather than replacing them. Use it when you mention app launch, launch plan, pre-launch, or launch day and need a structured checklist aligned with store discovery, not just a feature freeze date.1.7kinstalls13Review ManagementReview Management is an agent skill for indie and solo mobile builders who need a repeatable way to read store feedback, classify what users are angry or happy about, and respond in a way that protects ratings. It opens with context from app-marketing-context.md when available, then asks for app ID, market, current rating trend, and reply habits before running a sentiment table that separates crashes, UX friction, pricing pushback, feature asks, and praise. Each bucket has a clear next action—fix with timeline, track frequency for roadmap, or thank promoters—so agents do not treat every one-star the same. It is narrower than a full ASO audit (see aso-audit) and explicitly points to retention work when bad reviews trace to churn. Use it whenever ratings slip, negative themes spike, or you want more reviews without sounding spammy.1.7kinstalls14Ua CampaignUA Campaign is an agent skill that turns vague “run some ads” requests into structured mobile user-acquisition plans for solo app founders. It starts from commercial fundamentals—monthly budget, target CPI or ROAS, LTV, audience, geo, and category—then recommends channel mixes scaled to spend (from Apple Search Ads Basic under $1K through full-funnel tests at enterprise budgets). The assistant behaves as a UA expert across ASA, Meta, Google Universal App Campaigns, and TikTok, helping you launch and iterate profitable install campaigns. Use it when paid acquisition is the growth lever; pair with aso-audit for organic store optimization or app-launch when timing wraps a product release. Reading app-marketing-context.md when present keeps recommendations aligned with your positioning.1.7kinstalls15Ab Test Store ListingA/B Test Store Listing is an ASO agent skill for solo mobile founders optimizing App Store conversion through Apple's Product Page Optimization (PPO) and related store experiments. After reading optional app-marketing-context.md, the agent asks for your App ID, baseline conversion rate, daily impressions, and which asset you want to test—icon, screenshot set, or preview video. It explains what Apple allows in PPO versus what still requires metadata or custom product page (CPP) strategies, and helps you plan duration based on traffic so you do not stop tests early. The workflow pairs naturally with sibling skills for screenshot design and metadata copy when description or subtitle changes are out of scope for PPO. Use it when you have live store traffic and need a disciplined experiment plan rather than swapping creatives ad hoc.1.6kinstalls16Market PulseMarket Pulse is an agent skill for solo and indie app builders who want a single, citable App Store market overview instead of juggling separate rank and keyword tools. Install it when you need a daily or weekly briefing on what is moving on the charts, which keywords are heating up, what Apple is featuring, and what launched recently—optionally narrowed to your category and country. The workflow starts by checking for app-marketing-context.md, then confirms scope, market, and whether you want a quick briefing, detailed report, or competitive focus. It then gathers signals in parallel through get_market_movers, get_market_activity, get_trending_keywords, get_featured_apps, get_new_releases, and get_new_number_1, and stitches them into actionable market intelligence for positioning, release timing, and competitive monitoring across launch and ongoing growth.1.6kinstalls17Market MoversMarket Movers is an agent skill for indie mobile builders who need structured App Store chart delta analysis instead of manually refreshing leaderboards. It walks through chart type, category, country, and scope (full overview or filtered movers), then pulls movement data through MCP tools and applies a rank-change framework for actionable insight. Use it when you hear chart movers, who's rising or falling, breakout apps, or market shifts; pair with market-pulse for broader overview and competitor-analysis for keyword-side ASO. The workflow assumes you may already maintain app-marketing-context.md so recommendations stay anchored to your app and genre. It fits solo operators shipping iOS or cross-platform apps who want agent-assisted competitive surveillance without building custom scrapers.1.6kinstalls18Apple Search AdsApple Search Ads is an agent skill for solo and indie mobile builders who already ship on iOS and want paid installs from users actively searching the App Store. It walks through why ASA differs from audience-based networks—keyword-only targeting, ad results that mirror organic listings, and conversion measurement without SKAdNetwork guesswork—and when higher CPI can still win on LTV. You use it when someone mentions Apple Search Ads, ASA, Search tab or Today tab ads, CPT, TTR, Search Match, match types, CPP in ads, or Search Ads budget tuning. The skill emphasizes campaign types, bidding and match-type discipline, structure for scale, and ROAS thinking rather than blasting broad keywords. It is phase-specific to Launch ASO shelf placement but pairs naturally with organic ASO and broader UA skills only where the doc points you elsewhere.1.2kinstalls19App Icon OptimizationApp Icon Optimization is an ASO-focused agent skill that helps solo mobile builders design, audit, and test app icons to increase tap-through rate when users see your app in App Store search and browse. Store results are crowded; the icon is often the only visual competing for a tap at 60×60 points, and the skill encodes principles—simplicity, contrast on light and dark store backgrounds, no illegible text—and connects icon work to structured A/B testing. Use it when you mention app icon design, icon variants, tap-through rate, or icon conversion, not when you only need screenshot or full listing experiments (those sibling skills cover adjacent assets). The flow is advisory and creative-direction oriented for founders who ship their own listings without a dedicated brand team. Outputs are actionable critiques and test plans rather than generated PNG binaries inside the skill itself.1.1kinstalls20Onboarding OptimizationOnboarding Optimization is an agent skill that helps mobile and product solo builders improve first-run experiences so more new users complete the activation event that predicts retention. It rejects sign-up vanity metrics in favor of a single value moment—first workout, first task, first export—and shapes tutorials, permissions, and sequencing to reach that moment quickly. Triggers include onboarding, first-run, Day 1 retention, permission prompts, and users dropping off early. The skill starts with context discovery (including app-marketing-context.md when present) and explicit activation definition before recommending funnel changes. It sits primarily in Grow lifecycle work on shipped apps, while still informing Validate when you prototype onboarding before launch. It does not replace paywall strategy or long-term retention programs; sibling ASO skills cover those layers.1.1kinstalls21Android AsoAndroid ASO is an agent skill that treats you as a Google Play expert: it encodes how Play’s algorithm differs from iOS—full description indexing, no hidden keyword field, continuous ratings, and Play Store Experiments. Solo builders shipping Android apps use it when they mention Google Play, Play Console, short or full descriptions, or Play-specific keyword and creative strategy, and should pair it with iOS-focused skills elsewhere in the catalog when they ship cross-platform. The workflow centers on listing copy, keyword placement across indexed fields, screenshot and feature-graphic constraints, and conversion-oriented experiments rather than codebase changes. It sits on Launch → ASO because the output is store-facing metadata and creative direction before and during release cycles. Expect structured recommendations aligned to Play Console limits, not automated store uploads.1.1kinstalls22Subscription LifecycleSubscription Lifecycle is an ASO-oriented agent skill from eronred/aso-skills that walks solo mobile and subscription SaaS founders through every revenue stage: trial start, conversion, renewals, involuntary churn via billing retry and grace periods, voluntary cancel flows, and win-back for lapsed subscribers. It ties each stage to named metrics, formulas, and industry benchmark ranges so you can spot leaks without building analytics from scratch. The skill is invoked when conversation touches churn, dunning, renewal rate, subscriber LTV, or resubscribe campaigns—not when you only need paywall UX or dashboard wiring, which it routes to sibling skills. It fits indie teams running App Store or Play subscriptions who want structured lifecycle playbooks rather than one-off growth hacks.1.1kinstalls23Competitor TrackingCompetitor Tracking is an Appeeky-oriented ASO agent skill for indie mobile founders who need competitive intelligence on a schedule, not a single PDF. It walks you through defining a watchlist, how often to review (weekly recommended), and what to worry about first—keyword theft, rating dips, creative refreshes, or pricing moves. Outputs emphasize before-vs-after deltas and actionable alerts so you can react before chart position erodes. It deliberately complements competitor-analysis for deep positioning and market-movers for category-wide chart shifts. Load app-marketing-context.md when present so the agent does not re-ask positioning basics every cycle.1.1kinstalls24Rating Prompt StrategyRating Prompt Strategy helps solo mobile founders and indie app teams decide when, how, and to whom to show store review requests so average stars and review volume rise without prompting angry or confused users. Ratings influence App Store and Play ranking and appear in search results, so timing is an ASO lever, not just UX polish. The skill encodes platform differences: iOS limits native prompts per year and can reset display per version, while Android accumulates ratings permanently, making recovery from a bad period harder. You align prompts to success moments—onboarding complete, task done, streak achieved—rather than first launch. It complements review-management for public responses and aso-audit for broader listing and keyword health when users mention low stars, rating drops, or wanting more reviews.1.1kinstalls25Asc MetricsASC Metrics is an agent skill for solo iOS builders who already ship on the App Store and need trustworthy performance numbers from App Store Connect, not scraped approximations. It activates when you ask about my downloads, my revenue, subscription numbers, sales and trends, or how your app is performing with ASC data. The workflow assumes Appeeky is linked to App Store Connect on an Indie plan or higher, then structures questions around metric type, time range, and which app to analyze. Nightly sync provides up to ninety days of history at a documented credit cost per request. The skill reads optional app-marketing-context for framing and routes you to connect integrations when ASC is missing. It complements monetization-strategy for subscription depth and app-analytics when you need third-party market estimates. Ideal when you are iterating pricing, ASO, or growth experiments and need exact totals to compare weeks or top countries.1.1kinstalls26Seasonal AsoSeasonal ASO is an agent skill from the ASO skills family that helps solo iOS builders ride calendar events without botching timing. Seasonal rankings are competitive and index slowly, so the skill encodes a simple operations rhythm: plan listing changes roughly two weeks before an event peaks, expect one to three days for metadata to index, and roll back themed keywords and screenshots within three to five days after demand falls. It includes a US-focused seasonal calendar with peak windows and example keyword themes for moments like New Year resolutions, Valentine’s, summer travel, and back-to-school. You use it when you want to capitalize on a holiday or trending phrase, not when you need ground-up keyword discovery or a complete metadata overhaul—those flows point to sibling skills. The guidance covers metadata updates and screenshot theming strategy so your agent proposes coordinated store presence changes instead of isolated keyword swaps. It assumes you are already shipping an App Store app and can submit listing updates through App Store Connect.1kinstalls27Crash AnalyticsCrash Analytics is an agent skill for solo and indie mobile builders who need a disciplined way to watch crash-free sessions, symbolicated stack traces, and ANRs without drowning in noise. It walks you through why stability matters beyond uptime—high crash rates can block App Store featuring, depress discoverability, and flood you with one-star reviews after a bad first session. You get a practical lens on Firebase Crashlytics for real-time crashes, App Store Connect for session-level trends, and Xcode Organizer for TestFlight and production aggregates, plus explicit quality bars indie teams can aim for. Use it when you are deciding which crashes to fix first, interpreting a spike after a release, or connecting engineering work to ASO outcomes. It is not a substitute for full analytics instrumentation; when you need event funnels and acquisition metrics, start with app-analytics and return here for stability triage.1kinstalls28In App EventsIn-App Events is an agent skill for solo and indie mobile builders who want App Store event cards—not just screenshots and keywords—to surface in the Today tab, search, and on the product page. It walks through event types (challenge, competition, live event, major update), where cards appear, and how timed events notify lapsed users while attracting new installs. Use when you mention in-app events, Today tab visibility, live or seasonal event cards, or challenges on iOS. It complements broader ASO audits and seasonal keyword work rather than replacing them. Ideal when you ship updates or run campaigns and need store-native promotion without scaling ad spend.1kinstalls29Press And PrPress and PR for Apps helps indie developers and tiny app teams translate a launch into credible media stories rather than one-off social posts. It explains why press still moves installs—web referral attribution in App Store Connect, authoritative backlinks, conversion-boosting social proof, and secondary discovery when articles get shared—and organizes outreach by publication tier so effort matches realistic odds. The skill guides press release structure, journalist pitches, blogger review asks, and building a press kit suited to mobile products. It positions coverage as complementary to Apple editorial strategy and broader launch planning, pointing to sibling skills when the user needs featuring playbooks or full launch orchestration. Written for builders who are their own PR lead and need a repeatable playbook without an agency retainer.1kinstalls30App ClipsApp Clips is an agent skill for solo and indie iOS builders who want instant, install-free slices of their app for discovery and conversion. It explains what App Clips are, where they surface in Apple’s ecosystem, and the hard 15MB on-demand binary cap that forces a minimal experience. You get planning help for clip scope, entry points (search, banners, QR/App Clip codes, Maps, Nearby), and vertical-specific clip ideas such as pay-for-parking or order-ahead flows. Use it when you are implementing or optimizing a clip, wiring App Clip links, or understanding how clips appear next to full apps in search—not for a full-store ASO audit (aso-audit) or paid user-acquisition campaigns (ua-campaign). The skill keeps indie teams aligned on iOS platform rules while shipping a credible instant path to value before download.1kinstalls